The global maternity personal care products market is anticipated to expand at a substantial CAGR during the forecast period, between 2021 and 2028. The growth of the market is attributed to increase in the number of working women and the growing demand for personal care products. The maternity personal care products include different types of goods such as itching prevention creams, stretchmark minimizers, toning lotions, breast creams, and firming lotions. Product launches and developments of maternity personal care products are driving the growth of the market.
Market Trends, Drivers, Restraints, and Opportunities:
- During the maternity period, women are more inclined towards the use of maternity personal care products instead of regular ones. This in turn, is propelling the growth of the maternity personal care products market.
- Availability of superior healthcare services across the world is one of the major factors spurring the global maternity personal care products market.
- Rising urbanization and disposable income is resulting in the increased demand for maternity personal care products globally.
- The maternity personal care products market has been hampered due to the COVID-19, which has disturbed the supply chain and manufacturing activities.
- Fluctuations in prices of the raw material of maternity personal care products are likely to impede the market.
- Rising awareness and health consciousness are expected to boost the market growth during the forecast period.
Scope of the report:
The report on the global maternity personal care products market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
2018 & 2019
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities and revenue forecast
Maternity Personal Care Products Market Segment Insights:
Skincare segment to account for dominant share of the market
On the basis of types, the market can be segregated into hair care, skincare, oral hygiene, and bath products. The skincare segment accounted for a large share of the market, due to the extensive advertisement from manufacturers of skincare products. Skincare products are gaining substantial attention among women owing to the increasing awareness about the benefits of maternity personal care products.
Maternal and child care service center segment accounts for major market share
Based on applications, the maternity personal care products market can be classified into hospitals, residential, healthcare centers, and maternal & childcare service centers. The maternal & childcare service centers segment accounted for a large share of the market and is anticipated to expand during the forecast period.
Third-party online channel segment dominates the market
On the basis of distribution channels, the market can be fragmented into third-party online channels, specialty stores, drug stores, and others. The third-party online channels segment accounts for a large share of the market and is anticipated to grow during the forecast period, as websites provide discounts and an array of flavors to choose from product portfolio.
North America constituted a large share of the global market
Based on regions, the global maternity personal care products market can be split into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. North America accounted for a large share of the market owing to the rising product penetration and growing per capita expenditure. The market in Europe is anticipated to expand at a rapid pace during the forecast period, as there is an increase in health consciousness and e-commerce activities.
Segments Covered in the Report
The global maternity personal care products market can be divided based on types, applications, distribution channels, and regions.
- Hair Care
- Oral Hygiene
- Bath Products
By Distribution Channels
- Healthcare centers
- Maternal & Child Care Service Centers
- Third-party online channels
- Specialty Stores
- Drug Stores
By Key Players
- North America
- Latin America
- Asia Pacific
- Middle East & Africa
- The Himalaya Drug Company
- E.T. Browne Drug
- Bella B Natural Bodycare
- Soft Style
- The Boppy Company
- Prairie Bloom
- Bella B Natural Bodycare
- Merz Pharma
- Earth Mama
Key players in the maternity personal care products market include The Himalaya Drug Company, L’Oréal, E.T. Browne Drug, Bella B Natural Bodycare, Soft Style, The Boppy Company, Prairie Bloom, Bella B Natural Bodycare, Merz Pharma, Earth Mama, and Bella B Natural Bodycare.
Mergers & acquisitions, collaborations, agreements, and partnerships are some growth strategies adopted by these players to strengthen their geographical presence.