Outdoor LED Display Market
Segments - by Applications (LED Matrix Boards, Perimeter Boards, Traffic Lights, Video Walls, Billboards, and Mobile Panels), Color Displays (Full Color, Monochrome, and Tri Color Displays), Technology (Individual and Surface Mounted),and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global outdoor LED display market was valued at USD 1.3 billion in 2020 and is expected to reach USD 12.40 billion by 2028, expanding at a robust CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to uninterrupted advertising, which increases deployment in car showrooms, real estate offices, shopping malls, and retail outlets.
Outdoor LED displays are designed for 24/7 outdoor display applications such as digital signage, broadcast, and advertising.
Market Trends, Drivers, Restraints, and Opportunities:
- Factors such as environmental friendliness, energy efficiency, impact resistance, and durability are estimated to drive the outdoor LED display market.
- Increasing sports activities along with rising promotional activities of corporate brands have encouraged sponsors to advertise their applications, which are expected to fuel the market.
- Various government initiatives and strict rules regarding emission of light are projected to boost the market.
- High costs as compared to local LCDs and lack of raw material hinders the outdoor LED display market.
Scope of the Report:
The report on the outdoor LED display market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Global Outdoor LED Display Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2020 |
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Historic Data |
2018–2019 |
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Forecast Period |
2021–2028 |
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Segmentation |
Applications (LED Matrix Boards, Perimeter Boards, Traffic Lights, Video Walls, Billboards, and Mobile Panels), Color Displays (Full Color, Monochrome, and Tri Color Displays), Technology (Individual and Surface Mounted) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
LG Electronics, Panasonic, Electronic Displays, Sony, Toshiba, Shenzhen Dicolor Optoelectronics Co Ltd, Daktronics, Lighthouse Technologies Ltd, Barco NV, and Leyard Optoelectronic Co Ltd. |
Market Segment Insights:
The LED billboard segment held a major share of around 40% of the total revenue in 2018
Based on applications, the global outdoor LED display market is segregated as LED matrix boards, perimeter boards, traffic lights, video walls, billboards, and mobile panels. The LED billboard segment is anticipated to expand at a substantial CAGR during the forecast period. Increase in advertising campaigns by various corporate brands is expected to propel the segment. Increasing attraction towards sports has led to construction of new stadiums and upgradation of existing stadiums, which is expected to fuel the demand for the perimeter board market.
The full color display segment was valued at USD 800 billion in 2018
On the basis of color displays, the global outdoor LED display market is fragmented as full color, monochrome, and tri color displays. The full color display segment is expected to expand at a rapid pace during the forecast period. The growth of the segment is attributed to its ability to display high-quality images, animations, and videos. Features such as easy 4G and WIFI connection reduces the complications of wiring and are expected to boost the market.
The segment finds applications across various industries such as entertainment, sports, textile, food & beverages, FMCG, and automobiles. Moreover, rising need for advertising in basic consumer applications is projected to drive the market.
The surface mounted technology is expected to expand at a CAGR of 20% during the forecast period.
In terms of technology, the global outdoor LED display market is bifurcated into individual and surface mounted technology. The surface mounted segment held a major share of the total revenue in 2019. Rising demand for large screens with great viewing distance is inspiring retailers and commercial builders to opt for individual mounted technology. Individual mounted technology generates less heat and has a long lifespan as compared to traditional devices. Moreover, it produces brightened displays that provide clear readability as compared to traditional signs and billboards.
The market in Asia Pacific is expected to expand at a rapid pace during the forecast period
Based on regions, the global outdoor LED display market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Asia Pacific is projected to hold a large share of the total revenue during the forecast period. The growth of the market in the region is attributed to rising investments by major companies for improving spectators experience and increasing sports and promotional activities.
The market in North America is expected to expand at a substantial CAGR during the forecast period, owing to increased demand for modified solutions and use of technology on several streets such as The Strip in Las Vegas, The Boardwalk in Atlantic City, and the Times Square in New York.
