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Online Advertising Market Size, Share & Growth Report | 2031
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Online Advertising Market Size, Share & Growth Report | 2031

Segments - Online Advertising Market by Formats (Search Engine, Social Media, Video, Smartphones, Display, and Others), Platforms (Smartphones, Laptops, Tablets, Desktops, and Others), End-users (Healthcare, Automotive, Retail & E-commerce, Media & Entertainment, Transport & Tourism, Education, IT and Telecommunication, Industrial, BFSI, Consumer Packaged Goods (CPG), and Others), and Regions (Asia Pacific, North America, Latin America, Europe and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030

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Author : Raksha Sharma
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Fact-checked by : V. Chandola
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Editor : Shruti Bhat

Upcoming | Report ID :ICT-SE-4079 | 4.6 Rating | 84 Reviews | 157 Pages | Format : PDF Excel PPT

Report Description


The global online advertising market size was valued at around USD 393 billion in 2021 and is projected to reach around USD 810 billion by 2030, expanding at a CAGR of around 16 % during the forecast period, 2022 – 2030. The growth of the market is attributed to the advancement in communication technologies.

Global Online Advertising Market Summary

Advertising is a mean of communication to introduce products and services to audience using mass media. Advertising plays an important role in any market by providing information about a product and persuading audience to buy it. Online advertising is a form of marketing, which uses internet and digital platforms to deliver promotional messages to identified and intended audience. Online advertising uses innovative graphical content tactics such as videos, pop ups, and redirections on the web to catch attention of consumers. With growing penetration of internet, emergence of high-speed internet, and increasing use of smart devices, online advertising emerged as a strong marketing strategy. Technological advancements and rising digital spending by enterprises, companies, and organizations are expected to aid in expansion of the global online advertising market in the coming years.

  • Emergence of high-speed internet and extensive adoption of smartphones are expected to drive the global online advertising market during the forecast period.
  • Increasing usage of social media and rising popularity of streaming platforms are estimated to boost the market in the coming years.
  • Rising expenditure in online advertising by various industries to increase brand awareness is projected to fuel the market.
  • Growing adoption of advertisement-blockers to avoid online advertising on certain digital platforms are expected to hinder the growth of the market.
  • Emerging trend of automation technologies in the online advertising market is projected offer growth opportunities to the key market players.

Scope of the Report

The report on the global online advertising market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Online Advertising Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2021

Historic Data

2019–2020

Forecast Period

2022–2030

Segmentation

Formats (Search Engine, Social Media, Video, Smartphones, Display, and Others), Platforms (Smartphones, Laptops, Tablets, Desktops, and Others), and End-users (Healthcare, Automotive, Retail & E-commerce, Media & Entertainment, Transport & Tourism, Education, IT and Telecommunication, Industrial, BFSI, Consumer Packaged Goods (CPG), and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Google LLC; Meta Platforms, Inc.; Amazon.com, Inc.; Twitter, Inc.; Microsoft Corporation; Alibaba Group Holding Limited; International Business Machines Corporation; Hulu, LLC; Baidu, Inc.; Verizon Communication, Inc.; Yahoo! Inc.; AOL, Inc.; Sirius XM Holdings; Apple, Inc.; eBay, Inc.; and Others

Market Segment Insights

Video segment drives the market

On the basis of formats, the market is divided into search engine, social media, video, smartphones, display, and others. The video segment is expected to fuel the market during the forecast period, due to growing trend of video advertising for online platforms. Video advertisements are highly effective in capturing the attention of viewers than other formats; thus, fueling the global online advertising market. The social media segment is anticipated to expand rapidly in the coming years, owing to increasing number of social media users of all ages across the globe.

Smartphone segment holds a large share of market

In terms of platforms, the market is segregated into smartphones, laptops, tablets, desktops, and others. The smartphone segment is estimated to drive the market during the forecast period, due to growing penetration of internet and increasing usage of smartphones across the globe. Furthermore, key market players are creating innovative advertising content that supports smartphone devices, which spurs the global online advertising market.

Global Online Advertising Market by Platforms

Retail segment is expected to expand rapidly

Based on end-users, the market is divided into healthcare, automotive, retail, media & entertainment, transport & tourism, education, IT and telecommunication, industrial, BFSI, Consumer Packaged Goods (CPG), and others. The retail segment is projected to boost the market during the forecast period, as retailers use online advertising strategies to expand their customer base and grow website traffic. The BFSI segment is anticipated to expand during the forecast period, owing to technological advancement and increasing digital spending in BFSI.

North America dominates the market

On the basis of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America holds a large share of the global market, due to increasing investments in online advertisements in the region. Growing online activities of consumers and increasing usage of smartphones in North America are projected to drive the market during the forecast period. The market is Asia Pacific is anticipated to expand in the coming years, owing to extensive urbanization, rapid industrialization, and rising adoption of technology in the region.

Global Online Advertising Market by Regions

Segments

The global online advertising market has been segmented on the basis of

Formats
  • Search Engine
  • Social Media
  • Video
  • Smartphones
  • Display
  • Others
Platforms
  • Smartphones
  • Laptops
  • Tablets
  • Desktops
  • Others
End-users
  • Healthcare
  • Automotive
  • Retail & E-commerce
  • Media & Entertainment
  • Transport & Tourism
  • Education
  • IT and Telecommunication
  • Industrial
  • BFSI
  • Consumer Packaged Goods (CPG)
  • Others
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Google LLC
  • Meta Platforms, Inc.
  • Amazon.com, Inc.
  • Twitter, Inc.
  • Microsoft Corporation
  • Alibaba Group Holding Limited
  • International Business Machines Corporation
  • Hulu, LLC
  • Baidu, Inc.
  • Verizon Communication, Inc.
  • Yahoo! Inc.
  • AOL, Inc.
  • Sirius XM Holdings
  • Apple, Inc.
  • eBay, Inc.
  • Others

