Men's Personal Care Products Market Growth & Trends [2031]
Men's Personal Care Products Market Growth & Trends [2031]
Segments - Global Men’s Personal Care Products Market by Types (Hair Care, Shaving, Oral Care, Personal Cleanliness, Skin Care, and Others), Age Groups (18-29 Years, 30-59 Years, and 60 Years and Above), Distribution Channels (Drug Stores or Pharmacies, Mono-brand Stores, Departmental Stores, Specialty Stores, Hypermarkets & Supermarkets, and E-commerce), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) Forecasts, 2023-2031
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| Report ID :CG-3192
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| 155 Pages
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Report Description
Men's Personal Care Products Market Outlook 2031
The Men’s Personal Care Products Market was USD 33.60 Billion in 2022 and is likely to reach USD 73.58 Billion, expanding at CAGR of 9.1% during 2023 – 2031.
Personal care products include products used for grooming, styling, and hygiene used by men. Younger generations of men have a strong sense of style, health, and care as they play an important role while they carry themselves and appeal to the world. In today’s world men have to pay attention to their appearance, fashion, and grooming.
The misconception that only women can wear makeup does not exist anymore, as more and more men have begun wearing makeup and using other beauty enhancing products. Men’s grooming products involve hair care and skin care products. Grooming kits and skincare products provide added self-confidence and sense of personal hygiene. This is pivotal in the light of self-confidence, as it enhances the looks of a person who might be feeling less confident or insecure about his looks.
Men's Personal Care Products Market Trends, Drivers, Restraints and Opportunities
- Increasing standard of living and rising disposable income are driving the men’s personal care products market.
- The elimination of notions that men cannot use beauty and hair care products has fueled the adoption of personal care products, thus fueling the market.
- Rising awareness about body image, hygiene, health, and skincare propels the market.
- The threat of allergies and skin reactions caused by the usage of artificial ingredients and chemical substances in personal care products has restricted the market.
- COVID-19 has restrained the market due to disruptions in the supply chains of the market.
- Companies have been catering to men’s needs by offering them grooming products due to rising demand for grooming kits among young audience, which in turn, is creating opportunities the market.
- Different advertisement and marketing strategies are being adopted to increase market share by new and existing companies, which are creating opportunities in the market.
Scope of Men's Personal Care Products Market Report
The report on the global men’s personal care products market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
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Attributes |
Details |
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Report Title |
Men’s Personal Care Products Market – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2022 |
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Historic Data |
2016 - 2021 |
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Forecast Period |
2023–2031 |
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Segmentation |
Types (Hair Care, Shaving, Oral Care, Personal Cleanliness, Skin Care, and Others), Age Groups (18-29 Years, 30-59 Years, and 60 Years and Above), Distribution Channels (Drug Stores or Pharmacies, Mono-brand Stores, Departmental Stores, Specialty Stores, Hypermarkets & Supermarkets, and E-commerce) |
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Regional Scope |
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa |
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Report Coverage |
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast |
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Key Players Covered in the Report |
Johnson and Johnson; Procter and Gamble; L'Oreal S.A; Estee Lauder Companies Inc; Unilever; Avon Products Incorporated; Kao Corporation; Colgate -Palmolive Company; Shiseido Company Limited; and Revlon Inc. |
Men’s Personal Care Products Market Segment Insights
Increase in product launches drives the skin care segment
Based on product types, the men’s personal care products market is segmented into hair care, shaving, oral care, personal cleanliness, skin care, and others. The skin care segment is projected to expand at a robust CAGR during the forecast period owing to product launches, influencer marketing, and rising disposable income of consumers.
Awareness regarding the usage of skin care products among the young generation has increased the demand for men’s personal care products. Social media marketing has substantially increased the growth of skin care and personal cleanliness segments. Skin care products such as moisturizers, serums, sunscreens, and face masks have gained popularity, as they tackle various skin problems and help increase self confidence in the user.
18-29 years segment to hold maximum share
On the basis of age groups, the market is segmented into 18-29 years, 30-59 years, and 60 years and above. Rising influence of social media on the younger generation has increased the demand for personal care products to a significant extent. The 18-29 years segment includes the millennial generation; wherein, people belonging to this generation are willing to spend a substantially on their personal grooming and self-care. Increasing prevalence of influencers and aggressive marketing strategies by key players to target the young audience are fueling the 18-29 years segment.
Rising prevalence of online shopping drives the e-commerce segment
Based on distribution channels, the men’s personal care products market is segmented into drug stores or pharmacies, mono-brand stores, departmental stores, specialty stores, hypermarkets & supermarkets, and e-commerce. E-commerce is expected to be a lucrative segment during the forecast period owing to the wide accessibility of Internet and rising number of online shopping apps.
The efficiency and reduction in time and effort has increased preference for online shopping and purchases of personal care items. The hypermarkets segment is projected to expand substantially due to the availability of a wide variety of items and brands. Hypermarkets have a separate department for men’s personal care products, which offer demos and free samples for customers before they make a decision regarding the purchase of a product.
North America dominated the market due to the presence of a majority of manufacturers
In terms of regions, the global men’s personal care products market is categorized as North America, Europe, Asia Pacific, Latin America, and Middle East &Africa. North America dominated the market due to the presence of a high number of manufacturers and key players present in this region. Additionally, high standard of living and increasing disposable income drive the market in North America. The market in Asia Pacific is growing due to rising awareness among men regarding the importance of using personal care products, increasing population, and rising per capita income in countries such as Japan, China, and India.
