Mobile Value Added Services Market by Solutions (Short Message Service, Multimedia Messaging Service, E-Mail & IM, Mobile Infotainment, Mobile Advertising, Location-based Services, and Mobile Money), Applications (Banking, Financial Services, And Insurance (BFSI), Education, Retail, Telecom & IT, Healthcare, Media & Entertainment, Government, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global mobile value added services market is expected to expand at a substantial CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to the introduction of high speed internet services such as 4G and 3G.
Mobile value added services (MVAS) are services provided other than voice call which include location-based services, multimedia messaging, short message service, mobile advertising, mobile infotainment, mobile money, and email & IM.
Market Trends, Drivers, Restraints, and Opportunities:
- Value added services offer an opportunity for operators, manufacturers, application developers, and other MVAS vendors to create additional revenue and increase customer base.
- Location-based services such as GPS, taxi services, and food ordering are extensively used. This, in turn, is expected to drive the market.
- Increasing adoption of tablets and smartphones are expected to propel the MVAS market.
- Rising communication services are expected to fuel the MVAS market.
- Increasing demand for mobile gaming is anticipated to boost the MVAS market.
- Introduction of social media has increased the usage of smartphones and PCs to access social sites such as Twitter, Friendster, and Facebook.
- M-wallet and online payment platform services are gaining importance, as many consumers prefer payments through m-wallet service. This factor is projected to boost the market.
Scope of the Report:
The report on the mobile value added services market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
|
Attributes |
Details |
|
Report Title |
Global Mobile Value Added Services Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
|
Base Year |
2020 |
|
Historic Data |
2018–2019 |
|
Forecast Period |
2021–2028 |
|
Segmentation |
Solutions (Short Message Service, Multimedia Messaging Service, E-Mail & IM, Mobile Infotainment, Mobile Advertising, Location-based Services, and Mobile Money), Applications (Banking, Financial Services, And Insurance (BFSI), Education, Retail, Telecom & IT, Healthcare, Media & Entertainment, Government, and Others), and Regions |
|
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
|
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
|
Key Players Covered in the Report |
Vodafone, Mahindra Comviva, Apple Inc., Google, Global Limited, Kongzhong Corporation, One97 Communications Limited, Comverse, AT&T, and InMobi |
Market Segment Insights:
The e-mail segment held a major market share of the total revenue in 2018
Based on solutions, the global mobile value added services market is segmented as short message service, multimedia messaging service, e-mail & IM, mobile infotainment, mobile advertising, location-based services, and mobile money. The e-mail segment is expected to expand at a robust CAGR during the forecast period. E-mails are essential for corporate companies, as majority of their operations takes place over e-mails. Previously they connected through personal computers, but after the launch of mobile e-mail, the efficiency of corporates have increased.
The BFSI segment held a major market share of more than 30% of the total revenue in 2018
On the basis of applications, the global mobile value added services market is fragmented as Banking, Financial Services, and Insurance (BFSI), education, retail, telecom & IT, healthcare, media & entertainment, government, and others. The BFSI segment is expected to expand at a substantial CAGR during the forecast period. Growth of the segment is attributed to rising demand for applications that give continuous updates about stock market and updates about account data through short message service.
The market in North America is expected to expand at a rapid pace during the forecast period
In terms of regions, the global mobile value added services market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America holds a major share of the total revenue, owing to rising use of location-based services, changing consumer preference to use smart phone applications, and established telecom infrastructure in the region. The market in Asia Pacific is projected to expand at a substantial CAGR during the forecast period. Rising adoption of value added services in developing countries such as India and China are attributed to increasing expenditure of consumers and rising middle class population in the region. The market in Middle East and Africa is anticipated to grow at a slow rate, due to poor infrastructure and less awareness about value added services.
Segments
The global mobile value added services market has been segmented on the basis of
Solutions
- Short Message Service
- Multimedia Messaging Service
- E-Mail & IM
- Mobile Infotainment
- Mobile Advertising
- Location-based Services
- Mobile Money
Applications
- Banking, Financial Services, And Insurance (BFSI)
- Education
- Retail
- Telecom & IT
- Banking
- Healthcare
- Media & Entertainment
- Government
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Competitive Landscape
Key players in the global mobile value added services market include Vodafone, Mahindra Comviva, Apple Inc., Google, Global Limited, Kongzhong Corporation, One97 Communications Limited, Comverse, AT&T, and InMobi. Major players in the market are involved in several strategies such as mergers and acquisitions, partnerships, collaborations, and new product development to gain a competitive advantage and a steady market share during the forecast period.