Competitive Landscape

The global online advertising market is highly competitive with the presence of key players such as Google LLC; Meta Platforms, Inc.; Amazon.com, Inc.; Twitter, Inc.; Microsoft Corporation; Alibaba Group Holding Limited; International Business Machines Corporation; Hulu, LLC; Baidu, Inc.; Verizon Communication, Inc.; Yahoo! Inc.; AOL, Inc.; Sirius XM Holdings; Apple, Inc.; eBay, Inc.; and others, who use business strategies such as mergers, acquisitions, partnerships, collaborations, and product launches to dominate the market. For example, in October 2020, Microsoft Corporation launched multi-factor authentication in its Microsoft Advertising online. In April 2022, Google LLC introduced user controls, which helps users to control the number of advertisements on their devices.

Global Online Advertising Market by Key Players

Frequently Asked Questions

Google LLC; Meta Platforms, Inc.; Amazon.com, Inc.; Twitter, Inc.; Microsoft Corporation; Alibaba Group Holding Limited; and International Business Machines Corporation are some of the key players in the market.

North America dominates the global online advertising market.

Online advertising is a form of marketing, which uses internet and digital platforms to deliver promotional messages to identified and intended audience.

Various industries use online advertising to create brand awareness.

Search engine, social media, video, smartphones, display and others are formats of online advertising.

The global online advertising market size was valued at around USD 393 billion in 2021 and is expected to reach around USD 810 billion by 2030.

The global online advertising market is estimated to register CAGR of around 16% during the forecast period.

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Online Advertising Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Online Advertising Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Online Advertising Market - Supply Chain
  4.5. Global Online Advertising Market Forecast
     4.5.1. Online Advertising Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Online Advertising Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Online Advertising Market Absolute $ Opportunity
5. Global Online Advertising Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Online Advertising Market Size and Volume Forecast by End Users
     5.3.1. Healthcare
     5.3.2. Automotive
     5.3.3. Retail & E-commerce
     5.3.4. Media & Entertainment
     5.3.5. Transport & Tourism
     5.3.6. Education
     5.3.7. IT and Telecommunication
     5.3.8. Industrial
     5.3.9. BFSI
     5.3.10. Consumer Packaged Goods (CPG)
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Online Advertising Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Online Advertising Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Online Advertising Demand Share Forecast, 2019-2026
7. North America Online Advertising Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Online Advertising Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Online Advertising Market Size and Volume Forecast by End Users
     7.4.1. Healthcare
     7.4.2. Automotive
     7.4.3. Retail & E-commerce
     7.4.4. Media & Entertainment
     7.4.5. Transport & Tourism
     7.4.6. Education
     7.4.7. IT and Telecommunication
     7.4.8. Industrial
     7.4.9. BFSI
     7.4.10. Consumer Packaged Goods (CPG)
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Online Advertising Demand Share Forecast, 2019-2026
8. Latin America Online Advertising Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Online Advertising Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Online Advertising Market Size and Volume Forecast by End Users
     8.4.1. Healthcare
     8.4.2. Automotive
     8.4.3. Retail & E-commerce
     8.4.4. Media & Entertainment
     8.4.5. Transport & Tourism
     8.4.6. Education
     8.4.7. IT and Telecommunication
     8.4.8. Industrial
     8.4.9. BFSI
     8.4.10. Consumer Packaged Goods (CPG)
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Online Advertising Demand Share Forecast, 2019-2026
9. Europe Online Advertising Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Online Advertising Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Online Advertising Market Size and Volume Forecast by End Users
     9.4.1. Healthcare
     9.4.2. Automotive
     9.4.3. Retail & E-commerce
     9.4.4. Media & Entertainment
     9.4.5. Transport & Tourism
     9.4.6. Education
     9.4.7. IT and Telecommunication
     9.4.8. Industrial
     9.4.9. BFSI
     9.4.10. Consumer Packaged Goods (CPG)
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Online Advertising Demand Share Forecast, 2019-2026
10. Asia Pacific Online Advertising Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Online Advertising Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Online Advertising Market Size and Volume Forecast by End Users
     10.4.1. Healthcare
     10.4.2. Automotive
     10.4.3. Retail & E-commerce
     10.4.4. Media & Entertainment
     10.4.5. Transport & Tourism
     10.4.6. Education
     10.4.7. IT and Telecommunication
     10.4.8. Industrial
     10.4.9. BFSI
     10.4.10. Consumer Packaged Goods (CPG)
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Online Advertising Demand Share Forecast, 2019-2026
11. Middle East & Africa Online Advertising Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Online Advertising Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Online Advertising Market Size and Volume Forecast by End Users
     11.4.1. Healthcare
     11.4.2. Automotive
     11.4.3. Retail & E-commerce
     11.4.4. Media & Entertainment
     11.4.5. Transport & Tourism
     11.4.6. Education
     11.4.7. IT and Telecommunication
     11.4.8. Industrial
     11.4.9. BFSI
     11.4.10. Consumer Packaged Goods (CPG)
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Online Advertising Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Online Advertising Market: Market Share Analysis
  12.2. Online Advertising Distributors and Customers
  12.3. Online Advertising Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Google LLC
     12.4.2. Meta Platforms, Inc.
     12.4.3. Amazon.com, Inc.
     12.4.4. Twitter, Inc.
     12.4.5. Microsoft Corporation
     12.4.6. Alibaba Group Holding Limited
     12.4.7. International Business Machines Corporation
     12.4.8. Hulu, LLC
     12.4.9. Baidu, Inc.
     12.4.10. Verizon Communication, Inc.

Methodology

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