Plant-based Prebiotic Dietary Supplements Market | 2032

Report Description

Plant-based Prebiotic Dietary Supplements Market Outlook 2032

The global plant-based prebiotic dietary supplements market size was USD XX Billion in 2023 and is projected to reach USD XX Billion by 2032, expanding at a CAGR of XX% during 2024–2032. The market growth is attributed to the rising awareness regarding health and the growing demand for products promoting various health benefits across the globe.

Prebiotics refer to specialized plant fibers, promoting the growth of beneficial bacteria in the digestive system. These compounds are present in various fruits and vegetables, particularly those rich in complex carbohydrates such as fiber and resistant starch.

Oligosaccharides, a category of carbohydrates naturally occurring in a variety of plant-based foods, exhibit prebiotic properties, serving as nourishment for gut bacteria. The incorporation of oligosaccharides into the diet contributes to various health benefits, including a strengthened immune system, reduced appetite, and enhanced gut health.

The trend of including oligosaccharides in products that do not naturally possess them, such as protein bars and glucose syrup, is growing among food manufacturers.

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Plant-based Prebiotic Dietary Supplements Market Dynamics

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Major Drivers

Increasing awareness regarding health and the demand for health-oriented products offering diverse health benefits drive the expansion of the plant-based prebiotic dietary supplements market. Additionally, the widespread use of these supplements to enhance the immune system in response to a busy lifestyle and inadequate diet, along with the prevalence of conditions such as gastrointestinal diseases, hypertension, diabetes, dental caries, and obesity, boost the market. Moreover, the market is propelled by the rising demand for prebiotic ingredients, facilitated by the convenience of supplement powders and chewable tablets, fueling the market.

Existing Restraints  

Lack of awareness and understanding among consumers about the benefits of prebiotics and their role in gut health restrain the market. Education initiatives are required to communicate the advantages of plant-based prebiotic supplements.

Some plant-based prebiotic supplements have taste or texture challenges, making them less appealing to certain consumers and restraining the market. Overcoming these sensory hurdles is crucial for a wider acceptance of these prebiotic dietary supplements.

The dietary supplements industry is subject to regulations, and ensuring compliance with evolving standards and guidelines is a challenge for manufacturers. Meeting regulatory requirements in different regions pose challenges for the market.

Emerging Opportunities

Rising occurrence of diseases and increased government investments in the exploration & creation of novel foods offer growth opportunities in the market. Furthermore, the rising consumer focus on the efficacy of prebiotics and preventive healthcare is fueling the market. The market is also witnessing substantial expansion attributed to the growing recognition of low-calorie consumables and their associated advantages. Increased demand for prebiotics is also increasing the consumption of functional foods that offer essential nutrition, which positively impacts health.

Scope of the Plant-based Prebiotic Dietary Supplements Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics are included in the report.

Plant-based Prebiotic Dietary Supplements Market Segment Insights

Ingredient Type Analysis

Based on ingredient type, the plant-based prebiotic dietary supplements market is divided into Inulin, Fructo-oligosaccharides (FOS), and Galacto-oligosaccharides (GOS). The inulin segment holds a major market share. Inulin is often extracted from chicory root and is known for its prebiotic properties, promoting the growth of beneficial gut bacteria.

The popularity of insulin is attributed to several factors, including its effectiveness as a prebiotic, versatility in various formulations, and its natural sourcing from chicory, which aligns with consumer preferences for plant-based and natural ingredients.

The Fructo-oligosaccharides (FOS) and Galacto-oligosaccharides (GOS) segments are rapidly expanding. Fructo-oligosaccharides are found in various fruits and vegetables, FOS is another commonly used prebiotic. Galacto-oligosaccharides are derived from plants such as legumes, GOS is known for its prebiotic properties.

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Source Analysis

Based on source, the plant-based prebiotic dietary supplements market is trifurcated into chicory roots, Jerusalem artichoke, and bananas. The chicory root segment holds a dominant position in the market, as it is a significant source of inulin, a well-known and widely used prebiotic. Inulin extracted from chicory root is often utilized in dietary supplements due to its effectiveness and availability.

