South Africa Laundry Appliances Market by Types (Washing Machines, Dryers, Electric Pressing Machines, and Others), Technology (Automatic, Semi-automatic, and Manual), and Country (South Africa) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028.

The South Africa laundry appliances market size is projected to expand at a substantial CAGR during the forecast period 2021- 2028. Growth of the market is attributed to changing living standards and increasing disposable income.

In South Africa home appliances market, freestanding appliances are quite popular. Consumers increasingly prefer labor-saving laundry machines in the market. Consumers and appliance manufacturers in South Africa have realized the importance of selecting the correct laundry appliances. In the country, heavy-duty and large-capacity machinery are in increased demand. Built-in appliances are also becoming popular in the market. To stay competitive in the industry, key competitors are introducing new goods and integrating technologically advanced features. The government and other agencies are striving to attract customers to use less water. Rising middle-class population, changing lifestyles, increased disposable income, and rising standard of living are driving demand for laundry appliances in the country. South Africa's government has initiated a minimum energy performance standard, which in itself is stimulating market demand for energy-efficient laundry appliances. Because first-time buyers are cautious to obtain washing appliances due to water usage concerns, many categories are exhibiting slower growth. Additionally, the market has been hampered by rising water and electricity costs. On-premise laundries are estimated to become more marketable for commercial services such as healthcare.

The Covid-19 pandemic affected the demand and supply of South Africa laundry appliances market. Lockdown across the globe, supply chain disorders, and oscillating supply of raw materials forced manufacturers to shut down production leading to unfortunate decline in market growth. Launch of vaccines to combat the Covid-19 pandemic is expected to contribute to the market growth over the forecast period.

Market Trends, Drivers, Restraints, and Opportunities

• Increasing initiatives and support from government is projected to drive the market.
• Rising middle class population is estimated to fuel the market.
• Covid 19 pandemic is estimated to hinder the market growth.
• Development of modern laundry appliance is anticipated to create immense opportunities for the market players.

Scope of the Report

The report on the South Africa laundry appliances market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Market Segment Insights:

The washing machine segment holds a major market share

Based on types, the South Africa laundry appliances market is segregated into washing machines, dryers, electric pressing machines, and others. The number of households adopting washing machines has grown substantially. The most valuable item in the low and middle class household items is still automatic washing machines. Detached washing machines had a big proportion of market transactions compared to built-in washing machines. According to the survey of Euromonitor, the sales volume of automatic washing machine increased by 18.7% in 2017.

The automatic segment is anticipated to expand during the forecast period

On the basis of technology, the South Africa laundry appliances market is segregated into automatic, semi-automatic, and manual. The automatic segment is estimated to expand a rapid pace. The demand for technically improved and low-time-consuming equipment is likely to drive the automatic segment appliances in the next few years. The automatic section of laundry appliances uses less water, which helps the country's water management regulations and is expected to boost the market.

Segments

Segments Covered in the Report

The South Africa laundry appliances market is segmented on the basis of

Types

• Washing Machines
• Dryers
• Electric Pressing Machines
• Others

Technology

• Automatic
• Semi-Automatic
• Manual

Country

• South Africa

Key Players

• Miele
• Defy
• Hisense SA
• Bosch
• LG Electronics

Competitive Landscape

Major players competing in the South Africa laundry appliances market include Miele, Defy, Hisense SA, Bosch, and LG Electronics.

Some of these players are using several market strategies such as acquisitions, merger, collaborations, partnerships, capacity expansion, and product launches to enhance their market shares and to generate revenue and raise their production line of the business in the coming years.