Marketing Resource Management Market

Marketing Resource Management Market by Solutions (Brand & Advertising Management, Capacity Planning Management, Creative Production Management, Financial Management, Marketing Asset Management, Marketing Reporting & Analytics, Project Management, and Others), Services (Consulting & Implementation and Training, Support, and Maintenance), Deployment (Cloud and On-premise), Enterprise Size (Large and Small & Medium), End-users (BFSI, Consumer Goods & Retail, Healthcare, IT & Telecom, Manufacturing, Media & Entertainment, Travel & Hospitality, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-2121
  • Author: Growth Market Reports
  • Rating: 4.9
  • Total Reviews: 1
  • No. Of Pages: 180
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The global marketing resource management market value was estimated at USD 3.20 billion in 2020 and is projected to expand at a CAGR of 11.5% during the forecast period, 2021–2028. The growth of the market is attributed to the rising demand of businesses for regulatory and brand compliance. The growing requirement of decreasing the cycle time by duplication and distribution of content is also projected to propel the market.

Marketing Resource Management Market Key Takeaways

Marketing resource management (MRM) is a type of technology that is used to manage people, operations & required technology, design and planning of marketing techniques. Introduction of MRM has assisted organizations for their budgeting and planning. With the help of functionalities including budgeting and planning, performance management, and knowledge management the marketing departments is able to plan its expense types, budgets, and period closeouts. Moreover, they can tackle potential threats, run strategic program, and forecast & activities.

The MRM solutions allows the businesses to modernize its marketing procedures. These procedures are financial management, workforce management, brand management, as well as content management. With a combination of Machine Learning (ML) and Artificial Intelligence (AI) technologies, the enables the marketers to acquire complete control of marketing tasks and initiatives. Presently, enterprises are concentrating highly on urbane marketing strategies, which is increasing the demand for MRM market.

The marketing resources are anticipated to incline the collaboration of large data sets and Internet of Things (IoT) technologies in the business operations. The Brand managers around the world are accepting the Marketing Technology (MarTech) for the business operations purpose. The MarTech tools contains Customer Relationship Management (CRM), Marketing Automation (MA), Content Management System (CMS), and others. The tools presents great advantages for the enhancements of performance and strength management.

The COVID-19 pandemic has impacted the market in a positive way. As large number of organizations are rapidly using AI and ML technologies in sectors such as marketing analytics, project management, strategic planning budgeting, and media planning execution. This has helped the market to gain significant growth in the pandemic.

Market Trends, Drivers, Restraints, and Opportunities

  • The development in organizational technology, along with changes in customer behavior around the world, are projected to boost the MRM solutions market during the forecast period.
  • The advancements in the technology and use of advanced technology such as AL and ML for the forecast as well as management which is providing good results is propelling the market.
  • The rise in diversity in delivery channels is also a key driver for the market in the near future.
  • The reduced of trust on novel marketing technologies is the major restraints for the market growth in the coming time period.
  • The lack of cost visibility while executing marketing resource management application has restricted the market growth in the forecast period.

Scope of the Report

The report on the marketing resource management market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Marketing Resource Management Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Solutions (Brand & Advertising Management, Capacity Planning Management, Creative Production Management, Financial Management, Marketing Asset Management, Marketing Reporting & Analytics, Project Management, and Others), Services (Consulting & Implementation and Training, Support, and Maintenance), Deployment (Cloud and On-premise), Enterprise Size (Large and Small & Medium), End-users (BFSI, Consumer Goods & Retail, Healthcare, IT & Telecom, Manufacturing, Media & Entertainment, Travel & Hospitality, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Adobe; Aprimo US LLC; BrandMaker; HCL Technologies Limited; Infor, Inc.; Microsoft; Northplains; SAP SE; SAS Institute, Inc.; and Workfront, Inc.

Market Segment Insights

Marketing asset management segment is expected to grow at a rapid pace

Based on solutions, the global marketing resource management market is divided into brand & advertising management, capacity planning management, creative production management, financial management, marketing asset management, marketing reporting & analytics, project management, and others. The marketing asset management segment is expected to grow at a rapid pace owing to the revenue share of 15% and great in 2020. The segment is assisting the management of marketing assets and brands for the organization which makes it easy for them. Moreover, it also assists the enterprises to maintain digital assets. The marketing assets such as documents, e-mails, and presentations is also assisted by the technology.

