Marketing Automation Market cover

Marketing Automation Market By Marketing Automation (Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing, and Others), Deployment (On-premise and Cloud), Enterprise Sizes (Large Enterprises and Small & Medium Enterprises), End-users (BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, and Others), and Regions (North America, Europe, Asia Pacific, Latin America, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, And Forecast 2021 – 2028.

  • Report ID: MC-3560
  • Author: Growth Market Reports
  • Rating: 4.8
  • Total Reviews: 5
  • No. Of Pages: 188
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The global marketing automation market size was valued USD 4.02 billion in 2020 and is anticipated to expand at a CAGR of 9.8% during the forecast period, 2021–2028. The growth of the market is attributed to the rising demand for solutions that foster ROI and rapid digitization across the globe.


Marketing Automation Market summary

Retail automation helps business to get rid of tedious duty and helps the organization to focus on core business. Rising number of mobile devices, Internet, and social media penetration is anticipated to propel the market growth. The marketing automation facilitate lead generation management and customer retention.

Customers are well-informed with the traditional scheme performed by sales and marketing organization and have found ways to duck them. They have become smarter with the usage of search engine and blogs. This has provided opportunity for companies to provide customized solution for consumers.
The COVID-19 pandemic has encouraged companies to increase their spend on digital ad spend across the globe. This, in turn, has positively influencing the growth of the market.

Market Trends, Drivers Restraints, and Opportunities

  • Increasing adoption of  AI and ML is anticipated to fuel the growth of the market.
  • Rising requirement for personalized marketing solutions is estimated to spur the market growth.
  • Growing number of marketing channels to reach end customers is expected to positively influencing the market growth.
  • Certainty and retirement treat for intimate Data.
  • The rise in the number of marketing tools and integration of advanced technologies are some of the major factors fueling the growth of the market.

Scope of the Report

The report on the global marketing automation market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Global marketing automation market  - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Marketing Automation (Campaign Management, Email Marketing, Inbound Marketing, Mobile Applications, Lead Nurturing & Lead Scoring, Reporting & Analytics, Social Media Marketing, Others), Deployments (On-premise and Cloud) Enterprise Sizes (Large Enterprises and Small & Medium Enterprises), and End-users (BFSI, Retail, Healthcare, Telecom & IT, Discrete Manufacturing, Government & Education, and Others)
 

Regional Scope

North America, Europe, Asia Pacific, Latin America, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Act-On Software, Inc.; Adobe Inc.; Cognizant; HubSpot, Inc.; IBM Corporation; Keap; Marketo, Inc.; Oracle Corporation; Salesforce.com, Inc.; and Teradata Corporation

Marketing Automation Market Segment Insights

Email marketing segment is expected to grow at a rapid pace

Based on marketing automation, the global marketing automation market  is divided into campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing, and others. The email marketing segment is expected to grow at a rapid pace during the forecast period due to high level of value-effectiveness, the ability to personalize the content and interact with customers. However, the campaign management is estimated to grow at a robust pace in the coming years.

Cloud segment is projected to expand at a considerable CAGR

On the basis of deployments, the market is bifurcated into on-premise and cloud. The cloud segment is projected to expand at a considerable CAGR during the forecast period. The expandability and pliability of the security aspects, threat technology, and control over the data centers that can improve the utility of menace technology in dispersion of advertising automation solutions is driving the segment growth. On the other hand, the on-premise segment is anticipated to grow at a sustainable rate during the forecast period due to increasing security concerns across the globe.


Marketing Automation Market deployments

Large enterprises segment to exhibit a high CAGR

In terms of enterprise sizes, the market is segregated into large enterprises and small & medium enterprises. The large enterprises segment is estimated to expand at a high CAGR during the forecast period due to presence of huge capital that allows them to invest in marketing solutions. On the other hand, the small and medium enterprises segment is anticipated to account for a major market share during the forecast period.

Retail segment to account a major market share

Based on end-users, the market is segregated into BFSI, retail, healthcare, telecom & IT, discrete manufacturing, government & education, and others .The retail segment is anticipated to account for a large market share during the forecast period. Many product companies are marketing their channel through digital medium across the globe. Moreover, the rapid growth of the e-commerce industry is expected to drive the market segment.  

