Middle East & Africa Hair Care Market by Product Types (Shampoo, Conditioners, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, and Perms and Relaxants), Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Others), and Geography (Saudi Arabia, The UAE, South Africa, and Rest of Middle East & Africa) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 –2028
The Middle East & Africa hair care market size is projected to expand at a significant CAGR during the forecast period, 2021-2028. The growth of the market is attributed to improvement in quality of life.
Hair care is the process of keeping hair in good condition by washing them. The main purpose of hair care is to improve self confidence of the people. It excites the circulation of the scalp. Shampoo removes bacteria, microorganisms, oils, and dirt that stick to the hair. Hair care services are provided in salons and beauty parlor and are available commercially for home use.
The COVID-19 pandemic had a flat impact on the hair care products market as hair care products manufacturers are switching their preference to produce hand sanitizers, cleaning agents, and personal care products, which have been gaining major demand during this pandemic.
Market Trends, Drivers, Restraints, and Opportunities
- Growing consciousness about external beauty along with individual’s internal intellect is anticipated to drive the market growth during the forecast period.
- Increasing awareness of probable side effects of hair products among customers is projected to boost the market growth in the coming years.
- Rising number of working women population is anticipated to drive the market growth during the forecast period.
- Growing trend of online shopping is anticipated to drive the market growth.
- Increasing demand for hair care products is projected to boost the market growth in the coming years.
- Growing awareness regarding personal hygiene, for both men and women, is estimated to spur the market growth in the coming years.
- Lagging awareness regarding hair care can restrict the market growth.
- Stringent government regulations can hamper the market growth in the coming years.
- Changing product branding and advertising strategies to accelerate their sales can create lucrative opportunities for the market growth.
Scope of the Report
The report on the Middle East & Africa hair care market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
| Attributes | Details |
| Report Title | Middle East & Africa Hair Care Market- Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Product Types (Shampoo, Conditioners, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, and Perms and Relaxants), and Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Others) |
| Geography | Saudi Arabia, The UAE, South Africa, and Rest of the Middle East & Africa |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | L’Oreal SA, Proctor and Gamble; Henkel AG & Co. KGaA; Johnson and Johnson; and Unilever |
Middle East & Africa Hair Care Market Segment Insights
Hair colorants segment to hold a significant market share
On the basis of product types, the market is divided into shampoo, conditioners, hair loss treatment products, hair colorants, hair styling products, and perms and relaxants. The hair loss treatment products segment is expected to hold a key share of the market in the coming years due to easy maintenance and styling, and the treatments are cost-efficient. However, the hair colorants segment is anticipated to expand at a rapid pace during the forecast period, as it adds volume and makes hair shiny.
Convenience stores segment is expected to grow at a rapid pace
Based on distribution channels, the market are segregated into supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/ drug stores, online channels, and others. The supermarkets/hypermarkets segment is anticipated to hold a key share of the market in the coming years due to availability of variety and standard hair care products, less operating cost, and freedom of selection. On the other hand, the convenience stores segment is anticipated to expand at a rapid pace during the forecast period, as it provides an economic boost to the community.
Saudi Arabia segment is estimated to account a major market share
In terms of geography, the market is classified as Saudi Arabia, the UAE, South Africa, and Rest of the Middle East & Africa. South Africa is expected to constitute a key share of the market during the projected period due to increasing consumer trust in online transactions and the expansion of brick and mortar retailers into the online sphere by adopting a multi-channel approach However, the Saudi Arabia segment is anticipated to expand at a rapid pace during the forecast period owing to increased awareness of hair styling products in the middle and high economic class groups.
Segments
Segments Covered in the Report
The Middle East & Africa hair care market has been segmented on the basis of
Product Types
- Shampoos
- Conditioners
- Hair Loss Treatment Products
- Hair Colorants
- Hair Styling Products
- Perms and Relaxants
Distribution Channels
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Pharmacies/ Drug Stores
- Online Channels
- Others
Geography
- Saudi Arabia
- The UAE
- South Africa
- Rest of the Middle East & Africa
Key Players
- L’Oreal SA
- Proctor and Gamble
- Henkel AG & Co. KGaA
- Johnson and Johnson
- Unilever
Competitive Landscape
Key players competing in the Middle East & Africa hair care market includes L’Oreal S;, Proctor and Gamble; Henkel AG & Co. KGaA; Johnson and Johnson; and Unilever.
Some of these players are engaging in business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market share.