The brand and advertisement management segment is projected to grow at significant rate. This is due to the increasing acceptance of the segment by the international companies for their brand and product branding. The solutions allows the organization to build a customer base which increases the organization profits.

Marketing Resource Management Market By Solutions

Consulting & implementation segment is projected to expand at a considerable CAGR

On the basis of services, the global market is segmented into consulting & implementation and training, support, and maintenance. The consulting & implementation segment is projected to expand at a considerable CAGR owing to the high revenue share of 55% in year 2020. The factors contributing to the segment development are rising interest of companies for development of streamlining the customer experience, business processing speed, and offering quick results. The marketing managers looking for effective strategies for fast targets as well as effective production line. This contributes to the high revenue share of the segment.
The training, support, and maintenance segment is expected to boost the market. The solutions provides customization options for the organization according to the need of the business. Additionally, the solutions contains custom programming that offers companies to adapt with a dynamic business environment.

On-premise segment is anticipated to propel at a considerable rate

Based on deployment, the global marketing resource management market is bifurcated into cloud and on-premise. The on-premise segment is anticipated to propel at a considerable rate. It demonstrated revenue share of greater than 55% in year 2020. The acceptance of this solution is providing the advantages such as customization and configuration. The deployment of on-premise strengthens organizations by providing complete control of their data. The method also enables the companies to control the system integrations.

The cloud segment is projected to gain significant market share. This is attributed to the rising need for management of data in an efficient, secure, remotely accessible, and consolidated manner. The cloud enables the companies to orchestrate, manage, personalize, and improve cross-channel campaigns in B2B and B2C use cases.

Marketing Resource Management Market By Deployment

Large enterprises segment is anticipated to boost at a fast pace

Based on enterprises size, the global marketing resource management market is bifurcated into large and small & medium. The large enterprises segment is anticipated to boost at a fast pace. The increased acceptance of MRM in the large enterprises has contributed to the development of the segment considerably. The rising concentration on the consumer experience by the enterprises or businesses is the key factor for market segment growth.

The small & medium enterprises segment is propelling at substantial pace owing to benefits of the enterprises such as ability to track the marketing resources along with managing resources effectively. The solution assists companies to combine digital asset management system with the content management system. This allows them to customize the content as per the users.

Manufacturing segment is projected to contribute at a significant pace

Based on end-users, the global marketing resource management market is divided into BFSI, consumer goods & retail, healthcare, IT & telecom, manufacturing, media & entertainment, travel & hospitality, and others. The manufacturing segment is projected to contribute at a significant pace owing to the great use of the segment at an organization for efficient search, store, and distribute digital assets. The solutions enables the collaboration of asset management with in and out of the business. The increase in digital campaigns has also contributed for the segment growth.

The consumer good and retail segment is projected to grow at good pace. This is attributed to the rising demands of the customers along with introduction of products based on digital footprints. Moreover, the rise in use of internet by the major companies in the segment to connect with the customers and clients has significantly contributed for the market segment growth.

North America is anticipated to constitute a key market share

In terms of regions, the global marketing resource management market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.

North America is anticipated to constitute a key market share. The market of the region demonstrated the revenue share of greater than 31% in year 2020. The factors contributing to this fast pace growth are, rising acceptance of technology in the workflow management and decline in manual procedures. The growing demand of organizations for custom-made image brand is driving the growth of the market in the region.

