Multichannel Analytics Market

Multichannel Analytics Market by Solutions (Visualization, Query & Reporting, Data Mining, Predictive Analysis, and Multidimensional Analysis), Deployments (Cloud-based and On-Premise), Organization Size (Small, Medium, and Large), End-Uses (BFSI, Healthcare & Life Sciences, Government, Media And Entertainment, Retail & Consumer Goods, Telecommunication & IT, and Travel & Hospitality), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-506
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 2
  • No. Of Pages: 195
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The global multichannel analytics market is expected to expand at a robust CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to several buying channels and the necessity to track consumer buying behavior.
 

Multichannel Analytics Market Key Takeaways


Multichannel analytics is a method used by organizations to collect data from multiple sources and link the data together for analysis. The analyzed information is used by business managers to take decisions related to planning and execution. Analytics helps organizations in complete operational efficiency to understand customer behavior.

Market Trends, Drivers, Restraints, and Opportunities:

  • Multichannel analytics acts as a bridge between customers and vendors and helps increase the profitability and sales of the organization.
  • Multichannel analytics helps calculate revenue and ROI, which assists vendors to plan future strategies and solve market challenges.
  • Rising acceptance of multichannel marketing for consumer engagement is projected to fuel the market.
  • Increasing online shopping styles attributed to widespread use of internet is estimated to boost the market during the forecast period.
  • Growing multichannel buyers are expected to increase the scope of B2B and B2C marketing, which is projected to propel the market.
  • Growing cloud-based applications and need for unified multichannel analytics is expected to boost the market in the next few years.

Scope of the Report:

The report on the multichannel analytics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Global Multichannel Analytics Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Solutions (Visualization, Query & Reporting, Data Mining, Predictive Analysis, and Multidimensional Analysis), Deployments (Cloud-based and On-Premise), Organization Size (Small, Medium, and Large), End-Uses (BFSI, Healthcare & Life Sciences, Government, Media And Entertainment, Retail & Consumer Goods, Telecommunication & IT, and Travel & Hospitality), and Regions

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

IBM, Teradata Corporation, Ijento, Oracle, Adobe Systems, Google Inc., SAS Webtrends, HP Autonomy, and SAP

 

Market Segment Insights:

The predictive analysis segment is expected to expand at a substantial CAGR during the forecast period
Based on solutions, the global multichannel analytics market is segregated as visualization, query & reporting, data mining, predictive analysis, and multidimensional analysis. These solutions are used to offer services such as maintenance services and professional analytics. The predictive analysis software helps organizations to use efficient solutions for business development and forecast future circumstances. Presently, numerous organizations are opting for advanced solutions that help them in developing business strategies.

The cloud-based segment is projected to expand at a rapid pace during the forecast period
On the basis of deployments, the global multichannel analytics market is bifurcated into cloud-based and on-premise. The cloud-based segment is expected to hold a major market share during the forecast period. Increasing adoption of cloud services across several industries is anticipated to drive the market.
 

Multichannel Analytics Market By Deployments


The large organization segment is projected to hold a major share of the market during the forecast period
In terms of organization size, the global multichannel analytics market is fragmented as small, medium, and large. Multichannel analytics is used by enterprises for various sales and marketing activities such as cross-selling, customer retention, customer experience management, up selling, loyalty programs, campaign management, and performance management.

The retail and consumer goods segment is anticipated to expand at a robust CAGR during the forecast period
On the basis of end-uses, the global multichannel analytics market is segregated as BFSI, healthcare & life sciences, government, media and entertainment, retail & consumer goods, telecommunication & IT, and travel & hospitality. The retail and consumer goods segment is projected to hold a major market share during the forecast period. Growth of the segment is attributed to increasing online sales of goods worldwide. Additionally, availability of data through online solutions is expected to boost the market.

