Europe Nutrition and Supplements Market

The Europe Nutrition and Supplements Market size was valued at USD 68.94 Billion in 2022 and is expected to surpass USD 116.47 Billion by 2031, expanding at a CAGR of 6% during the forecast period, 2023 – 2031. The growth of the market is attributed to the presence of a huge consumer base, as well as the availability of a various number of commercialized items.

Dietary supplements help to improve their health and well-being. As a result, the purchasing of such products is seen as a health-prevention measure. To address health issues, health practitioners around the region offer nutritional supplements to their patients. The breakout of the coronavirus pandemic in Poland in March 2020 had a huge impact on purchasing habits, resulting in a significant increase in product sales volume.

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Italy, Germany, and France were among the most important markets in Europe. However, with a huge number of product introductions in recent years, the markets in Spain and the UK have seen tremendous growth. The European market is expected to undergo dynamic changes as it is shifting toward consolidation, which is expected to result in a number of mergers and acquisitions. Between 2007 and 2010, there were around 131 acquisitions in Europe, with nearly 41% percent of the corporations were Europe-based companies.

Certain regulations and policies have been imposed by the European Commission in order to safeguard consumers from potential health risks and to ensure the accuracy of labelling information. The food labelling regulation's main mandates are food presentation, labelling, and advertising. In terms of safety, Annexure 1 and Annexure 2 of the EU Directive on Food Supplements list the minerals and vitamins that can be added to dietary supplements for nutritional purposes, as well as the approved sources of these vitamins and minerals. Several changes have been made to the list.

In January 2002, the European Food Safety Authority was entitled as an independent source of scientific advice to tackle food-related concerns. A dietary regulation was adopted in July 2007, prescribing health claims such as reduced fat or high vitamin C. This rule applies to any food or drink product intended for human consumption.

Nutrition and Supplement Market Trends, Drivers, Restraints, and Opportunities

• Rising health consciousness and willing to invest on nutrition and dietary supplements are the key factors driving the growth of the market.

• Increasing dietary supplement demand as the population is ageing is expected to drive the market growth during the forecast period.

• The expansion of nutraceutical distribution network is expected to boost the market.

• High cost of research and customization is expected to hamper the market growth.

• Growing geriatric population and rising healthcare costs throughout Europe are anticipated to propel the market forward during the forecast period.

Scope of Nutrition and Supplement Market Report

The report on the Europe nutrition and supplements market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Nutrition and Supplements Market Segment Insights

Powder segment is projected to account a key market share

Based on formulations, the Europe nutrition and supplements market is segmented into tablets, capsules, liquid, powder, softgels, and others. The powder segment is expected to account for a key market share during the forecast period. This type of formation is readily available in pure form and in doses that can be controlled effectively. In comparison to tablets and other forms, powders come in larger concentrations and have a faster absorption rate.

They are usually flavored and colored, and they can be dissolved in any beverage, depending on patient preference. They are mostly preferred among athletes. The segment's expansion is being fueled by the ever-increasing consumption of supplements for general well-being, especially green powder as it offers various nutritional benefits for athletes and all age groups consumers. Furthermore, the cheap availability of raw materials to produce powdered products, as well as lower manufacturing costs, are expected to boost demand for powder formulations.

The capsules segment is anticipated to expand at a rapid pace during the forecast period Increasing usage of capsules for ingestion of functional foods is driving the segment growth. Capsules are fat-soluble and come in a variety of dose combinations. They have several advantages over tablets, including less GI irritation, a higher rate of absorption, and the possibility to come in a variety of sizes, dependent on dosage. However, their high manufacturing costs, short shelf-life, and limited shapes, are preventing the segment to reach its full potential.

For fat and lipid-soluble nutrients such as Vitamin E and Conjugated Linoleic Acid, soft gel is one of the most preferred options. These compositions are composed up of suspended oils with a gelatin outer shell. Gelatin is frequently utilized in fish oil supplements as it covers the taste and odor of the oil. Soft gels are easier to swallow than pills and have a higher bioavailability. Rising preference for omega-3 supplements, fish oils, and vitamin E oils is anticipated to fuel the segment's expansion.

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Sports nutrition segment is expected to grow at a rapid pace

On the basis of functions, the Europe nutrition and supplements market is divided into medical foods, sports nutrition, and additional supplements. The additional supplements segment is further divided into dietary supplements, and functional foods. The dietary supplements segment is further divided into vitamins, minerals, enzymes, amino acids, and others. The additional supplements segment is expected to account for a key market share during the forecast period owing to high rate of consumption, presence of large number of commercialized products, and a diverse range of target consumers.

Rising demand for functional food products, increasing awareness about the benefits of a balanced diet, and growing focus on weight management are driving the growth of the functional foods sub-segment. Functional foods include fortified foods, probiotics, and sterols and stanols. These food products are frequently suggested in the region for conditions such as macular degeneration, memory loss, depression, high/low blood pressure, high cholesterol, and stress.

