Maternity Innerwear Market Size, Share, Industry Report 2032

Report Description

The global maternity innerwear market size was USD 8.7 Billion in 2023 and is likely to reach USD 17.5 Billion by 2032, expanding at a CAGR of 8.1% during 2024–2032. The market growth is attributed to the ­­rising demand for the comfort products and increasing fashion consciousness among pregnant women.

Maternity innerwear refers to clothing designed specifically for pregnant women, typically worn under outerwear or as a standalone garment. The primary purpose of maternity innerwear is to provide comfort, support, and modesty during pregnancy. Maternity innerwear is worn during pregnancy, breastfeeding, and postpartum recovery.

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The future of maternity innerwear is focused on sustainability, comfort, and inclusivity. Expect to see a shift toward eco-friendly materials, such as organic cotton and recycled polyester, and designs that prioritize comfort and support. Modesty and coverage are key, with designs that provide support and concealment for the growing belly. Breastfeeding-friendly designs will continue to gain popularity, with features such as easy one-handed nursing and adjustable straps.

The industry prioritizes postpartum recovery, with designs that prioritize comfort, support, and ease of use during the postpartum period. Inclusive sizing is expected to become prominent, with a focus on plus-size, petite, and diverse body types. Technology integration, such as smart fabrics and wearable technology, become prevalent in maternity innerwear. Online platforms and social media play a crucial role in promoting maternity innerwear, with influencers and bloggers shaping consumer preferences.

Impact of Artificial Intelligence (AI) in Maternity Innerwear Market

Personalized recommendation by using AI in the innerwear designing is expected to propel the global market significantly during the forecast period. AI-powered algorithms analyze customer data and provide personalized recommendations for maternity innerwear products based on individual preferences and needs.

Maternity Innerwear Market Dynamics

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Major Drivers

Rising demand for the comfort products is driving the global market. Growing awareness of the importance of maternal health and wellness is driving demand for high-quality maternity innerwear. Moreover, increasing fashion consciousness among pregnant women is expected to boost the market during the forecast period.

Existing Restraints

Limited brand recognition of maternity innerwear is expected to hinder the market during the forecast period. Many consumers may not be familiar with maternity innerwear brands, making it difficult for new brands to gain traction. Additionally, limited distribution channels for maternity innerwear are making it difficult for brands to reach a wide audience.

Emerging Opportunities

Personalized and customized products are expected to boost opportunities for the global market. The trend towards personalized and customized products is growing, and maternity innerwear brands offer customized products that cater to individual needs and preferences.

Scope of the Maternity Innerwear Market Report

The market report includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights

Regional Analysis

In terms of region, the global maternity innerwear market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. Asia Pacific dominates the global market in 2023 owing to the large population. High demand for comfort and strong e-commerce infrastructure is propelling the regional market.
Increasing awareness of maternal health in Asia Pacific boosting the regional market. Moreover, the region is home to many major manufacturers of maternity innerwear, including China, Japan, India and South Korea, which increases the number of products in the regional market. For instance,

• In April 2021, H&M launched the e-commerce platform Zalora in Southeast Asia. The collaboration enabled the brand to reach 400 million consumers across Malaysia, the Philippines, Singapore, and Indonesia.

The market in North America is projected to grow at a significant pace in the coming years owing to the high demand and comfort. Furthermore, the presence of large infrastructure and high disposable income are driving the regional market during the forecast period.

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Segment Analysis

Product Type Segment Analysis

Based on product type, the maternity innerwear market is divided into bras, sleepwear, underwear, and loungewear. The bras segment held the largest share of the global market in 2023 owing to the brand establishments. Increasing competitiveness with many established brands and new entrants is boosting the segment. Moreover, the rising awareness of maternal health and growing demand for comfort products are propelling the segment.

The sleepwear segment is anticipated to expand at a substantial CAGR during the forecast period owing to its increasing awareness and rising demand. The sleepwear often serves multiple purposes, such as providing support, compression, or relaxation owing to the significant growth of the segment.

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Distributional Channel Segment Analysis

On the basis of distributional channel, the global market is bifurcated into online and retail. The online segment is anticipated to register considerable CAGR during the forecast period owing to the convenience and wide range of options. Furthermore, the competitive pricing due to the reduces the overhead costs and thus, increasing the affordability for customers, which is driving the segment.

• In May 2020, H&M Group brands launched new online brands namely, COS, Weekday, Monki, and ARKET. The brands have expanded and made their collections available to nine additional markets across Europe.

The retail segment is projected to register a robust growth during the assessment years owing to its omnichannel approach. Many retailers are adopting an omnichannel approach, integrating online and offline channels to provide a seamless shopping experience. This allows customers to browse and purchase products online, and then return to the physical store to try on or exchange items.