Liquor Confectionery Market

Liquor Confectionery Market

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The global liquor confectionery market size was valued at around USD 574.29 million in 2022 and is anticipated to reach USD 890.91 million by 2031, expanding at a CAGR of around 5% during the forecast period, 2023 to 2031. The growth of the market is attributed to the surging demand for innovative liquor-based confectionery across the globe.

Confectionery is a form of art, which is making food products that are rich in carbohydrates and sugar. Confectionery is a broad term that includes several overlapping categories such as flour confectionery, sugar confectionery, and others.

Liquor Confectionery Market Outlook

Confectionery includes a range of products such as cake, sweet pastries, chocolates, candies, chewing gum, caramels, bubble gum, mints, lollipops, toffees, marshmallows, nougats, liquorice, fudge, pralines, marzipans, fondants, candy bars, and others. Confectionery products usually use sugar or other sweeteners while making them.

However, honey was one of the first sweeteners used for making sweet products in prehistoric times. The origin of confectionery can be traced back to ancient Egypt in 2000 BC. People there used to make sweets by mixing honey with fruits and nuts. In China, Greece, and Rome, people used to make sweets with sesame seeds.

Around 3000 years ago, cocoa beans were used to make a bitter brink in Mexico. About 500 years later, the cocoa drink was sweetened using sugar. In the Middle Ages, only rich people could pay the high price of sugar to eat sweet foods. Sugar candies, jellies, dried fruits, and others. Doctors in Middle Ages used to mask the bad taste of medicine by mixing it with sugar.

In 1657, drinking chocolate was introduced in London. By the 17th century, chocolate ice cream was introduced as a type of confectionery. In 1847, the first chocolate bar was introduced by Joseph Fry. Since the 1850s, several confectionery factories were set up around the globe.


Liquor confectionery is a branch or a category of confectionery. Liquor confectionery refers to sweets usually made from sugar, chocolates, and others infused with some type of clear liquor. There is some debate regarding the origins of liquor-infused confectionery.

According to some people, liquor-filled chocolates were first introduced in Germany in the 1920s. Hugo Asbach, a Germany-based brandy producer, invented the concept of chocolates filled with brandy liquor. The concept of such liquor-filled chocolates become quickly popular across Europe.

On the other hand, according to some people, the liquor chocolate was first made in Switzerland in the 1930s. Filling chocolates or candies with alcoholic liquor proved to be difficult, as liquor evaporates quickly through the pores of chocolate. However, using cornstarch molds facilitates infusing liquor in chocolates. Cornstarch pulls all the water content from liquor and sugar crystals are left behind, which are difficult to be evaporated.

These crystals are then dipped into chocolate to form liquor chocolates. Another method that proves to be useful is to add liquor into a ganache or other types of liquid syrup, which is then injected into chocolates to fill the center.

Candies and gums are usually dipped into liquor-infused chocolate or syrups to make liquor candies and gums. All types of liquor can be paired with confectionery such as chocolate, candies, and gums. Popular choices of alcoholic liquors are brandy, vodka, rum, and others.


Liquor confectionery products such as chocolates, candies, and gums are infused with alcohol. The chances of intoxication by consuming many liquor confectionery products at once are high. Apart from the risk of intoxication, liquor confectionery poses potential health problems.

Confectionery products are made with sugar mainly, which can cause health-related issues with excessive consumption. These issues include tooth decay, obesity, an increase in blood sugar levels, and other allergies. Consumed in advised quantities, liquor confectionery products do not cause health-related problems.

COVID-19 Impact

The market report finds that the global liquor confectionery industry was affected positively by the COVID-19 pandemic situation. The sales of consumer packaging goods were slowed down at the beginning of the pandemic.

However, confectionery products, especially liquor confectionery products, registered significant growth during the pandemic, as these products were preferred by consumers as snacks and sweets at home. Liquor confectionery products witnessed repeated sales during the lockdown in the pandemic situation.

