Outdoor LED Display Market

Outdoor LED Display Market

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Raksha Sharma

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The Global Outdoor LED Display Market size was valued at USD 7.23 Billion in 2022 and is expected to surpass USD 27.28 Billion by 2031, expanding at a CAGR of 15.9% during the forecast period, 2023 – 2031. The growth of the market is attributed to uninterrupted advertising, which increases deployment in car showrooms, real estate offices, shopping malls, and retail outlets.

Outdoor LED displays are designed for 24/7 outdoor display applications such as digital signage, broadcast, and advertising.

Outdoor LED Display Market Outlook

Market Trends, Drivers, Restraints, and Opportunities:

  • Factors such as environmental friendliness, energy efficiency, impact resistance, and durability are estimated to drive the outdoor LED display market.

  • Increasing sports activities along with rising promotional activities of corporate brands have encouraged sponsors to advertise their applications, which are expected to fuel the market.

  • Various government initiatives and strict rules regarding emission of light are projected to boost the market.

  • High costs as compared to local LCDs and lack of raw material hinders the outdoor LED display market.

Scope of Outdoor LED Display Market Report

The report on the outdoor LED display market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Outdoor LED Display Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2022

Historic Data

2016–2021

Forecast Period

2023–2031

Segmentation

Applications (LED Matrix Boards, Perimeter Boards, Traffic Lights, Video Walls, Billboards, and Mobile Panels), Color Displays (Full Color, Monochrome, and Tri Color Displays), Technology (Individual and Surface Mounted)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

LG Electronics, Panasonic, Electronic Displays, Sony, Toshiba, Shenzhen Dicolor Optoelectronics Co Ltd, Daktronics, Lighthouse Technologies Ltd, Barco NV, and Leyard Optoelectronic Co Ltd.

Outdoor LED Display Market Segment Insights

The LED billboard segment held a major share of around 40% of the total revenue in 2018

Based on applications, the global outdoor LED display market is segregated as LED matrix boards, perimeter boards, traffic lights, video walls, billboards, and mobile panels. The LED billboard segment is anticipated to expand at a substantial CAGR during the forecast period. Increase in advertising campaigns by various corporate brands is expected to propel the segment. Increasing attraction towards sports has led to construction of new stadiums and upgradation of existing stadiums, which is expected to fuel the demand for the perimeter board market.

The full color display segment was valued at USD 800 billion in 2018

On the basis of color displays, the global outdoor LED display market is fragmented as full color, monochrome, and tri color displays. The full color display segment is expected to expand at a rapid pace during the forecast period. The growth of the segment is attributed to its ability to display high-quality images, animations, and videos. Features such as easy 4G and WIFI connection reduces the complications of wiring and are expected to boost the market.

The segment finds applications across various industries such as entertainment, sports, textile, food & beverages, FMCG, and automobiles. Moreover, rising need for advertising in basic consumer applications is projected to drive the market.

The surface mounted technology is expected to expand at a CAGR of 20% during the forecast period.

In terms of technology, the global outdoor LED display market is bifurcated into individual and surface mounted technology. The surface mounted segment held a major share of the total revenue in 2019. Rising demand for large screens with great viewing distance is inspiring retailers and commercial builders to opt for individual mounted technology. Individual mounted technology generates less heat and has a long lifespan as compared to traditional devices. Moreover, it produces brightened displays that provide clear readability as compared to traditional signs and billboards.

Outdoor LED Display Market Technology

The market in Asia Pacific is expected to expand at a rapid pace during the forecast period

Based on regions, the global outdoor LED display market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Asia Pacific is projected to hold a large share of the total revenue during the forecast period. The growth of the market in the region is attributed to rising investments by major companies for improving spectators experience and increasing sports and promotional activities.

The market in North America is expected to expand at a substantial CAGR during the forecast period, owing to increased demand for modified solutions and use of technology on several streets such as The Strip in Las Vegas, The Boardwalk in Atlantic City, and the Times Square in New York.

Outdoor LED Display Market Regions

Segments

The global outdoor LED display market has been segmented on the basis of

Technology

  • Individual Mounted
  • Surface Mounted

Applications

  • LED Matrix Boards
  • Perimeter Boards
  • Traffic Lights
  • Video Walls
  • Billboards
  • Mobile Panels

Color Display

  • Full Color
  • Monochrome
  • Tri Color Displays

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • LG Electronics
  • Panasonic
  • Electronic Displays
  • Sony
  • Toshiba
  • Shenzhen Dicolor Optoelectronics Co LtdDaktronics
  • Lighthouse Technologies Ltd
  • Barco NV
  • Leyard Optoelectronic Co Ltd.

