Segments - Mineral Supplement Tablets Market by Types (Calcium, Magnesium, Iron, Chromium, Potassium, Zinc, Selenium, and Others), and Geography (United States of America, Canada, Brazil, Mexico, Argentina, and Columbia)- North & South America Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The North & South America mineral supplement tablets market size was USD 2.95 Billion in 2022 and is likely to reach USD 4.42 Billion by 2031, expanding at a CAGR of 4.6% during 2023–2031. The growth of the market is attributed to the increasing prevalence of chronic and lethal diseases such as anemia, diabetes, cancer, and osteoporosis. Mineral supplements are regularly used for the diagnosis of these conditions.
A mineral and vitamin supplement delivers a large variety of nutrients which can be found in food generally. They are also called multivitamins. Supplements come in different forms according to the preference of the consumer, be it chewable tablets, powders, liquids or pills. A standardized multivitamin tablet normally consist of water-soluble vitamins, fat-soluble vitamins, and minerals. Water-soluble vitamins can pass through the consumer body with ease and mostly consists of Vitamin B, Vitamin C, thiamine, riboflavin, pantothenic acid, B6, biotin acid, niacin, folic acid & B12. Fat-soluble vitamins includes vitamin A, D, E & K which do not pass through the body like the water-soluble vitamins and are stored in the cells of the consumer body. There are also multivitamin pills that do not contain minerals or vitamins, but include other substances including the antioxidants such as lutein and lycopene.
The most efficient way to consume minerals and vitamins for the body is to eat a large variety of fruits, whole grains, vegetables, milk & alternatives, along with protein foods including nuts, seeds, fish, lean meats, and legumes. However, supplements can cater to some of these needs as a substitute or for specific individuals who cannot or should not consume the above diet. Supplements are consumed by people who are forced to consume calorie-restricted diets who in the long run will lack certain vitamins or minerals. Women consume supplements for the folic acid consumption required when they might get pregnant, are pregnant, or are breastfeeding. Women also consume iron supplements as their requirement of iron is high during periods. Other people who consume supplements are people who are injured, recovery from a long-term injury, sick, breastfed infants, old people who lack in vitamin D, people following specific diets such as vegetarian diets, and people facing food allergies.
The International Osteoporosis Foundation conducted a study in 2020 collaborated by the World Health Organization in 2020 to reach the conclusion that over 22 million people in the North American region and 21 million in the Latin American region falling in the age group of over 50 were patients of osteoporosis. The National Diabetes Statistics conducted their own survey in 2020 and their report was cross-referenced by the WHO report to conclude that there were over 34 million people of all age groups in the United States of America who were diabetic, which is approximately 10.4% of their entire population. These stats show that the importance of mineral supplements were not only increasing but have reached to a point of necessity.
The COVID-19 pandemic has reduced the growth of the North & South America mineral supplements market initially. However, upon further studies, researchers and scientists found out that the coronavirus has the viral gene of accelerating illness of the hosts. Basically, a patient was more susceptible to the COVID-19 virus than that of a healthy person. This steered to hospitals, clinics, and healthcare laboratories to focus more on the development of mineral supplements for the prevention and treatment of diseases and this led to its market growth.
Increasing the consumption of multiple mineral supplements due to the increasing vitamin & mineral deficiencies across the populations, especially in calcium and iron are projected to boost the North & South America mineral supplement tablets market growth during the forecast period, 2021-2028. The increase in disposable income along with the growing concern on the maintenance of a healthy lifestyle also contribute to this market growth.
Rapid growth in the research and development activities regarding the potential of mineral supplements, measuring their benefits and the amount of funding and investments from both the Government administrative bodies and private investors are major factors driving the market expansion in the coming years.
The administration of multivitamins needs to be strict, especially regarding age, underaged children consuming multivitamins can cause dire consequences. This can act as a hamper to the North & South America mineral supplement tablets market growth.
Multivitamins, when taken in large dosages or taken without the supervision of physicians, can cause severe side effects including increased urination, uneven heart rate, muscle weakening, limp feeling, tooth staining, or stomach bleeding, which restricts the mineral supplement tablets market growth.