Rising prevalence of above-mentioned illness is anticipated to boost the segment's growth. However, the sports nutrition segment is anticipated to expand at a rapid pace during the forecast period owing to increasing awareness about the benefits of a healthy lifestyle, increasing number of fitness centers and health clubs, and surging demand for nutrition products among athletes. Manufacturers' increased marketing and promotional activities, as well as new product launches, are boosting the segment's growth.

Children segment is anticipated to register at a substantial CAGR

In terms of consumers, the market is divided into infants, children, adults, pregnant, and geriatric. The adults segment is further divided into age group 21 - 31, age group 31 - 40, age group 41 - 50, and age group 51 – 65. The children segment is expected to expand at a rapid pace during the forecast period owing to increasing demand for supplements to support children's physical and mental well-being, boost immunity, and reduce deficiency.

Manufacturers such as Amway, Abbott Nutrition, and Nestle launched a unique product range to cater to the population group in response to increasing demand for nutritional supplements for children. The products items come in a variety of flavors, which is expected to benefit the wholesome market.

The adult segment is expected account for a major market share owing to consumer awareness regarding the nutritional products. High prevalence of different lifestyle problems, such as high blood pressure, diabetes, and obesity, which necessitates supplementation are driving the segment growth. Furthermore, rising spending power of adult consumers in countries such as the UK, Germany, Italy, France, Spain, and Russia is boosting the segment growth. The geriatric segment is expected to grow at a steady rate in the projected timeline.

Geriatrics use a lot of nutritional and dietary supplements since the age group has a lot of age-related ailments such diabetes, cardiovascular diseases, arthritis, cancer, and Parkinson's disease. Furthermore, this population group is vulnerable to malnutrition as a result of aging-related eating disorders. This, in turn, is expected to boost the market segment growth.

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E-commerce segment is expected to register at a robust pace

Based on distribution channels, the Europe nutrition and supplements market is categorized as brick and mortar, and e-commerce. The brick and mortar segment is expected to account for a register a robust CAGR during the forecast period. Convenience stores, retail pharmacies, specialty nutrition stores, hypermarkets, supermarkets, and mass merchants & warehouses are all part of the brick and mortar distribution chain.

Food products sold for special medical purposes necessitate the assistance of healthcare professionals, as they are consumed under medical supervision. Pharmacy stores are the best retail outlets for the sale of food products for special medical purposes. However, the e-commerce segment is anticipated to expand at a rapid pace during the forecast period owing to the increasingly use of e-commerce platforms to sell nutritional and dietary supplements. Consumers favor the online channel for a variety of reasons, such as availability of a large selection of items, cost-effectiveness, and the ability to compare different brands. Online websites that provide easy access to health and wellness information have a beneficial impact on nutritional supplement sales.

Europe is anticipated to dominate the market

On the basis of geography, the market is classified as UK, Germany, Italy, France, the Netherlands, and Rest of Europe. Italy is anticipated to dominate the market share during the forecast period. The regional market growth is attributed to increasing public awareness about the benefits and the role of pharmacists in promoting dietary supplements for a healthier lifestyle. Increased advertising to raise awareness about the benefits of dietary supplements is favorably impacting the country's market growth.

The market in the UK is expected to mature rapidly as people have more conscious of healthy lifestyle, sports nutrition, healthy eating, and wellbeing. Increasing number of product launches coupled with increasing awareness due to advertisements are expected to have a significant impact on the adoption rate of these items. According to the National Diet and Nutrition Survey, almost 33% of the age between 19 years and 64 years and 40% of those with age above 65 years use dietary supplements in the UK.

Rising population and increasing R&D expenditure on food technology projects, Germany held a prominent market share 2020. Increasing awareness of over-the-counter products and nutrition deficiency-related diseases, the trend of self-medication is on the rise in Germany.

Segments

The global Europe nutrition and supplements market has been segmented on the basis of

Functions

• Medical food
• Sports nutrition
• Additional supplements
  • Dietary supplements
    • Vitamin
    • Mineral
    • Enzymes
    • Amino acids
    • Others
  • Functional foods

Formulations

• Tablets
• Capsules
• Liquid
• Powder
• Softgels
• Others

Consumers

• Infants
• Children
• Adults
  • Age group 21 - 31
  • Age group 31 - 40
  • Age group 41 - 50
  • Age group 51 - 65
• Pregnant
• Geriatric

Distribution Channels

• Brick and mortar
• E-commerce

Geography

• UK
• Germany
• Italy
• France
• Netherlands
• Rest of Europe

Key Players

• Amway
• Bayer AG
• Sanofi
• Abbott
• Nestle
• Pfizer, Inc.
• General Nutrition Centers, Inc.
• LivaNova PLC.

Competitive Landscape

Key players competing in the Europe nutrition and supplements market include Amway, Bayer AG, Sanofi, Abbott, Nestle, Pfizer, Inc., General Nutrition Centers, Inc., and LivaNova PLC. To improve their market presence, these companies are releasing new products. Companies are concentrating on providing high-quality nutritional goods with more therapeutic benefits. These items are expected to offer patients with nutritional imbalances.