2. Assumptions and Acronyms Used
3. Research Methodology
4. Hair Care Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Hair Care Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Hair Care Market - Supply Chain
4.5. Global Hair Care Market Forecast
4.5.1. Hair Care Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Hair Care Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Hair Care Market Absolute $ Opportunity
5. Global Hair Care Market Analysis and Forecast by Region
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Region
5.2.2. Y-o-Y Growth Projections by Region
5.3. Hair Care Market Size and Volume Forecast by Region
5.3.1. North America
5.3.2. Latin America
5.3.3. Europe
5.3.4. Asia Pacific
5.3.5. Middle East and Africa (MEA)
5.4. Absolute $ Opportunity Assessment by Region
5.5. Market Attractiveness/Growth Potential Analysis by Region
5.6. Global Hair Care Demand Share Forecast, 2019-2026
6. North America Hair Care Market Analysis and Forecast
6.1. Introduction
6.1.1. Basis Point Share (BPS) Analysis by Country
6.1.2. Y-o-Y Growth Projections by Country
6.2. North America Hair Care Market Size and Volume Forecast by Country
6.2.1. U.S.
6.2.2. Canada
6.3. Absolute $ Opportunity Assessment by Country
6.4. Market Attractiveness/Growth Potential Analysis
6.4.1. By Country
6.4.2. By Product Type
6.4.3. By Application
6.5. North America Hair Care Demand Share Forecast, 2019-2026
7. Latin America Hair Care Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.1.3. Latin America Average Pricing Analysis
7.2. Latin America Hair Care Market Size and Volume Forecast by Country
7.2.1. Brazil
7.2.2. Mexico
7.2.3. Rest of Latin America
7.3. Absolute $ Opportunity Assessment by Country
7.4. Market Attractiveness/Growth Potential Analysis
7.4.1. By Country
7.4.2. By Product Type
7.4.3. By Application
7.5. Latin America Hair Care Demand Share Forecast, 2019-2026
8. Europe Hair Care Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Europe Average Pricing Analysis
8.2. Europe Hair Care Market Size and Volume Forecast by Country
8.2.1. Germany
8.2.2. France
8.2.3. Italy
8.2.4. U.K.
8.2.5. Spain
8.2.6. Russia
8.2.7. Rest of Europe
8.3. Absolute $ Opportunity Assessment by Country
8.4. Market Attractiveness/Growth Potential Analysis
8.4.1. By Country
8.4.2. By Product Type
8.4.3. By Application
8.5. Europe Hair Care Demand Share Forecast, 2019-2026
9. Asia Pacific Hair Care Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Asia Pacific Average Pricing Analysis
9.2. Asia Pacific Hair Care Market Size and Volume Forecast by Country
9.2.1. China
9.2.2. Japan
9.2.3. South Korea
9.2.4. India
9.2.5. Australia
9.2.6. Rest of Asia Pacific (APAC)
9.3. Absolute $ Opportunity Assessment by Country
9.4. Market Attractiveness/Growth Potential Analysis
9.4.1. By Country
9.4.2. By Product Type
9.4.3. By Application
9.5. Asia Pacific Hair Care Demand Share Forecast, 2019-2026
10. Middle East & Africa Hair Care Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Middle East & Africa Average Pricing Analysis
10.2. Middle East & Africa Hair Care Market Size and Volume Forecast by Country
10.2.1. Saudi Arabia
10.2.2. South Africa
10.2.3. UAE
10.2.4. Rest of Middle East & Africa (MEA)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Market Attractiveness/Growth Potential Analysis
10.4.1. By Country
10.4.2. By Product Type
10.4.3. By Application
10.5. Middle East & Africa Hair Care Demand Share Forecast, 2019-2026
11. Competition Landscape
11.1. Global Hair Care Market: Market Share Analysis
11.2. Hair Care Distributors and Customers
11.3. Hair Care Market: Competitive Dashboard
11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
11.4.1. L’Oreal SA
11.4.2. Proctor and Gamble
11.4.3. Henkel AG & Co. KGaA
11.4.4. Johnson and Johnson
11.4.5. Unilever
Segments Covered in the Report
The Middle East & Africa hair care market has been segmented on the basis of
Product Types
- Shampoos
- Conditioners
- Hair Loss Treatment Products
- Hair Colorants
- Hair Styling Products
- Perms and Relaxants
Distribution Channels
- Supermarkets/Hypermarkets
- Convenience Stores
- Specialty Stores
- Pharmacies/ Drug Stores
- Online Channels
- Others
Geography
- Saudi Arabia
- The UAE
- South Africa
- Rest of the Middle East & Africa
Key Players
- L’Oreal SA
- Proctor and Gamble
- Henkel AG & Co. KGaA
- Johnson and Johnson
- Unilever
Key players competing in the Middle East & Africa hair care market includes L’Oreal S;, Proctor and Gamble; Henkel AG & Co. KGaA; Johnson and Johnson; and Unilever.
Some of these players are engaging in business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market share.
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