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Natural Deodorant Market Share, Opportunities, Industry 2031
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Natural Deodorant Market Share, Opportunities, Industry 2031

Segments - Natural Deodorant Market by Products (Sprays, Sticks/Creams, and Roll Ons), Distribution Channels (Convenience Stores, Supermarkets/Hypermarkets, and Online), End-users (Women, Men, and Unisex), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023–2031.

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Author : Debadatta Patel
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Fact-checked by : PARTHA PAUL
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Editor : Shruti Bhat

Upcoming | Report ID :CG-4190 | 4.9 Rating | 77 Reviews | 187 Pages | Format : PDF Excel PPT

Report Description


The global natural deodorant market size was valued at USD 81.04 Million in 2022 and is likely to reach USD 162 Million by 2031 , expanding at a CAGR of 8% during 2023–2031. The growth of the market is attributed to increasing significance of personal hygiene among consumers, as well as a growing preference for chemical-free products.

Natural Deodorant Market Outlook

Deodorants and fragrances are cosmetic goods that practically everyone buys every day to keep their bodies smelling fresh. Non-comedogenic products, essential oils, natural absorbents, and a variety of additional substances are used to make natural deodorants and scents. Toxic chemicals, strong smells, metal, and animal testing are all avoided in natural deodorants and perfumes. The natural deodorants are gentle on the skin and inhibits the growth of microorganisms that cause odor.

COVID 19 had an impact on the natural deodorants market, as demand for deodorants and perfumes decreased. The impact of the pandemic grew, which forced the government of various regions to enforce a closure and quarantine, restricting migration. The application of fragrances and deodorants declined as people stopped steeping out. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.

  • Increasing awareness among consumers about the negative consequences of aluminum salts, particularly among women, is projected to drive the market.

  • To attract the consumers who desire chemical-free hygiene products, manufacturers are constantly focusing on creating organic deodorants, which is expected to fuel the market during the forecast period.

  • Changing fashion trends and growing importance of scents is anticipated to boost the natural deodorants market.

  • Growing trend of organic concept stores providing organic products such as organic deodorants is estimated to propel the market during the projected period.

  • Availability of counterfeit products is anticipated to hamper the market growth.

  • High price of the natural products is estimated to hinder the market growth during the forecast period.

  • Technological advancement in hygiene care sector is projected to create immense opportunities for the market players.

Scope of the Report

The report on the global natural deodorant market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Natural Deodorant Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2022

Historic Data

2016–2021

Forecast Period
2023–2031

Segmentation

Products (Sprays, Sticks/Creams, and Roll Ons), Distribution Channels (Convenience Stores, Supermarkets/Hypermarkets, and Online), and End-users (Women, Men, and Unisex)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

IME Natural Perfumes; LURK, LLC; Vapour Beauty, LLC; Plus, Inc.; ONE SEED; Unilever Plc; Soapwalla; The proceter and gamble company; Ursa Major; Kopari Beauty; Sky Organics; Truly's Natural Products; EO Products; Spirit Nest; Erbaviva; Dove; Indus Valley; Indus Valley; Lavanila Laboratories; Sebamed; Lavera; Weleda; Alverde; SPEICK Natural Cosmetics; and Elsa's Organic Skin Foods

Market Segment Insights

Sprays segment held a major market share in 2021

Based on products, the market is segregated into sprays, sticks/creams, and roll on. The sprays segment held around 45% of the total market share in 2021. Growth of the segment is attributed to its long & rich history and widespread use among Indian customers. The US was the only exception, with sticks being the most popular deodorant. The sale of stick deodorants is projected decrease as the innovation focus shifts to sprays in the US, which is estimated to drive the segment. The sticks/creams segment is anticipated to expand at a grow at a rapid pace during the forecast period owing to its solid nature, it does not leave a damp feeling. Stick forms provide precise control over product utilization, resulting in reduced waste. Furthermore, sticks/creams are better for customers with sensitive skin because they have a creamy texture that does not cause dryness.

Natural Deodorant Market Product

Supermarkets/hypermarkets segment dominated the market

On the basis of distribution channels, the market is fragmented into convenience stores, supermarkets/hypermarkets, and online. The supermarkets/hypermarkets segment dominated the market. Supermarkets/hypermarkets have grown in popularity due to their physical presentation of products and the ability to check product features. In the supermarket/hypermarket segment, the layout of the supermarket as well as advertising initiatives by prominent brands have improved sales volume. Organized retail sectors, which have provided adequate space and visibility for current companies to advertise their products are driving the market. Nykaa, one of India's most prominent cosmetic e-retailers, has opened up to 30 physical outlets around the country, this is intended to boost the prominence of its own and other brand products, such as organic deodorant. The online segment is projected to expand at a high CAGR during the forecast period owing to increase in tech-savvy people and their preference for online purchasing. As a result of this trend, e-retailers selling organic items have evolved to keep pace with the growing client base.

The women segment accounts for a major market share

In terms of end-users, the market is divided into women, men, and unisex. The women segment accounts for a major market share. As the female working population grows, so does the need for perfumes, which is expected to drive the market. Another factor driving the market is the growing desire for organic personal care products.

