Messaging Platform Market
Segments - by Deployments (On-premise and Cloud-based), End-users (Small & Medium Enterprises and Large Enterprises), and Regions (Asia Pacific, North America, Latin America, Europe and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028
The global messaging platform market is anticipated to expand at a substantial CAGR during the forecast period, 2021-2028. The growth of the market is attributed to rising adoption of cloud-based solutions for instant messaging and video conferencing across the globe. Moreover, growing demand for virtualization for messaging platforms is expected to propel the market growth.
Messaging platforms enable the internet users to interact in form of messaging and video conferencing with each other. These platforms aid in encrypting the communication between two parties, which ensures security. Most of the messaging platforms available in the market are unified communications (UC) products. This means that these platforms include features such as IP telephony, instant messaging (IM), social media integration, and email archiving & compliance. These platforms also provide collaborative tools that make it preferable for consumers and business users.
Companies generally face challenges to deal with unorganized data management, which has encouraged them to adopt several business social tools to make these data organized. These tools help them to understand consumers’ concern and bridge the gap that exist due to the time zone difference. Messaging platforms use several advanced virtualization technology, which help decrease the deployment of hardware as well as enhance the productivity of enterprises. The utilization of this technology has also made it easy to manage the hardware effectively, which in turn, lead to increase the demand for messaging platform solutions across end-users.
Market Trends, Drivers, Restraints, and Opportunities
- Increasing penetration of internet service and wide use of smartphones are anticipated to propel the growth of the market during the forecast period.
- Growing number of cloud-based messaging platforms is expected to spur the market growth.
- Rising adoption of IP-based communication owing to growing concerns regarding the increasing carbon footprint is speculated to positively influence the market.
- Growing need of social media integration owing to the high access to social media platforms is anticipated to stimulate the growth of the market.
- High maintenance cost of the platform is one of the major challenges that can hamper the market expansion.
- Increasing pressure to provide uninterrupted communication to the users can pose a challenge to the market growth.
- The COVID-19 pandemic has resulted in the closedown of the corporate offices across the globe. Thus, for the effective and secured communication between the employees, organizations are increasingly using messaging platforms. Moreover, the shift to digitization owing to the pandemic is expected to proliferate the market growth.
Scope of the Report
The report on the global messaging platforms market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
| Attributes | Details |
| Report Title | Messaging Platforms Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
| Base Year | 2020 |
| Historic Data | 2018–2019 |
| Forecast Period | 2021–2028 |
| Segmentation | Deployments (On-premise and Cloud-based) and End-users (Small & Medium Enterprises and Large Enterprises) |
| Regional Scope | Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
| Report Coverage | Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
| Key Players Covered in the Report | Openwave Messaging, Oracle, Atmail, IceWarp, Ipswitch, Rockliffe, Microsoft and Open-Xchange |
Messaging Platforms Market Segment Insights
Cloud-based segment to dominate the market
Based on deployments, the market is bifurcated into on-premise and cloud-based. In 2020, the cloud-based segment dominated the market and is anticipated to continue the trend during the forecast period. Increasing utilization of cloud-based messaging platform by small & medium enterprises owing to its cost-effectiveness present a key factor driving the segment growth. Moreover, the work from home trend has encouraged organizations to adopt cloud-based solutions. This, in turn, has proliferated the growth of the market segment.
SMEs segment to exhibit a high CAGR
In terms of end-users, the messaging platform segment is divided into small & medium enterprises (SMEs) and large enterprises. The SMEs segment is anticipated to exhibit a high CAGR owing to the increasing number of small and medium enterprises adopting virtualization and cloud-based solutions across the globe. Moreover, the rising importance of secured communication owing to the confidential data share among the employees is propelling the growth of this market segment. On the other hand, the large enterprises segment is expected to grow at a healthy rate owing to rising competition among the major organizations to maintain their position in the market.
Asia Pacific to account a large market share
On the basis of regions, the market is classified as Asia Pacific, North America, Europe, Latin America, Europe, and Middle East & Africa. Asia Pacific accounted for a large market share in 2020, in terms of revenue and is projected to constitute a substantial market share in the coming years. Rapid development in the IT industry and growing awareness about messaging platforms among SMEs in emerging economies such as India and China are expected to propel the market growth during the forecast period. Moreover, the rising adoption of cloud-based services is boosting the market growth in this region. On the other hand, the market in North America is expected to grow at a steady rate owing to early adoption of latest technology as well as the presence of major industry players in the region.
Segments
The global messaging platform market has been segmented on the basis of
Deployments
- On-premise
- Cloud-based
End-users
- Small & Medium Enterprises (SMEs)
- Large Enterprises
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Competitive Landscape
The major players of the market are Openwave Messaging, Oracle, Atmail, IceWarp, Ipswitch, Rockliffe, Microsoft and Open-Xchange.
