Men’s Grooming Products Market Outlook 2031
The global men’s grooming products market size was valued at USD 202.6 Billion in 2022 and is projected to reach USD 405 Billion by 2031, expanding at a CAGR of 3.83% during, 2023–2031. The growth of the market is attributed to increasing innovations and developments in various grooming solutions, including hair spray, beard wax, and hair perfumes.
Grooming helps an individual to elevate social image and make a positive impression in a social setting. The act of personal grooming generally includes maintaining and cleaning several parts of the body.
Men’s grooming products are mainly used for staying clean. In earlier days, men’s grooming products were limited to shaving creams and deodorants. In recent times, several male grooming products have been designed and developed including concealers, moisturizers, bronzers, serums, facial creams, and face masks.
Men’s Grooming Products Market Trends, Drivers, Restraints, and Opportunities
- Changing lifestyle and rise in the number of educated consumers are helping to increase the demand for the men’s grooming products in the market.
- Rising disposable income is increasing the investment in high-quality consumer health, beauty, and personal care products.
- The COVID-19 pandemic has disturbed the supply chain and manufacturing activities, which in turn is hampering the men’s grooming products market.
- Rising awareness and health concerns are expected to boost the men’s grooming products market during the forecast period.
- High cost of men’s grooming products can show the negative impact over the market in the forecast period.
Scope of Men’s Grooming Products Market Report
The report on the men’s grooming products market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
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Details |
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Men’s Grooming Products Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Products (Hair Care Products [Shampoo & Rinses, Hair Gel, Hair Conditioners, Hair Sprays, Hair Creams, Hair Dyes, and Hair Colors], Shaving Products [Shaving Cream, Shaving Gel, After-Shave Lotion, and Pre-Shave Lotion], Oral Care Products [Dental Care Tools and Mouthwashes & Breath Fresheners], Personal Cleanliness Products [Fragrances, Soaps, and Body Powders], Skin Care Products [Face & Neck Creams/Lotions, Body & Hand Creams/Lotions, Cleansers, and Moisturizers], Electric Male Grooming Products, and Others), Distribution Channels (Supermarkets/ Hypermarkets, Chemist and Health & Beauty, Specialist Retailers, Internet Retailing, and Others), Price Range (Mass Products and Premium Products)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast
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Key Players Covered in the Report
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Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Botica Comercial Farmaceutica Ltda, Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, and Panasonic Corporation.
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Men’s Grooming Products Market Segment Insights
Product Segment Analysis
In the terms of products, the men’s grooming products market can be divided into hair care products, shaving products, oral care products, personal cleanliness products, skin care products, electric male grooming products, and others. The skin care products segment accounts for a large share of the market owing to the increase in concerns to look good and make a positive impression on others.
Distribution Channel Segment Analysis
On the basis of distribution channels, the market can be segregated into supermarkets/ hypermarkets, chemist and health & beauty, specialist retailers, internet retailing, and others. The internet retailing segment accounts for a large share of the market due to increase in the penetration of Internet and Internet of Things (IoT), which is helping to boost the market segment globally.
Price Range Segment Analysis
On the basis of price range, the market can be divided into mass products and premium products. Mass products hold the largest market share across the globe as these products are preferred over premium products due to their easy availability and affordability.
Regional Outlook
In terms of regions, the global men’s grooming products market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. Europe accounted for a large share of the market in 2020, in terms of revenue.
The high living standards increase the demand for authentic and personalized male grooming products that are stimulating the growth of the market in the European region. However, the market in North America is anticipated to expand at a rapid pace during the forecast period.
Segments
The global men’s grooming products market has been segmented based on products, distribution channels, price range, and regions.
Products
- Shampoo And Rinses
- Hair Gel
- Hair Conditioners
- Hair Sprays
- Hair Creams
- Hair Dyes
- Hair Colors
- Shaving Cream
- Shaving Gel
- After-Shave Lotion
- Pre-Shave Lotion
- Dental Care Tools
- Mouthwashes & Breath Fresheners
- Personal Cleanliness Products
- Fragrances
- Soaps
- Body Powders
- Face and Neck Creams/Lotions
- Body and Hand Creams/Lotions
- Cleansers
- Moisturizers Soaps
- Electric Male Grooming Products
- Others
Distribution Channels
- Supermarkets/ Hypermarkets
- Chemist and Health & Beauty
- Specialist Retailers
- Internet Retailing
- Others
Price Range
- Mass Products
- Premium Products
Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
Key Players
- Procter & Gamble Company
- Unilever PLC/NV
- Edgewell Personal Care Company
- Beiersdorf AG
- LVMH Moët Hennessy – Louis Vuitton SE
- L’Óreal SA
- Coty Inc.
- Botica Comercial Farmaceutica Ltda
- Natura Cosmeticos SA (NATURA)
- PUIG SL
- Koninklijke Philips NV
- Panasonic Corporation
Competitive Landscape
Key players in the men’s grooming products market include Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Botica Comercial Farmaceutica Ltda, Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, and Panasonic Corporation.
Mergers & acquisitions, collaborations, agreements, and partnerships are some growth strategies adopted by these players to strengthen their geographical presence.
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