Liquor Confectionery Market Dynamics

The research report presents a complete overview of the global market assessment by providing detailed information about the current global market trends, existing drivers, growth opportunities and potentials, and emerging challenges. The global liquor confectionery market report has up-to-date insights about market dynamics and market scenarios that can shape the overall global market performance and output during the forecast period, 2022 to 2030.

Major Trends:

Citrus-flavored liquor confectionery trend is boosting market growth
The cocoa flavor is the most used and preferred in liquor confectionery. However, the taste preferences of consumers are changing from simple chocolate flavor to chocolate infused with citrus flavor in recent years. Consumers are increasingly favoring lemon or orange flavored liquor chocolates and candies than chocolate liquor infused liquor chocolate or candies. This current trend is expected to drive the global liquor confectionery market.

Key Drivers:

Constant product developments and availability of a variety of liquor confectionery products spur market growth
Major global market players across the globe are coming up with various innovative products and different flavors. Several liquor confectionery companies are offering innovative products to their customers such as premium liquor chocolate and candies filled with liquor mousse, jelly, or ganache. Such innovative products attract a large number of customers, which propels the global liquor confectionery market.

Increasing inclination of consumers toward handmade liquor confectionery drive market growth
Consumers are increasingly preferring home-made style liquor chocolates, candies, and gums for an authentic taste of liquor confectionery products. The high demand for handcrafted and homemade liquor confectionery products for gifting purposes is estimated to spur the global liquor confectionery market in the coming years.

Changing tastes and palates of consumers boost market growth
The taste preferences of consumers change with their changing lifestyles. Consuming liquor confectionery for special occasions or giving boxes of liquor confectionery as gifts for special occasions has become a trend across the globe. Consumers are preferring to consume liquor chocolates or liquor candies as an alternative to alcohol consumption. To manage increasing alcohol consumption, consumers are shifting increasingly towards liquor confectionery consumption. Increasing disposable income among consumers is another factor that boosts the global liquor confectionery market.

Existing Challenges:

Expensive raw materials restrain the market growth
Some of the raw materials required for making liquor chocolates, candies, and gums are more expensive than the rest. The prices of these materials keep fluctuating, which proves to be troublesome for small-scale liquor confectionery companies. It raises the cost of liquor confectionery in comparison with non-liquor confectionery, which is anticipated to decrease their demand in the coming years. This factor is anticipated to hamper the market growth in the coming years.

Emerging Opportunities:

Rising demand for liquor confectionery products during festivals offers growth opportunities
The liquor confectionery products have penetrated several traditions over the years. Consumers have started eating as well as gifting various types of liquor chocolates during festivals as a tradition in recent years. The high demand for liquor confectionery products during festival seasons offers growth opportunities to the market players.

Scope of Liquor Confectionery Market Report

The report on the global liquor confectionery market includes an assessment of the market trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Liquor Confectionery Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2022

Historic Data

2016–2021

Forecast Period

2023–2031

Segmentation

Types (Liquor Chocolates, Liquor Candies, and Liquor Gums) and Distribution Channels (Supermarkets/Hypermarkets, Specialty Stores, Online Stores, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Mars, Incorporated; Abtey Chocolate Factory; The Hershey Company; Ferrero International S.A.; Neuhaus; Mondelēz International; Oy Karl Fazer Ab.; Toms Gruppen; BAISERS DE CHOCOLAT (Booz Drops); VINOOS BY AMS; Godiva; R&A Bailey & Co.; Charbonnel et Walker; MARICH CONFECTIONERY; Lollyphile!; Chocorish; Butlers Chocolates UC; Goldkenn; CANDYWAREHOUSE.COM, INC; Maison du chocolat; Sipsmith; SUGARFINA USA LLC.; Brown-Forman (Woodford reserve); Williams-Sonoma Inc.; and Others

Liquor Confectionery Market Segment Insights

Liquor chocolates segment holds a key market share

Based on types, the liquor confectionery market is divided into liquor chocolates, liquor candies, and liquor gums. The liquor chocolates segment is expected to drive the market during the forecast period, as consumers across the globe prefer liquor chocolates as gifts over other confectionery.

