Native Advertising Market Outlook 2031
The global native advertising market size was valued at USD 126.16 Billion in 2022 and is projected to surpass USD 1.81 Trillion by 2031, expanding at a CAGR of 34.5% during the forecast period, 2023–2031. The growth of the market is attributed to the rising spending by the majority of business organizations in the advertising and marketing industry to promote their several different products and services.
Native advertising refers to paid advertising content offering an interactive video and picture format to match the form of the media appearing on the display. It is considered to be one of the most immersive advertising methods to showcase different brands and products by companies as it has a clear effect on brand awareness among viewers
It emerges as the most popular form of digital advertising owing to its innovative way of advertising content as compared to banner or traditional display advertising. Native advertising offers a non-disruptive experience to viewers as it easily fits into the media's appearance. Unlike traditional display advertising, native advertising appears as a part of the editorial flow of the web page in such a manner that it does not disrupt viewers’ experiences.
These advertisements are mostly seen on social media platforms such as Instagram, Facebook, LinkedIn, and Twitter as media feeds or using the term ‘sponsored’ on the platforms. These social media platforms widely adopt native advertisements as it represents a key source of their income regeneration. Although it is in the nascent stage of development, it gained huge traction over the recent years and is increasingly adopted by businesses due to its innovative style of advertising the content.
The COVID-19 pandemic had opened up several opportunities for market expansion due to growing mobile phone users globally, increasing time spent on smartphones, and rising access to the Internet for browsing social media platforms. As per the 2020 report published by the Eurostat Statistics, more than 90% of the adult population in Europe accessed the Internet using their mobile phones and around 50% by using laptops or computers.
Native Advertising Market Trends, Drivers, Restraints, and Opportunities
- Increasing use of online advertising as a key strategy for brand promotions and high adoption of social media platforms for marketing advertisement are key factors boosting the native advertising market growth.
- Extensive use of smartphones among the adult population globally and the rising introduction of high-speed internet present another key driver of the market.
- Massive spending on smart advertising platforms and wide acceptance of digital marketing among business organizations are likely to boost the market during the forecast period.
- Frequent display of advertising impressions may irritate the readers or mobile phone users, which acts as a major restraining factor to the market.
- Rising use of advertisement-blockers by certain digital platforms to prevent the popping up of commercial advertisements is expected to hinder the native advertising market growth in the coming years.
- Technology advancements and R&D programs for the development of innovative advertising platforms and designs by key players are projected to create lucrative growth opportunities for the market.
Scope of Native Advertising Market Report
The report on the global native advertising market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes
|
Details
|
|
Report Title
|
Native Advertising Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
|
|
Base Year
|
2022
|
|
Historic Data
|
2016–2021
|
|
Forecast Period
|
2023–2031
|
|
Segmentation
|
Types (Search Ads, In-Feed Ad Units, In-Ad, Promoted Listings, Recommendation Units, Custom Content, and Promoted Listings) and Platforms (Open, Closed, and Hybrid)
|
|
Regional Scope
|
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
|
|
Report Coverage
|
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
|
|
Key Players Covered in the Report
|
Taboola, Inc.; Sharethrough, Inc.; Nativo, Inc.; Triple Lift, Inc.; AdPushup Inc.; IAB Playbook; Instinctive Inc.; Revcontent, LLC; Outbrain Inc.; and StackAdapt Inc.
|
Native Advertising Market Segment Insights
Types Segment Analysis
Based on types, the global native advertising market is divided into search ads, in-feed ad units, in-ad, promoted listings, recommendation units, custom content, and promoted listings.
The in feed ad units segment is expected to expand at a rapid growth rate during the forecast period owing to rising users of social networks such as Instagram and Facebook among young adults. Media feeds are key components or features that are widely used by social media platforms for advertising purposes.
Platforms Segment Analysis
On the basis of platforms, the global native advertising market is segregated into open, closed, and hybrid. The open segment is projected to register a considerable CAGR during the forecast period owing to the wide popularity of open platforms as a key advertising model among business organizations. The high use of open platforms for browsing media content by smartphone users presents another key driver of the segment.
Regional Analysis
In terms of regions, the global native advertising market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America is expected to dominate the market during the projected period owing to the early adoption of advanced technologies for advertising and the wide use of social platforms for the promotion of brands, products, and services by companies in the region.
On the other hand, Asia Pacific is a fast-growing market and is anticipated to expand at a robust growth rate during the forecast period owing to the rising smartphone users with high access to the Internet connection and growing awareness regarding the benefits of advertising for marketing purposes.
Segments
The global native advertising market has been segmented on the basis of
Types
- Search Ads
- In Feed Ad Units
- In-Ad
- Promoted Listings
- Recommendation Units
- Custom Content
- Promoted Listings
Platforms
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Taboola, Inc.
- Sharethrough, Inc.
- Nativo, Inc.
- Triple Lift, Inc.
- AdPushup Inc.
- IAB Playbook
- Instinctive Inc.
- Revcontent, LLC
- Outbrain Inc.
- StackAdapt Inc.
Competitive Landscape
Key players competing in the global native advertising market are Taboola, Inc.; Sharethrough, Inc.; Nativo, Inc.; Triple Lift, Inc.; AdPushup Inc.; IAB Playbook; Instinctive Inc.; Revcontent, LLC; Outbrain Inc.; and StackAdapt Inc.
Some of these players have adopted a series of business development strategies including merger and acquisition, entering into partnerships and collaboration, product launches, and introducing innovative advertising technology to expand their consumer base and enhance their market share.
Request For Customization
Enquiry Before Buying
Speak With Analyst
