The global meditation market size was valued at USD 4.87 billion in 2022 and is expected to surpass USD 22.10 billion by 2031, expanding at a CAGR of 18.3% during the forecast period, 2023–2031. The growth of the market is attributed to the rising awareness regarding the physical and mental benefits of meditation, increasing opening up of yoga centers, and easy accessibility to learning materials.
Meditation can be described as a type of mental exercise aimed at attaining self-awareness and psychological well-being. In short, it is a technique to develop peaceful thoughts and increase calmness in oneself, which can bring positive aspects to mental balance and overall health conditions.
It also involves some mild physical activities such as concentration on breathing or mantra chanting to increase the level of focus and devotion to the present moment. One key aspect of meditation is that mental training offers several health benefits besides mental peace such as managing high blood pressure, body pain, and insomnia.
Through meditation, a person can achieve several psychological benefits including stress relief, self-discipline, mental calmness, and other psychological well-being such as reducing anxiety and depression that lead to complete physical relaxation. Different meditation methods are available for different mental therapeutic purposes; however, in general, the technique is widely used as a remedy for handling mental disorders especially mood disorders and anxiety disorders.
The outbreak of the COVID-19 pandemic had a positive impact on the market as people were made aware of the vulnerable situation of the prolonged home confinement and increasing awareness of meditation to avoid various consequences related to mental problems. Several media reported about the rising number of anxiety and depression cases especially among the young adult population, impacted by long confinement at home and movement restrictions imposed by governments.
Market Trends, Drivers, Restraints, and Opportunities
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Wide prevalence of mental disorders such as anxiety problems and high cost of treatment in hospitals or clinics are expected to fuel the market during the forecast period.
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Rapid expansion of yoga and meditation centers along with the availability of vast online courses for learning meditations present other key drivers of the market.
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Rising awareness among patients regarding the health and mental benefits of mediation and increasing doctors’ recommendations and approval for self-meditation are further likely to propel the market.
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Favorable governments’ policies and initiatives encouraging people to adopt meditation more for mental well-being is further projected to boost the market in the coming years.
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Availability of alternative treatment methods for mental disorders and uneasiness to adapt techniques of meditation are major hurdles that can hinder the market growth during the forecast period.
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Development of mobile-based or electronic applications and expansion of meditation workshops & programs for easy access to self-learning programs are offering immense opportunities for market expansion.
Scope of the Meditation Market Report
The report on the global meditation market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
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Attributes
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Details
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Report Title
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Meditation Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast
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Base Year
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2022
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Historic Data
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2016–2021
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Forecast Period
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2023–2031
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Segmentation
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Products (Websites, Meditation Programs & Workshops, Apps, Online Courses, Books, and Yoga Centers), Meditation Types (Zen Meditation, Metta Meditation, Spiritual Meditation/Transcendental Meditation, Progressive Relaxation/Body Scan Meditation, Mindfulness Meditation, Breath Awareness Meditation, and Kundalini Yoga), Types (Focused Attention, Open Monitoring, and Self-transcending Meditation), and End-users (Meditation Centers, Home Setting, and Corporates/Schools/Colleges)
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Regional Scope
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Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
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Report Coverage
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Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
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Key Players Covered in the Report
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Simply Better Apps; Simple Habit, Inc.; Smiling Mind; Inner Explorer Inc.; Waking Up, LLC; Stop, Breathe & Think PBC; Aura Health; TEN PERCENT HAPPIER; Inward Inc.; Insight Network Inc.; FeelVeryBien, s.a.s.; BetterMe; Committee for Children; Sanity & Self; Portal Labs Ltd.; Mindfulness Everywhere; MINDSET Brain Gym Yorkville; MOBIO INTERACTIVE; and Headspace Meditation App
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Meditation Market Segment Insights
Massive R&D programs drive the apps segment
Based on products, the global meditation market is divided into websites, meditation programs & workshops, apps, online courses, books, and yoga centers. The apps segment is expected to expand at a rapid pace during the forecast period owing to the rapid introduction of various electronic apps such as a free mobile app for meditation and emerging R&D programs by developers. On the other hand, the yoga centers segment is projected to hold a key market share in the coming years owing to the rapid expansion of such centers, which are easily accessible by the general population.