Chocolate is a preferred sweet across all age groups. Several key companies are coming up with various shapes, sizes, and flavors for premium liquor chocolates to attract customers and expand their business.

For example, Anthon Berg, a Denmark-based chocolate company, makes dark chocolate infused with orange liquor in the shape of miniature liquor bottles. These factors are estimated to boost the segment growth in the coming years.

Liquor Confectionery Market Types

The liquor candies segment is anticipated to expand in the coming years, as several liquor candies vendors are coming up with innovative ideas for liquor candies to attract more customers. For example, some liquor candies companies layer premium liquor chocolate over hard candies to make them appealing. This factor is projected to spur segment growth in the coming years.

Supermarkets/hypermarkets segment expands rapidly

In terms of distribution channels, the liquor confectionery market is segregated into supermarkets/hypermarkets, specialty stores, online stores, and others. The supermarkets/hypermarkets segment is projected to hold a key market share during the forecast period, as these stores provide various types, flavors, and brands of liquor confectionery to consumers in one place.

Supermarkets and hypermarkets attract a huge customer base, due to discounts, sales, and other attractive offers that they provide to their customers. This factor is expected to boost the segment in the coming years.


The online stores segment is anticipated to expand in the coming years, owing to an increasing number of online retailers such as Amazon.com, Candy Warehouse, and others offering a variety of liquor confectionery to consumers. Several major companies prefer to sell their products online such as Solidarno Liqueurs & Vodka. An increasing number of consumers prefer to shop online, due to its convenience. This factor aids in boosting the online store segment.

Europe to dominate the liquor confectionery market

On the basis of regions, the liquor confectionery market is segmented into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in Europe is expected to register a high CAGR during the forecast period, due to the increasing demand for liquor confectionery in countries such as Belgium, Germany, Switzerland, and others.

The region has a high consumer acceptance of liquor confectionery, as there are several flavors available in the market to suit consumer taste preferences. Consumers observe the tradition of consuming premium liquor chocolates on various occasions. The growing presence of several key players in the region boosts the liquor confectionery market growth in Europe.


The liquor confectionery market in Asia Pacific is anticipated to expand in the coming years, due to increasing awareness regarding premium liquor chocolate in Asia Pacific. The changing preferences of consumers from traditional chocolates to chocolates with alcohol content in them and rising disposable income among them are the key factors driving the liquor confectionery market in Asia Pacific.

Liquor Confectionery Market Regions

Segments

The global liquor confectionery market has been segmented on the basis of

Types

  • Liquor Chocolates
  • Liquor Candies
  • Liquor Gums

Distribution Channels

  • Supermarkets/Hypermarkets
  • Specialty Stores
  • Online Stores
  • Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • Mars, Incorporated
  • Abtey Chocolate Factory
  • The Hershey Company
  • Ferrero International S.A.
  • Neuhaus
  • Mondelēz International
  • Oy Karl Fazer Ab.
  • Toms Gruppen
  • BAISERS DE CHOCOLAT (Booz Drops)
  • VINOOS BY AMS
  • Godiva
  • R&A Bailey & Co.
  • Charbonnel et Walker
  • MARICH CONFECTIONERY
  • Lollyphile!
  • Chocorish
  • Butlers Chocolates UC
  • Goldkenn
  • CANDYWAREHOUSE.COM, INC
  • Maison du chocolat
  • Sipsmith
  • SUGARFINA USA LLC.
  • Brown-Forman (Woodford reserve)
  • Williams-Sonoma Inc.
  • Others

Competitive Landscape

The key players competing in the liquor confectionery market include Mars, Incorporated; Abtey Chocolate Factory; The Hershey Company; Ferrero International S.A.; Neuhaus; Mondelēz International; Oy Karl Fazer Ab.; Toms Gruppen; BAISERS DE CHOCOLAT (Booz Drops); VINOOS BY AMS; Godiva; R&A Bailey & Co.; Charbonnel et Walker; MARICH CONFECTIONERY; Lollyphile!; Chocorish; Butlers Chocolates UC; Goldkenn; CANDYWAREHOUSE.COM, INC; Maison du chocolat; Sipsmith; SUGARFINA USA LLC.; Brown-Forman (Woodford reserve); Williams-Sonoma Inc.; and Others.