For instance, in March 2015, InMobi, an online discovery and advertising platform provider, introduced a new product known as Appographic targeting, which helps marketing companies to upsurge downloads of their application. This product does not advertise the brand but promotes the performance, which in turn, generates revenue for InMobi. In December 2014, Kongzhong Corporation acquired Forgame Holdings Limited. This acquisition helped game development and distribution in China and all over the world.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Mobile Value Added Services Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Mobile Value Added Services Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Mobile Value Added Services Market - Supply Chain
4.5. Global Mobile Value Added Services Market Forecast
4.5.1. Mobile Value Added Services Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Mobile Value Added Services Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Mobile Value Added Services Market Absolute $ Opportunity
5. Global Mobile Value Added Services Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. Mobile Value Added Services Market Size and Volume Forecast by Applications
5.3.1. Banking, Financial Services, And Insurance (BFSI)
5.3.2. Education
5.3.3. Retail
5.3.4. Telecom & IT
5.3.5. Banking
5.3.6. Healthcare
5.3.7. Media & Entertainment
5.3.8. Government
5.3.9. Others
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Mobile Value Added Services Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Mobile Value Added Services Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Mobile Value Added Services Demand Share Forecast, 2019-2026
7. North America Mobile Value Added Services Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Mobile Value Added Services Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Mobile Value Added Services Market Size and Volume Forecast by Applications
7.4.1. Banking, Financial Services, And Insurance (BFSI)
7.4.2. Education
7.4.3. Retail
7.4.4. Telecom & IT
7.4.5. Banking
7.4.6. Healthcare
7.4.7. Media & Entertainment
7.4.8. Government
7.4.9. Others
7.5. Basis Point Share (BPS) Analysis by Applications
7.6. Y-o-Y Growth Projections by Applications
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Mobile Value Added Services Demand Share Forecast, 2019-2026
8. Latin America Mobile Value Added Services Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Mobile Value Added Services Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Mobile Value Added Services Market Size and Volume Forecast by Applications
8.4.1. Banking, Financial Services, And Insurance (BFSI)
8.4.2. Education
8.4.3. Retail
8.4.4. Telecom & IT
8.4.5. Banking
8.4.6. Healthcare
8.4.7. Media & Entertainment
8.4.8. Government
8.4.9. Others
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Mobile Value Added Services Demand Share Forecast, 2019-2026
9. Europe Mobile Value Added Services Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Mobile Value Added Services Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Mobile Value Added Services Market Size and Volume Forecast by Applications
9.4.1. Banking, Financial Services, And Insurance (BFSI)
9.4.2. Education
9.4.3. Retail
9.4.4. Telecom & IT
9.4.5. Banking
9.4.6. Healthcare
9.4.7. Media & Entertainment
9.4.8. Government
9.4.9. Others
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Mobile Value Added Services Demand Share Forecast, 2019-2026
10. Asia Pacific Mobile Value Added Services Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Mobile Value Added Services Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Mobile Value Added Services Market Size and Volume Forecast by Applications
10.4.1. Banking, Financial Services, And Insurance (BFSI)
10.4.2. Education
10.4.3. Retail
10.4.4. Telecom & IT
10.4.5. Banking
10.4.6. Healthcare
10.4.7. Media & Entertainment
10.4.8. Government
10.4.9. Others
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Mobile Value Added Services Demand Share Forecast, 2019-2026
11. Middle East & Africa Mobile Value Added Services Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Mobile Value Added Services Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Mobile Value Added Services Market Size and Volume Forecast by Applications
11.4.1. Banking, Financial Services, And Insurance (BFSI)
11.4.2. Education
11.4.3. Retail
11.4.4. Telecom & IT
11.4.5. Banking
11.4.6. Healthcare
11.4.7. Media & Entertainment
11.4.8. Government
11.4.9. Others
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Mobile Value Added Services Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Mobile Value Added Services Market: Market Share Analysis