The Jerusalem artichoke segment expands rapidly, as it is another source of inulin, used in the production of prebiotic supplements. It contains inulin and fructo-oligosaccharides (FOS), contributing to its prebiotic properties. The choice of source depends on various factors, including the specific prebiotic properties desired, availability, and consumer preferences.

The bananas segment is expected to register a rapid growth in the coming years, as it contains resistant starch and fructo-oligosaccharides, making them a natural source of prebiotics. Some supplements use banana-derived ingredients to enhance their prebiotic content.

Form Analysis

On the basis of form, the plant-based prebiotic dietary supplement market is fragmented into powder, capsules/tablets, and liquid.

The powder form segment is anticipated hold a major market share during the forecast period, due to its versatile properties. Consumers easily mix powders into beverages, smoothies, or food, providing a convenient way to incorporate prebiotics into their daily routine. Consumer preferences, convenience, and ease of incorporation into daily routines drive the segment.

The capsules/tablets segment is likely to have a substantial market share during the projected period, as some consumers prefer the convenience and measured dosage provided by capsules or tablets. This form allows for easy incorporation into daily supplement regimens and is often favored by those who appreciate precise dosing.

The liquid segment expands rapidly, as these prebiotic supplements offer an alternative for individuals who prefer a more fluid and easily digestible option of supplements than solid form. They are added to beverages or taken directly, providing flexibility in consumption.

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Application Analysis

Based on application, the plant-based prebiotic dietary supplements market are divided into digestive health supplements, weight management, and immune system support.

The digestive health supplements segment holds a large market share, as many consumers turn to plant-based prebiotic supplements to support digestive health. These supplements aim to promote the growth of beneficial gut bacteria, potentially improving overall gut function and reducing digestive issues.

The weight management segment is holding a sizable market share. Some individuals use prebiotics, often in combination with probiotics, to support weight management goals. Prebiotics influence the gut microbiota, which have implications for metabolism and weight.

The immune system support segment expands rapidly, as the connection between gut health and the immune system boost to the development of prebiotic supplements that offer immune support. These supplements aim to contribute to overall immune function by promoting a healthy balance of gut bacteria.

Distribution Channel Analysis

Based on distribution channel, the plant-based prebiotic dietary supplements market is segmented into online retail, supermarkets/hypermarkets, and specialty stores.

The online retail segment is dominating the market, as the e-commerce sector experiences significant growth, and many consumers prefer purchasing dietary supplements, including prebiotics, through online platforms. Online retail provides convenience, a wide selection of products, and the ability to reach a global audience. The factors such as consumer behavior, accessibility, and the overall shift towards online shopping are anticipated to drive the segment in the coming years.

The supermarkets/hypermarkets segment is expanding rapidly, as the traditional health food stores, pharmacies, and supermarkets have long been prominent channels for the sale of dietary supplements. These physical retail outlets allow consumers to browse products in person and seek advice from the staff.

The specialty stores segment holds a significant market share, as these stores focus specifically on natural and organic products as well as have a dedicated section for dietary supplements. Such dedicated section attracts consumers with a preference for plant-based and health-focused supplement options in specialty stores.

Regional Outlook

In terms of region, the global plant-based prebiotic dietary supplements market is classified as Asia Pacific, North America, Latin America, Europe, and the Middle East & Africa.

The plant-based prebiotic dietary supplements market in North America is anticipated to hold a large market share during the forecast period, owing to the surge in concerns regarding the growing prevalence of conditions such as obesity, diabetes, and other lifestyle-related diseases across the region.
The market in the US is anticipated to achieve a compound annual growth rate (CAGR) of 5.8% from 2023 to 2033. The increasing focus on health and wellness within the US is evident, as individuals place high emphasis on adopting healthy eating habits, engaging in regular exercise, and managing their weight.

The market in Asia Pacific held a major position with a revenue share of 35% in 2023. A surge in demand for dietary supplements, driven by major players expanding their brands into the untapped markets of Southeast Asia, boost the market in the region. China, Japan, and India emerge as the key markets for dietary supplements in Asia Pacific, attributed to their substantial consumer bases in the region.

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