Competitive Landscape

Key players in the global outdoor LED display market include LG Electronics, Panasonic, Electronic Displays, Sony, Toshiba, Shenzhen Dicolor Optoelectronics Co Ltd, Daktronics, Lighthouse Technologies Ltd, Barco NV, and Leyard Optoelectronic Co Ltd.

Increasing product life and improving product application & capacity are some of the major strategies adopted by manufacturers to provide distinct product. Dealers in the industry are providing end-to-end solutions from manufacturing to installation at the site coupled with after-sales services.

Manufacturers are investing largely in R&D to discover technologies for reducing emissions & losses and improving efficiency. Partnerships and acquisitions are the major strategies adopted by the vendors for expanding the business.

Outdoor LED Display Market Key Players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Outdoor LED Display Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Outdoor LED Display Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Outdoor LED Display Market - Supply Chain
  4.5. Global Outdoor LED Display Market Forecast
     4.5.1. Outdoor LED Display Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Outdoor LED Display Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Outdoor LED Display Market Absolute $ Opportunity
5. Global Outdoor LED Display Market Analysis and Forecast by Applications
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Applications
     5.2.2. Y-o-Y Growth Projections by Applications
  5.3. Outdoor LED Display Market Size and Volume Forecast by Applications
     5.3.1. LED Matrix Boards
     5.3.2. Perimeter Boards
     5.3.3. Traffic Lights
     5.3.4. Video Walls
     5.3.5. Billboards
     5.3.6. Mobile Panels
  5.4. Absolute $ Opportunity Assessment by Applications
  5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Outdoor LED Display Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Outdoor LED Display Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Outdoor LED Display Demand Share Forecast, 2019-2026
7. North America Outdoor LED Display Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Outdoor LED Display Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Outdoor LED Display Market Size and Volume Forecast by Applications
     7.4.1. LED Matrix Boards
     7.4.2. Perimeter Boards
     7.4.3. Traffic Lights
     7.4.4. Video Walls
     7.4.5. Billboards
     7.4.6. Mobile Panels
  7.5. Basis Point Share (BPS) Analysis by Applications
  7.6. Y-o-Y Growth Projections by Applications
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Outdoor LED Display Demand Share Forecast, 2019-2026
8. Latin America Outdoor LED Display Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Outdoor LED Display Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Outdoor LED Display Market Size and Volume Forecast by Applications
     8.4.1. LED Matrix Boards
     8.4.2. Perimeter Boards
     8.4.3. Traffic Lights
     8.4.4. Video Walls
     8.4.5. Billboards
     8.4.6. Mobile Panels
  8.5. Basis Point Share (BPS) Analysis by Applications
  8.6. Y-o-Y Growth Projections by Applications
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Outdoor LED Display Demand Share Forecast, 2019-2026
9. Europe Outdoor LED Display Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Outdoor LED Display Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Outdoor LED Display Market Size and Volume Forecast by Applications
     9.4.1. LED Matrix Boards
     9.4.2. Perimeter Boards
     9.4.3. Traffic Lights
     9.4.4. Video Walls
     9.4.5. Billboards
     9.4.6. Mobile Panels
  9.5. Basis Point Share (BPS) Analysis by Applications
  9.6. Y-o-Y Growth Projections by Applications
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Outdoor LED Display Demand Share Forecast, 2019-2026
10. Asia Pacific Outdoor LED Display Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Outdoor LED Display Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Outdoor LED Display Market Size and Volume Forecast by Applications
     10.4.1. LED Matrix Boards
     10.4.2. Perimeter Boards
     10.4.3. Traffic Lights
     10.4.4. Video Walls
     10.4.5. Billboards
     10.4.6. Mobile Panels
  10.5. Basis Point Share (BPS) Analysis by Applications
  10.6. Y-o-Y Growth Projections by Applications
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Outdoor LED Display Demand Share Forecast, 2019-2026
11. Middle East & Africa Outdoor LED Display Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Outdoor LED Display Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Outdoor LED Display Market Size and Volume Forecast by Applications
     11.4.1. LED Matrix Boards
     11.4.2. Perimeter Boards
     11.4.3. Traffic Lights
     11.4.4. Video Walls
     11.4.5. Billboards
     11.4.6. Mobile Panels
  11.5. Basis Point Share (BPS) Analysis by Applications
  11.6. Y-o-Y Growth Projections by Applications
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Outdoor LED Display Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Outdoor LED Display Market: Market Share Analysis
  12.2. Outdoor LED Display Distributors and Customers
  12.3. Outdoor LED Display Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. LG Electronics
     12.4.2. Panasonic
     12.4.3. Electronic Displays
     12.4.4. Sony
     12.4.5. Toshiba
     12.4.6. Shenzhen Dicolor Optoelectronics Co Ltd
     12.4.7. Daktronics
     12.4.8. Lighthouse Technologies Ltd.
     12.4.9. Barco NV
     12.4.10. Leyard Optoelectronic Co Ltd.

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