The Europe paper packaging market size was valued at USD 92.92 Billion in 2022 and is likely to reach USD 141.45 Billion by 2031, expanding at a CAGR of 4.78% during the forecast period, 2023–2031. Growth of the market is attributed to growing focus on sustainability.
Food packaging can be made out of a variety of materials, including paper and board. To package loose goods, paper packaging can be constructed of parchment paper or in the shape of bags. Foods such as liquid and dry, frozen, and fast food are often packaged in carton board.
Corrugated board is often used in direct contact with food (for example, pizza boxes) and as secondary packaging. Paper packaging is frequently opted by manufacturers because it offers simple storage and practical packaging that is attractive and easy to handle. Furthermore, it is made from recycled materials and comes in a variety of forms and sizes and environment friendly.
According to the 2018 pro carton European consumer packaging perceptions study, 52% of Europeans feel carton board/cardboard is the most environment friendly packaging, followed by glass packaging. According to the same study, 52 percent of European customers have switched brands owing to environmental concerns about the type of material used in product packaging.
Premium firms have long utilized luxury packaging for their products, but companies like Charapak in the UK have come up with additional inventive alternatives, such as reversible and returnable packaging. The inside of the box has a gift-wrap-like design pattern, but the outside is a regular carton with reversible packing. As a result, demand for bespoke cartons has been high since the beginning of the year.
The Covid-19 pandemic affected the demand and supply of paper packaging market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.
Market Trends, Drivers, Restraints, and Opportunities
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Rising demand for sustainable and recyclable packaging solutions are estimated to propel the market during the forecast period.
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Increasing demand for eco-friendly packaging is major factor driving the market.
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Global lockdown has affected the whole packaging supply chain, which is expected to impede the market expansion.
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Technological advancement of the market is projected to create lucrative opportunities for the market players.
Scope of Europe Paper Packaging Market Report
The report on the Europe paper packaging market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Paper Packaging Market - Europe Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Type (Folding Cartons, Corrugated Boxes, and other types), End-users (Food, Beverage, Healthcare, Personal Care & Household Care, and Other End-user Industry)
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Geographical Scope
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United Kingdom, Germany, France, Italy, Spain, Russia, and Rest of Europe
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Hamburger Containerboard GmbH (Prinzhom Group), WestRock, DS Smith PLC, Smurfit Kappa Group, and Mondi Group.
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Europe Paper Packaging Market Segment Insights
On the basis of types, the Europe paper packaging market is segregated into folding cartons, corrugated boxes, and other types. The folding carton segment is expected to represent a key share of the market during the forecast period attributed to availability of goods with a long shelf life, beautiful carton packaging with aesthetic appeal, and folding cartons with novel design, shape, and size.
Folding cartons are paper-based container boxes that are used to package a variety of long-lasting items. Folding cartons are often used to package items of various shapes and sizes. Due to the increased purchasing volume of packaged goods, the demand for folding cartons is increasing.
On the basis of end-user, the Europe paper packaging market is divided into food, beverage, healthcare, personal care & household care, and other end-user industry. The beverage segment is anticipated to hold a key market share during the forecast period, due to rising demand for liquid packing cartoons such tetra packs and pouches.
Furthermore, it enhances beverage preservation, which contributes to the segment growth. Food consumption has increased as a result of the growing number of quick-service restaurants, retail locations, and driving packaging.
On the basis of regions, the Europe paper packaging market is classified as United Kingdom, Germany, France, Italy, Spain, Russia, and rest of Europe. The market of Western Europe is anticipated to expand at a robust CAGR during the forecast period. Due to the presence of established sectors such as pharmaceuticals, food, and beverage Western Europe has the large market share in the area.
Eastern Europe, on the other hand, is expected to expand at a substantial rate due to increasing use of packaging techniques across the industries. In nations like the United Kingdom, one in every five people is prepared to spend an extra 20% for customization privileges. Market development can be aided by the rising demand of bespoke packaging.
Arjowiggins (France), a paper producer, unveiled innovative paper packaging for the food industry in October 2020, which would replace plastic and films. Sylvicta is a recyclable, compostable, and marine biodegradable paper that is FSC and PEFC certified. EPPA's goal is to develop practical ways to enhance food and restaurant packaging recycling and reduce carbon emissions without jeopardizing food safety or human health.
Segments
The Europe paper packaging market has been segmented on the basis of
Type
- Folding Cartons
- Corrugated Boxes
- Other Types
End-user
- Food
- Beverage
- Healthcare
- Personal Care & Household Care
- Other End-user Industry
Geography
- United Kingdom
- Germany
- France
- Italy
- Spain
- Russia
- Rest of Europe
Key Players
Competitive Landscape
Key players competing in the market include Hamburger Containerboard GmbH (Prinzhom Group), WestRock, DS Smith PLC, Smurfit Kappa Group, and Mondi Group. Some of these players are using several market strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to increase their market shares.
WestRock demonstrated its dynamic right-sizing solutions BoxSizer and Box on Demand Compack Midi in March 2020. Multiple pre-loaded box footprints coming at random may be right-sized, lowering labor costs, increasing shipping yield, and improving customer satisfaction.
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