Progressive relaxation/body scan meditation segment to hold a key market share
On the basis of meditation types, the market is segmented into Zen meditation, Metta meditation, spiritual meditation/transcendental meditation, progressive relaxation/body scan meditation, mindfulness meditation, breath awareness meditation, and Kundalini yoga.
The progressive relaxation/body scan meditation segment held a major share in 2021 and is anticipated to hold a key share of the market in the coming years. The segment growth is attributed to the rising use of meditation for various body relaxation purposes, which also helps in the development of the well-being of patients.
Enhancing emotional intelligence boosts the open monitoring segment
Based on types, the market is classified as focused attention, open monitoring, and self-transcending meditation. The open monitoring segment is anticipated to expand at a rapid pace during the forecast period owing to the rising popularity of the meditation types, influenced by key benefits such as resolving mental biases, enhancing emotional intelligence, and high cognitive result. Moreover, open monitoring is widely practiced as a means to reduce stress, anxiety, and depression.
Home setting segment to register a considerable CAGR
On the basis of end-users, the global meditation market is segregated into meditation centers, home settings, and corporates/schools/colleges. The home setting segment is projected to register a considerable CAGR during the forecast period due to the availability of meditation learning courses online and other electronic sources for people to access materials and practice meditation at home. Moreover, the growing number of smartphone users and rapid increase in the use of mobile apps for meditation allows people to use meditation in home settings.
Large number of patients with mental disorders fuels the market in North America
In terms of regions, the global meditation market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America was valued at USD 1.92 billion in 2021, with the US alone representing more than 70% of the regional market share and is expected to constitute a key share of the market during the projected period.
The regional market growth is attributed to the presence of a large pool of patients suffering from mental disorders, wide events of meditation workshops, and the rapid establishment of yoga centers in the region. On the other hand, Asia Pacific is likely to dominate the market in the coming years owing to the rising number of populations spending on mental health development and increasing disposable income for a large portion of the regional population, especially in emerging economies such as China and India.
Segments
The global meditation market has been segmented on the basis of
Products
- Websites
- Meditation Programs & Workshops
- Apps
- Online Courses
- Books
- Yoga Centers
Meditation Types
- Zen Meditation
- Metta Meditation
- Spiritual Meditation/Transcendental Meditation
- Progressive Relaxation/Body Scan Meditation
- Mindfulness Meditation
- Breath Awareness Meditation
- Kundalini Yoga
Types
- Focused Attention
- Open Monitoring
- Self-transcending Meditation
End-users
- Meditation Centers
- Home Setting
- Corporates/Schools/Colleges
Regions
- Asia Pacific
- North America
- Latin America
- Europe
- Middle East & Africa
Key Players
- Simply Better Apps
- Simple Habit, Inc.
- Smiling Mind
- Inner Explorer Inc.
- Waking Up, LLC
- Stop, Breathe & Think PBC
- Aura Health
- TEN PERCENT HAPPIER
- Inward Inc.
- Insight Network Inc.
- FeelVeryBien, s.a.s.
- BetterMe
- Committee for Children
- Sanity & Self
- Portal Labs Ltd.
- Mindfulness Everywhere
- MINDSET Brain Gym Yorkville
- MOBIO INTERACTIVE
- Headspace Meditation App
Competitive Landscape
Key players competing in the global meditation market are Simply Better Apps; Simple Habit, Inc.; Smiling Mind; Inner Explorer Inc.; Waking Up, LLC; Stop, Breathe & Think PBC; Aura Health; TEN PERCENT HAPPIER; Inward Inc.; Insight Network Inc.; FeelVeryBien, s.a.s.; BetterMe; Committee for Children; Sanity & Self; Portal Labs Ltd.; Mindfulness Everywhere; MINDSET Brain Gym Yorkville; MOBIO INTERACTIVE; and Headspace Meditation App.
Some of these key players adopted several strategies such as developing innovative products and advanced technology and increasing R&D investment to expand their market share and product portfolios. In May 2021, MOBIO INTERACTIVE announced that the company launched personalized therapy for patients with COVID-19 to improve their mental health and address their stress and anxiety level.
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