US Mobile Virtual Network Operator Market Outlook 2031
The US mobile virtual network operator market size was valued at USD 22.54 Billion in 2022 and is expected to reach USD 41.79 Billion by 2031 The market is projected to expand at a CAGR of 7.1% during the forecast period, 2023 – 2031. The growth of the market is attributed to rising number of mobile subscribers and increasing deployment of LTE and 4G networks.
A mobile virtual network operator (MVNO) is a reseller of wireless communication services. An MVNO leases wireless capacity from third party MNOs at comprehensive prices under its own brand name.
US Mobile Virtual Network Operator Market Trends, Drivers, Restraints, and Opportunities
- Rising usage of smartphones and tablets and increased access to high-speed internet connectivity has increased the demand for data applications such as internet browsing and video streaming. These features are expected to drive the market.
- Favorable government regulations play a vital role in the development of network infrastructure, which is estimated to fuel the market.
- Support from mobile network operators for providing low-cost services and constant developments in technologies are expected to boost the market.
- Advancement of compact, lightweight, multifunctional, and network-enabled devices and changing consumer preference for low-cost data plans are projected to propel the market.
- Lack of consumer awareness about several MVNO providers and subscription plans available in the market is estimated to hinder the market growth.
- Lack of operational expertise is expected to result in faults such as misjudging the segment and offering a wrong product mix. This hampers the market growth.
Scope of US Mobile Virtual Network Operator Market Report
The report on the US mobile virtual network operator market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Mobile Virtual Network Operator Market - US Industry Analysis, Growth, Share, Size, Trends, and Forecast
Types (Business, Telecom, M2M, Media, Retail, and Discount), Operations (Full, Reseller, and Service Operator), and End-Use (Consumer and Enterprise)
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
AirVoice Wireless, 7-Eleven SpeakOut Wireless, CJ HelloVision Co. Ltd., Asahi Net, and Boost Mobile LLC
Mobile Virtual Network Operator Market Segment Insights
The discount segment is expected to expand at a robust CAGR during the forecast period
Based on types, the US mobile virtual network operator market is segregated as business, telecom, M2M, media, retail, and discount. The discount segment is anticipated to expand at a robust CAGR, as consumers seek coupons, offers, and other additional benefits on data charges and talktime charges. The growth of the M2M segment is attributed to increasing adoption of data services and their incorporation with smartphones and other devices.
The media segment is estimated to expand at a substantial CAGR during the forecast period. Growth of the segment is attributed to increasing adoption of cloud-based workflows and online advertising. The media segment provides travellers roaming service at lowest prices. The segment growth is attributed to increasing number of travelers in the country.
The full MVNO segment held a major market share of the total revenue in 2018
On the basis of operations, the US mobile virtual network operator market is fragmented as full, reseller, and service operator. The full MVNO segment is expected to expand at a rapid pace during the forecast period. This segment allows users to choose the operator of their choice. The segment provides complete control over all services and products in the market coupled with flexibility in designing and deploying new services.
The operational model provides several roaming agreements as per user’s request, separate tariff bundles, and network switching infrastructure. The service operator segment is projected to expand at a robust CAGR during the forecast period, owing to availability of various service platforms offering services such as missed call notification and voicemail. The reseller segment has their own platform that offers customers efficient and fast services.
The consumer segment is expected to expand at a substantial CAGR during the forecast period
In terms of end-users, the US mobile virtual network operator market is bifurcated into consumer and enterprise. The consumer segment held a major market share of the total revenue in 2018. Growth of the segment is attributed to advancement in capabilities and features of smartphones and high-speed broadband. Smartphones promote social communication and entertainment.
The enterprise segment provides data and voice services and some value-added services related to mobile device management, telecom expense, and mobile application development. Several industries such as utilities, transportation, insurance, banking, healthcare, finance, and warehousing are deploying call management solutions, which is expected to drive the market.
The US mobile virtual network operator market has been segmented on the basis of
- Service Operator
Key players in the US mobile virtual network operator market include AirVoice Wireless, 7-Eleven SpeakOut Wireless, CJ HelloVision Co. Ltd., Asahi Net, and Boost Mobile LLC. These players majorly focus on offering business to commerce services. This offers opportunities for the market players to increase their revenue and expand their service portfolio. Increasing demand for services with low subscription rates is expected to increase the competition among service providers.
Enterprises in the US are concentrating on enhancing network infrastructure to provide uninterrupted voice calls and high speed data. They aim to fulfill the rising demand of customers for uninterrupted and customized real-time connectivity through several devices. Companies in the IoT space are deploying MVNO to operate efficiently and extend delivery of services to the customers.