The Global Online Tutoring Services Market size was valued at USD 7.50 Billion in 2022 and is expected to surpass USD 27.65 Billion by 2031, expanding at a CAGR of 15.6% during the forecast period, 2023–2031. The growth of the market is attributed to the increasing acceptance of smartphones as it allows the learning to occur from varied locations around the world.
Online learning allows both tutors and learners to increase their efficiency and productivity. The online tutoring involves the student and teacher connected on the online platform without begin present physically. This enables the student to learn from large variety of teachers all over the world.
The government assistance for digital teaching in emerging countries is stimulating the schools and universities to offer online learning sessions. For example, Ontario’s Ministry of Education, in Canada, has launched an educational plan in July 2019 that assigned four online courses for school students from high school to graduation. The initiatives proposed by governments are anticipated to propel the market growth.
The COVID-19 pandemic has impacted the online tutoring market in the positive manner. The pandemic forced everyone to stay in home and schools collages were shutdown resulted in surge for online learning.
Furthermore, governments globally are mentioning learning solutions and online teaching and providing free platforms for online tutorials. For example, New Zealand’s government, in April 2020, rented nearly 17,000 digital portable devices for supply in students who did not has one. These factors demonstrate the boost in the market due the COVID-19 pandemic.
Market Trends, Drivers, Restraints, and Opportunities
The fast growth in acceptance of online learning techniques is because of the benefits such as convenience, improved focus, and cost-effectiveness. This shows the factor driving that market.
The market is anticipated to establish significant growth in the near future owing to the huge acceptance of the services by corporate professionals and school students.
The constant technological advancements and improvement in the portable communication devices’ connectivity are the propelling factors for online learning techniques.
The increase in adoption of digitalization and introduction of 5G along with advanced technology are the key factor boosting the market in the near future.
The collaborations and partnerships in mobile app developers as well as content providers have led to the introduction of smart learning solutions. This is a major factor for the market to grow in the projected time period.
The increasing acceptance of online tutoring technology in the world demonstrates huge opportunities for the market in the coming years.
Scope of Online Tutoring Services Market Report
The report on the global online tutoring services market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Online Tutoring Services Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Tutoring Types (Structured Tutoring and On-Demand Tutoring), Course Types (Language Courses, Science, Technology, Engineering, and Mathematics (STEM) Courses, and Others), Durations (Short-Term Courses and Long-Term Courses)
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
Ambow Education; ArborBridge; Beijing Magic Ears Technology Co., Ltd; BYJU'S; Chegg Inc.; Club Z! Inc.; iTutorGroup; Qkids Teacher; Varsity Tutors; Vedantu.com
Online Tutoring Services Market Segment Insights
On-demand segment is projected to grow at a rapid pace
Based on tutoring types, the global online tutoring services market is divided into structured tutoring and on-demand tutoring. The on-demand segment is projected to grow at a rapid pace. The segment showed revenue share of 75% in year 2020. The growth is attributed to the COVID-19 pandemic as the nationwide school closure.
On-demand tutoring provides a modified platform that assists students’ progress on the basis of their pace and capabilities. Moreover, on-demand tutoring along with analytics applications assists the content and providers’ tutors gain real-time information on the students’ progress. As a result, the rising adoption of personalized and customized learning is stimulating the on-demand tutoring market’s progress in the coming time.
Structured online tutoring segment is estimated to grow at a substantial rate in the near future. As the segment contains real-time interaction between the tutor and the students. The segment is estimated to expand at a CAGR of 13.8% during the projected time period. The growth of the segment is accounted for the increasing importance of live teaching sessions through videoconferencing.
Science, technology, engineering, and mathematics courses segment is anticipated to grow at a considerable CAGR
On the basis of course types, the global market is segregated into language courses, science, technology, engineering, and mathematics (stem) courses, and others. The Science, technology, engineering, and mathematics courses segment is anticipated to grow at a considerable CAGR.
The segment registered revenue share of greater than 62% in 2020. This is attributed to the partnerships formed by some school districts with digital learning platforms to provide local educational broadcasts emphasised on various STEM courses grade levels. The distinction of online learning techniques in the high school students is a key driver for the market. Several EdTech organizations are working on offering STEM courses to high school and middle schools students.
The others segment contains tutorials and courses on finance, business, skill trades, lifestyle, marketing, and music. It is estimated to gain a significant growth rate in the coming future. The growth of the segment is attributed to the increasing prominence of short-term diploma courses in business and coding related subjects as corporate professionals.
Long-term courses segment is projected to expand at a significant rate
On the basis of durations, the global market is bifurcated into short-term courses and long-term courses. The long-term courses segment is estimated to grow at a significant rate. The segment recorded the revenue share of more than 72% in year 2020. The growth is attributed to the outbreak of COVID-19 has boosted opportunities for long-term courses in the market.
Various academic organizations and students have understood the benefits of online learning as the lockdown forced the shutdown of schools and colleges. The long-term courses allows the students to advance in-depth knowledge concerning to the reskilling course to provide higher efficiency. Furthermore, it have been accepted for constant improvement in learning methods for underprivileged students.
The short-term courses segment is expected to expand at a CAGR of 17.0% in the near future. The growth of the segment is accounted for the rising popularity of short-term diploma courses through an on-demand tutoring pattern.
North America is anticipated to constitute a key market share
In terms of regions, the global online tutoring services market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.
North America is anticipated to constitute a key market share. The market of the region demonstrated revenue share of 37.0% in 2020. The growth of the region is accounted for the presence of a huge customer base along with firm ICT solution providers.
The region has the presence of a large pool of organizations, such as Chegg Inc.; Club Z! Inc.; ArborBridge; and Kaplan, Inc. The development of innovative technologies in the region, such as massive open online courses (MOOCs), microlearning, and personalized literacy programs.
Asia Pacific region is estimated to gain substantial growth in the online tutoring industry this is attributed to the emerging economies such as China and India. The government initiatives, such as government funded policies for education in rural areas are the key factor for the development of market in the region.
For example, the Ministry of Human Resource Development in India, has prepared an online library known as the National Digital Library of India to offer educational content for several academic levels on the basis of the subject domain. Moreover, rising funding in online education firms are driving factor for the market.
The global online tutoring services market has been segmented on the basis of
- Structured Tutoring
- On-Demand Tutoring
- Language Courses
- Science, Technology, Engineering, and Mathematics (STEM) Courses
- Short-Term Courses
- Long-Term Courses
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
- Ambow Education
- Beijing Magic Ears Technology Co., Ltd
- Chegg Inc.
- Club Z! Inc.
- Qkids Teacher
- Varsity Tutors
The key players in the global online tutoring services market are Ambow Education; Qkids Teacher; ArborBridge; iTutorGroup; Beijing Magic Ears Technology Co., Ltd; Varsity Tutors; BYJU'S; Club Z! Inc.; Chegg Inc.; and Vedantu.com.
These key players have adopted a series of market strategies including new product launching, entering into partnership, collaboration, and production expansion to enhance their market position and expand their consumer base.