On-the-Go Breakfast Packaging Market Trends, Industry | 2031

Report Description

On-the-Go Breakfast Packaging Market Outlook 2031

The global on-the-go breakfast packaging market size was USD XX Bn/Mn in 2022 and is likely to reach USD XX Bn/Mn by 2031, expanding at a CAGR of XX % during 2023–2031. The growth is attributed to the increasing usage of transparent packaging for easy product identification.

The rising e-commerce and food delivery services across the globe drive the global on-the-go breakfast market. Consumers are rapidly shifting from traditional food outlets to food delivery services for on-the-go breakfast, as they conveniently order any type of breakfast online and get it delivered within minutes at the doorstep or offices. Major e-commerce companies are entering into online food delivery services to gain customers and grab a major share of the market. This is creating opportunities for the key players in the food packaging market to evolve with the ongoing market trends.

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The rapidly expanding food industry is expected to create favorable opportunities for the market. Diverse consumer preference for a variety of breakfasts from traditional ones, such as egg meals and cereals, to emerging ones, such as smoothie bowls and breakfast wraps, is creating the need for attractive and smart packaging.

The COVID-19 pandemic hampered the global on-the-go breakfast packaging market. During the pandemic, the demand for on-the-go breakfast was reduced, due to the strict lockdowns imposed by governments across the globe. This type of breakfast is usually preferred by working-class people, such as corporates. During the pandemic, most companies had to switch to work-from-home mode. Demand for these types of breakfasts decreased, which reduced the usage of on-the-go breakfast packaging, which hampered the market. 

On-the-Go Breakfast Packaging Market Dynamics

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Drivers

Growing consumer preference for on-the-go breakfast is driving the market. Consumers are inclined towards convenience food, due to their busy lifestyles. Convenience food caters to different tastes and preferences and is easy to carry. The rapidly growing convenience food market boosts the demand for sustainable packaging. For instance,

• According to the recently published report, the convenience food market is expected to grow annually by 6.6% and the revenue is expected to be around USD 606.50bn in 2023.

Restraints

Rising environmental pollution, due to the usage of plastic in breakfast packaging, hampers the market. Plastic is a non-biodegradable material, which means that it cannot be broken down easily by natural processes. If the plastic waste is not properly disposed of, it ends up in landfills, contributing to pollution and harming the environment.

High potential health risks associated with certain types of plastics affect the market. Some plastic containers contain chemicals such as bisphenol A (BPA) and phthalates, which leach into food and pose health risks. According to research, exposure to a small dose of BPA leads to cardiovascular problems, such as heart attack, peripheral artery diseases, and hypertension.

Opportunities

Rising popularity of attractive and sustainable food packaging is expected to create lucrative opportunities in the global market. Major food companies are inclined towards adopting smart packaging with environmentally friendly materials. Sustainable and attractive breakfast packaging helps food companies grow their brand value and gain customers. Food companies are heavily focusing on creating brand awareness to expand their businesses. Moreover, food packaging companies are heavily investing in R&D to introduce eco-friendly packaging materials. For instance,

• DS Smith, a packaging company, is working on testing boxes made of straw, seaweed, and flowers. This project is a part of its USD 140 million investment in R&D.

Scope of the On-the-Go Breakfast Packaging Market Report

The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

On-the-Go Breakfast Packaging Market Segment Insights

Type Segment Analysis

Based on type, the on-the-go breakfast packaging market is divided into flexible and rigid. The flexible segment is expected to expand at a significant growth rate during the projection period, as food companies are adopting flexible packaging to extend food shelf life. Flexible packaging helps maintain the freshness of food products, as it has multi-layer material construction that keeps the oxygen out, maintains aroma, and food safe. The growing preference for flexible packaging is attributed to its property of extending the shelf-life of food products, which results in reducing food waste. For instance,

• According to the report published by the United Nations, on September 29, 2023, around 13% of food produced is lost between harvest and retail globally, while an estimated 17% of total global food production is wasted in households. Flexible packaging helps food companies increase the food shelf life and reduce food waste.

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Material Type Segment Analysis

On the basis of material type, the global market is segregated into plastic, paper, and others. The plastic segment is projected to expand at a considerable CAGR during the forecast period. The plastic segment is further segregated into polyethylene, polyvinyl chloride, polypropylene, polyethylene terephthalate, and others. Polyethylene terephthalate (PET) is a commonly used material for food packaging, owing to its strength and excellent transparency, allowing consumers to see the content on packaged food and showcasing food products. Moreover, PET is light in weight, which helps in reducing transportation costs and environmental impact as compared to heavy packaging materials. PET is highly recyclable, which helps companies contribute to sustainability efforts and the creation of recycled PET (rPET) for packaging.

Breakfast Product Segment Analysis

Based on breakfast product, the on-the-go breakfast packaging market is segmented into egg meals, breakfast bars, sandwiches, burgers, cakes, muffins, cereals, milkshakes, juice, sausages, and salami. The egg meals segment holds a major share of the market, owing to the high preference for egg meals, as these are easy to make and healthy. Egg meals are one of the most consumed meals across the globe. Additionally, food packaging companies are introducing packaging techniques for egg meals. 

Regional Analysis

In terms of region, the global on-the-go breakfast packaging market is classified as Asia Pacific, North America, Latin America, Europe, and the Middle East & Africa. Asia Pacific is expected to dominate the market during the projection period, due to the increasing demand for convenience food. Rapidly growing demand for convenience food in the region is boosting the demand for attractive packaging for breakfast. For instance,

• According to the recently published report, the convenience food market in Asia Pacific is growing annually by 7.37% and is expected to register a revenue of USD 355 Bn in 2023.

Rising breakfast culture in the region creates favorable opportunities in the on-the-go breakfast packaging market. People in the region are adopting the Western culture of breakfast. Busy lifestyles of people is increasing the demand for on-the-go breakfast, creating a favorable opportunity in the market.

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