Report Description
The global maternity personal care products market is anticipated to expand at a substantial CAGR during the forecast period, between 2021 and 2028. The growth of the market is attributed to increase in the number of working women and the growing demand for personal care products. The maternity personal care products include different types of goods such as itching prevention creams, stretchmark minimizers, toning lotions, breast creams, and firming lotions. Product launches and developments of maternity personal care products are driving the growth of the market.
Market Trends, Drivers, Restraints, and Opportunities:
- During the maternity period, women are more inclined towards the use of maternity personal care products instead of regular ones. This in turn, is propelling the growth of the maternity personal care products market.
- Availability of superior healthcare services across the world is one of the major factors spurring the global maternity personal care products market.
- Rising urbanization and disposable income is resulting in the increased demand for maternity personal care products globally.
- The maternity personal care products market has been hampered due to the COVID-19, which has disturbed the supply chain and manufacturing activities.
- Fluctuations in prices of the raw material of maternity personal care products are likely to impede the market.
- Rising awareness and health consciousness are expected to boost the market growth during the forecast period.
Scope of the report:
The report on the global maternity personal care products market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
Attributes
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Details
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Base Year
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2020
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Historic Data
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2018 & 2019
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Forecast Period
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2021–2028
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Regional Scope
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Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
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Report Coverage
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Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities and revenue forecast
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Maternity Personal Care Products Market Segment Insights:
Skincare segment to account for dominant share of the market
On the basis of types, the market can be segregated into hair care, skincare, oral hygiene, and bath products. The skincare segment accounted for a large share of the market, due to the extensive advertisement from manufacturers of skincare products. Skincare products are gaining substantial attention among women owing to the increasing awareness about the benefits of maternity personal care products.
Maternal and child care service center segment accounts for major market share
Based on applications, the maternity personal care products market can be classified into hospitals, residential, healthcare centers, and maternal & childcare service centers. The maternal & childcare service centers segment accounted for a large share of the market and is anticipated to expand during the forecast period.
Third-party online channel segment dominates the market
On the basis of distribution channels, the market can be fragmented into third-party online channels, specialty stores, drug stores, and others. The third-party online channels segment accounts for a large share of the market and is anticipated to grow during the forecast period, as websites provide discounts and an array of flavors to choose from product portfolio.
North America constituted a large share of the global market
Based on regions, the global maternity personal care products market can be split into North America, Europe, Latin America, Asia Pacific, and Middle East & Africa. North America accounted for a large share of the market owing to the rising product penetration and growing per capita expenditure. The market in Europe is anticipated to expand at a rapid pace during the forecast period, as there is an increase in health consciousness and e-commerce activities.
Segments
Segments Covered in the Report
The global maternity personal care products market can be divided based on types, applications, distribution channels, and regions.
By Types
- Hair Care
- Skincare
- Oral Hygiene
- Bath Products
By Applications
- Hospitals
- Residential
- Healthcare centers
- Maternal & Child Care Service Centers
By Distribution Channels
- Third-party online channels
- Specialty Stores
- Drug Stores
- Others
By Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
By Key Players
- The Himalaya Drug Company
- L’Oréal
- E.T. Browne Drug
- Bella B Natural Bodycare
- Soft Style
- The Boppy Company
- Prairie Bloom
- Bella B Natural Bodycare
- Merz Pharma
- Earth Mama
Competitive Landscape
Key players in the maternity personal care products market include The Himalaya Drug Company, L’Oréal, E.T. Browne Drug, Bella B Natural Bodycare, Soft Style, The Boppy Company, Prairie Bloom, Bella B Natural Bodycare, Merz Pharma, Earth Mama, and Bella B Natural Bodycare.
Mergers & acquisitions, collaborations, agreements, and partnerships are some growth strategies adopted by these players to strengthen their geographical presence.

Table Of Content
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Maternity Personal Care Products Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Maternity Personal Care Products Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Maternity Personal Care Products Market - Supply Chain
4.5. Global Maternity Personal Care Products Market Forecast
4.5.1. Maternity Personal Care Products Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Maternity Personal Care Products Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Maternity Personal Care Products Market Absolute $ Opportunity
5. Global Maternity Personal Care Products Market Analysis and Forecast by Types
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by Types
5.2.2. Y-o-Y Growth Projections by Types
5.3. Maternity Personal Care Products Market Size and Volume Forecast by Types
5.3.1. Hair Care
5.3.2.