Segments
The global outdoor LED display market has been segmented on the basis of
Technology
- Individual Mounted
- Surface Mounted
Applications
- LED Matrix Boards
- Perimeter Boards
- Traffic Lights
- Video Walls
- Billboards
- Mobile Panels
Color Display
- Full Color
- Monochrome
- Tri Color Displays
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Competitive Landscape
Key players in the global outdoor LED display market include LG Electronics, Panasonic, Electronic Displays, Sony, Toshiba, Shenzhen Dicolor Optoelectronics Co Ltd, Daktronics, Lighthouse Technologies Ltd, Barco NV, and Leyard Optoelectronic Co Ltd.
Increasing product life and improving product application & capacity are some of the major strategies adopted by manufacturers to provide distinct product. Dealers in the industry are providing end-to-end solutions from manufacturing to installation at the site coupled with after-sales services.
Manufacturers are investing largely in R&D to discover technologies for reducing emissions & losses and improving efficiency. Partnerships and acquisitions are the major strategies adopted by the vendors for expanding the business.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Outdoor LED Display Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Outdoor LED Display Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Outdoor LED Display Market - Supply Chain
4.5. Global Outdoor LED Display Market Forecast
4.5.1. Outdoor LED Display Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Outdoor LED Display Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Outdoor LED Display Market Absolute $ Opportunity
5. Global Outdoor LED Display Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. Outdoor LED Display Market Size and Volume Forecast by Applications
5.3.1. LED Matrix Boards
5.3.2. Perimeter Boards
5.3.3. Traffic Lights
5.3.4. Video Walls
5.3.5. Billboards
5.3.6. Mobile Panels
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Outdoor LED Display Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Outdoor LED Display Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Outdoor LED Display Demand Share Forecast, 2019-2026
7. North America Outdoor LED Display Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Outdoor LED Display Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Outdoor LED Display Market Size and Volume Forecast by Applications
7.4.1. LED Matrix Boards
7.4.2. Perimeter Boards
7.4.3. Traffic Lights
7.4.4. Video Walls
7.4.5. Billboards
7.4.6. Mobile Panels
7.5. Basis Point Share (BPS) Analysis by Applications
7.6. Y-o-Y Growth Projections by Applications
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Outdoor LED Display Demand Share Forecast, 2019-2026
8. Latin America Outdoor LED Display Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Outdoor LED Display Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Outdoor LED Display Market Size and Volume Forecast by Applications
8.4.1. LED Matrix Boards
8.4.2. Perimeter Boards
8.4.3. Traffic Lights
8.4.4. Video Walls
8.4.5. Billboards
8.4.6. Mobile Panels
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Outdoor LED Display Demand Share Forecast, 2019-2026
9. Europe Outdoor LED Display Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Outdoor LED Display Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Outdoor LED Display Market Size and Volume Forecast by Applications
9.4.1. LED Matrix Boards
9.4.2. Perimeter Boards
9.4.3. Traffic Lights
9.4.4. Video Walls
9.4.5. Billboards
9.4.6. Mobile Panels
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Outdoor LED Display Demand Share Forecast, 2019-2026
10. Asia Pacific Outdoor LED Display Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Outdoor LED Display Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Outdoor LED Display Market Size and Volume Forecast by Applications
10.4.1. LED Matrix Boards
10.4.2. Perimeter Boards
10.4.3. Traffic Lights
10.4.4. Video Walls
10.4.5. Billboards
10.4.6. Mobile Panels
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Outdoor LED Display Demand Share Forecast, 2019-2026
11. Middle East & Africa Outdoor LED Display Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Outdoor LED Display Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Outdoor LED Display Market Size and Volume Forecast by Applications
11.4.1. LED Matrix Boards
11.4.2. Perimeter Boards
11.4.3. Traffic Lights
11.4.4. Video Walls
11.4.5. Billboards
11.4.6. Mobile Panels
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Outdoor LED Display Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Outdoor LED Display Market: Market Share Analysis
