Mouthwash Market Size, Share, Industry & Opportunities 2030
Mouthwash Market Size, Share, Industry & Opportunities 2030
Segments - Mouthwash Market by Types (Alcohol-based and Alcohol-free), Types of Ingredients (Natural and Synthetic), Flavors (Mint, Active Salt, Lemon, and Others), Uses (Therapeutic {Antiseptic, Fluoride, and Herbal}, Cosmetic, and Others), Applications (Personal and Commercial), Distribution Channels (Pharmacies, Supermarkets/Hypermarkets, Online Stores, and Others), and Regions (Asia Pacific, North America, Latin America, Europe and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2022 – 2030
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| Report ID :HC-4219
| 4.9 Rating
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| 170 Pages
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Report Description
The global mouthwash market size was valued at around USD 5.98 billion in 2021 and is expected to reach USD 9.30 billion by 2030, expanding at a CAGR of around 5.7% during the forecast period, 2022 – 2030. The growth of the market is attributed to the increasing prevalence of dental conditions and rising awareness regarding oral hygiene.
Mouthwash refers to a liquid product, which is used to rinse and clean teeth, gums, and mouth. It is also called as a mouth rinse, oral rinse, and mouth bath. These liquid products aid users in maintaining their oral health by killing harmful bacteria, fighting bad breath, and preventing tooth decay. There are different types of mouthwashes for different needs. For example, alcohol-based or alcohol-free mouthwashes are used for therapeutic or cosmetic purposes. Consumers purchase mouthwashes from pharmacies, supermarkets, online retail stores, and others. Dentists can prescribe specific mouthwash for any specific oral care need of consumers.
Mouthwash is commonly used after brushing teeth and flossing. A desired or instructed quantity of mouthwash is held in the mouth, without swallowing, and swirled around the mouth or gargled. After a certain amount of time, the mouthwash needs to be spit out. Mouthwash aid in preventing cavities, refresh breath, diminish plaque, and kills bacteria. Conversely, excessive usage of mouthwash can cause canker sores, dryness, teeth staining, and burning sensation.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing expenditure on dental care products by global population is expected to drive the market during the forecast period.
- Rising awareness regarding oral hygiene is projected to boost the global mouthwash market in the coming years.
- Surging cases of halitosis fuels the market.
- Changing eating habits of consumers spur the global mouthwash market.
- Parents prioritizing dental health of their children are estimated to drive the market during the forecast period.
- Negative impact of excessive usage of mouthwash on health is anticipated to hinder the growth of the market during the projected period.
- Higher risk of diabetes and cancer due to excessive usage of mouthwash hampers the market.
- Increasing demand for fluoride-free mouthwash for children offers growth opportunities for the key market players.
Scope of the Report
The report on the global mouthwash market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes |
Details |
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Report Title |
Mouthwash Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2021 |
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Historic Data |
2019–2020 |
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Forecast Period |
2022–2030 |
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Segmentation |
Types (Alcohol-based and Alcohol-free), Types of Ingredients (Natural and Synthetic), Flavors (Mint, Active Salt, Lemon, and Others), Uses (Therapeutic {Antiseptic, Fluoride, and Herbal}, Cosmetic, and Others), Applications (Personal and Commercial), and Distribution Channels (Pharmacies, Supermarkets/Hypermarkets, Online Stores, and Others) |
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Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
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Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
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Key Players Covered in the Report |
Johnson & Johnson Services, Inc.; Colgate-Palmolive Company; Proctor & Gamble; Sanofi; Amway Corporation; GSK Plc; Kao Corporation; Waken Mouthcare; Himalaya Wellness Company; Caldwell Consumer Health, LLC; Lion Corporation; Triumph Pharmaceuticals, Inc.; and Others |
Market Segment Insights
Alcohol-based segment drives the market
On the basis of types, the market is bifurcated into alcohol-based and alcohol-free. The alcohol-based segment is expected to boost the market during the forecast period, as alcohol-based mouthwashes are the commonly used to effectively kill germs and bacteria in mouth. The Alcohol-free segment is anticipated to expand at a rapid pace in the coming years, due to rising awareness of risks associated with alcohol-based products such as cancer. Alcohol-free products can be safely used by children, which aid in the expansion of the alcohol-free segment.
