Men’s Grooming Products Market

Men’s Grooming Products Market

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Debadatta

Author:

Debadatta Patel

Partha

Fact-checked by:

PARTHA PAUL

Aman

Editor:

Aman Singh

Men’s Grooming Products Market Outlook 2031

The global men’s grooming products market size was valued at USD 202.6 Billion in 2022 and is projected to reach USD 405 Billion by 2031, expanding at a CAGR of 3.83% during, 2023–2031. The growth of the market is attributed to increasing innovations and developments in various grooming solutions, including hair spray, beard wax, and hair perfumes. 

Grooming helps an individual to elevate social image and make a positive impression in a social setting. The act of personal grooming generally includes maintaining and cleaning several parts of the body.

 Men’s Grooming Products Market Outlook

Men’s grooming products are mainly used for staying clean. In earlier days, men’s grooming products were limited to shaving creams and deodorants. In recent times, several male grooming products have been designed and developed including concealers, moisturizers, bronzers, serums, facial creams, and face masks.

Men’s Grooming Products Market Trends, Drivers, Restraints, and Opportunities

  • Changing lifestyle and rise in the number of educated consumers are helping to increase the demand for the men’s grooming products in the market.
  • Rising disposable income is increasing the investment in high-quality consumer health, beauty, and personal care products.
  • The COVID-19 pandemic has disturbed the supply chain and manufacturing activities, which in turn is hampering the men’s grooming products market.
  • Rising awareness and health concerns are expected to boost the men’s grooming products market during the forecast period.
  • High cost of men’s grooming products can show the negative impact over the market in the forecast period.

Scope of Men’s Grooming Products Market Report

The report on the men’s grooming products market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Attributes Details
Report Title Men’s Grooming Products Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2022

Historic Data

2016–2021

Forecast Period

2023–2031

Segmentation

Products (Hair Care Products [Shampoo & Rinses, Hair Gel, Hair Conditioners, Hair Sprays, Hair Creams, Hair Dyes, and Hair Colors], Shaving Products [Shaving Cream, Shaving Gel, After-Shave Lotion, and Pre-Shave Lotion], Oral Care Products [Dental Care Tools and Mouthwashes & Breath Fresheners], Personal Cleanliness Products [Fragrances, Soaps, and Body Powders], Skin Care Products [Face & Neck Creams/Lotions, Body & Hand Creams/Lotions, Cleansers, and Moisturizers], Electric Male Grooming Products, and Others), Distribution Channels (Supermarkets/ Hypermarkets, Chemist and Health & Beauty, Specialist Retailers, Internet Retailing, and Others), Price Range (Mass Products and Premium Products)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, Market Trends, and Revenue Forecast

Key Players Covered in the Report

Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Botica Comercial Farmaceutica Ltda, Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, and Panasonic Corporation.

Men’s Grooming Products Market Segment Insights

Product Segment Analysis

In the terms of products, the men’s grooming products market can be divided into hair care products, shaving products, oral care products, personal cleanliness products, skin care products, electric male grooming products, and others. The skin care products segment accounts for a large share of the market owing to the increase in concerns to look good and make a positive impression on others.

 Men’s Grooming Products Market Product

Distribution Channel Segment Analysis

On the basis of distribution channels, the market can be segregated into supermarkets/ hypermarkets, chemist and health & beauty, specialist retailers, internet retailing, and others. The internet retailing segment accounts for a large share of the market due to increase in the penetration of Internet and Internet of Things (IoT), which is helping to boost the market segment globally.

Price Range  Segment Analysis

On the basis of price range, the market can be divided into mass products and premium products. Mass products hold the largest market share across the globe as these products are preferred over premium products due to their easy availability and affordability.

Regional Outlook

In terms of regions, the global men’s grooming products market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. Europe accounted for a large share of the market in 2020, in terms of revenue.

The high living standards increase the demand for authentic and personalized male grooming products that are stimulating the growth of the market in the European region. However, the market in North America is anticipated to expand at a rapid pace during the forecast period.

 Men’s Grooming Products Market Region

Segments

The global men’s grooming products market has been segmented based on products, distribution channels, price range, and regions.

Products

  • Hair Care Products
  • Shampoo And Rinses
  • Hair Gel
  • Hair Conditioners
  • Hair Sprays
  • Hair Creams
  • Hair Dyes
  • Hair Colors
  • Shaving Products
  • Shaving Cream
  • Shaving Gel
  • After-Shave Lotion
  • Pre-Shave Lotion
  • Oral Care Products
  • Dental Care Tools
  • Mouthwashes & Breath Fresheners
  • Personal Cleanliness Products
  • Fragrances
  • Soaps
  • Body Powders
  • Skin Care Products
  • Face and Neck Creams/Lotions
  • Body and Hand Creams/Lotions
  • Cleansers
  • Moisturizers Soaps
  • Electric Male Grooming Products
  • Others

Distribution Channels

  • Supermarkets/ Hypermarkets
  • Chemist and Health & Beauty
  • Specialist Retailers
  • Internet Retailing
  • Others

Price Range

  • Mass Products
  • Premium Products

Regions

  • North America
  • Europe
  • Latin America
  • Asia Pacific
  • Middle East & Africa

Key Players

  • Procter & Gamble Company
  • Unilever PLC/NV
  • Edgewell Personal Care Company
  • Beiersdorf AG
  • LVMH Moët Hennessy – Louis Vuitton SE
  • L’Óreal SA
  • Coty Inc.
  • Botica Comercial Farmaceutica Ltda
  • Natura Cosmeticos SA (NATURA)
  • PUIG SL
  • Koninklijke Philips NV
  • Panasonic Corporation

Competitive Landscape

Key players in the men’s grooming products market include Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Botica Comercial Farmaceutica Ltda, Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, and Panasonic Corporation.

Mergers & acquisitions, collaborations, agreements, and partnerships are some growth strategies adopted by these players to strengthen their geographical presence.

 Men’s Grooming Products Market Key Players

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Men’s Grooming Products Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Men’s Grooming Products Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Men’s Grooming Products Market - Supply Chain
  4.5. Global Men’s Grooming Products Market Forecast
     4.5.1. Men’s Grooming Products Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Men’s Grooming Products Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Men’s Grooming Products Market Absolute $ Opportunity
5. Global Men’s Grooming Products Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Men’s Grooming Products Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Men’s Grooming Products Demand Share Forecast, 2019-2026
6. North America Men’s Grooming Products Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Men’s Grooming Products Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Men’s Grooming Products Demand Share Forecast, 2019-2026
7. Latin America Men’s Grooming Products Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Men’s Grooming Products Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Men’s Grooming Products Demand Share Forecast, 2019-2026
8. Europe Men’s Grooming Products Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Men’s Grooming Products Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Men’s Grooming Products Demand Share Forecast, 2019-2026
9. Asia Pacific Men’s Grooming Products Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Men’s Grooming Products Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Men’s Grooming Products Demand Share Forecast, 2019-2026
10. Middle East & Africa Men’s Grooming Products Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Men’s Grooming Products Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Men’s Grooming Products Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Men’s Grooming Products Market: Market Share Analysis
  11.2. Men’s Grooming Products Distributors and Customers
  11.3. Men’s Grooming Products Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Procter & Gamble Company
     11.4.2. Unilever PLC/NV
     11.4.3. Edgewell Personal Care Company
     11.4.4. Beiersdorf AG
     11.4.5. LVMH Moët Hennessy – Louis Vuitton SE
     11.4.6. L’Óreal SA
     11.4.7. Coty Inc.

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