Mexican haircare market cover

Mexican Hair Care by Products (Shampoo, Conditioner, and Others) and Distribution Channels (Hypermarkets/ Supermarkets, Convenience Stores, Specialty Stores, Online Channels, and Others), and Country - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021–2028

  • Report ID: CG-1587
  • Author: Growth Market Reports
  • Rating: 4.9
  • Total Reviews: 3
  • No. Of Pages: 193
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The Mexican haircare market size is projected to expand at a CAGR of 4.8% during the forecast period, 2021–2028. The growth of the market is attributed to increasing purchasing power. Moreover, rising concern toward hair health is driving the growth of the market.

Mexican haircare market summary

Social media trend has become one of the prime reason for the growth of the market. Haircare routine differentiates in accordance to culture and physical characteristics. It improves the health of hair and scalp, which can reduce issues such as hair dandruff and hair fall.

Market Drivers, Restraints, Trends, and Opportunities

  • Changing fashion trends and rising awareness about the availability of effective haircare products are expected to proliferate the growth of the market.
  • Increasing competitiveness in the haircare market owing to rising number of manufacturers and reducing profitability margin can restrain the growth of the market.
  • The COVID-19 crisis led to the closedown of retail and salon stores, weakening the sales of various beauty and personal care products in the global market. This, in turn, has hampered the growth of the market. However, relaxation in restriction is expected to help the market recover soon.
  • Rapid growth in the e-commerce activities due to increasing penetration of Internet and presence of major e-commerce stores are anticipated to create lucrative opportunities for the industry players during the forecast period.

Scope of the Report

The report on the Mexican hair care market includes an assessment of the market, trends, segments and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Mexican Hair Care Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Products (Shampoo, Conditioner, and Others) and Distribution Channels (Hypermarkets/ Supermarkets, Convenience Stores, Specialty Stores, Online Channels, and Others)

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Proctor and Gamble, Unilever, Loreal SA, Johnson & Johnson,  and GENOMMALAB

 

Mexican Hair Care Market Segment Insights

Shampoo segment to account a large market share

Based on products, the market is classified as shampoo, conditioner, and others. The shampoo segment is projected to account for a large market share during the forecast period. The segment growth is attributed to availability of vast product range being manufactured and marketed for each age group, dealing with different hair conditions.

Mexican haircare market products

Manufacturers are increasingly broadening their product portfolio to incorporate the specific requirement for consumers, such as dandruff, hair fall, oily hair, dryness of hair, and itchiness. Moreover, rising awareness about the benefits of using personal care products made from herbs and other natural ingredients is encouraging people to switch toward herbal and plant-based shampoos over conventional offerings. On the other hand, the specialty stores segment is anticipated to grow at a steady rate in the projected timeline.

Online channels to account a significant market share

On the basis of distribution channels, the market is divided as hypermarkets/ supermarkets, convenience stores, specialty stores, online channels, and others. The online channel segment is projected to account for a significant market share during the forecast period. Rising consumer preference for online shopping owing to immense convenience offered by the e-commerce stores is driving the segment growth. The COVID-19 outbreak has persuaded to shop online to mitigate the spread of the virus. Additionally, the presence of attractive discounts and rising disposable income are further boosting the segment growth.

Mexican haircare market distribution channel

Manufacturers are progressively opting e-commerce to retail their product offerings, as it provides more visibility and increase their presence in lesser developed areas of the country. Some of the online retailers active in the Mexican market are Walmart, Amazon, Mercado Libre Mexico, Coppel, and Liverpool.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. haircare Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. haircare Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. haircare Market - Supply Chain
  4.5. Global haircare Market Forecast
     4.5.1. haircare Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. haircare Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. haircare Market Absolute $ Opportunity
5. Global haircare Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. haircare Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global haircare Demand Share Forecast, 2019-2026
6. North America haircare Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America haircare Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America haircare Demand Share Forecast, 2019-2026
7. Latin America haircare Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America haircare Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America haircare Demand Share Forecast, 2019-2026
8. Europe haircare Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe haircare Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe haircare Demand Share Forecast, 2019-2026
9. Asia Pacific haircare Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific haircare Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific haircare Demand Share Forecast, 2019-2026
10. Middle East & Africa haircare Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa haircare Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa haircare Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global haircare Market: Market Share Analysis
  11.2. haircare Distributors and Customers
  11.3. haircare Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Proctor and Gamble
     11.4.2. Unilever
     11.4.3. Loreal SA
     11.4.4. Johnson & Johnson GENOMMALAB

Segments Covered in the Report

The Mexican Hair Care Market has been segmented on the basis of

Products

  • Shampoo
  • Conditioner
  • Others

Distribution Channels

  • Hypermarkets/ Supermarkets
  • Convenience Stores
  • Specialty Stores
  • Online Channels
  • Others

Key players

  • Proctor and Gamble
  • Unilever
  • Loreal SA
  • Johnson & Johnson
  • GENOMMALAB

Some of the major players in the market are Proctor and Gamble, Unilever, Loreal SA, Johnson & Johnson, and GENOMMALAB.

The haircare market in Mexico is highly competitive with a major share being held by Procter & Gamble. Key players are focusing on online distribution channels to enhance their product visibility and consumer base. The market leader Procter & Gamble has been doing several developments in the market, primarily focusing on packaging innovation, in order to provide customers with convenient size variants of the desired product.

Companies are focusing on developing natural products to gain huge traction among customer base. Moreover, they’re engaging in partnerships with major e-commerce stores and are collaborating with local manufacturers to leverage their market position.

Mexican haircare market keyplayers

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