The Middle East & Africa hair care market size is projected to expand at a significant CAGR during the forecast period, 2021-2028. The growth of the market is attributed to improvement in quality of life.
Hair care is the process of keeping hair in good condition by washing them. The main purpose of hair care is to improve self confidence of the people. It excites the circulation of the scalp. Shampoo removes bacteria, microorganisms, oils, and dirt that stick to the hair. Hair care services are provided in salons and beauty parlor and are available commercially for home use.
The COVID-19 pandemic had a flat impact on the hair care products market as hair care products manufacturers are switching their preference to produce hand sanitizers, cleaning agents, and personal care products, which have been gaining major demand during this pandemic.
The report on the Middle East & Africa hair care market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Middle East & Africa Hair Care Market- Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2020 |
Historic Data |
2018–2019 |
Forecast Period |
2021–2028 |
Segmentation |
Product Types (Shampoo, Conditioners, Hair Loss Treatment Products, Hair Colorants, Hair Styling Products, and Perms and Relaxants), and Distribution Channels (Supermarkets/Hypermarkets, Convenience Stores, Specialty Stores, Pharmacies/ Drug Stores, Online Channels, and Others) |
Geography |
Saudi Arabia, The UAE, South Africa, and Rest of the Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
L’Oreal SA, Proctor and Gamble; Henkel AG & Co. KGaA; Johnson and Johnson; and Unilever |
On the basis of product types, the market is divided into shampoo, conditioners, hair loss treatment products, hair colorants, hair styling products, and perms and relaxants. The hair loss treatment products segment is expected to hold a key share of the market in the coming years due to easy maintenance and styling, and the treatments are cost-efficient. However, the hair colorants segment is anticipated to expand at a rapid pace during the forecast period, as it adds volume and makes hair shiny.
Based on distribution channels, the market are segregated into supermarkets/hypermarkets, convenience stores, specialty stores, pharmacies/ drug stores, online channels, and others. The supermarkets/hypermarkets segment is anticipated to hold a key share of the market in the coming years due to availability of variety and standard hair care products, less operating cost, and freedom of selection. On the other hand, the convenience stores segment is anticipated to expand at a rapid pace during the forecast period, as it provides an economic boost to the community.
In terms of geography, the market is classified as Saudi Arabia, the UAE, South Africa, and Rest of the Middle East & Africa. South Africa is expected to constitute a key share of the market during the projected period due to increasing consumer trust in online transactions and the expansion of brick and mortar retailers into the online sphere by adopting a multi-channel approach However, the Saudi Arabia segment is anticipated to expand at a rapid pace during the forecast period owing to increased awareness of hair styling products in the middle and high economic class groups.
Segments Covered in the Report
The Middle East & Africa hair care market has been segmented on the basis of
Product Types
Distribution Channels
Geography
Key Players
Key players competing in the Middle East & Africa hair care market includes L’Oreal S;, Proctor and Gamble; Henkel AG & Co. KGaA; Johnson and Johnson; and Unilever.
Some of these players are engaging in business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market share.
Segments Covered in the Report
The Middle East & Africa hair care market has been segmented on the basis of
Product Types
Distribution Channels
Geography
Key Players
Key players competing in the Middle East & Africa hair care market includes L’Oreal S;, Proctor and Gamble; Henkel AG & Co. KGaA; Johnson and Johnson; and Unilever.
Some of these players are engaging in business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market share.
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