Personal Care Packaging Market

The global personal care packaging market size was valued at around USD 31 billion in 2022 and is expected to reach USD 40 billion by 2031, expanding at a CAGR of 5% during the forecast period, 2023–2031. Rapid urbanization, rise in disposable income, and changing lifestyle patterns are the factors expected to boost the market during the forecast period.

Personal care packaging is extensively used for different products such as cosmetics, soaps, shampoos, toiletries, oil, and body creams. These products consist are sold in the health and beauty sections of pharmacies, and department shops, among others. Convenience, sustainability, male grooming, and value-added goods are commonly used personal care products that are packaged in attractive and easy-to-grab packaging to attract consumers.

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Personal care packaging employs various materials including glass, paperboard, metal, plastics, and others to retain the quality of the packaged products. Personal care packaging is mainly packaged in the form of boxes, pumps, bottles, and others. The demand for packaged products is growing among consumers owing to the rapidly changing consumer lifestyle, rising importance and benefits of packaging, urbanization, and use of advanced packaging technology.

Companies use small, medium, and large pack sizes to package their products, depending on their requirements and convenience. Small and medium-sized packages are preferred by consumers as they are easy to carry. On the other hand, large-sized packages are often used for personal and beauty products, when the consumers prefer to purchase these products in bulk for used daily use such as shampoos, conditioners, and facewashes.

Personal care packaging protects products from contamination and damage. Packaging materials include plastic, paperboard, glass, and metals. Materials used for advanced packaging include pens, sprays, pumps, rollers balls, and sticks. In addition to protecting the goods, packaging plays an important role by creating a surface for printing various information related to the contents, such as ingredients, and messages for consumers on using the products properly and safely.

The market report finds the Covid-19 pandemic impeded the supply chains, and distribution channels, as various governments around the globe implemented lockdowns and bans on logistics, thus hampering the market. Lockdowns were imposed by several nations around the world as a measure to prevent the spread of disease. Various factories shut down, while some operated with a limited number of employees.

Ban on logistics created difficulties for cartons, bottles, and pump makers while catering to personal care product manufacturing companies around the world. During the lockdown period, the demand for packaging products reduced significantly, especially the discretionary personal care packaging products. The overall personal care packaging industry had faced huge losses due to the decline in sales, productivity, and workforce, which has hindered the global personal care packaging market.

Personal Care Packaging Market Dynamics

The research report presents a complete overview by providing detailed information about the current market trends, existing drivers, growth opportunities and potentials, and emerging challenges. The market report has up-to-date insights about market dynamics and market scenarios that can shape the overall market performance and output during the forecast period, 2023 to 2031.

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Major Drivers

The number of personal care products and adaptive measures to maintain personal hygiene is increasing demand for personal care products such as perfumes, men's grooming products, sun care, and color cosmetics. The growth in the sale of personal care products around the world is projected to drive the global personal care packaging market during the forecast period. Furthermore, the demand for sustainable personal care packaging is rising, owing to companies heavily focusing on reducing their carbon footprint along with strict government regulations regarding pollution.

Growing demand for hair care and skin care products is increasing consumer awareness regarding healthy and sophisticated lifestyle habits, which is projected to boost the market. Rising consumption of aftershaves, nail paints, and perfumes is expected to propel the demand. Rapid urbanization and industrialization have led to the establishment of several cosmetic manufacturing units particularly in India, Japan, and China, thus fueling the market in the coming years.

High consumer spending on personal care products is resulting in the rapid adoption of packaged, processed, and expensive products. The demand for skincare and cosmetics products is growing, due to their high demand. High spending particularly by anti-aging products and those products intended to protect against environmental pollution fuels the.

Existing Restraints

The volatile price of raw materials used in the manufacturing of packaging products is anticipated to hamper the market. Plastic packaging products are mainly produced from crude oil, the gap in the supply and demand of crude oil due to economic factors affecting the price of raw materials. Therefore, fluctuation in the prices of raw materials is projected to impede the market during the forecast period.

Emerging Opportunities

Continuous research and development activities are being carried out regarding personal care packaging and growing utilization of bioplastics along with product development to improve packaging performance. Technological innovations aimed at improving the manufacturing process of flexible packaging to minimize raw material consumption and low energy costs are expected to create growth opportunities for market players across the globe.

Continuous product design and innovation in the manufacturing industries are expected to fuel the personal care packaging market. Numerous manufacturers are focusing on product innovation and design in order to differentiate their product offerings to gain a competitive edge. Therefore, rising innovation in packaging design to meet the required ongoing trend in the market and to enhance the consumer base is projected to boost the market during the forecast period.

Scope of Personal Care Packaging Market Report

The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Personal Care Packaging Market Segment Insights

Material Segment Analysis

On the basis of material, the personal care packaging market is segregated into rigid plastic, glass, paper, flexible packaging, metals, and others. The flexible packaging segment is projected to register a considerable CAGR during the forecast period, owing to numerous advantages such as less raw material requirement, container variety, lightweight, and easy disposal. The emergence uses of bioplastics as a packaging solution with high durability and improved shelf life are estimated to create opportunities in the segment.

Product Segment Analysis

Based on product, the market is segregated into bottles, jars, cans, tubes, pouches, and others. The tubes segment is expected to expand at a fast pace during the forecast period, as they are compact and easy to carry. Tubes are extensively used in the cosmetic industry, as they store semi-solid and liquid-solid materials and are capable of dispensing products in controlled proportions.

