The Brazil laundry appliances market size is projected to expand at a significant CAGR during the forecast period, 2021-2028. The growth of the market is attributed to rising household expenditure and income.
Laundry appliances allow the user to clean & wash the clothes and various other textiles. Most common appliances usually used in urban region is the combination of dryer and washer as they requires less area than individual machines. The combination of washer and dryer are not more effective and efficient than the fully functional and separate washer and dryer machine.
The COVID-19 pandemic had a negative impact on the laundry appliances market as companies had to stop their production of the home appliance due to lockdown as well as online platforms such as Amazon and Flipkart also temporarily stopped delivering products.
The report on the Brazil laundry appliances market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Laundry Appliances Market - Brazil Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2020 |
Historic Data |
2018–2019 |
Forecast Period |
2021–2028 |
Segmentation |
Types (Freestanding Laundry Appliances and Built-in Laundry Appliances), Products (Washing Machines, Dryers, Electric Smoothing Irons, and Others), Technologies (Automatic, Semi-automatic, and Others), and Distribution Channels (Supermarkets and Hypermarkets, Specialty Stores, Online, and Others) |
Country |
Brazil |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
AB Electrolux; Whirlpool; Samsung; LG Electronics; and Brastemp |
On the basis of types, the market is divided freestanding laundry appliances and built-in laundry appliances. The freestanding laundry appliances segment is expected to hold a key share of the market in the coming years. High performance of freestanding washing machines with plenty of intelligent and time and energy saving features to take care of clothes is increasing the sales of this type of product.
However, the built-in laundry appliances segment is anticipated to expand at a rapid pace during the forecast period. This type of machine helps in adjusting the temperature of the water. Moreover, some of the machines have steam setting, which help for fight dirt and stains well.
Based on products, the market is segmented into washing machines, dryers, electric smoothing irons, and others. The dryers segment is projected to constitute a major market share during the forecast period due to ability to wash bulky items. On the other hand, the electric smoothing irons segment is anticipated to expand at a rapid pace during the forecast period owing to time-efficient, fabric compatibility, and safe to use.
On the basis of technologies, the market is divided automatic, semi-automatic, and others. The automatic segment is expected to hold a key share of the market in the coming years, as it has higher productivity, reliability, availability, increased performance, and reduced operating costs. However, the semi-automatic segment is anticipated to expand at a rapid pace during the forecast period due to cost-effectiveness and the washing doesn’t require a continuous flow of water, and uses less water as compared to the fully automatic washing machine.
In terms of distribution channels, the market is segregated into specialty stores, supermarkets/hypermarkets, online and others. The online channels segment is expected to hold a key share of the market in the coming years owing to rising online shopping trends among the population across the globe. On the other hand, the supermarkets/hypermarkets segment is anticipated to expand at a rapid pace during the forecast period owing to the access to a presence of range of products from well-known brands under one roof, ease of product selection, and discounts and attractive deals.
The Brazil laundry appliances market has been segmented on the basis of
Key players competing in the Brazil laundry appliances market includes AB Electrolux; Whirlpool; Samsung; LG Electronics; and Brastemp.
Some of these players are engaging in business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market share.
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