Synthetic segment dominates the market
In terms of types of ingredients, the market is divided into natural and synthetic. The synthetic segment is estimated to dominate the market during the forecast period, as synthetic ingredients-based mouthwashes are cost-effective and easily available. The natural segment is anticipated to expand rapidly during the forecast period, due to growing awareness regarding risks associated with synthetic ingredients-based mouthwash and oral health benefits associated with natural ingredients-based mouthwash such as antibacterial properties, gentleness, no harsh additives, and others.
Mint segment boosts the market
Based on flavors, the market is segregated into mint, active salt, lemon, and others. The mint segment is estimated to drive the market during the projected period, as the mint flavored mouthwashes are considered refreshing than other flavors. Mint is a common and standard flavor in mouthwash, which has pleasant and uplifting aroma and taste with cooling effects. These factors facilitate the expansion of the mint segment.
Cosmetic segment holds a key market share
In terms of uses, the market is segmented into therapeutic (antiseptic, fluoride, and herbal), cosmetic, and others. The cosmetic segment is estimated to register a significant expansion during the forecast period, as cosmetic mouthwashes are commonly used to temporarily control bad breath and leave a pleasant taste behind. Large number of consumers do not require intense oral care or treatment that therapeutic mouthwashes provide. Cosmetic mouthwashes are easily available than therapeutic mouthwashes. These factors aid in the expansion of the cosmetic segment.
Personal segment fuels the market
On the basis of applications, the market is bifurcated into personal and commercial. The personal segment is projected to boost the market during the forecast period, owing to rising awareness of oral health among consumers. The commercial segment, in terms of dental clinics, is anticipated to expand in the coming years, as growing oral health problems increases dental clinic visits of consumers. Rising number of dentists prescribing mouthwashes such as antiseptic mouthwashes to their patients drives the commercial segment.
Supermarkets/Hypermarkets segment holds a large market share
Based on distribution channels, the market is divided into pharmacies, supermarkets/hypermarkets, online stores, and others. The Supermarkets/Hypermarkets segment is estimated to drive the market during the forecast period, as a large number of consumers prefer purchasing mouthwash while shopping for other household products. The online stores segment is anticipated to expand significantly during the projected period, due to availability of many product options online, ease in purchasing, and door-step delivery services provided by online stores.
North America dominates the market
In terms of regions, the market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America is estimated to register a high CAGR during the forecast period, owing to increasing prevalence of oral problems among consumers in the region. Rising standards of living and growing adoption of oral health products such as mouthwash among consumers drives the market in North America. The market in Asia Pacific is expected to expand in the coming years, owing to growing consumption of smokeless tobacco in the region. Rising consumption of sweets among consumers in the region boosts the market in Asia Pacific.
Segments
The global mouthwash market has been segmented on the basis ofTypes
- Alcohol-based
- Alcohol-free
- Natural
- Synthetic
- Mint
- Active Salt
- Lemon
- Others
- Therapeutic {Antiseptic, Fluoride, and Herbal}
- Cosmetic
- Others
- Personal
- Commercial
- Pharmacies
- Supermarkets/Hypermarkets
- Online Stores
- Others
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
- Colgate-Palmolive Company
- Johnson & Johnson Services, Inc.
- Procter & Gamble
- Sanofi
- Amway Corporation
- GSK Plc
- Kao Corporation
- Waken Mouthcare
- Himalaya Wellness Company
- Caldwell Consumer Health, LLC
- Lion Corporation
- Triumph Pharmaceuticals, Inc.
- Others
Competitive Landscape
The global mouthwash market is highly competitive with the presence of key players such as Johnson & Johnson Services, Inc.; Colgate-Palmolive Company; Proctor & Gamble; Sanofi; Amway Corporation; GSK Plc; Kao Corporation; Waken Mouthcare; Himalaya Wellness Company; Caldwell Consumer Health, LLC; Lion Corporation; Triumph Pharmaceuticals, Inc.; and others, who use business strategies such as collaborations, partnerships, acquisitions, mergers, and product launches to dominate the market. For example, in February 2020, Colgate-Palmolive Company launched a line of CBD (Cannabidiol) oral care products such as toothpaste, mouthwash, and others. In October 2019, Waken Mouthcare launched its eco-friendly and vegan mouthwash range.
Frequently Asked Questions
Johnson & Johnson Services, Inc.; Colgate-Palmolive Company; Proctor & Gamble; Sanofi; Amway Corporation; GSK Plc; Kao Corporation; Waken Mouthcare; and Himalaya Wellness Company are some of the key players in the market.