Asia Pacific is anticipated to constitute a key market share

On the basis of regions, the global marketing automation market is classified as North America, Europe, Asia Pacific, Latin America, Middle East & Africa. North America is expected to constitute a key share of the market during the projected period. Rising administrative compulsion in countries in Europe and better EU data conservation rules for protecting the enterprise data is curiously impacting the acquisition of marketing automation solutions. However, the market in Asia Pacific is anticipated to expand at a rapid pace during the forecast period due to rising awareness about the  increasing promotion strategies, rising penetration of the Internet, and the rise in usage of mobile devices.
 


Marketing Automation Market region

Segments

Segments Covered in the Report

The Marketing Automation Market has been segmented on the basis of

Marketing Automation

  • Campaign Management
  • Email Marketing
  • Inbound Marketing
  • Mobile Applications
  • Lead Nurturing & Lead Scoring
  • Reporting & Analytics
  • Social Media Marketing
  • Others

Deployments

  • On-premise
  • Cloud

Enterprise Sizes

  • Large Enterprises
  • Small & Medium Enterprises

End-users

  • BFSI
  • Retail
  • Healthcare
  • Telecom & IT
  • Discrete Manufacturing
  • Government & Education
  • Others

Regions

  • North America
  • Europe
  • Asia Pacific
  • Latin America,
  • Middle East & Africa

Key Players

  • Act-On Software, Inc.
  • Adobe Inc.
  • Cognizant
  •  HubSpot, Inc.
  • IBM Corporation
  • Keap; Marketo, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • Teradata Corporation

Competitive Landscape

Key players competing in the global marketing automation market are Act-On Software, Inc; Adobe Inc.; Cognizant; HubSpot, Inc; IBM Corporation; Keap; Marketo, Inc.; Oracle Corporation; Salesforce.com, Inc.; and Teradata Corporation
Major industry players are engaging in strategies such as investments, collaborations, new product developments, mergers, partnerships, acquisitions, and agreements to expand their market share.

Marketing Automation Market keyplayers

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. marketing automation Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. marketing automation Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. marketing automation Market - Supply Chain
  4.5. Global marketing automation Market Forecast
     4.5.1. marketing automation Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. marketing automation Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. marketing automation Market Absolute $ Opportunity
5. Global marketing automation Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. marketing automation Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global marketing automation Demand Share Forecast, 2019-2026
6. North America marketing automation Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America marketing automation Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America marketing automation Demand Share Forecast, 2019-2026
7. Latin America marketing automation Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America marketing automation Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America marketing automation Demand Share Forecast, 2019-2026
8. Europe marketing automation Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe marketing automation Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe marketing automation Demand Share Forecast, 2019-2026
9. Asia Pacific marketing automation Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific marketing automation Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific marketing automation Demand Share Forecast, 2019-2026
10. Middle East & Africa marketing automation Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa marketing automation Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa marketing automation Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global marketing automation Market: Market Share Analysis
  11.2. marketing automation Distributors and Customers
  11.3. marketing automation Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Act-On Software, Inc.
     11.4.2. Adobe Inc.
     11.4.3. Cognizant
     11.4.4.  HubSpot, Inc.
     11.4.5. IBM Corporation
     11.4.6. Keap; Marketo, Inc.
     11.4.7. Oracle Corporation

Segments Covered in the Report

The Marketing Automation Market has been segmented on the basis of

Marketing Automation

  • Campaign Management
  • Email Marketing
  • Inbound Marketing
  • Mobile Applications
  • Lead Nurturing & Lead Scoring
  • Reporting & Analytics
  • Social Media Marketing
  • Others

Deployments

  • On-premise
  • Cloud

Enterprise Sizes

  • Large Enterprises
  • Small & Medium Enterprises

End-users

  • BFSI
  • Retail
  • Healthcare
  • Telecom & IT
  • Discrete Manufacturing
  • Government & Education
  • Others

Regions

  • North America
  • Europe
  • Asia Pacific
  • Latin America,
  • Middle East & Africa

Key Players

  • Act-On Software, Inc.
  • Adobe Inc.
  • Cognizant
  •  HubSpot, Inc.
  • IBM Corporation
  • Keap; Marketo, Inc.
  • Oracle Corporation
  • Salesforce.com, Inc.
  • Teradata Corporation

Key players competing in the global marketing automation market are Act-On Software, Inc; Adobe Inc.; Cognizant; HubSpot, Inc; IBM Corporation; Keap; Marketo, Inc.; Oracle Corporation; Salesforce.com, Inc.; and Teradata Corporation
Major industry players are engaging in strategies such as investments, collaborations, new product developments, mergers, partnerships, acquisitions, and agreements to expand their market share.

Marketing Automation Market keyplayers

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