Plastic Block Toy Market

Plastic Block Toy Market

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  • 14-01-2024
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Debadatta

Author:

Debadatta Patel

Partha

Fact-checked by:

PARTHA PAUL

Aman

Editor:

Aman Singh

Market Outlook:

The Global Plastic Block Toy Market was USD 10,133.2 Million in 2022 and is anticipated to reach USD 18,566.3 Million by 2031, expanding at a CAGR of 7.1% during the forecast period.

Plastic block toys are a type of construction toys made from plastic. It consists of interlocking blocks of various shapes and sizes that children use to build and create structures. Plastic Block toy is made from high-quality and non-toxic plastic materials such as acrylonitrile-butadiene-styrene copolymer (ABS) or polyethylene. ABS is a robust, hard, and heat resistant plastic. Its rigidity and high-quality finish make it a popular choice in block toys manufacturing. Plastic is a highly versatile material. It is molded into limitless array of shapes and sizes, making it suitable for creating toys. The plastics used in the production ensure safety, durability, and flexibility.

Plastic Block Toy Market Outlook

Macro-economic Factors

Population Growth

Global human population reached 8.0 billion in mid-November 2022. The global population is expected to increase by nearly 2 billion from the current 8 billion to 9.7 billion in 2050 and is projected to peak at nearly 10.4 billion in the mid-2080s. The dramatic growth has been driven largely by the gradual increase in human lifespan, increasing urbanization, and accelerating migration. Major changes in fertility rate have accompanied this growth rate. Population growth has a major impact on the toy industry. About 25% of the population is under 15 years globally. Africa has the youngest population across the globe. The high share of children and youth in Africa is underlined by the high fertility rates on the continent. Increase in the demand for toys for children leads to increased sales for toy manufacturers and retailers.

Consumer Spending

Purchasing power is increasing in the emerging markets with the growing disposable income. Families spend on items such as toys leading to increased sales across all toy categories. In emerging markets, growth is expected to be high. In the US, consumer spending made up to 54% of the total GDP of the country in the second quarter of 2021, which is widely considered to be an important indicator for the market growth. Additionally, in the US personal consumption expenditure climbed 2.7% in the first quarter of 2022, in comparison to a 2.5% rise seen in the fourth quarter of 2021. China accounted for 27% (USD 5.59 trillion) of total consumer spending in 2019.

Market Dynamics

Major Driver - Growth in STEM Toys

STEM toys are designed to foster learning in the fields of science, technology, engineering, and mathematics. It provides children with hands-on experiences that engage minds and encourage exploration & experimentation. STEM toys promote cognitive development by challenging children to think critically and solve problems. These toys provide hands-on activities to analyze situations, identify patterns, and develop logical reasoning skills.

They stimulate brains and engage them in active learning, which is proven to be more effective than passive learning. According to the US Bureau of Labor Statistics, occupations in STEM fields are projected to grow by an impressive 10.8% between 2022 and 2032. Introducing children to STEM concepts at an early age through toys and play helps in future success of the child. Thus, rise in STEM toys is expected to drive the market during the forecast period.

Existing Restraint- Environmental Concerns

Parents are seeking sustainable alternatives plastic toys for their children, due to the growing awareness of the impact of plastic toys on the environment. Eco-friendly toys contribute to a green and zero-waste future for children. Parents are opting for eco-friendly alternatives to ensure that children have safe and enjoyable play experiences, while teaching them the importance of the environment. The production of cheap plastic toys contributes significantly to plastic waste. Plastic waste causes land pollution, as it takes long time to decompose. The accumulation of plastic toys in landfills affects the soil fertility. Furthermore, the excessive amount of plastic waste in landfills releases harmful chemicals into the soil that contaminate groundwater. Thus, the growing environmental concerns among parents is expected to restrain the market in the coming years.