The market in Asia Pacific is expected to expand at a robust CAGR during the forecast period
In terms of regions, the global multichannel analytics market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The growth of the market in Asia Pacific is attributed to increasing usage of alternatives, growing need to manage customers on all platforms, and rising awareness among companies to manage marketing strategies. Increasing usage of multichannel analytics to manage sales and marketing campaigns, sales management and customer experience management are the major factors responsible for the growth of the market in the region.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Multichannel Analytics Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Multichannel Analytics Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Multichannel Analytics Market - Supply Chain
  4.5. Global Multichannel Analytics Market Forecast
     4.5.1. Multichannel Analytics Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Multichannel Analytics Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Multichannel Analytics Market Absolute $ Opportunity
5. Global Multichannel Analytics Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Multichannel Analytics Market Size and Volume Forecast by End Users
     5.3.1. BFSI
     5.3.2. Healthcare & Life Sciences
     5.3.3. Government
     5.3.4. Media And Entertainment
     5.3.5. Retail & Consumer Goods
     5.3.6. Telecommunication & IT
     5.3.7. Travel & Hospitality
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Multichannel Analytics Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Multichannel Analytics Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Multichannel Analytics Demand Share Forecast, 2019-2026
7. North America Multichannel Analytics Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Multichannel Analytics Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Multichannel Analytics Market Size and Volume Forecast by End Users
     7.4.1. BFSI
     7.4.2. Healthcare & Life Sciences
     7.4.3. Government
     7.4.4. Media And Entertainment
     7.4.5. Retail & Consumer Goods
     7.4.6. Telecommunication & IT
     7.4.7. Travel & Hospitality
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Multichannel Analytics Demand Share Forecast, 2019-2026
8. Latin America Multichannel Analytics Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Multichannel Analytics Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Multichannel Analytics Market Size and Volume Forecast by End Users
     8.4.1. BFSI
     8.4.2. Healthcare & Life Sciences
     8.4.3. Government
     8.4.4. Media And Entertainment
     8.4.5. Retail & Consumer Goods
     8.4.6. Telecommunication & IT
     8.4.7. Travel & Hospitality
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Multichannel Analytics Demand Share Forecast, 2019-2026
9. Europe Multichannel Analytics Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Multichannel Analytics Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Multichannel Analytics Market Size and Volume Forecast by End Users
     9.4.1. BFSI
     9.4.2. Healthcare & Life Sciences
     9.4.3. Government
     9.4.4. Media And Entertainment
     9.4.5. Retail & Consumer Goods
     9.4.6. Telecommunication & IT
     9.4.7. Travel & Hospitality
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Multichannel Analytics Demand Share Forecast, 2019-2026
10. Asia Pacific Multichannel Analytics Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Multichannel Analytics Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Multichannel Analytics Market Size and Volume Forecast by End Users
     10.4.1. BFSI
     10.4.2. Healthcare & Life Sciences
     10.4.3. Government
     10.4.4. Media And Entertainment
     10.4.5. Retail & Consumer Goods
     10.4.6. Telecommunication & IT
     10.4.7. Travel & Hospitality
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Multichannel Analytics Demand Share Forecast, 2019-2026
11. Middle East & Africa Multichannel Analytics Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Multichannel Analytics Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Multichannel Analytics Market Size and Volume Forecast by End Users
     11.4.1. BFSI
     11.4.2. Healthcare & Life Sciences
     11.4.3. Government
     11.4.4. Media And Entertainment
     11.4.5. Retail & Consumer Goods
     11.4.6. Telecommunication & IT
     11.4.7. Travel & Hospitality
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Multichannel Analytics Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Multichannel Analytics Market: Market Share Analysis
  12.2. Multichannel Analytics Distributors and Customers
  12.3. Multichannel Analytics Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. IBM
     12.4.2. Teradata Corporation
     12.4.3. Ijento
     12.4.4. Oracle
     12.4.5. Adobe Systems
     12.4.6. Google Inc.
     12.4.7. SAS Webtrends
     12.4.8. HP Autonomy
     12.4.9. SAP

Segments Covered in the Report:
The global multichannel analytics market has been segmented on the basis of

Solutions

  • Visualization
  • Query & Reporting
  • Data Mining
  • Predictive Analysis
  • Multidimensional Analysis

Deployments

  • Cloud-based
  • On-Premise

Organization Size

  • Small
  • Medium
  • Large

End-Uses

  • BFSI
  • Healthcare & Life Sciences
  • Government
  • Media And Entertainment
  • Retail & Consumer Goods
  • Telecommunication & IT
  • Travel & Hospitality

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key players in the global multichannel analytics market include IBM, Teradata Corporation, Ijento, Oracle, Adobe Systems, Google Inc., SAS Webtrends, HP Autonomy, and SAP. Major players in the market are involved in several strategies such as mergers and acquisitions, partnerships, collaborations, and new product development to gain a competitive advantage and a steady market share during the forecast period.

For instance, in November 2014, TeliaSonera, a Europe-based telecom operator chose HP software to manage, measure, and enhance customer experience.
 

Multichannel Analytics Market By Key Players

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