Mobile Analytics Market Size, Industry Trends Report | 2031

Report Description

Mobile Analytics Market Outlook

The global mobile analytics market size was valued at USD 5.64 Billion in 2022 and is likely reach to USD 27.82 Billion by 2031, expanding at a CAGR of 19.4% during the forecast period, 2023–2031. The growth of the market is attributed to the rising smartphone usage and data explosion from e-commerce.

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Mobile analytics is the practice of collecting the user behavioral data to determine the intent from the data metrics and take effective actions to drive customer retention. The mobile analytics captures the user data from mobile applications, websites, and web applications to identify targated users, track the preference, record behavior, and form the report on the application performance.

The mobile analytics is similar to the traditional web analytics when it comes to improve conversions and craft the world-class mobile experiences. The mobile analytics is used by the companies to get the unparalleled insights of application users.

The software that is used to record the mobile analytics results is integrated into the company’s existing websites and applications to store, capture, and analyze the data. The data is utilized for marketing, sales, and product management to take informed decisions.

The mobile analytics track unique users to record their demographics and behaviors. The tracking technology uses either JavaScript or cookies and applications that require a Software Development Kit (SDK). The application fires off data which is recorded in the mobile analytics platform each time a website or application visitor takes an action.

Mobile analytics typically track page views, visits, visitors, source data, strings of actions, location, device information, user login & logout, and custom event data. The mobile analytics require a technology stack of tools that is built around the platform to provide up-to-date data.

A mobile analytics tool stack includes platforms such as advertising, CRM or sales, marketing automation, DMP, testing tool, payment system, CMS, and customer support. Mobile analytics platform is able to integrate with mobile features and track data across operating systems, devices and platforms.

It effectively measures user engagement for both standard and custom-defined events. The mobile analytical platform is capable of segmenting the users to create cohorts based on demographics, location, device, and behaviors.

It offers dashboards to view data and surface insights with customizable reporting and tests various features & messaging for performance. It provides out-of-the-box metrics having insights with minimal client-side coding, real-time analytics for proactively identifying user issues, and important notifications in the form of alert to engage users with behavior-based messaging.

The COVID-19 pandemic has affected almost every industry including the mobile marketing and advertising. The mobile companies curtailed their marketing spend owing to the disruption in supply-chain, production, and transportation activities.

However, the shift of advertising budget from traditional marketing practices to marketing has witnessed the notable increase in adoption of mobile marketing and end-users preference for data consumption primarily through the mobile phone and television. Therefore, the social distancing norms has positively impacted the growth of the mobile analytics market.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing convenience for production & marketing and growing accuracy are anticipated to fuel the growth of the market in the coming years.
• Generation of enormous amount of data on daily basis owing to rising utilization of mobile phones is expected to spur the market growth during the forecast period.
• High demand for e-commerce operations is expected to propel the market expansion in the coming years.
• Growing privacy concerns and lack of awareness on the benefits of mobile analytics are some of the challenges anticipated to hamper the market growth during the projected timeline.
• Increasing industrial investments in the field of big data analytics is expected to offer immense opportunities for the market players in the long run.

Scope of Mobile Analytics Market Report

The report on the global mobile analytics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Global Mobile Analytics Market Segment Insights

Application analytics segment is anticipated to register a substantial CAGR

Based on types, the market is segregated into service analytics, application analytics, and campaign analytics. The application analytics segment is anticipated to register at a substantial CAGR during the growing demand for new product launches for building intelligent applications and deliver analytics services to meet the customer requirements.

Moreover, the large scale integration of app analytics solutions and services due to the early adoption of trending technologies such as Internet of Things, big data, DevOps, and mobility is projected to expand the market segment in the coming years.

On the other hand, the campaign analytics segment is expected to register at a rapid pace during the forecast period owing to increasing requirement for effective utilization of marketing budgets and increment in revenues.

Moreover, the growing demand from the companies for tracking the data pertaining to traffic, leads, and sales is expected to boost the growth of the market segment during the projected timeline.

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Retail segment is projected to hold a significant market share

On the basis of end-user vertical, the market is segregated into IT & telecom, retail, media & entertainment, BFSI, government, and others. The retail segment is projected to hold a significant market share during the forecast period due to the increasing adoption of mobile analytics for e-commerce applications.

Moreover, the provision for data personalization at all levels, unified omnichannel experiences, and faster fulfillment options associated with the mobile analytics are anticipated to fuel the market segment in the coming years. Furthermore, the continuous evolution of e-commerce changing end-user preference and rising competitive pressure are estimated to boot the market segment expansion during the projected timeline.

However, the BFSI segment is anticipated to expand at a considerable pace owing to the high demand for maintain authenticity and secrecy of the sensitive data including financial, customer, and employee information.

Moreover, the deployment of stringent regulations by the government authorities to mandate BFSI organizations to adopt the on-premise or cloud-based security solutions for effective storage & management of the data is expected to propel the growth of the market segment in the coming years.

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Mobile Analytics Market Regional Outlook

Asia Pacific market is anticipated to dominate the market

In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.

The market in Asia Pacific is anticipated to expand at a significant CAGR during the forecast period owing to the growing retail and e-commerce sector in the countries like India and China. Moreover, the region is expected to continue its dominance in the market due to the increasing advancement in internet infrastructure and rising demand from retail & banking sector.

On the other hand, the market in North America is expected to grow at a significant rate during the forecast period due to increasing demand for e-commerce and retail-driven mobile analytics solutions.

Furthermore, the growing vendor activity in the market for marketing strategies and partnerships to support the evolving requirements for customer acquisition & retention are anticipated to encourage the growth of the market during the forecast period.

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