Emerging Opportunity- Growing Healthcare Infrastructure and Expenditure

Partnerships in the plastic block toy industry provide various opportunities, contributing to the market growth. Collaborations with popular TV shows, movies, or video game franchises often lead to increased sales. Brand collaborations create unique toy sets, creating excitement among both young and adult audience regarding those sets. Partnerships with educational institutions and STEM organizations lead to the development of plastic block toys boost learning. It enhances the educational value of toys and makes them increasingly appealing to educators and parents. Collaborations with renowned artists and designers are elevating the toy experience by bringing artistic perspectives to plastic blocks. Thus, increasing collaborations among brands, media franchise, and educational institutes are projected to provide new business prospects in the coming years.

Scope of the Report  

The report on the Global Plastic Block Toy Market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Plastic Block Toy Market– Global Industry Analysis, Size, Share, Growth, Trends, and Forecast

Base Year

2022

Historic Data

2016–2021

Forecast Period

2023–2031

Segmentation

By Number of Pieces (Under 100 Pieces, 100 to 200 Pieces, 200 to 400 Pieces, and Above 400 Pieces), By Age Group (1-2 Years, 3-5 Years, and Above 5 Year), By Distribution Channel (Online and Offline)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered

GigoToys; Mattel; Sluban; Startinal; The LEGO Group; Webby Toys; and ZURU

 

Segmental Outlook

Based on number of pieces, the global plastic block toy market is divided into under 100 pieces, 100 to 200 pieces, 200 to 400 pieces, and above 400 pieces. The 100 to 200 pieces segment is expected to expand at a significant growth rate in 2023. A comparatively small number of pieces is manageable for young children, allowing them to grasp and handle the blocks easily. Additionally, a small number of pieces prevents overwhelming the kids and enabling them to focus on building simple structures to foster early spatial and motor skills. These block sets are usually recommended for children age from three years and above.

Plastic Block Toy Market Number of Pieces

Based on age group, the global plastic block toy block market is segmented into 1-2 years, 3-5 years, and above 5 years. The above 5 years segment held a significant revenue share of the market in 2022. The plastic block toys promote science, technology, engineering, and mathematics (STEM) skills in the kids age between six to 14 years. These block toys encourage creativity, imagination, and problem-solving skills in kids. Moreover, these toys provide an opportunity for kids to engage in interactive and educational play, making them a versatile and entertaining choice for this age group.

Plastic Block Toy Market Age Group

Based on the distribution channel, the global plastic block toy market is bifurcated into online and offline. The online segment held significant share of the market in 2022, owing to rising consumer awareness, increased Internet connectivity, and the growing adoption of mobile internet devices. For instance, the number of individuals with access to the Internet in Europe has grown from 66.5% in 2010 to 91.5% in 2023. The online segment is growing rapidly, due to customer inclination toward buying toys through company websites and e-commerce sites.

Regional Outlook

In terms of region, the global Plastic Block Toy market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market, owing to increasing disposable incomes, a strong focus on educational STEM learning, and the popularity of creative building & construction toys among children in the region.

The market in Asia Pacific is projected to expand at a significant CAGR during the forecast period. The large regional population is a major driver of the market in the region. The adoption of traditional toys in schools is gaining traction. This is contributing to the demand for educational plastic block set toys in Asia Pacific.

Plastic Block Toy Market Regions

Market Key Developments

  • In December 2023, Mattel partnered with Warner Bros. Pictures to release the BARBIE movie screenplay, published by Faber. The original screenplay of the film phenomenon written by Greta Gerwig and Noah Baumbach was published by Faber and is available for pre-sale. Available in print for the first time, the BARBIE screenplay features an exclusive introduction by Gerwig and Baumbach and eight pages of full-color photos from the film.

  • In October 2023, Mattel and Milestone Celebrate the Release of Hot Wheels Unleashed 2 – Turbocharged. Hot Wheels Unleashed 2 -Turbocharged, available for PlayStation 5, PlayStation 4, Xbox Series X|S, Xbox One, Nintendo Switch, and PC via Steam and Epic Games Store.

  • In July 2022, Sluban Europe B.V. released 37 building sets with themes such as the Powerbricks and Town and 6 sets in the sub-theme Mini Handcraft, such as the bedroom, living room, and kitchen. These sets can all be connected to each other.

