The global online coaching market size was valued at around USD 2.19 Billion in 2022 and is projected to reach around USD 6.79 Billion by 2031, expanding at a CAGR of 13.4% during the forecast period, 2023–2031. The growth of the market is attributed to increasing demand for virtual training services and online coaching platforms.
Online coaching is a teaching and learning process that takes place over the internet. Personal portable devices and emerging technology draws attention of the users towards informal mode of education. Internet of things, evolving communication tools, modern software, and artificial intelligence made online learning reliable. Online coaching includes health coaching, wellness coaching, life skills coaching, wellness coaching, online career coaching, and others.
Online coaching is used by students to enhance their knowledge and skills. Online coaching is also used by entrepreneurs for corporate growth at their chosen location. Learning management systems are integral part of online coaching to deliver data through PDF, link sharing, web pages, and to manage schedules, payments, and meetings.
The International Coach Federation (ICF), a professional coaching platform, describes coaching as "partnering with clients in a thought-provoking and creative process that motivates them to fulfil their personal and professional potential". Technology is used to fuel learning in a variety of ways, including electronic grade books, learning games, digital portfolios, and real-time feedback on teacher and student performance. Therefore, schools are using digital resources to support teaching and learning.
The COVID-19 pandemic negatively affected personal and professional life of people across the globe. The pandemic-induced lockdown had a positive impact on the online coaching market. Institutions employ a variety of cloud-based coaching tools to impart live lessons to their students. Various coaching platforms created a large number of courses to increase their sales and profitability. Online tutoring became the preferred method for businesses and young generation to learn and save time.
Online Coaching Market Trends, Drivers, Restraints, and Opportunities
- Increasing number of internet users is expected to drive the market.
- Advancement in coaching profession and employability quotient is projected to propel the market during the forecast period.
- High cost of online courses is anticipated to hinder the market.
- Lack of infrastructure and essential learning environment is expected to hamper the market in the coming years.
- Digital portfolios, real-time feedback, electronic grade books, and learning games are projected to create lucrative opportunities for market players.
Scope of Online Coaching Market Report
The report on the global online coaching market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Online Coaching Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Types (Corporate, Academic, and Others), Providers (Freelancers, Educational Institutions, Professors/Faculty, and Others), and Age Groups (Below 10 Years, 10–17 Years, 18–30 Years, and 30 Years & Above)
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
KPMG; Unacademy; BYJU’S; PracticeBetter; Nudge Coach; Coach Catalyst; Noomii; CourseForce; Your earth angel; Satori; SimplePractice; Udemy; Coursera; TrueCoach; and CoachAccountable
Online Coaching Market Segment Insights
Types Segment Analysis
On the basis of types, the online coaching market is segmented into corporate, academic, and others. The academic segment is projected to expand at a considerable CAGR during the forecast period, due to availability of cloud-based virtual coaching platforms and variety of courses offered by schools and colleges. The corporate segment is anticipated to account for a major market share during the forecast period, owing to advancement in the coaching profession, employability quotient, and animated learning.
Providers Segment Analysis
Based on providers, the market is divided into freelancers, educational institutions, professors/faculty, and others. The educational institutions segment is expected to hold a significant share of the market in the coming years, owing to high-quality coaching and availability of genuine certifications. Professors and the faculty help in the preparation of strenuous examinations without being physically present in institutes or coaching centers. Therefore, the professors/faculty segment is expected to register a significant market share.
Age Groups Segment Analysis
On the basis of age groups, the online coaching market is segregated into below 10 years, 10–17 years, 18–30 years, and 30 years & above. The 18–30 years segment is anticipated to expand at a substantial CAGR during the forecast period, owing to availability of relevant and affordable coaching programs. The below 10 years segment is expected to hold a significant share of the market, due to increasing advancements in coaching profession.
In terms of regions, the online coaching market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific is expected to constitute a key share of the market during the forecast period, owing to increasing adoption of e-learning platforms in the region. The market in North America is anticipated to expand at a rapid pace during the forecast period, due to rising government initiatives in the region.
The global online coaching market has been segmented on the basis of
- Educational Institutions
- Below 10 Years
- 10–17 Years
- 18–30 Years
- 30 Years & Above
- Online Stores
- Offline Stores
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
- Nudge Coach
- Coach Catalyst
- Your earth angel
Key players competing in the global online coaching market are KPMG; Unacademy; BYJU’S; PracticeBetter; Nudge Coach; Coach Catalyst; Noomii; CourseForce; Your earth angel; Satori; SimplePractice; Udemy; Coursera; TrueCoach; and CoachAccountable.
Distance education programs are offered by many prestigious institutions and colleges. Key players in the market are introducing gamification concept for customer engagement and appointing certified and qualified coaches to increase their market share. Various language teaching courses and health and fitness courses are offered by enterprises to gain insights about the international corporate culture.