12.2. Mobile Value Added Services Distributors and Customers
12.3. Mobile Value Added Services Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Vodafone
12.4.2. Mahindra Comviva
12.4.3. Apple Inc.
12.4.4. Google
12.4.5. Global Limited
12.4.6. Kongzhong Corporation
12.4.7. One97 Communications Limited
12.4.8. Comverse
12.4.9. AT&T
12.4.10. InMobi
2. Assumptions and Acronyms Used
3. Research Methodology
4. Mobile Value Added Services Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Mobile Value Added Services Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Mobile Value Added Services Market - Supply Chain
4.5. Global Mobile Value Added Services Market Forecast
4.5.1. Mobile Value Added Services Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Mobile Value Added Services Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Mobile Value Added Services Market Absolute $ Opportunity
5. Global Mobile Value Added Services Market Analysis and Forecast by Applications
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Applications
5.2.2. Y-o-Y Growth Projections by Applications
5.3. Mobile Value Added Services Market Size and Volume Forecast by Applications
5.3.1. Banking, Financial Services, And Insurance (BFSI)
5.3.2. Education
5.3.3. Retail
5.3.4. Telecom & IT
5.3.5. Banking
5.3.6. Healthcare
5.3.7. Media & Entertainment
5.3.8. Government
5.3.9. Others
5.4. Absolute $ Opportunity Assessment by Applications
5.5. Market Attractiveness/Growth Potential Analysis by Applications
6. Global Mobile Value Added Services Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Mobile Value Added Services Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Mobile Value Added Services Demand Share Forecast, 2019-2026
7. North America Mobile Value Added Services Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Mobile Value Added Services Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Mobile Value Added Services Market Size and Volume Forecast by Applications
7.4.1. Banking, Financial Services, And Insurance (BFSI)
7.4.2. Education
7.4.3. Retail
7.4.4. Telecom & IT
7.4.5. Banking
7.4.6. Healthcare
7.4.7. Media & Entertainment
7.4.8. Government
7.4.9. Others
7.5. Basis Point Share (BPS) Analysis by Applications
7.6. Y-o-Y Growth Projections by Applications
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Mobile Value Added Services Demand Share Forecast, 2019-2026
8. Latin America Mobile Value Added Services Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Mobile Value Added Services Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Mobile Value Added Services Market Size and Volume Forecast by Applications
8.4.1. Banking, Financial Services, And Insurance (BFSI)
8.4.2. Education
8.4.3. Retail
8.4.4. Telecom & IT
8.4.5. Banking
8.4.6. Healthcare
8.4.7. Media & Entertainment
8.4.8. Government
8.4.9. Others
8.5. Basis Point Share (BPS) Analysis by Applications
8.6. Y-o-Y Growth Projections by Applications
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Mobile Value Added Services Demand Share Forecast, 2019-2026
9. Europe Mobile Value Added Services Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Mobile Value Added Services Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Mobile Value Added Services Market Size and Volume Forecast by Applications
9.4.1. Banking, Financial Services, And Insurance (BFSI)
9.4.2. Education
9.4.3. Retail
9.4.4. Telecom & IT
9.4.5. Banking
9.4.6. Healthcare
9.4.7. Media & Entertainment
9.4.8. Government
9.4.9. Others
9.5. Basis Point Share (BPS) Analysis by Applications
9.6. Y-o-Y Growth Projections by Applications
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Mobile Value Added Services Demand Share Forecast, 2019-2026
10. Asia Pacific Mobile Value Added Services Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Mobile Value Added Services Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Mobile Value Added Services Market Size and Volume Forecast by Applications
10.4.1. Banking, Financial Services, And Insurance (BFSI)
10.4.2. Education
10.4.3. Retail
10.4.4. Telecom & IT
10.4.5. Banking
10.4.6. Healthcare
10.4.7. Media & Entertainment
10.4.8. Government
10.4.9. Others
10.5. Basis Point Share (BPS) Analysis by Applications
10.6. Y-o-Y Growth Projections by Applications
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Mobile Value Added Services Demand Share Forecast, 2019-2026
11. Middle East & Africa Mobile Value Added Services Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Mobile Value Added Services Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Mobile Value Added Services Market Size and Volume Forecast by Applications
11.4.1. Banking, Financial Services, And Insurance (BFSI)
11.4.2. Education
11.4.3. Retail
11.4.4. Telecom & IT
11.4.5. Banking
11.4.6. Healthcare
11.4.7. Media & Entertainment
11.4.8. Government
11.4.9. Others
11.5. Basis Point Share (BPS) Analysis by Applications
11.6. Y-o-Y Growth Projections by Applications
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Mobile Value Added Services Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Mobile Value Added Services Market: Market Share Analysis
12.2. Mobile Value Added Services Distributors and Customers
12.3. Mobile Value Added Services Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Vodafone
12.4.2. Mahindra Comviva
12.4.3. Apple Inc.
12.4.4. Google
12.4.5. Global Limited
12.4.6. Kongzhong Corporation
12.4.7. One97 Communications Limited
12.4.8. Comverse
12.4.9. AT&T
12.4.10. InMobi
The global mobile value added services market has been segmented on the basis of
Solutions
- Short Message Service
- Multimedia Messaging Service
- E-Mail & IM
- Mobile Infotainment
- Mobile Advertising
- Location-based Services
- Mobile Money
Applications
- Banking, Financial Services, And Insurance (BFSI)
- Education
- Retail
- Telecom & IT
- Banking
- Healthcare
- Media & Entertainment
- Government
- Others
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key players in the global mobile value added services market include Vodafone, Mahindra Comviva, Apple Inc., Google, Global Limited, Kongzhong Corporation, One97 Communications Limited, Comverse, AT&T, and InMobi. Major players in the market are involved in several strategies such as mergers and acquisitions, partnerships, collaborations, and new product development to gain a competitive advantage and a steady market share during the forecast period.
For instance, in March 2015, InMobi, an online discovery and advertising platform provider, introduced a new product known as Appographic targeting, which helps marketing companies to upsurge downloads of their application. This product does not advertise the brand but promotes the performance, which in turn, generates revenue for InMobi. In December 2014, Kongzhong Corporation acquired Forgame Holdings Limited. This acquisition helped game development and distribution in China and all over the world.
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