These key players use various techniques such as acquisitions, collaborations, partnerships, mergers, and product launches to attract customers and expand their business.

  • In December 2021, The Hershey Company acquired Dot's Pretzels, a producer of home-style pretzels to boost the growth of Dot’s Pretzels to bring innovative snacks solutions.

  • In May 2021, Mars, Incorporated collaborated with Microsoft Corporation, which facilitate the company to accelerate its digitization using the Azure platform by Microsoft. The Azure platform helps Mars to maximize its manufacturing supply chain and operational speed.

  • In April 2022, Ferrero International S.A. acquired FULFILL Nutrition, a manufacturer of high-quality vitamin and protein bars. The acquisition maintains and builds the brand authenticity of FULFILL Nutrition and aids Ferrero to expand its business in the nutritious food market segment.

Liquor Confectionery Market Key Players
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Liquor Confectionery Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Liquor Confectionery Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Liquor Confectionery Market - Supply Chain
  4.5. Global Liquor Confectionery Market Forecast
     4.5.1. Liquor Confectionery Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Liquor Confectionery Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Liquor Confectionery Market Absolute $ Opportunity
5. Global Liquor Confectionery Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Liquor Confectionery Market Size and Volume Forecast by Types
     5.3.1. Liquor Chocolates
     5.3.2. Liquor Candies
     5.3.3. Liquor Gums
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Liquor Confectionery Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Liquor Confectionery Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Liquor Confectionery Demand Share Forecast, 2019-2026
7. North America Liquor Confectionery Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Liquor Confectionery Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Liquor Confectionery Market Size and Volume Forecast by Types
     7.4.1. Liquor Chocolates
     7.4.2. Liquor Candies
     7.4.3. Liquor Gums
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Liquor Confectionery Demand Share Forecast, 2019-2026
8. Latin America Liquor Confectionery Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Liquor Confectionery Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Liquor Confectionery Market Size and Volume Forecast by Types
     8.4.1. Liquor Chocolates
     8.4.2. Liquor Candies
     8.4.3. Liquor Gums
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Liquor Confectionery Demand Share Forecast, 2019-2026
9. Europe Liquor Confectionery Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Liquor Confectionery Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Liquor Confectionery Market Size and Volume Forecast by Types
     9.4.1. Liquor Chocolates
     9.4.2. Liquor Candies
     9.4.3. Liquor Gums
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Liquor Confectionery Demand Share Forecast, 2019-2026
10. Asia Pacific Liquor Confectionery Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Liquor Confectionery Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Liquor Confectionery Market Size and Volume Forecast by Types
     10.4.1. Liquor Chocolates
     10.4.2. Liquor Candies
     10.4.3. Liquor Gums
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Liquor Confectionery Demand Share Forecast, 2019-2026
11. Middle East & Africa Liquor Confectionery Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Liquor Confectionery Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Liquor Confectionery Market Size and Volume Forecast by Types
     11.4.1. Liquor Chocolates
     11.4.2. Liquor Candies
     11.4.3. Liquor Gums
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Liquor Confectionery Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Liquor Confectionery Market: Market Share Analysis
  12.2. Liquor Confectionery Distributors and Customers
  12.3. Liquor Confectionery Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Mars, Incorporated
     12.4.2. Abtey Chocolate Factory
     12.4.3. The Hershey Company
     12.4.4. Ferrero International S.A.
     12.4.5. Neuhaus
     12.4.6. Mondelēz International
     12.4.7. Oy Karl Fazer Ab.
     12.4.8. Toms Gruppen

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