Skincare
5.3.3.
Oral Hygiene
5.3.4.
Bath Products
5.4. Absolute $ Opportunity Assessment by Types
5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Maternity Personal Care Products Market Analysis and Forecast by Applications
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Applications
6.2.2. Y-o-Y Growth Projections by Applications
6.3. Maternity Personal Care Products Market Size and Volume Forecast by Applications
6.3.1. Hospitals
6.3.2.
Residential
6.3.3.
Healthcare centers
6.3.4.
Maternal & Child Care Service Centers
6.4. Absolute $ Opportunity Assessment by Applications
6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global Maternity Personal Care Products Market Analysis and Forecast by Region
7.1. Market Trends
7.2. Introduction
7.2.1. Basis Point Share (BPS) Analysis by Region
7.2.2. Y-o-Y Growth Projections by Region
7.3. Maternity Personal Care Products Market Size and Volume Forecast by Region
7.3.1. North America
7.3.2. Latin America
7.3.3. Europe
7.3.4. Asia Pacific
7.3.5. Middle East and Africa (MEA)
7.4. Absolute $ Opportunity Assessment by Region
7.5. Market Attractiveness/Growth Potential Analysis by Region
7.6. Global Maternity Personal Care Products Demand Share Forecast, 2019-2026
8. North America Maternity Personal Care Products Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.2. North America Maternity Personal Care Products Market Size and Volume Forecast by Country
8.2.1. U.S.
8.2.2. Canada
8.3. Absolute $ Opportunity Assessment by Country
8.4. North America Maternity Personal Care Products Market Size and Volume Forecast by Types
8.4.1. Hair Care
8.4.2.
Skincare
8.4.3.
Oral Hygiene
8.4.4.
Bath Products
8.5. Basis Point Share (BPS) Analysis by Types
8.6. Y-o-Y Growth Projections by Types
8.7. North America Maternity Personal Care Products Market Size and Volume Forecast by Applications
8.7.1. Hospitals
8.7.2.
Residential
8.7.3.
Healthcare centers
8.7.4.
Maternal & Child Care Service Centers
8.8. Basis Point Share (BPS) Analysis by Applications
8.9. Y-o-Y Growth Projections by Applications
8.10. Market Attractiveness/Growth Potential Analysis
8.10.1. By Country
8.10.2. By Product Type
8.10.3. By Application
8.11. North America Maternity Personal Care Products Demand Share Forecast, 2019-2026
9. Latin America Maternity Personal Care Products Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Latin America Average Pricing Analysis
9.2. Latin America Maternity Personal Care Products Market Size and Volume Forecast by Country
9.2.1. Brazil
9.2.2. Mexico
9.2.3. Rest of Latin America
9.3. Absolute $ Opportunity Assessment by Country
9.4. Latin America Maternity Personal Care Products Market Size and Volume Forecast by Types
9.4.1. Hair Care
9.4.2.
Skincare
9.4.3.
Oral Hygiene
9.4.4.
Bath Products
9.5. Basis Point Share (BPS) Analysis by Types
9.6. Y-o-Y Growth Projections by Types
9.7. Latin America Maternity Personal Care Products Market Size and Volume Forecast by Applications
9.7.1. Hospitals
9.7.2.
Residential
9.7.3.
Healthcare centers
9.7.4.
Maternal & Child Care Service Centers
9.8. Basis Point Share (BPS) Analysis by Applications
9.9. Y-o-Y Growth Projections by Applications
9.10. Market Attractiveness/Growth Potential Analysis
9.10.1. By Country
9.10.2. By Product Type
9.10.3. By Application
9.11. Latin America Maternity Personal Care Products Demand Share Forecast, 2019-2026
10. Europe Maternity Personal Care Products Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Europe Average Pricing Analysis
10.2. Europe Maternity Personal Care Products Market Size and Volume Forecast by Country
10.2.1. Germany
10.2.2. France
10.2.3. Italy
10.2.4. U.K.
10.2.5. Spain
10.2.6. Russia
10.2.7. Rest of Europe
10.3. Absolute $ Opportunity Assessment by Country
10.4. Europe Maternity Personal Care Products Market Size and Volume Forecast by Types
10.4.1. Hair Care
10.4.2.