Segments
By Types
- Hair Care
- Shaving
- Oral Care
- Personal Cleanliness
- Skin Care
- Others
By Age Groups
- 18-29 years
- 30-59 years
- 60 Years and Above
By Distribution Channels
- Drug Stores or Pharmacies
- Mono-brand Stores
- Departmental Stores
- Specialty Stores
- Hypermarkets & Supermarkets
- E-commerce
By Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
By Key Players
- Johnson and Johnson
- Procter and Gamble
- L'Oreal S.A
- Estee Lauder Companies Inc
- Unilever
- Avon Products Incorporated
- Kao Corporation
- Colgate -Palmolive Company
- Shiseido Company Limited
- Revlon Inc.
Competitive Landscape
Key players in the global men’s personal care products market include Johnson and Johnson; Procter and Gamble; L'Oreal S.A; Estee Lauder Companies Inc; Unilever; Avon Products Incorporated; Kao Corporation; Colgate -Palmolive Company; Shiseido Company Limited; and Revlon Inc. These players are actively engaged in several development activities including collaborations, agreements, mergers & acquisitions, production capacity expansion, product launches, and partnerships to increase their market share.
Frequently Asked Questions
Trends include increased product launches, influencer and social media marketing, the rise of grooming kits, and the growing acceptance of men using makeup and beauty products.
Challenges include the threat of allergies and skin reactions from artificial ingredients, as well as disruptions in supply chains caused by events like the COVID-19 pandemic.
Major players include Johnson and Johnson, Procter and Gamble, L'Oreal S.A, Estee Lauder Companies Inc, Unilever, Avon Products Incorporated, Kao Corporation, Colgate-Palmolive Company, Shiseido Company Limited, and Revlon Inc.
North America dominates the market due to a high number of manufacturers and higher disposable income, while Asia Pacific is rapidly growing due to increasing awareness and rising per capita income.
Major distribution channels include drug stores or pharmacies, mono-brand stores, departmental stores, specialty stores, hypermarkets & supermarkets, and e-commerce.
The 18-29 years age group holds the maximum share, fueled by social media influence, willingness to spend on grooming, and aggressive marketing targeting millennials.
E-commerce has significantly boosted the market by making products more accessible, reducing time and effort for shoppers, and increasing the prevalence of online shopping for personal care items.
The skin care segment is projected to expand at a robust CAGR during the forecast period, driven by new product launches, influencer marketing, and rising disposable income.
Key drivers include increasing standard of living, rising disposable income, growing awareness about body image and hygiene, and the elimination of stereotypes regarding men's use of beauty and grooming products.
The men's personal care products market is expected to reach USD 73.58 billion by 2031, growing at a CAGR of 9.1% from 2023 to 2031.
Table Of Content
1. Executive Summary2. Assumptions and Acronyms Used
3. Research Methodology
4. Men’s Personal Care Products Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Men’s Personal Care Products Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Men’s Personal Care Products Market - Supply Chain
4.5. Global Men’s Personal Care Products Market Forecast
4.5.1. Men’s Personal Care Products Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Men’s Personal Care Products Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Men’s Personal Care Products Market Absolute $ Opportunity
5. Global Men’s Personal Care Products Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Men’s Personal Care Products Market Size and Volume Forecast by Types
5.3.1. Hair Care Shaving Oral Care Personal Cleanliness Skin Care Others
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Men’s Personal Care Products Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Men’s Personal Care Products Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Men’s Personal Care Products Demand Share Forecast, 2019-2026
7. North America Men’s Personal Care Products Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Men’s Personal Care Products Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Men’s Personal Care Products Market Size and Volume Forecast by Types
7.4.1. Hair Care Shaving Oral Care Personal Cleanliness Skin Care Others
7.5. Basis Point Share (BPS) Analysis by Types
7.6. Y-o-Y Growth Projections by Types
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Men’s Personal Care Products Demand Share Forecast, 2019-2026
8. Latin America Men’s Personal Care Products Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Men’s Personal Care Products Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Men’s Personal Care Products Market Size and Volume Forecast by Types
8.4.1. Hair Care Shaving Oral Care Personal Cleanliness Skin Care Others
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Men’s Personal Care Products Demand Share Forecast, 2019-2026
9. Europe Men’s Personal Care Products Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Men’s Personal Care Products Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Men’s Personal Care Products Market Size and Volume Forecast by Types
9.4.1. Hair Care Shaving Oral Care Personal Cleanliness Skin Care Others
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Men’s Personal Care Products Demand Share Forecast, 2019-2026
10. Asia Pacific Men’s Personal Care Products Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Men’s Personal Care Products Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Men’s Personal Care Products Market Size and Volume Forecast by Types
10.4.1. Hair Care Shaving Oral Care Personal Cleanliness Skin Care Others
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Men’s Personal Care Products Demand Share Forecast, 2019-2026
11. Middle East & Africa Men’s Personal Care Products Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Men’s Personal Care Products Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Men’s Personal Care Products Market Size and Volume Forecast by Types
11.4.1. Hair Care Shaving Oral Care Personal Cleanliness Skin Care Others
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Men’s Personal Care Products Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Men’s Personal Care Products Market: Market Share Analysis
12.2. Men’s Personal Care Products Distributors and Customers
12.3. Men’s Personal Care Products Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Johnson and Johnson Procter and Gamble L'Oreal S.A Estee Lauder Companies Inc Unilever Avon Products Incorporated
Methodology
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