The global men’s grooming products market is anticipated to expand at a substantial CAGR during the forecast period, between 2021 and 2028. The growth of the market is attributed to increasing innovations and developments in various grooming solutions, including hair spray, beard wax, and hair perfumes.
Grooming helps an individual to elevate social image and make a positive impression in a social setting. The act of personal grooming generally includes maintaining and cleaning several parts of the body. Men’s grooming products are mainly used for staying clean. In earlier days, men’s grooming products were limited to shaving creams and deodorants. In recent times, several male grooming products have been designed and developed including concealers, moisturizers, bronzers, serums, facial creams, and face masks.
The report on the men’s grooming products market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes |
Details |
Base Year |
2020 |
Historic Data |
2018 & 2019 |
Forecast Period |
2021–2028 |
Regional Scope |
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa |
Report Coverage |
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities and revenue forecast |
Skin care products segment accounts for a dominant share of the market
In the terms of products, the men’s grooming products market can be divided into hair care products, shaving products, oral care products, personal cleanliness products, skin care products, electric male grooming products, and others. The skin care products segment accounts for a large share of the market owing to the increase in concerns to look good and make a positive impression on others.
Internet retailing segment to account for a dominant share of the market
On the basis of distribution channels, the market can be segregated into supermarkets/ hypermarkets, chemist and health & beauty, specialist retailers, internet retailing, and others. The internet retailing segment accounts for a large share of the market due to increase in the penetration of Internet and Internet of Things (IoT), which is helping to boost the market segment globally.
Mass products segment to account for a dominant share of the market
On the basis of price range, the market can be divided into mass products and premium products. Mass products hold the largest market share across the globe as these products are preferred over premium products due to their easy availability and affordability.
Europe constituted a dominant share of the global market
In terms of regions, the global men’s grooming products market can be segmented into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. Europe accounted for a large share of the market in 2020, in terms of revenue. The high living standards increase the demand for authentic and personalized male grooming products that are stimulating the growth of the market in the European region. However, the market in North America is anticipated to expand at a rapid pace during the forecast period.
Key players in the men’s grooming products market include Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Botica Comercial Farmaceutica Ltda, Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, and Panasonic Corporation. Mergers & acquisitions, collaborations, agreements, and partnerships are some growth strategies adopted by these players to strengthen their geographical presence.
Key players in the men’s grooming products market include Procter & Gamble Company, Unilever PLC/NV, Edgewell Personal Care Company, Beiersdorf AG, LVMH Moët Hennessy – Louis Vuitton SE, L’Óreal SA, Coty, Inc., Botica Comercial Farmaceutica Ltda, Natura Cosmeticos SA (NATURA), PUIG, SL, Koninklijke Philips NV, and Panasonic Corporation. Mergers & acquisitions, collaborations, agreements, and partnerships are some growth strategies adopted by these players to strengthen their geographical presence.
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