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Application Segment Analysis

In terms of application, the global personal care packaging market is divided into skin care, hair care, bath & shower, cosmetics, and others. The hair care segment is expected to expand at a robust growth rate during the forecast period, owing to the wide use of this packaging.

Haircare market is highly competitive, and hair care brands often rely on packaging differentiation to build a connection with consumers. Treatment oils are extensively used to impart shine, heat styling protection, and decrease frizz, which in turn, fuels the segment during the forecast period.

The skin care segment is anticipated to hold a significant share of the market in the coming years, due to rapidly growing awareness about beauty and personal care products and their benefits, thereby increasing consumer concerns about the harmful effects on the skin of global warming and pollution. Insulated shipping packaging containers provide a useful method of protection for cosmetic and skincare products. This, in turn, is likely to spur the sale of skin care products that fuel anti-aging creams, which is expected to propel the segment during the forecast period.

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Regional Analysis

In terms of region, the global personal care packaging market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to hold a dominant share of the during the projected period, owing to the extensive use of flexible packaging for personal care products in countries such as India, Indonesia, Sri Lanka, Japan, and China. Rising awareness about the importance of grooming, mainly among men; increasing disposable income level; and growing consumption of hair serums, gels, skin creams, tanning lotions, and perfumes, is expected to fuel the market in Asia Pacific during the forecast period.

The market in the Middle East & Africa is anticipated to expand at a rapid pace during the forecast period, due to a surge in the demand for perfumes in Kuwait, the UAE, and Saudi Arabia. Growing young population and high purchasing power for personal care products are expected to propel the market in the region during the forecast period.

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Segments

The global personal care packaging market has been segmented on the basis of

Material

• Rigid Plastic
• Glass
• Paper
• Flexible Packaging
• Metals
• Others

Product

• Caps and Closures
• Plastic Bottles and Containers
• Pump and Dispenser
• Jars
• Metal Containers
• Cans
• Folding Cartons
• Glass Bottles and Containers
• Tube and Stick
• Pouches
• Corrugated Boxes
• Others

Application

• Skin Care
• Men’s Grooming
• Hair Care
• Oral Care
• Deodorants
• Bath & Shower
• Cosmetics
• Others

Region

• Asia Pacific
• North America
• Latin America
• Europe
• Middle East & Africa

Key Players

• ITC Limited
• Sonoco Products Company
• Mondi plc
• WestRock Company.
• KOA GLASS CO., LTD.
• Hindustan National Glass & Industries Limited.
• LITTLE BIG BRANDS
• HEINZ-GLAS GmbH & Co. KGaA
• Gerresheimer
• Bormioli Rocco Spa
• Bemis Company, Inc
• Ardagh Group
• Amcor plc
• Albea Group

Competitive Landscape

Key players competing in the global personal care packaging market include ITC Limited; Sonoco Products Company; Saint-Gobain; Mondi plc; WestRock Company.; KOA GLASS CO., LTD.; Hindustan National Glass & Industries Limited.; LITTLE BIG BRANDS; HEINZ-GLAS GmbH & Co. KGaA; Gerresheimer; Bormioli Rocco Spa; Bemis Company, Inc; Ardagh Group; Amcor plc; Albea Group. Some of these players are adopting a series of business development strategies including merger & acquisition, entering into partnerships and collaboration, launching products, and increasing their production capacity to expand their consumer base and enhance their market share.

• In April 2023, Touchstone Pistachio Company enhances its product packaging with Little Big Brands. Touchstone Pistachio Company is one of the largest growing companies in California in the industry and has newly redesigned a brand with the cooperation of award-winning brand Little Big Brands, an independent design agency. Touchstone enlisted its label with the help of Little Big Brands. Touchstone was a private label for a long time then enlisted with the help of Little Big Brands and later became their own brand, with the agency spearheading the company's research, naming, identity creation, and packaging.

• In April 2023, Amcor begins its partnership again with Tyson Foods to bring forward new food packaging to the users. The partnership of Amcor and Tyson Foods combines two industry leaders in sustainability to invent a first-to-market solution that brings more sustainable packaging without compromising the quality.

• In March 2023, ITC's Savlon Glycerin Soap brought a vast change in soap packaging. The company took up a soap wrapper made of PET film with 70% recycled material. ITC Savlon has become the first company in the category to use 70% recycled plastic material in their soap wrapper. The initiation took place to maintain continuity in the day-to-day routine of users in India.

• In March 2023, ITC Classmate introduces TVC 'HOOK IT ANYWHERE ' for its new product 'Classmate Hook'. The brand-new Classmate Hook Ball Pen has a unique design feature - a clip that lets its user hook it to any pouch, loop bag, or zip. The ball pen from Classmate is a trendy Ball Pen with a special function that caters to this trend by adding to its style quotient and convenience, thus becoming an innovative choice for everyone.

• In September 2021, Estée Lauder Companies partnered with France-based molding specialist, Roctool, and packaging firm, Pinard Beauty Pack, to develop a reduced-waste prestige skincare bottle. The Estée Lauder Companies aims to launch the redesigned bottle under its Clinique brand.

• In May 2021, Berlin Packaging acquired Raepak Limited, a prominent supplier of plastic packaging for the cosmetics and personal care end-markets. Raepak Limited offers sprayers, pumps, airless bottles, dispensers, tubes, and various other packaging containers and closures for the cosmetics sector. These products include a variety of eco-friendly and recyclable packaging.

• In November 2019, pouch packages for hair care products were introduced by L’Oréal. It was a collaborative effort of ProAmpac and L’Oréal to develop unique, sustainable, and flexible packaging to grab the customers attention.