Global Oatmeal Market Outlook
The global oatmeal market size was valued at USD 6.05 Billion in 2022 and is likely reach to USD 9.78 Billion by 2031, expanding at a CAGR of 5.48% during the forecast period, between 2023 and 2031. Oatmeal is a breakfast food that is prepared from oats and liquids such as water or milk.
Increasing disposable income coupled with changing lifestyle is attracting consumers to include oatmeal in the daily diet. Oats are known to possess rich nutritional profile with higher biological value, a greater proportion of unsaturated fatty acids and a high dietary fiber content, both as soluble and insoluble fiber.
Oats also contain a wealth of micronutrients and are recognized source of iron, potassium, copper and magnesium, thiamine, folate, zinc, and phosphorus.
Market Trends, Drivers, Restraints, and Opportunities:
- Rising health concerns among individual along with increasing preference for healthy food with high concentration of soluble fiber and dense nutrients is estimated to augment the growth of the oatmeal market.
- Rapid growth of the food and beverages industry is one of the factors driving the growth of the oatmeal market.
- Growing preference for plant-based dairy alternatives among the vegan and lactose intolerant population promotes the growth of the oatmeal market.
- Increasing demand for convenience foods is one of the major factors spurring the growth of the oatmeal market.
- The availability of product substitutes can act as market restraint factor for the growth of the market.
- Rising number of research and development activities is anticipated to generating massive opportunities.
Scope of Oatmeal Market report:
The report on oatmeal market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Global Oatmeal Market – Global Industry Analysis, Size, Share, Growth, Trends, and Forecast
2016 & 2021
Nature (Organic and Conventional), Types (Whole Oat Groats, Steel Cut Oats, Scottish Oats, Regular & Quick Rolled Oats, Instant Oats, and Others), Distribution Channels (Online and Offline)
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast
Oatmeal Market Segment Insights:
Organic segment is projected to hold significant market share
In the terms of nature, the oatmeal market can be bifurcated into organic and conventional. The organic segment is projected to hold a significant market share. Guidance provided by the studies have shown that consuming organic oats can help one lower the chance of developing cardiovascular condition.
The organic products are free from pesticides, and the researchers have claimed that they found no presence of glyphosate directly in oats.
Regular & quick rolled oats segment is anticipated to account for a substantial share
Based on types, the oatmeal market can be divided into whole oat groats, steel cut oats, scottish oats, regular & quick rolled oats, instant oats, and others. The regular & quick rolled oats segment is anticipated to account for a substantial share.
Rolling, milling, or steel-cutting is a process by which hulled oat grains are prepared into oatmeal. The fiber and protein in oatmeal helps consumers maintain a healthy weight as it takes time for the meal to digest, which reduces hunger.
It also improves health in numerous ways, including lowering blood sugar levels, cholesterol levels, and blood pressure as well as decreasing the chances of developing childhood asthma.
Online segment is expected to expand at a high CAGR
On the basis of distribution channels, the oatmeal market can be bifurcated into online and offline. The online segment is estimated to expand at a high CAGR during the forecast period, attributable to the development of ecommerce facilities along with growing trend to distribute the products online.
Oatmeal Market Regional Outlook
Asia Pacific is expected to dominate the market
In terms of regions, the oatmeal market is classified as Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. Asia Pacific is expected to dominate the market due to increasing public awareness about the potential benefits of oat grain and oatmeal for preventing a variety of heart conditions, including diabetes.
Additionally, most of the food manufacturing companies outsource activities related to their products to this region, which helps raise public awareness about the issue.
- Whole Oat
- Steel Cut Oats
- Scottish Oats
- Regular & Quick Rolled Oats
- Instant Oats
By Distribution Channels
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
By Key Players
- Bagrry India Pvt. Ltd.
- Cargill, Incorporated
- GENERAL MILLS INC
- Hamlyn's of Scotland
- Kellogg Co.
- Nature's Path Foods.
- Nestlé S. A.
- The Quaker Oats Company
- POST HOLDINGS, INC.
- World Finer Foods
- Blue Lake Milling
- B&G Foods, Inc.
- Marico; Morning Foods
- Wegmans Food Markets.
- Conagra Brands, Inc.
- Associated British Foods plc
- La Crosse Milling Company
- Avena Foods, Limited
Key players in the oatmeal market are Bagrry India Pvt. Ltd.; Cargill, Incorporated; GENERAL MILLS INC; Hamlyn's of Scotland; Kellogg Co.; Nature's Path Foods.; Nestlé S. A.; The Quaker Oats Company; POST HOLDINGS, INC.; World Finer Foods; Blue Lake Milling; B&G Foods, Inc.; Marico; Morning Foods; Wegmans Food Markets.; Abbott.; Conagra Brands, Inc.; Associated British Foods plc; La Crosse Milling Company; Avena Foods, Limited.
These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.