Key Benefits for Industry Participants & Stakeholders

  • In-depth Analysis of the Global Plastic Block Toy Market

  • Historical, Current, and Projected Market Size in terms of Value

  • Potential & Niche Segments and Regions Exhibiting Promising Growth Covered

  • Industry Drivers, Restraints, and Opportunities Covered in the Study

  • Recent Industry Trends and Developments

  • Competitive Landscape & Strategies of Key Players

  • Neutral Perspective on Global Plastic Block Toy Market performance

Segments

By Number of Pieces

  • Under 100 Pieces
  • 100 to 200 Pieces
  • 200 to 400 Pieces
  • Above 400 Pieces

By Age Group

  • 1-2 Years
  • 3-5 Years
  • Above 5 years

By Distributions Channel

  • Online
  • Offline

By Region

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Market Players Profiled in the Report

  • GigoToys
  • Mattel
  • Sluban
  • Startinal
  • The LEGO Group
  • Webby Toys
  • ZURU

Competitive Landscape

  • Key players competing in the global plastic block toy market include GigoToys; Mattel; Sluban; Startinal; The LEGO Group; Webby Toys; and ZURU.

  • These companies adopted development strategies including mergers, acquisitions, partnerships, collaboration, product launches, and production expansion to expand their consumer base worldwide. For instance, in November 2023, The LEGO Group unveiled the LEGO Ideas Orient Express, a brick recreation of one of the world’s most luxurious and legendary forms of travel. The LEGO Ideas Orient Express set features removable roofs to allow access to detailed interiors, 8 LEGO minifigures including the conductor, a chef, staff, and a variety of passengers that depict different passengers. Decorations of the destinations that the train visited on its original route are visible across the magnificent sets.

    Plastic Block Toy Market Key Players

Chapter 1 Executive Summary
Chapter 2 Assumptions and Acronyms Used
Chapter 3 Research Methodology
Chapter 4 Plastic Block Toy Market Overview
   4.1 Introduction
      4.1.1 Market Taxonomy
      4.1.2 Market Definition
      4.1.3 Macro-Economic Factors Impacting the Market Growth
   4.2 Plastic Block Toy Market Dynamics
      4.2.1 Market Drivers
      4.2.2 Market Restraints
      4.2.3 Market Opportunity
   4.3 Plastic Block Toy Market - Supply Chain Analysis
      4.3.1 List of Key Suppliers
      4.3.2 List of Key Distributors
      4.3.3 List of Key Consumers
   4.4 Key Forces Shaping the Plastic Block Toy Market
      4.4.1 Bargaining Power of Suppliers
      4.4.2 Bargaining Power of Buyers
      4.4.3 Threat of Substitution
      4.4.4 Threat of New Entrants
      4.4.5 Competitive Rivalry
   4.5 Global Plastic Block Toy Market Size & Forecast, 2016-2031
      4.5.1 Plastic Block Toy Market Size and Y-o-Y Growth
      4.5.2 Plastic Block Toy Market Absolute $ Opportunity
Chapter 5 Global Plastic Block Toy Market Analysis and Forecast By Number of Pieces
   5.1 Introduction
      5.1.1 Key Market Trends & Growth Opportunities By Number of Pieces
      5.1.2 Basis Point Share (BPS) Analysis By Number of Pieces
      5.1.3 Absolute $ Opportunity Assessment By Number of Pieces
   5.2 Plastic Block Toy Market Size Forecast By Number of Pieces
      5.2.1 Under 100 Pieces
      5.2.2 100 to 200 Pieces
      5.2.3 200 to 400 Pieces
      5.2.4 Above 400 Pieces
   5.3 Market Attractiveness Analysis By Number of Pieces
Chapter 6 Global Plastic Block Toy Market Analysis and Forecast By Age Group
   6.1 Introduction
      6.1.1 Key Market Trends & Growth Opportunities By Age Group
      6.1.2 Basis Point Share (BPS) Analysis By Age Group
      6.1.3 Absolute $ Opportunity Assessment By Age Group
   6.2 Plastic Block Toy Market Size Forecast By Age Group
      6.2.1 1-2 Years
      6.2.2 3-5 Years
      6.2.3 Above 5 Year
   6.3 Market Attractiveness Analysis By Age Group

