The global natural deodorant market size was valued at USD 81.04 Million in 2022 and is likely to reach USD 162 Million by 2031 , expanding at a CAGR of 8% during 2023–2031. The growth of the market is attributed to increasing significance of personal hygiene among consumers, as well as a growing preference for chemical-free products.
Deodorants and fragrances are cosmetic goods that practically everyone buys every day to keep their bodies smelling fresh. Non-comedogenic products, essential oils, natural absorbents, and a variety of additional substances are used to make natural deodorants and scents. Toxic chemicals, strong smells, metal, and animal testing are all avoided in natural deodorants and perfumes. The natural deodorants are gentle on the skin and inhibits the growth of microorganisms that cause odor.
COVID 19 had an impact on the natural deodorants market, as demand for deodorants and perfumes decreased. The impact of the pandemic grew, which forced the government of various regions to enforce a closure and quarantine, restricting migration. The application of fragrances and deodorants declined as people stopped steeping out. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.
Market Trends, Drivers, Restraints, and Opportunities
Increasing awareness among consumers about the negative consequences of aluminum salts, particularly among women, is projected to drive the market.
To attract the consumers who desire chemical-free hygiene products, manufacturers are constantly focusing on creating organic deodorants, which is expected to fuel the market during the forecast period.
Changing fashion trends and growing importance of scents is anticipated to boost the natural deodorants market.
Growing trend of organic concept stores providing organic products such as organic deodorants is estimated to propel the market during the projected period.
Availability of counterfeit products is anticipated to hamper the market growth.
High price of the natural products is estimated to hinder the market growth during the forecast period.
Technological advancement in hygiene care sector is projected to create immense opportunities for the market players.
Scope of the Report
The report on the global natural deodorant market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Natural Deodorant Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
Products (Sprays, Sticks/Creams, and Roll Ons), Distribution Channels (Convenience Stores, Supermarkets/Hypermarkets, and Online), and End-users (Women, Men, and Unisex)
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
IME Natural Perfumes; LURK, LLC; Vapour Beauty, LLC; Plus, Inc.; ONE SEED; Unilever Plc; Soapwalla; The proceter and gamble company; Ursa Major; Kopari Beauty; Sky Organics; Truly's Natural Products; EO Products; Spirit Nest; Erbaviva; Dove; Indus Valley; Indus Valley; Lavanila Laboratories; Sebamed; Lavera; Weleda; Alverde; SPEICK Natural Cosmetics; and Elsa's Organic Skin Foods
Market Segment Insights
Sprays segment held a major market share in 2021
Based on products, the market is segregated into sprays, sticks/creams, and roll on. The sprays segment held around 45% of the total market share in 2021. Growth of the segment is attributed to its long & rich history and widespread use among Indian customers. The US was the only exception, with sticks being the most popular deodorant. The sale of stick deodorants is projected decrease as the innovation focus shifts to sprays in the US, which is estimated to drive the segment. The sticks/creams segment is anticipated to expand at a grow at a rapid pace during the forecast period owing to its solid nature, it does not leave a damp feeling. Stick forms provide precise control over product utilization, resulting in reduced waste. Furthermore, sticks/creams are better for customers with sensitive skin because they have a creamy texture that does not cause dryness.
Supermarkets/hypermarkets segment dominated the market
On the basis of distribution channels, the market is fragmented into convenience stores, supermarkets/hypermarkets, and online. The supermarkets/hypermarkets segment dominated the market. Supermarkets/hypermarkets have grown in popularity due to their physical presentation of products and the ability to check product features. In the supermarket/hypermarket segment, the layout of the supermarket as well as advertising initiatives by prominent brands have improved sales volume. Organized retail sectors, which have provided adequate space and visibility for current companies to advertise their products are driving the market. Nykaa, one of India's most prominent cosmetic e-retailers, has opened up to 30 physical outlets around the country, this is intended to boost the prominence of its own and other brand products, such as organic deodorant. The online segment is projected to expand at a high CAGR during the forecast period owing to increase in tech-savvy people and their preference for online purchasing. As a result of this trend, e-retailers selling organic items have evolved to keep pace with the growing client base.
The women segment accounts for a major market share
In terms of end-users, the market is divided into women, men, and unisex. The women segment accounts for a major market share. As the female working population grows, so does the need for perfumes, which is expected to drive the market. Another factor driving the market is the growing desire for organic personal care products.
Europe held around 34% of the total market share
On the basis of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe dominated the market in 2021. Increased consumption in countries as people become more aware of the benefits of natural ingredients. Growth of the segment is attributed to increased consumption in countries as people become aware of the benefits of natural ingredients. France and Germany account for the majority of demand in Europe, with 16.9% and 19.2% respectively. The market in Asia Pacific is expected to expand at a rapid pace due to presence of key players in the region.
The global natural deodorant market has been segmented on the basis of
- Roll Ons
- Convenience Stores
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
- IME Natural Perfumes
- LURK, LLC
- Vapour Beauty, LLC
- Plus, Inc.
- ONE SEED
- Unilever Plc
- The proceter and gamble company
- Ursa Major
- Kopari Beauty
- Sky Organics
- Truly's Natural Products
- EO Products
- Spirit Nest
- Indus Valley
- Indus Valley
- Lavanila Laboratories
- SPEICK Natural Cosmetics
- Elsa's Organic Skin Foods
Key players competing in the natural deodorant market include IME Natural Perfumes; LURK, LLC; Vapour Beauty, LLC; Plus, Inc.; ONE SEED; Unilever Plc; Soapwalla; The proceter and gamble company; Ursa Major; Kopari Beauty; Sky Organics; Truly's Natural Products; EO Products; Spirit Nest; Erbaviva; Dove; Indus Valley; Indus Valley; Lavanila Laboratories; Sebamed; Lavera; Weleda; Alverde; SPEICK Natural Cosmetics; and Elsa's Organic Skin Foods. Some of these players are using several market strategies such as acquisitions, mergers, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares, generate revenue, and raise their production line of the business in the coming years. For instance,
- In 2019, Dove released an aluminum-free deodorant.
- In 2019, Elsa's Organic Skinfoods launched Ocean Natural Deodorant Crème. It is a unisex serum with natural components including patchouli, rose geranium peppermint, coconut oil, and tea tree oil that provides 24-hour protection.