APAC Nutritional Supplements Market Size, Share, Trends 2031

Report Description

The Asia Pacific nutritional supplements market size was USD 138.70 Billion in 2022 and is likely to reach USD 243.44 Billion by 2031, expanding at a CAGR of 6.45% during 2023–2031. The growth of the market is attributed to the rising number of high investments and product launches in the APAC health industry along with the increasing consumer consciousness with respect to health.

A nutritional supplement delivers a large variety of nutrients which can be found in food generally. Supplements come in different forms according to the preference of the consumer, be it chewable tablets, powders, liquids or pills. A standardized nutritional supplement tablet normally consist of water-soluble vitamins, fat-soluble vitamins, and minerals.

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Water-soluble vitamins can pass through the consumer body with ease and mostly consists of Vitamin B, Vitamin C, thiamine, riboflavin, pantothenic acid, B6, biotin acid, niacin, folic acid & B12. Fat-soluble vitamins includes vitamin A, D, E & K which do not pass through the body like the water-soluble vitamins and are stored in the cells of the consumer body. There are also nutritional supplement pills that do not contain minerals or vitamins, but include other substances including the antioxidants such as lutein and lycopene.

The most efficient way to consume minerals and vitamins for the body is to eat a large variety of fruits, whole grains, vegetables, milk & alternatives, along with protein foods including nuts, seeds, fish, lean meats, and legumes. However, supplements can cater to some of these needs as a substitute or for specific individuals who cannot or should not consume the above diet.

Supplements are consumed by people who are forced to consume calorie-restricted diets who in the long run will lack certain vitamins or minerals. Women consume supplements for the folic acid consumption required when they might get pregnant, are pregnant, or are breastfeeding. Women also consume iron supplements as their requirement of iron is high during periods.

Other people who consume supplements are people who are injured, recovery from a long-term injury, sick, breastfed infants, old people who lack in vitamin D, people following specific diets such as vegetarian diets, and people facing food allergies.

According to the survey conducted by the World Health Organization or the WHO along with the China Health Association, the geriatric and middle-aged population consumed over 50% healthcare foods provided in China. The estimates also showed that as per the National Economic and Social Development taken in 2020, 16% of the Chinese population were aged 60 years or above. 

The COVID-19 pandemic has reduced the growth of the Asia Pacific mineral supplements market initially. However, upon further studies, researchers and scientists found out that the coronavirus has the viral gene of accelerating illness of the hosts. Basically, a patient was more susceptible to the COVID-19 virus than that of a healthy person. This steered to hospitals, clinics, and healthcare laboratories to focus more on the development of mineral supplements for the prevention and treatment of diseases and this led to its market growth. 

Asia Pacific Nutritional Supplements Market Trends, Drivers, Restraints, and Opportunities

• Increasing the consumption of multiple mineral supplements due to the increasing vitamin & mineral  deficiencies across the populations, especially in calcium and iron are projected to boost the Asia Pacific nutritional supplements market growth during the forecast period, 2021-2028. The increase in disposable income along with the growing concern on the maintenance of a healthy lifestyle also contribute to this market growth.

• Increasing usage of green powder in supplements as it offers the necessary nutritional intake. These supplements are produced from green vegetables, edible grasses, seaweed, mushrooms, and fruits, among others. 

• Rapid growth in the research and development activities regarding the potential of mineral supplements, measuring their benefits, and the amount of funding and investments from both the Government administrative bodies and private investors are major factors driving the market expansion in the coming years.

• The administration of nutritional supplements needs to be strict, especially regarding age, underaged children consuming nutritional supplements can cause dire consequences. This can act as a hamper to the Asia Pacific nutritional supplements market growth.

• Nutritional supplements, when taken in large dosages or taken without the supervision of physicians, can cause severe side effects including increased urination, uneven heart rate, muscle weakening, limp feeling, tooth staining, or stomach bleeding, which restricts the nutritional supplements market growth.

• R&D investment and technological advancement are expected to offer significant opportunities for the market players. Researchers and scientists have now discovered new kinds of nutritional supplements that can increase the content of iron and decrease fat cells at the same time. According to the 2018-2019 CRN survey, almost 80% of the people in countries such as China and India are willing to invest on more products including calcium, mineral and organic supplements to develop their overall well-being and vitality.

Scope of Asia Pacific Nutritional Supplements Market Report

The report on the Asia Pacific nutritional supplements market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Asia Pacific Nutritional Supplements Market Segment Insights

Based on the products, the Asia Pacific nutritional supplements market is segmented into sports nutrition, dietary supplements, and functional foods & beverages. The dietary supplements are further divided into vitamin, mineral, enzymes, amino acids, and others. The functional foods & beverages segment is expected to constitute a major market share as of 2019.

The main reason attributing to this is the increasing demand of fortifying nutritional supplements and food additives such as minerals & vitamins, omega three fatty acids, fibers, and others. The increase in customer awareness about health and fitness also propels the market growth in the forecast period. Increasing demand for various functional ingredients along with the presence of numerous varieties of commercialized products further contributes the market share.

Sports nutrition anticipates a lucrative market growth with a significant CAGR during the forecast period 2021-2028. This is attributed to the increasing number of new product launches increasing number of market players, growth in the number of fitness centres & gyms, and the increasing number of gym participants.

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Based on the formulations, the Asia Pacific nutritional supplements market is segmented into tablets, capsules, liquid, powder, softgels, and others. The powder segment is expected to constitute a major market share as of 2019 with a revenue of 43 billion. The main reason attributing to this is the high commercial presence these supplements have along with the preference of sports athletes over other mediums.

People tend to follow the sports stars on social media and try to follow their methods, even on diets. Capsules anticipates a lucrative market growth with a significant CAGR during the forecast period 2021-2028. This is attributed to the latest multivitamins sold in the market offering improved bioavailability which can extend the benefits of the consumer.

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Based on the consumer groups, the Asia Pacific nutritional supplements market is segmented into infants, children, adults, pregnant, and geriatric. The adults segment are further divided into  age group 21-30, age group 31-40, age group 41-50, and age group 51-65. The adults segment is expected to constitute a major market share of 29.3% in 2019. The main reason attributing to this is the increasing presence of consumer base along with the purchasing power of buying nutritional supplements is higher compared to the other groups.

The children segment anticipates a lucrative market growth with a CAGR of 7.47% during the forecast period 2021-2028. This is attributed to the rising awareness of the importance and benefits of dietary supplements for children. The latest nutritional supplements available in the market is benefitted for all ages and this can boost this segment growth.

Based on the sales channels, the Asia Pacific nutritional supplements market is bifurcated into bricks & mortar and ecommerce. The bricks & mortar segment is expected to constitute a major market share of 70.8% in 2019. The main reason attributing to this is the large consumer base preference to buy nutritional supplements in specialty stores, hypermarkets, pharmacies, and supermarkets. Fitness centres and gyms have nutritional supplements expert who can explain which products to consume and which not to, this personal touch can be valuable in this segment market growth.

Ecommerce anticipates a lucrative market growth with a CAGR of 7.42% during the forecast period 2021-2028. This is attributed to the variety of choices and the available information that comes with the product. During the COVID pandemic, where gyms and fitness centres were closed, this segment made sales at an exponential rate.