Chapter 7 Global Plastic Block Toy Market Analysis and Forecast By Distribution Channel
   7.1 Introduction
      7.1.1 Key Market Trends & Growth Opportunities By Distribution Channel
      7.1.2 Basis Point Share (BPS) Analysis By Distribution Channel
      7.1.3 Absolute $ Opportunity Assessment By Distribution Channel
   7.2 Plastic Block Toy Market Size Forecast By Distribution Channel
      7.2.1 Offline
      7.2.2 Online
   7.3 Market Attractiveness Analysis By Distribution Channel
Chapter 8 Global Plastic Block Toy Market Analysis and Forecast by Region
   8.1 Introduction
      8.1.1 Key Market Trends & Growth Opportunities by Region
      8.1.2 Basis Point Share (BPS) Analysis by Region
      8.1.3 Absolute $ Opportunity Assessment by Region
   8.2 Plastic Block Toy Market Size Forecast by Region
      8.2.1 North America
      8.2.2 Europe
      8.2.3 Asia Pacific
      8.2.4 Latin America
      8.2.5 Middle East & Africa (MEA)
   8.3 Market Attractiveness Analysis by Region
Chapter 9 Coronavirus Disease (COVID-19) Impact
   9.1 Introduction
   9.2 Current & Future Impact Analysis
   9.3 Economic Impact Analysis
   9.4 Government Policies
   9.5 Investment Scenario
Chapter 10 North America Plastic Block Toy Analysis and Forecast
   10.1 Introduction
   10.2 North America Plastic Block Toy Market Size Forecast by Country
      10.2.1 U.S.
      10.2.2 Canada
   10.3 Basis Point Share (BPS) Analysis by Country
   10.4 Absolute $ Opportunity Assessment by Country
   10.5 Market Attractiveness Analysis by Country
   10.6 North America Plastic Block Toy Market Size Forecast By Number of Pieces
      10.6.1 Under 100 Pieces
      10.6.2 100 to 200 Pieces
      10.6.3 200 to 400 Pieces
      10.6.4 Above 400 Pieces
   10.7 Basis Point Share (BPS) Analysis By Number of Pieces
   10.8 Absolute $ Opportunity Assessment By Number of Pieces
   10.9 Market Attractiveness Analysis By Number of Pieces
   10.10 North America Plastic Block Toy Market Size Forecast By Age Group
      10.10.1 1-2 Years
      10.10.2 3-5 Years
      10.10.3 Above 5 Year
   10.11 Basis Point Share (BPS) Analysis By Age Group
   10.12 Absolute $ Opportunity Assessment By Age Group
   10.13 Market Attractiveness Analysis By Age Group
   10.14 North America Plastic Block Toy Market Size Forecast By Distribution Channel
      10.14.1 Offline
      10.14.2 Online
   10.15 Basis Point Share (BPS) Analysis By Distribution Channel
   10.16 Absolute $ Opportunity Assessment By Distribution Channel
   10.17 Market Attractiveness Analysis By Distribution Channel
Chapter 11 Europe Plastic Block Toy Analysis and Forecast
   11.1 Introduction
   11.2 Europe Plastic Block Toy Market Size Forecast by Country
      11.2.1 Germany
      11.2.2 France
      11.2.3 Italy
      11.2.4 U.K.
      11.2.5 Spain
      11.2.6 Russia
      11.2.7 Rest of Europe
   11.3 Basis Point Share (BPS) Analysis by Country
   11.4 Absolute $ Opportunity Assessment by Country
   11.5 Market Attractiveness Analysis by Country
   11.6 Europe Plastic Block Toy Market Size Forecast By Number of Pieces
      11.6.1 Under 100 Pieces
      11.6.2 100 to 200 Pieces
      11.6.3 200 to 400 Pieces
      11.6.4 Above 400 Pieces
   11.7 Basis Point Share (BPS) Analysis By Number of Pieces
   11.8 Absolute $ Opportunity Assessment By Number of Pieces
   11.9 Market Attractiveness Analysis By Number of Pieces
   11.10 Europe Plastic Block Toy Market Size Forecast By Age Group
      11.10.1 1-2 Years
      11.10.2 3-5 Years
      11.10.3 Above 5 Year
   11.11 Basis Point Share (BPS) Analysis By Age Group
   11.12 Absolute $ Opportunity Assessment By Age Group
   11.13 Market Attractiveness Analysis By Age Group
   11.14 Europe Plastic Block Toy Market Size Forecast By Distribution Channel
      11.14.1 Offline
      11.14.2 Online
   11.15 Basis Point Share (BPS) Analysis By Distribution Channel
   11.16 Absolute $ Opportunity Assessment By Distribution Channel
   11.17 Market Attractiveness Analysis By Distribution Channel
Chapter 12 Asia Pacific Plastic Block Toy Analysis and Forecast
   12.1 Introduction
   12.2 Asia Pacific Plastic Block Toy Market Size Forecast by Country
      12.2.1 China
      12.2.2 Japan
      12.2.3 South Korea
      12.2.4 India
      12.2.5 Australia
      12.2.6 South East Asia (SEA)
      12.2.7 Rest of Asia Pacific (APAC)
   12.3 Basis Point Share (BPS) Analysis by Country
