Marketing Automation Market

The global marketing automation market size was valued USD 4.02 billion in 2020 and is anticipated to expand at a CAGR of 9.8% during the forecast period, 2021–2028. The growth of the market is attributed to the rising demand for solutions that foster ROI and rapid digitization across the globe.

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Retail automation helps business to get rid of tedious duty and helps the organization to focus on core business. Rising number of mobile devices, Internet, and social media penetration is anticipated to propel the market growth. The marketing automation facilitate lead generation management and customer retention.

Customers are well-informed with the traditional scheme performed by sales and marketing organization and have found ways to duck them. They have become smarter with the usage of search engine and blogs. This has provided opportunity for companies to provide customized solution for consumers.
The COVID-19 pandemic has encouraged companies to increase their spend on digital ad spend across the globe. This, in turn, has positively influencing the growth of the market.

Market Trends, Drivers Restraints, and Opportunities

• Increasing adoption of  AI and ML is anticipated to fuel the growth of the market.
• Rising requirement for personalized marketing solutions is estimated to spur the market growth.
• Growing number of marketing channels to reach end customers is expected to positively influencing the market growth.
• Certainty and retirement treat for intimate Data.
• The rise in the number of marketing tools and integration of advanced technologies are some of the major factors fueling the growth of the market.

Scope of the Report

The report on the global marketing automation market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Marketing Automation Market Segment Insights

Email marketing segment is expected to grow at a rapid pace

Based on marketing automation, the global marketing automation market  is divided into campaign management, email marketing, inbound marketing, mobile applications, lead nurturing & lead scoring, reporting & analytics, social media marketing, and others. The email marketing segment is expected to grow at a rapid pace during the forecast period due to high level of value-effectiveness, the ability to personalize the content and interact with customers. However, the campaign management is estimated to grow at a robust pace in the coming years.

Cloud segment is projected to expand at a considerable CAGR

On the basis of deployments, the market is bifurcated into on-premise and cloud. The cloud segment is projected to expand at a considerable CAGR during the forecast period. The expandability and pliability of the security aspects, threat technology, and control over the data centers that can improve the utility of menace technology in dispersion of advertising automation solutions is driving the segment growth. On the other hand, the on-premise segment is anticipated to grow at a sustainable rate during the forecast period due to increasing security concerns across the globe.

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Large enterprises segment to exhibit a high CAGR

In terms of enterprise sizes, the market is segregated into large enterprises and small & medium enterprises. The large enterprises segment is estimated to expand at a high CAGR during the forecast period due to presence of huge capital that allows them to invest in marketing solutions. On the other hand, the small and medium enterprises segment is anticipated to account for a major market share during the forecast period.

Retail segment to account a major market share

Based on end-users, the market is segregated into BFSI, retail, healthcare, telecom & IT, discrete manufacturing, government & education, and others .The retail segment is anticipated to account for a large market share during the forecast period. Many product companies are marketing their channel through digital medium across the globe. Moreover, the rapid growth of the e-commerce industry is expected to drive the market segment.  

Asia Pacific is anticipated to constitute a key market share

On the basis of regions, the global marketing automation market is classified as North America, Europe, Asia Pacific, Latin America, Middle East & Africa. North America is expected to constitute a key share of the market during the projected period. Rising administrative compulsion in countries in Europe and better EU data conservation rules for protecting the enterprise data is curiously impacting the acquisition of marketing automation solutions. However, the market in Asia Pacific is anticipated to expand at a rapid pace during the forecast period due to rising awareness about the  increasing promotion strategies, rising penetration of the Internet, and the rise in usage of mobile devices.
 

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Segments

The Marketing Automation Market has been segmented on the basis of

Marketing Automation

• Campaign Management
• Email Marketing
• Inbound Marketing
• Mobile Applications
• Lead Nurturing & Lead Scoring
• Reporting & Analytics
• Social Media Marketing
• Others

Deployments

• On-premise
• Cloud

Enterprise Sizes

• Large Enterprises
• Small & Medium Enterprises

End-users

• BFSI
• Retail
• Healthcare
• Telecom & IT
• Discrete Manufacturing
• Government & Education
• Others

Regions

• North America
• Europe
• Asia Pacific
• Latin America,
• Middle East & Africa

Key Players

• Act-On Software, Inc.
• Adobe Inc.
• Cognizant
•  HubSpot, Inc.
• IBM Corporation
• Keap; Marketo, Inc.
• Oracle Corporation
• Salesforce.com, Inc.
• Teradata Corporation

Competitive Landscape

Key players competing in the global marketing automation market are Act-On Software, Inc; Adobe Inc.; Cognizant; HubSpot, Inc; IBM Corporation; Keap; Marketo, Inc.; Oracle Corporation; Salesforce.com, Inc.; and Teradata Corporation
Major industry players are engaging in strategies such as investments, collaborations, new product developments, mergers, partnerships, acquisitions, and agreements to expand their market share.