12.2. Outdoor LED Display Distributors and Customers
12.3. Outdoor LED Display Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. LG Electronics
12.4.2. Panasonic
12.4.3. Electronic Displays
12.4.4. Sony
12.4.5. Toshiba
12.4.6. Shenzhen Dicolor Optoelectronics Co Ltd
12.4.7. Daktronics
12.4.8. Lighthouse Technologies Ltd.
12.4.9. Barco NV
12.4.10. Leyard Optoelectronic Co Ltd.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Outdoor LED Display Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Outdoor LED Display Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Outdoor LED Display Market - Supply Chain
4.5. Global Outdoor LED Display Market Forecast
4.5.1. Outdoor LED Display Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Outdoor LED Display Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Outdoor LED Display Market Absolute $ Opportunity
5. Global Outdoor LED Display Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. Outdoor LED Display Market Size and Volume Forecast by Applications
5.3.1. LED Matrix Boards
5.3.2. Perimeter Boards
5.3.3. Traffic Lights
5.3.4. Video Walls
5.3.5. Billboards
5.3.6. Mobile Panels
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Outdoor LED Display Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Outdoor LED Display Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Outdoor LED Display Demand Share Forecast, 2019-2026
7. North America Outdoor LED Display Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Outdoor LED Display Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Outdoor LED Display Market Size and Volume Forecast by Applications
7.4.1. LED Matrix Boards
7.4.2. Perimeter Boards
7.4.3. Traffic Lights
7.4.4. Video Walls
7.4.5. Billboards
7.4.6. Mobile Panels
7.5. Basis Point Share (BPS) Analysis by Applications
7.6. Y-o-Y Growth Projections by Applications
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Outdoor LED Display Demand Share Forecast, 2019-2026
8. Latin America Outdoor LED Display Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Outdoor LED Display Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Outdoor LED Display Market Size and Volume Forecast by Applications
8.4.1. LED Matrix Boards
8.4.2. Perimeter Boards
8.4.3. Traffic Lights
8.4.4. Video Walls
8.4.5. Billboards
8.4.6. Mobile Panels
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Outdoor LED Display Demand Share Forecast, 2019-2026
9. Europe Outdoor LED Display Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Outdoor LED Display Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Outdoor LED Display Market Size and Volume Forecast by Applications
9.4.1. LED Matrix Boards
9.4.2. Perimeter Boards
9.4.3. Traffic Lights
9.4.4. Video Walls
9.4.5. Billboards
9.4.6. Mobile Panels
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Outdoor LED Display Demand Share Forecast, 2019-2026
10. Asia Pacific Outdoor LED Display Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Outdoor LED Display Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Outdoor LED Display Market Size and Volume Forecast by Applications
10.4.1. LED Matrix Boards
10.4.2. Perimeter Boards
10.4.3. Traffic Lights
10.4.4. Video Walls
10.4.5. Billboards
10.4.6. Mobile Panels
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Outdoor LED Display Demand Share Forecast, 2019-2026
11. Middle East & Africa Outdoor LED Display Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Outdoor LED Display Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Outdoor LED Display Market Size and Volume Forecast by Applications
11.4.1. LED Matrix Boards
11.4.2. Perimeter Boards
11.4.3. Traffic Lights
11.4.4. Video Walls
11.4.5. Billboards
11.4.6. Mobile Panels
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Outdoor LED Display Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Outdoor LED Display Market: Market Share Analysis
12.2. Outdoor LED Display Distributors and Customers
12.3. Outdoor LED Display Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. LG Electronics
12.4.2. Panasonic
12.4.3. Electronic Displays
12.4.4. Sony
12.4.5. Toshiba
12.4.6. Shenzhen Dicolor Optoelectronics Co Ltd
12.4.7. Daktronics
12.4.8. Lighthouse Technologies Ltd.
12.4.9. Barco NV
12.4.10. Leyard Optoelectronic Co Ltd.
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