   12.4 Absolute $ Opportunity Assessment by Country
   12.5 Market Attractiveness Analysis by Country
   12.6 Asia Pacific Plastic Block Toy Market Size Forecast By Number of Pieces
      12.6.1 Under 100 Pieces
      12.6.2 100 to 200 Pieces
      12.6.3 200 to 400 Pieces
      12.6.4 Above 400 Pieces
   12.7 Basis Point Share (BPS) Analysis By Number of Pieces
   12.8 Absolute $ Opportunity Assessment By Number of Pieces
   12.9 Market Attractiveness Analysis By Number of Pieces
   12.10 Asia Pacific Plastic Block Toy Market Size Forecast By Age Group
      12.10.1 1-2 Years
      12.10.2 3-5 Years
      12.10.3 Above 5 Year
   12.11 Basis Point Share (BPS) Analysis By Age Group
   12.12 Absolute $ Opportunity Assessment By Age Group
   12.13 Market Attractiveness Analysis By Age Group
   12.14 Asia Pacific Plastic Block Toy Market Size Forecast By Distribution Channel
      12.14.1 Offline
      12.14.2 Online
   12.15 Basis Point Share (BPS) Analysis By Distribution Channel
   12.16 Absolute $ Opportunity Assessment By Distribution Channel
   12.17 Market Attractiveness Analysis By Distribution Channel
Chapter 13 Latin America Plastic Block Toy Analysis and Forecast
   13.1 Introduction
   13.2 Latin America Plastic Block Toy Market Size Forecast by Country
      13.2.1 Brazil
      13.2.2 Mexico
      13.2.3 Rest of Latin America (LATAM)
   13.3 Basis Point Share (BPS) Analysis by Country
   13.4 Absolute $ Opportunity Assessment by Country
   13.5 Market Attractiveness Analysis by Country
   13.6 Latin America Plastic Block Toy Market Size Forecast By Number of Pieces
      13.6.1 Under 100 Pieces
      13.6.2 100 to 200 Pieces
      13.6.3 200 to 400 Pieces
      13.6.4 Above 400 Pieces
   13.7 Basis Point Share (BPS) Analysis By Number of Pieces
   13.8 Absolute $ Opportunity Assessment By Number of Pieces
   13.9 Market Attractiveness Analysis By Number of Pieces
   13.10 Latin America Plastic Block Toy Market Size Forecast By Age Group
      13.10.1 1-2 Years
      13.10.2 3-5 Years
      13.10.3 Above 5 Year
   13.11 Basis Point Share (BPS) Analysis By Age Group
   13.12 Absolute $ Opportunity Assessment By Age Group
   13.13 Market Attractiveness Analysis By Age Group
   13.14 Latin America Plastic Block Toy Market Size Forecast By Distribution Channel
      13.14.1 Offline
      13.14.2 Online
   13.15 Basis Point Share (BPS) Analysis By Distribution Channel
   13.16 Absolute $ Opportunity Assessment By Distribution Channel
   13.17 Market Attractiveness Analysis By Distribution Channel
Chapter 14 Middle East & Africa (MEA) Plastic Block Toy Analysis and Forecast
   14.1 Introduction
   14.2 Middle East & Africa (MEA) Plastic Block Toy Market Size Forecast by Country
      14.2.1 Saudi Arabia
      14.2.2 South Africa
      14.2.3 UAE
      14.2.4 Rest of Middle East & Africa (MEA)
   14.3 Basis Point Share (BPS) Analysis by Country
   14.4 Absolute $ Opportunity Assessment by Country
   14.5 Market Attractiveness Analysis by Country
   14.6 Middle East & Africa (MEA) Plastic Block Toy Market Size Forecast By Number of Pieces
      14.6.1 Under 100 Pieces
      14.6.2 100 to 200 Pieces
      14.6.3 200 to 400 Pieces
      14.6.4 Above 400 Pieces
   14.7 Basis Point Share (BPS) Analysis By Number of Pieces
   14.8 Absolute $ Opportunity Assessment By Number of Pieces
   14.9 Market Attractiveness Analysis By Number of Pieces
   14.10 Middle East & Africa (MEA) Plastic Block Toy Market Size Forecast By Age Group
      14.10.1 1-2 Years
      14.10.2 3-5 Years
      14.10.3 Above 5 Year
   14.11 Basis Point Share (BPS) Analysis By Age Group
   14.12 Absolute $ Opportunity Assessment By Age Group
   14.13 Market Attractiveness Analysis By Age Group
   14.14 Middle East & Africa (MEA) Plastic Block Toy Market Size Forecast By Distribution Channel
      14.14.1 Offline
      14.14.2 Online
   14.15 Basis Point Share (BPS) Analysis By Distribution Channel
   14.16 Absolute $ Opportunity Assessment By Distribution Channel
   14.17 Market Attractiveness Analysis By Distribution Channel
Chapter 15 Competition Landscape
   15.1 Plastic Block Toy Market: Competitive Dashboard
   15.2 Global Plastic Block Toy Market: Market Share Analysis, 2022
   15.3 Company Profiles (Details – Overview, Financials, Developments, Strategy)
      15.3.1 GigoToys
      15.3.2 Mattel
      15.3.3 Sluban
      15.3.4 Sluban
      15.3.5 The LEGO Group
      15.3.6 Webby Toys
      15.3.7 ZURU