Skincare
10.4.3.
Oral Hygiene
10.4.4.
Bath Products
10.5. Basis Point Share (BPS) Analysis by Types
10.6. Y-o-Y Growth Projections by Types
10.7. Europe Maternity Personal Care Products Market Size and Volume Forecast by Applications
10.7.1. Hospitals
10.7.2.
Residential
10.7.3.
Healthcare centers
10.7.4.
Maternal & Child Care Service Centers
10.8. Basis Point Share (BPS) Analysis by Applications
10.9. Y-o-Y Growth Projections by Applications
10.10. Market Attractiveness/Growth Potential Analysis
10.10.1. By Country
10.10.2. By Product Type
10.10.3. By Application
10.11. Europe Maternity Personal Care Products Demand Share Forecast, 2019-2026
11. Asia Pacific Maternity Personal Care Products Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Asia Pacific Average Pricing Analysis
11.2. Asia Pacific Maternity Personal Care Products Market Size and Volume Forecast by Country
11.2.1. China
11.2.2. Japan
11.2.3. South Korea
11.2.4. India
11.2.5. Australia
11.2.6. Rest of Asia Pacific (APAC)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Asia Pacific Maternity Personal Care Products Market Size and Volume Forecast by Types
11.4.1. Hair Care
11.4.2.
Skincare
11.4.3.
Oral Hygiene
11.4.4.
Bath Products
11.5. Basis Point Share (BPS) Analysis by Types
11.6. Y-o-Y Growth Projections by Types
11.7. Asia Pacific Maternity Personal Care Products Market Size and Volume Forecast by Applications
11.7.1. Hospitals
11.7.2.
Residential
11.7.3.
Healthcare centers
11.7.4.
Maternal & Child Care Service Centers
11.8. Basis Point Share (BPS) Analysis by Applications
11.9. Y-o-Y Growth Projections by Applications
11.10. Market Attractiveness/Growth Potential Analysis
11.10.1. By Country
11.10.2. By Product Type
11.10.3. By Application
11.11. Asia Pacific Maternity Personal Care Products Demand Share Forecast, 2019-2026
12. Middle East & Africa Maternity Personal Care Products Market Analysis and Forecast
12.1. Introduction
12.1.1. Basis Point Share (BPS) Analysis by Country
12.1.2. Y-o-Y Growth Projections by Country
12.1.3. Middle East & Africa Average Pricing Analysis
12.2. Middle East & Africa Maternity Personal Care Products Market Size and Volume Forecast by Country
12.2.1. Saudi Arabia
12.2.2. South Africa
12.2.3. UAE
12.2.4. Rest of Middle East & Africa (MEA)
12.3. Absolute $ Opportunity Assessment by Country
12.4. Middle East & Africa Maternity Personal Care Products Market Size and Volume Forecast by Types
12.4.1. Hair Care
12.4.2.
Skincare
12.4.3.
Oral Hygiene
12.4.4.
Bath Products
12.5. Basis Point Share (BPS) Analysis by Types
12.6. Y-o-Y Growth Projections by Types
12.7. Middle East & Africa Maternity Personal Care Products Market Size and Volume Forecast by Applications
12.7.1. Hospitals
12.7.2.
Residential
12.7.3.
Healthcare centers
12.7.4.
Maternal & Child Care Service Centers
12.8. Basis Point Share (BPS) Analysis by Applications
12.9. Y-o-Y Growth Projections by Applications
12.10. Market Attractiveness/Growth Potential Analysis
12.10.1. By Country
12.10.2. By Product Type
12.10.3. By Application
12.11. Middle East & Africa Maternity Personal Care Products Demand Share Forecast, 2019-2026
13. Competition Landscape
13.1. Global Maternity Personal Care Products Market: Market Share Analysis
13.2. Maternity Personal Care Products Distributors and Customers
13.3. Maternity Personal Care Products Market: Competitive Dashboard
13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
13.4.1. The Himalaya Drug Company
13.4.2.
L’Oréal
13.4.3.
E.T. Browne Drug
13.4.4.
Bella B Natural Bodycare
13.4.5.
Soft Style
13.4.6.
The Boppy Company
13.4.7.
Prairie Bloom
13.4.8.
Bella B Natural Bodycare<