North America dominates the global mouthwash market.
Mouthwash refers to a liquid product, which is used to rinse and clean teeth, gums, and mouth.
Alcohol-based and alcohol-free are the two types of mouthwash.
The global mouthwash market size was valued at around USD 5.98 billion in 2021 and is anticipated to reach around USD 9.30 billion by 2030.
The market is estimated to register CAGR of around 5.7% during the forecast period.
Table Of Content
1. Executive Summary2. Assumptions and Acronyms Used
3. Research Methodology
4. Mouthwash Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Mouthwash Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Mouthwash Market - Supply Chain
4.5. Global Mouthwash Market Forecast
4.5.1. Mouthwash Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Mouthwash Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Mouthwash Market Absolute $ Opportunity
5. Global Mouthwash Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Mouthwash Market Size and Volume Forecast by Types
5.3.1. Alcohol-based
5.3.2. Alcohol-free
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Mouthwash Market Analysis and Forecast by Applications
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Applications
6.2.2. Y-o-Y Growth Projections by Applications
6.3. Mouthwash Market Size and Volume Forecast by Applications
6.3.1. Personal
6.3.2. Commercial
6.4. Absolute $ Opportunity Assessment by Applications
6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Mouthwash Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Mouthwash Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Mouthwash Demand Share Forecast, 2019-2026
8. North America Mouthwash Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Mouthwash Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Mouthwash Market Size and Volume Forecast by Types
8.4.1. Alcohol-based
8.4.2. Alcohol-free
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. North America Mouthwash Market Size and Volume Forecast by Applications
8.7.1. Personal
8.7.2. Commercial
8.8. Basis Point Share (BPS) Analysis by Applications
8.9. Y-o-Y Growth Projections by Applications
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Mouthwash Demand Share Forecast, 2019-2026
9. Latin America Mouthwash Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Mouthwash Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Mouthwash Market Size and Volume Forecast by Types
9.4.1. Alcohol-based
9.4.2. Alcohol-free
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Latin America Mouthwash Market Size and Volume Forecast by Applications
9.7.1. Personal
9.7.2. Commercial
9.8. Basis Point Share (BPS) Analysis by Applications
9.9. Y-o-Y Growth Projections by Applications
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Mouthwash Demand Share Forecast, 2019-2026
10. Europe Mouthwash Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Mouthwash Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Mouthwash Market Size and Volume Forecast by Types
10.4.1. Alcohol-based
10.4.2. Alcohol-free
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Europe Mouthwash Market Size and Volume Forecast by Applications
10.7.1. Personal
10.7.2. Commercial
10.8. Basis Point Share (BPS) Analysis by Applications
10.9. Y-o-Y Growth Projections by Applications
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Mouthwash Demand Share Forecast, 2019-2026
11. Asia Pacific Mouthwash Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Mouthwash Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Mouthwash Market Size and Volume Forecast by Types
11.4.1. Alcohol-based
11.4.2. Alcohol-free
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Asia Pacific Mouthwash Market Size and Volume Forecast by Applications
11.7.1. Personal
11.7.2. Commercial
11.8. Basis Point Share (BPS) Analysis by Applications
11.9. Y-o-Y Growth Projections by Applications
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Mouthwash Demand Share Forecast, 2019-2026
12. Middle East & Africa Mouthwash Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Mouthwash Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Mouthwash Market Size and Volume Forecast by Types
12.4.1. Alcohol-based
12.4.2. Alcohol-free
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Middle East & Africa Mouthwash Market Size and Volume Forecast by Applications
12.7.1. Personal
12.7.2. Commercial
12.8. Basis Point Share (BPS) Analysis by Applications
12.9. Y-o-Y Growth Projections by Applications
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Mouthwash Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Mouthwash Market: Market Share Analysis
13.2. Mouthwash Distributors and Customers
13.3. Mouthwash Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. Johnson & Johnson Services, Inc.
13.4.2. Colgate-Palmolive Company
13.4.3. Proctor & Gamble
13.4.4. Sanofi
13.4.5. Amway Corporation
13.4.6. GSK Plc
13.4.7. Kao Corporation
13.4.8. Waken Mouthcare
13.4.9. Himalaya Wellness Company
13.4.10. Caldwell Consumer Health, LLC
Methodology
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