In September 2020, Microsoft introduced Azure Communication Services (ACS), a communication platform that allows developers to video call, chat, and message to mobile applications as well as desktop applications with the help of its user-friendly APIs and SDKs.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Messaging Platform Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Messaging Platform Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Messaging Platform Market - Supply Chain
4.5. Global Messaging Platform Market Forecast
4.5.1. Messaging Platform Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Messaging Platform Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Messaging Platform Market Absolute $ Opportunity
5. Global Messaging Platform Market Analysis and Forecast by End Users
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by End Users
5.2.2. Y-o-Y Growth Projections by End Users
5.3. Messaging Platform Market Size and Volume Forecast by End Users
5.3.1. Small & Medium Enterprises (SMEs)
5.3.2. Large Enterprises
5.4. Absolute $ Opportunity Assessment by End Users
5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Messaging Platform Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Messaging Platform Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Messaging Platform Demand Share Forecast, 2019-2026
7. North America Messaging Platform Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Messaging Platform Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Messaging Platform Market Size and Volume Forecast by End Users
7.4.1. Small & Medium Enterprises (SMEs)
7.4.2. Large Enterprises
7.5. Basis Point Share (BPS) Analysis by End Users
7.6. Y-o-Y Growth Projections by End Users
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Messaging Platform Demand Share Forecast, 2019-2026
8. Latin America Messaging Platform Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Messaging Platform Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Messaging Platform Market Size and Volume Forecast by End Users
8.4.1. Small & Medium Enterprises (SMEs)
8.4.2. Large Enterprises
8.5. Basis Point Share (BPS) Analysis by End Users
8.6. Y-o-Y Growth Projections by End Users
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Messaging Platform Demand Share Forecast, 2019-2026
9. Europe Messaging Platform Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Messaging Platform Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Messaging Platform Market Size and Volume Forecast by End Users
9.4.1. Small & Medium Enterprises (SMEs)
9.4.2. Large Enterprises
9.5. Basis Point Share (BPS) Analysis by End Users
9.6. Y-o-Y Growth Projections by End Users
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Messaging Platform Demand Share Forecast, 2019-2026
10. Asia Pacific Messaging Platform Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Messaging Platform Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Messaging Platform Market Size and Volume Forecast by End Users
10.4.1. Small & Medium Enterprises (SMEs)
10.4.2. Large Enterprises
10.5. Basis Point Share (BPS) Analysis by End Users
10.6. Y-o-Y Growth Projections by End Users
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Messaging Platform Demand Share Forecast, 2019-2026
11. Middle East & Africa Messaging Platform Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Messaging Platform Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Messaging Platform Market Size and Volume Forecast by End Users
11.4.1. Small & Medium Enterprises (SMEs)
11.4.2. Large Enterprises
11.5. Basis Point Share (BPS) Analysis by End Users
11.6. Y-o-Y Growth Projections by End Users
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Messaging Platform Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Messaging Platform Market: Market Share Analysis
12.2. Messaging Platform Distributors and Customers
12.3. Messaging Platform Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Openwave Messaging
12.4.2. Oracle
12.4.3. Atmail
12.4.4. IceWarp
12.4.5. Ipswitch
12.4.6. Rockliffe
12.4.7. Microsoft
12.4.8. Open-Xchange
2. Assumptions and Acronyms Used
3. Research Methodology
4. Messaging Platform Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Messaging Platform Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Messaging Platform Market - Supply Chain
4.5. Global Messaging Platform Market Forecast
4.5.1. Messaging Platform Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Messaging Platform Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Messaging Platform Market Absolute $ Opportunity
5. Global Messaging Platform Market Analysis and Forecast by End Users
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by End Users
5.2.2. Y-o-Y Growth Projections by End Users
5.3. Messaging Platform Market Size and Volume Forecast by End Users
5.3.1. Small & Medium Enterprises (SMEs)
5.3.2. Large Enterprises
5.4. Absolute $ Opportunity Assessment by End Users
5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Messaging Platform Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Messaging Platform Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Messaging Platform Demand Share Forecast, 2019-2026
7. North America Messaging Platform Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Messaging Platform Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Messaging Platform Market Size and Volume Forecast by End Users
7.4.1. Small & Medium Enterprises (SMEs)
7.4.2. Large Enterprises
7.5. Basis Point Share (BPS) Analysis by End Users
7.6. Y-o-Y Growth Projections by End Users
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Messaging Platform Demand Share Forecast, 2019-2026
8. Latin America Messaging Platform Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Messaging Platform Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Messaging Platform Market Size and Volume Forecast by End Users
8.4.1. Small & Medium Enterprises (SMEs)
8.4.2. Large Enterprises
8.5. Basis Point Share (BPS) Analysis by End Users
8.6. Y-o-Y Growth Projections by End Users
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Messaging Platform Demand Share Forecast, 2019-2026
9. Europe Messaging Platform Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Messaging Platform Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Messaging Platform Market Size and Volume Forecast by End Users
9.4.1. Small & Medium Enterprises (SMEs)
9.4.2. Large Enterprises
9.5. Basis Point Share (BPS) Analysis by End Users
9.6. Y-o-Y Growth Projections by End Users
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Messaging Platform Demand Share Forecast, 2019-2026
10. Asia Pacific Messaging Platform Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Messaging Platform Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Messaging Platform Market Size and Volume Forecast by End Users
10.4.1. Small & Medium Enterprises (SMEs)
10.4.2. Large Enterprises
10.5. Basis Point Share (BPS) Analysis by End Users
10.6. Y-o-Y Growth Projections by End Users
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Messaging Platform Demand Share Forecast, 2019-2026
11. Middle East & Africa Messaging Platform Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Messaging Platform Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Messaging Platform Market Size and Volume Forecast by End Users
11.4.1. Small & Medium Enterprises (SMEs)
11.4.2. Large Enterprises
11.5. Basis Point Share (BPS) Analysis by End Users
11.6. Y-o-Y Growth Projections by End Users
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Messaging Platform Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Messaging Platform Market: Market Share Analysis
12.2. Messaging Platform Distributors and Customers
12.3. Messaging Platform Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Openwave Messaging
12.4.2. Oracle
12.4.3. Atmail
12.4.4. IceWarp
12.4.5. Ipswitch
12.4.6. Rockliffe
12.4.7. Microsoft
12.4.8. Open-Xchange
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