R&D investment and technological advancement are expected to offer significant opportunities for the market players. Researchers and scientists have now discovered new kinds of mineral supplements that can increase the content of iron and decrease fat cells at the same time. According to the 2018-2019 CRN survey, almost 80% of the people in the United States of America are willing to invest on more products including calcium, mineral and organic supplements to develop their overall well-being and vitality.
The report on the North & South America mineral supplement tablets market size includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Mineral Supplement Tablets market size – North & South America Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Types (Calcium, Magnesium, Iron, Chromium, Potassium, Zinc, Selenium, and Others) |
Geographical Scope |
United States of America, Canada, Brazil, Mexico, Argentina, and Columbia |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Trends, and Revenue Forecast |
Key Players Covered in the Report |
GlaxoSmithKline; Atrium Innovations; Pfizer Inc; Nature’s Bounty Co; Biovea; NOW Foods; HealthVit; Nature Made; GNC Holdings Inc; and Bayer |
Based on the types, the North & South America mineral supplement tablets market is segmented into calcium, magnesium, iron, chromium, potassium, zinc, selenium, and others. The calcium segment is expected to constitute a major market share of 25.9% as of 2019. The main reason attributing to this is the increasing demand of calcium supplements, particularly for the elderly and women in the developing economies who suffer from very high nutrition deficiencies to reach the minimum requirement to the body. Easy accessibility of these products due to the existence of multiple suppliers and manufacturers of calcium supplements in large numbers can also boost its market growth.
Magnesium anticipates a lucrative market growth with a significant CAGR during the forecast period 2021-2028. This is attributed to high awareness of the medical benefits along with the rise in clinical research and developmental activities to boost the benefits of magnesium in athletes. There has also been a huge selection of magnesium available in the market including the 510 Magnesium AC & the UltraMag Magnesium by Atrium Innovations; the Magnesium Bis-Glycinate & the Magnesium Malate by Biovea; and the Magnesium Citrate 200mg Tablets & the Magnesium Citrate Veg Capsules by Now Foods.
On the basis of geography, the North & South America mineral supplement tablets market is categorized as the United States of America, Canada, Brazil, Mexico, Argentina, and Columbia. The market in United States of America is expected to constitute a major share of 84.8% in 2019. This country is also anticipated to expand at the highest CAGR compared to other regions during the forecast period, 2021-2028. This regional market growth can be attributed to the substantial increase in the consumption of multivitamin supplements in the recent time-frame, due to the increase in occurrences of multiple mineral deficiencies, particularly that of iron and calcium. Rising occurrences of nutritional deficiencies, especially in women and older people also help in the market growth.
In the United States of America, a survey was conducted by the WHO to report that almost 50% of the women have a deficiency of multiple micronutrients, with calcium and iron deficiencies the most common ones. This resulted in the large increase to the need of supplements and multivitamin pills to channel the nutritional gap, ultimately leading to the regional market growth.
This market in the United States of America has been increasing in a rapid pace due to the rising disposable income along with the increasing adaption of healthy lifestyle. The increase in obesity rates along with the rise in occurrences of diabetes amongst consumers is growing the demand for multivitamins. Increasing awareness regarding fitness and health, rising participation of physical activities including weight training, jogging, cycling, and swimming, and increasing trend for wellness is present the highest in the United States of America. These factors have now been catching up to the other countries in North and South America.
The North & South America mineral supplement tablets market size has been segmented in terms of
Geography
Major players competing in the North & South America mineral supplement tablets market are GlaxoSmithKline; Atrium Innovations; Pfizer Inc; Nature’s Bounty Co; Biovea; NOW Foods; HealthVit; Nature Made; GNC Holdings Inc; and Bayer. Majority of these market players are extremely focused upon the introduction of new products, entering into partnerships contributing to their growth and the adoption of product differentiation strategies. Various new ingredients that are exotic in nature have also been researched for the development of new mineral supplements. Glanbia acquired the multivitamin wing called the SlimFast brand from both the KSF Holdings LLP and the HNS Intermediate Corporation. Glanbia’s Performance Nutrition segment, as a result of this acquisition, became very prominent and this led to the innovation towards the weight management category.