Segments - Men’s Grooming Products Market by Products (Hair Care Products [Shampoo & Rinses, Hair Gel, Hair Conditioners, Hair Sprays, Hair Creams, Hair Dyes, and Hair Colors], Shaving Products [Shaving Cream, Shaving Gel, After-Shave Lotion, and Pre-Shave Lotion], Oral Care Products [Dental Care Tools and Mouthwashes & Breath Fresheners], Personal Cleanliness Products [Fragrances, Soaps, and Body Powders], Skin Care Products [Face & Neck Creams/Lotions, Body & Hand Creams/Lotions, Cleansers, and Moisturizers], Electric Male Grooming Products, and Others), Distribution Channels (Supermarkets/ Hypermarkets, Chemist and Health & Beauty, Specialist Retailers, Internet Retailing, and Others), Price Range (Mass Products and Premium Products), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global men’s grooming products market size was valued at USD 202.6 Billion in 2022 and is projected to reach USD 405 Billion by 2031, expanding at a CAGR of 3.83% during, 2023–2031. The growth of the market is attributed to increasing innovations and developments in various grooming solutions, including hair spray, beard wax, and hair perfumes.
Grooming helps an individual to elevate social image and make a positive impression in a social setting. The act of personal grooming generally includes maintaining and cleaning several parts of the body.
Men’s grooming products are mainly used for staying clean. In earlier days, men’s grooming products were limited to shaving creams and deodorants. In recent times, several male grooming products have been designed and developed including concealers, moisturizers, bronzers, serums, facial creams, and face masks.
The report on the men’s grooming products market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes | Details |
Report Title | Men’s Grooming Products Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Products (Hair Care Products [Shampoo & Rinses, Hair Gel, Hair Conditioners, Hair Sprays, Hair Creams, Hair Dyes, and Hair Colors], Shaving Products [Shaving Cream, Shaving Gel, After-Shave Lotion, and Pre-Shave Lotion], Oral Care Products [Dental Care Tools and Mouthwashes & Breath Fresheners], Personal Cleanliness Products [Fragrances, Soaps, and Body Powders], Skin Care Products [Face & Neck Creams/Lotions, Body & Hand Creams/Lotions, Cleansers, and Moisturizers], Electric Male Grooming Products, and Others), Distribution Channels (Supermarkets/ Hypermarkets, Chemist and Health & Beauty, Specialist Retailers, Internet Retailing, and Others), Price Range (Mass Products and Premium Products) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast |
Key Players Covered in the Report |
Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Botica Comercial Farmaceutica Ltda, Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, and Panasonic Corporation. |
In the terms of products, the men’s grooming products market can be divided into hair care products, shaving products, oral care products, personal cleanliness products, skin care products, electric male grooming products, and others. The skin care products segment accounts for a large share of the market owing to the increase in concerns to look good and make a positive impression on others.
On the basis of distribution channels, the market can be segregated into supermarkets/ hypermarkets, chemist and health & beauty, specialist retailers, internet retailing, and others. The internet retailing segment accounts for a large share of the market due to increase in the penetration of Internet and Internet of Things (IoT), which is helping to boost the market segment globally.
On the basis of price range, the market can be divided into mass products and premium products. Mass products hold the largest market share across the globe as these products are preferred over premium products due to their easy availability and affordability.
In terms of regions, the global men’s grooming products market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. Europe accounted for a large share of the market in 2020, in terms of revenue.
The high living standards increase the demand for authentic and personalized male grooming products that are stimulating the growth of the market in the European region. However, the market in North America is anticipated to expand at a rapid pace during the forecast period.
The global men’s grooming products market has been segmented based on products, distribution channels, price range, and regions.
Key players in the men’s grooming products market include Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Botica Comercial Farmaceutica Ltda, Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, and Panasonic Corporation.
Mergers & acquisitions, collaborations, agreements, and partnerships are some growth strategies adopted by these players to strengthen their geographical presence.