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FAQ Section

Some frequently asked quetions about this report!

Additional company profiles can be provided on request. For a discussion related to the above findings, click Speak to Analyst

Factors such as competitive strength and market positioning are key areas considered while selecting top companies to be profiled.

Growth in Science, Technology, Engineering, and Mathematics (STEM) toys, and increasing urbanization are the factors driving the growth of the plastic block toy market.

According to this Growth Market Reports report, the plastic block toy market is likely to register a CAGR of 7.1% during the forecast period 2022-2031, with an anticipated valuation of USD 18,566.3 Million by the end of 2031.

Children are the end-user of plastic block toys.

Rising GDPs of Emerging Economies, Population Growth, Consumer Spending, and Government Policies are expected to act as macroeconomic factors for the market.

Major manufacturers include GigoToys, Mattel, Sluban, Startinal, The LEGO Group, Webby Toys, and ZURU.

The research report finds that the COVID-19 pandemic hampered the global economy, created global interdependence, and challenged the governments of various nations. Numerous industries across the globe, including the toy industry, had significantly affected, due to the COVID-19 pandemic. The pandemic had a significant impact on the plastic block toy market, affecting both production and the demand. The pandemic caused massive disruptions in supply chains, affecting the production and distribution of block toys.

In addition to market size (in US$ Million) Company Market Share (in % for the base year 2022) is available in the report. Moreover, additional data analysis can be provided on request.

The base year considered for the Global Plastic Block Toy Market report is 2022. The complete analysis period is 2021 to 2031, wherein, 2016, and 2021 are the historic years, and the forecast is provided from 2023 to 2031.