Asia Pacific market is estimated to show lucrative growth in the near future. Due to the introduction of small & medium as well as large enterprises in the region. The growing trend of digitalization along with use of modern techniques are bolstering the market in the region. The high use of Software-as-a-Service in the region coupled with cloud-based solution are the key factors for the market development in the region.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Marketing Resource Management Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Marketing Resource Management Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Marketing Resource Management Market - Supply Chain
  4.5. Global Marketing Resource Management Market Forecast
     4.5.1. Marketing Resource Management Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Marketing Resource Management Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Marketing Resource Management Market Absolute $ Opportunity
5. Global Marketing Resource Management Market Analysis and Forecast by End Users
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by End Users
     5.2.2. Y-o-Y Growth Projections by End Users
  5.3. Marketing Resource Management Market Size and Volume Forecast by End Users
     5.3.1. BFSI Consumer Goods & Retail  Healthcare IT & Telecom Manufacturing Media & Entertainment  
  5.4. Absolute $ Opportunity Assessment by End Users
  5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Marketing Resource Management Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Marketing Resource Management Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Marketing Resource Management Demand Share Forecast, 2019-2026
7. North America Marketing Resource Management Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Marketing Resource Management Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Marketing Resource Management Market Size and Volume Forecast by End Users
     7.4.1. BFSI Consumer Goods & Retail  Healthcare IT & Telecom Manufacturing Media & Entertainment  
  7.5. Basis Point Share (BPS) Analysis by End Users
  7.6. Y-o-Y Growth Projections by End Users
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Marketing Resource Management Demand Share Forecast, 2019-2026
8. Latin America Marketing Resource Management Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Marketing Resource Management Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Marketing Resource Management Market Size and Volume Forecast by End Users
     8.4.1. BFSI Consumer Goods & Retail  Healthcare IT & Telecom Manufacturing Media & Entertainment  
  8.5. Basis Point Share (BPS) Analysis by End Users
  8.6. Y-o-Y Growth Projections by End Users
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Marketing Resource Management Demand Share Forecast, 2019-2026
9. Europe Marketing Resource Management Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Marketing Resource Management Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Marketing Resource Management Market Size and Volume Forecast by End Users
     9.4.1. BFSI Consumer Goods & Retail  Healthcare IT & Telecom Manufacturing Media & Entertainment  
  9.5. Basis Point Share (BPS) Analysis by End Users
  9.6. Y-o-Y Growth Projections by End Users
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Marketing Resource Management Demand Share Forecast, 2019-2026
10. Asia Pacific Marketing Resource Management Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Marketing Resource Management Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Marketing Resource Management Market Size and Volume Forecast by End Users
     10.4.1. BFSI Consumer Goods & Retail  Healthcare IT & Telecom Manufacturing Media & Entertainment  
  10.5. Basis Point Share (BPS) Analysis by End Users
  10.6. Y-o-Y Growth Projections by End Users
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Marketing Resource Management Demand Share Forecast, 2019-2026
11. Middle East & Africa Marketing Resource Management Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Marketing Resource Management Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Marketing Resource Management Market Size and Volume Forecast by End Users
     11.4.1. BFSI Consumer Goods & Retail  Healthcare IT & Telecom Manufacturing Media & Entertainment  
  11.5. Basis Point Share (BPS) Analysis by End Users
  11.6. Y-o-Y Growth Projections by End Users
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Marketing Resource Management Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Marketing Resource Management Market: Market Share Analysis
  12.2. Marketing Resource Management Distributors and Customers
  12.3. Marketing Resource Management Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Adobe Aprimo US LLC BrandMaker HCL Technologies Limited Infor, Inc.
Segments Covered in the Report
The global marketing resource management market has been segmented on the basis of

Solutions
  • Brand & Advertising Management
  • Capacity Planning Management
  • Creative Production Management
  • Financial Management
  • Marketing Asset Management
  • Marketing Reporting & Analytics
  • Project Management
  • Others
Services
  • Consulting & Implementation
  • Training, Support, and Maintenance
Deployment
  • Cloud
  • On-premise
Enterprise Size
  • Large
  • Small & Medium
End-users
  • BFSI
  • Consumer Goods & Retail 
  • Healthcare
  • IT & Telecom
  • Manufacturing
  • Media & Entertainment
  • Travel & Hospitality
  • Others
Regions
  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa
Key Players
  • Adobe
  • Aprimo US LLC
  • BrandMaker
  • HCL Technologies Limited
  • Infor, Inc.
  • Microsoft
  • Northplains
  • SAP SE
  • SAS Institute, Inc.
  • Workfront, Inc.

The key players in the global marketing resource management market are HCL Technologies Limited; Aprimo US LLC; Infor, Inc.; Microsoft; Adobe; BrandMaker; Northplains; SAP SE; SAS Institute, Inc.; and Workfront, Inc. These key players have adopted a series of market strategies including new product launching, entering into partnership, collaboration, and production expansion to enhance their market position and expand their consumer base.

Marketing Resource Management Market By Key Players

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