The global mobile games market is expected to expand at a high CAGR during the forecast period, 2021 – 2028. Growth of the market is attributed to changing preferences of gamers from pre-installed & console towards mobile and tablets games.
Mobile games are designed for both offline and online use on various devices such as smartwatches, smartphones, pocket PCs, PDAs, feature phones, and portable media players. Offline mobile games are those that are preinstalled on the phone and do not require a wire connection. Some mobile games require an internet connection to play.
Market Trends, Drivers, Restraints, and Opportunities:
- Rising usage of tablets and smartphones with internet connections is expected to create large opportunities for game and application developers.
- Increasing attraction of online games on mobile phones or tablets is estimated to gain popularity during the forecast period.
- Mobile application and game developers gain revenue through in-game purchases, game purchases, and advertisements.
- Development of mobile games helped increase scalability for the gaming sector.
- Free games is a strategy adopted by most game developers to increase the number of free downloads and help players to try the game before spending time or money on it.
- Online platforms such as Instagram and Facebook started integrating mobile games in their apps to ensure high product benefit from engaging games and improve advertisement strategies.
- Low monetary budget of players is expected to hamper the mobile game market during the forecast period.
- Trends like cloud gaming, location-based games, and blockchain-based games are expected to drive the market.
- Decreasing cost of internet packs, particularly in developing countries, is estimated to boost the demand for online games.
Scope of the Report:
The report on the mobile games market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
| Attributes | Details |
| Report Title | Mobile Games Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Devices (Tablets and Smartphones), Operating Systems (Android, iOS, and Windows), and Regions |
| Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | Electronic Arts, TakeTwo Interactive, Activision Blizzard, Nintendo, Zynga, Tencent, and Ubisoft |
Market Segment Insights:
The smartphone segment is expected to expand at a rapid pace during the forecast period
Based on devices, the global mobile games market is bifurcated into tablets and smartphones. The smartphone segment is expected to hold a major market share during the forecast period. It is estimated that consumers spend more time on smartphones than on PCs/Macs. Popularity of the mobile gaming industry has reached new heights in the recent years. Factors such as rising manufacturing of budget smartphones and enhanced digital payment practices boosted the segment.
The android segment is projected to hold a major market share of the total revenue
On the basis of operating systems, the global mobile games market is segregated as android, iOS, and windows. The android segment is expected to expand at a high CAGR during the forecast period. Majority of population uses android phones. The ratio of games played on android is more as compared to iOS and windows. 43% of smartphone users play mobile games. 78% of gamers are android users. According to the survey by Go-Globe, 62% of people install games on their phones within a week of owning it. 59% of android users prefer casual games than puzzles.
The market in Asia Pacific is expected to hold a key market share of the total revenue during the forecast period
In terms of regions, the global mobile games market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Asia Pacific is projected to expand at a robust CAGR during the forecast period. More than 90% of the population prefers smartphones over PCs and other devices in India for online gaming. China is home to several game developers. Moreover, presence of major mobile game publishers in the region such as Tencent Holdings Ltd. is expected to drive the regional market of mobile games. The market in Middle East & Africa is anticipated to expand at a high CAGR during the forecast period.
Segments
The global mobile games market has been segmented on the basis of
Devices
Operating Systems
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Electronic Arts
- TakeTwo Interactive
- Activision Blizzard
- Nintendo
- Zynga
- Tencent
- Ubisoft
Competitive Landscape
Key players in the global mobile games market include Electronic Arts, TakeTwo Interactive, Activision Blizzard, Nintendo, Zynga, Tencent, and Ubisoft. Major players are focusing on developing advanced technologies and launching new products to maintain their position in the competitive market. For instance, in November 2018, Jam City declared a partnership with Disney. With this contract, Jam City has the right to develop new games that contain iconic characters of Disney Animation Studio and Pixar. Activision Blizzards Call of Duty: Mobile version was a huge success, as this game has more than 300 million downloads. In 2018, Rovio entertainment Corp. acquired PlayRaven Oy. This acquisition is expected to increase Rovio’s expansion in the mobile game sector.
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