Europe held around 34% of the total market share

On the basis of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Europe dominated the market in 2021. Increased consumption in countries as people become more aware of the benefits of natural ingredients. Growth of the segment is attributed to increased consumption in countries as people become aware of the benefits of natural ingredients. France and Germany account for the majority of demand in Europe, with 16.9% and 19.2% respectively. The market in Asia Pacific is expected to expand at a rapid pace due to presence of key players in the region.

Natural Deodorant Market Region

Segments

The global natural deodorant market has been segmented on the basis of

Products

  • Sprays
  • Sticks/Creams
  • Roll Ons

Distribution Channels

  • Convenience Stores
  • Supermarkets/Hypermarkets
  • Online

End-users

  • Women
  • Men
  • Unisex

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • IME Natural Perfumes
  • LURK, LLC
  • Vapour Beauty, LLC
  • Plus, Inc.
  • ONE SEED
  • Unilever Plc
  • Soapwalla
  • The proceter and gamble company
  • Ursa Major
  • Kopari Beauty
  • Sky Organics
  • Truly's Natural Products
  • EO Products
  • Spirit Nest
  • Erbaviva
  • Dove
  • Indus Valley
  • Indus Valley
  • Lavanila Laboratories
  • Sebamed
  • Lavera
  • Weleda
  • Alverde
  • SPEICK Natural Cosmetics
  • Elsa's Organic Skin Foods

Competitive Landscape

Key players competing in the natural deodorant market include IME Natural Perfumes; LURK, LLC; Vapour Beauty, LLC; Plus, Inc.; ONE SEED; Unilever Plc; Soapwalla; The proceter and gamble company; Ursa Major; Kopari Beauty; Sky Organics; Truly's Natural Products; EO Products; Spirit Nest; Erbaviva; Dove; Indus Valley; Indus Valley; Lavanila Laboratories; Sebamed; Lavera; Weleda; Alverde; SPEICK Natural Cosmetics; and Elsa's Organic Skin Foods. Some of these players are using several market strategies such as acquisitions, mergers, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares, generate revenue, and raise their production line of the business in the coming years. For instance,

  • In 2019, Dove released an aluminum-free deodorant.
  • In 2019, Elsa's Organic Skinfoods launched Ocean Natural Deodorant Crème. It is a unisex serum with natural components including patchouli, rose geranium peppermint, coconut oil, and tea tree oil that provides 24-hour protection.
Natural Deodorant Market Keyplayers

Frequently Asked Questions

Indus Valley; Lavanila Laboratories; Sebamed; Lavera; Weleda; Alverde; SPEICK Natural Cosmetics; and Elsa's Organic Skin Foods are some of the top players in the market.

High price of the natural products is estimated to hinder the market growth during the forecast period.

Supermarkets/hypermarkets segment dominated the market in 2021

The natural deodorant market size is projected to reach USD 162 million by 2031.

The natural deodorant market is projected to expand at a CAGR of around 8% during the forecast period, 2023 – 2031.

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Natural Deodorant Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Natural Deodorant Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Natural Deodorant Market - Supply Chain
  4.5. Global Natural Deodorant Market Forecast
     4.5.1. Natural Deodorant Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Natural Deodorant Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Natural Deodorant Market Absolute $ Opportunity
5. Global Natural Deodorant Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Natural Deodorant Market Size and Volume Forecast by End Users
     5.3.1. Women
     5.3.2. Men
     5.3.3. Unisex
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Natural Deodorant Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Natural Deodorant Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Natural Deodorant Demand Share Forecast, 2019-2026
7. North America Natural Deodorant Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Natural Deodorant Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Natural Deodorant Market Size and Volume Forecast by End Users
     7.4.1. Women
     7.4.2. Men
     7.4.3. Unisex
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Natural Deodorant Demand Share Forecast, 2019-2026
8. Latin America Natural Deodorant Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Natural Deodorant Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Natural Deodorant Market Size and Volume Forecast by End Users
     8.4.1. Women
     8.4.2. Men
     8.4.3. Unisex
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Natural Deodorant Demand Share Forecast, 2019-2026
9. Europe Natural Deodorant Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Natural Deodorant Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Natural Deodorant Market Size and Volume Forecast by End Users
     9.4.1. Women
     9.4.2. Men
     9.4.3. Unisex
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Natural Deodorant Demand Share Forecast, 2019-2026
10. Asia Pacific Natural Deodorant Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Natural Deodorant Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Natural Deodorant Market Size and Volume Forecast by End Users
     10.4.1. Women
     10.4.2. Men
     10.4.3. Unisex
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Natural Deodorant Demand Share Forecast, 2019-2026
11. Middle East & Africa Natural Deodorant Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Natural Deodorant Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Natural Deodorant Market Size and Volume Forecast by End Users
     11.4.1. Women
     11.4.2. Men
     11.4.3. Unisex
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Natural Deodorant Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Natural Deodorant Market: Market Share Analysis
  12.2. Natural Deodorant Distributors and Customers
  12.3. Natural Deodorant Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. IME Natural Perfumes
     12.4.2. LURK, LLC
     12.4.3. Vapour Beauty, LLC
     12.4.4. Plus, Inc.
     12.4.5. ONE SEED
     12.4.6. Unilever Plc
     12.4.7. Soapwalla
     12.4.8. The proceter and gamble company

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