Men's Personal Care Products Market Outlook 2031
The Men’s Personal Care Products Market was USD 33.60 Billion in 2022 and is likely to reach USD 73.58 Billion, expanding at CAGR of 9.1% during 2023 – 2031.
Personal care products include products used for grooming, styling, and hygiene used by men. Younger generations of men have a strong sense of style, health, and care as they play an important role while they carry themselves and appeal to the world. In today’s world men have to pay attention to their appearance, fashion, and grooming.
The misconception that only women can wear makeup does not exist anymore, as more and more men have begun wearing makeup and using other beauty enhancing products. Men’s grooming products involve hair care and skin care products. Grooming kits and skincare products provide added self-confidence and sense of personal hygiene. This is pivotal in the light of self-confidence, as it enhances the looks of a person who might be feeling less confident or insecure about his looks.
Men's Personal Care Products Market Trends, Drivers, Restraints and Opportunities
- Increasing standard of living and rising disposable income are driving the men’s personal care products market.
- The elimination of notions that men cannot use beauty and hair care products has fueled the adoption of personal care products, thus fueling the market.
- Rising awareness about body image, hygiene, health, and skincare propels the market.
- The threat of allergies and skin reactions caused by the usage of artificial ingredients and chemical substances in personal care products has restricted the market.
- COVID-19 has restrained the market due to disruptions in the supply chains of the market.
- Companies have been catering to men’s needs by offering them grooming products due to rising demand for grooming kits among young audience, which in turn, is creating opportunities the market.
- Different advertisement and marketing strategies are being adopted to increase market share by new and existing companies, which are creating opportunities in the market.
Scope of Men's Personal Care Products Market Report
The report on the global men’s personal care products market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Men’s Personal Care Products Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
2016 - 2021
Types (Hair Care, Shaving, Oral Care, Personal Cleanliness, Skin Care, and Others), Age Groups (18-29 Years, 30-59 Years, and 60 Years and Above), Distribution Channels (Drug Stores or Pharmacies, Mono-brand Stores, Departmental Stores, Specialty Stores, Hypermarkets & Supermarkets, and E-commerce)
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast
Key Players Covered in the Report
Johnson and Johnson; Procter and Gamble; L'Oreal S.A; Estee Lauder Companies Inc; Unilever; Avon Products Incorporated; Kao Corporation; Colgate -Palmolive Company; Shiseido Company Limited; and Revlon Inc.
Men’s Personal Care Products Market Segment Insights
Increase in product launches drives the skin care segment
Based on product types, the men’s personal care products market is segmented into hair care, shaving, oral care, personal cleanliness, skin care, and others. The skin care segment is projected to expand at a robust CAGR during the forecast period owing to product launches, influencer marketing, and rising disposable income of consumers.
Awareness regarding the usage of skin care products among the young generation has increased the demand for men’s personal care products. Social media marketing has substantially increased the growth of skin care and personal cleanliness segments. Skin care products such as moisturizers, serums, sunscreens, and face masks have gained popularity, as they tackle various skin problems and help increase self confidence in the user.
18-29 years segment to hold maximum share
On the basis of age groups, the market is segmented into 18-29 years, 30-59 years, and 60 years and above. Rising influence of social media on the younger generation has increased the demand for personal care products to a significant extent. The 18-29 years segment includes the millennial generation; wherein, people belonging to this generation are willing to spend a substantially on their personal grooming and self-care. Increasing prevalence of influencers and aggressive marketing strategies by key players to target the young audience are fueling the 18-29 years segment.
Rising prevalence of online shopping drives the e-commerce segment
Based on distribution channels, the men’s personal care products market is segmented into drug stores or pharmacies, mono-brand stores, departmental stores, specialty stores, hypermarkets & supermarkets, and e-commerce. E-commerce is expected to be a lucrative segment during the forecast period owing to the wide accessibility of Internet and rising number of online shopping apps.
The efficiency and reduction in time and effort has increased preference for online shopping and purchases of personal care items. The hypermarkets segment is projected to expand substantially due to the availability of a wide variety of items and brands. Hypermarkets have a separate department for men’s personal care products, which offer demos and free samples for customers before they make a decision regarding the purchase of a product.
North America dominated the market due to the presence of a majority of manufacturers
In terms of regions, the global men’s personal care products market is categorized as North America, Europe, Asia Pacific, Latin America, and Middle East &Africa. North America dominated the market due to the presence of a high number of manufacturers and key players present in this region. Additionally, high standard of living and increasing disposable income drive the market in North America. The market in Asia Pacific is growing due to rising awareness among men regarding the importance of using personal care products, increasing population, and rising per capita income in countries such as Japan, China, and India.
- Hair Care
- Oral Care
- Personal Cleanliness
- Skin Care
By Age Groups
- 18-29 years
- 30-59 years
- 60 Years and Above
By Distribution Channels
- Drug Stores or Pharmacies
- Mono-brand Stores
- Departmental Stores
- Specialty Stores
- Hypermarkets & Supermarkets
- North America
- Latin America
- Asia Pacific
- Middle East & Africa
By Key Players
- Johnson and Johnson
- Procter and Gamble
- L'Oreal S.A
- Estee Lauder Companies Inc
- Avon Products Incorporated
- Kao Corporation
- Colgate -Palmolive Company
- Shiseido Company Limited
- Revlon Inc.
Key players in the global men’s personal care products market include Johnson and Johnson; Procter and Gamble; L'Oreal S.A; Estee Lauder Companies Inc; Unilever; Avon Products Incorporated; Kao Corporation; Colgate -Palmolive Company; Shiseido Company Limited; and Revlon Inc. These players are actively engaged in several development activities including collaborations, agreements, mergers & acquisitions, production capacity expansion, product launches, and partnerships to increase their market share.