Latin America Digital Signage Market

Latin America Digital Signage Market by Types (Hardware [LCD/LED Display, OLED Display, Media Players, Projector/Projection Screens, and Others], Software, and Services), End-users (Corporates, Government, Hospitality, Retail, Transportation, and Others), and Geography (Argentina, Brazil, Mexico, and Rest of Latin America) - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-3492
  • Author: Growth Market Reports
  • Rating: 4.6
  • Total Reviews: 2
  • No. Of Pages: 199
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The Latin America digital signage market size is expected to expand at a high CAGR during the forecast period, 2021–2028. The growth of the market is attributed to the technological improvements and reduction in the price of display technologies.

Latin America Digital Signage Market

Digital signage relies significantly upon hardware parts to guarantee the conveyance of excellent substance. These displays have switched the conventional small and micro-display screens with large wall-sized LCD and LED displays, utilized across different enterprises. They are intended for applications that require the sellers to draw in their clients/crowds with their more extensive survey points and to provide maximum effectiveness from the advertising messages.  Digital signage displays have abnormally traded paper advertising and reduced its importance. Companies and many other industries are concentrating on a paperless method to put out the word.

The outbreak of COVID-19 pandemic impacted the activities of the different digital signage manufacturers companies and suppliers. However, the relaxation in lockdown is anticipated to gradually increase the demand for digital signage manufacturers.

Market Trends, Drivers, Restraints, and Opportunities

  • Increasing adoption of digital signage in commercial applications is driving the growth of the market.
  • Rising adoption of electronic signage as a cost-effective medium of promoting and branding any product or service, is estimated to propel the growth of the market.
  • Growing educational sector is expected to contribute for growth of the market.
  • Deployment of widescreen alternatives such as projectors & screen less displays and lack of standard policy and power problems can hamper the market growth.
  • The availability of healthy digital signage suitable for harsh environmental conditions can create challenges for the market growth.
  • Evolving display technology such as micro LED and quantum dots and rise in inclination of electronic giants toward large-screen displays can create lucrative opportunities for the market during the forecast period.

Scope of the Report

The Latin America digital signage market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Latin America Digital Signage Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Types (Hardware [LCD/LED Display, OLED Display, Media Players, Projector/Projection Screens, and Others], Software, and Services), End-users (Corporates, Government, Hospitality, Retail, Transportation, and Others)

Geographical Scope

Argentina, Brazil, Mexico, and Rest of Latin America

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Panasonic Corporation, SAMSUNG Electronics Co. Ltd.; 3M Corporation; LG Display Co. Ltd.; and Sony Corporation

Latin America Digital Signage Market Segment Insights

Hardware segment to expand at a robust CAGR

On the basis of types, the market is classified as hardware, software, and services. The hardware segment is further divided into LCD/LED display, OLED display, media players, projector/projection screens, and others. The hardware segment is projected to expand at a considerable CAGR during the forecast period due to increasing acceptance in growing wholesale space, commercial verticals, and rising infrastructural improvements in developing markets. Further, rising amount of advanced display technologies such as 4K, 8K, and 1080p and latest technologies such as OLED and fine-pixel LED are propelling the segment growth.

Latin America Digital Signage Market

Retail segment to account a significant market share

In terms of end-users, the market is categorized as corporates, government, hospitality, retail, transportation, and others. The retail segment is projected to account for a significant market share during the forecast period due to implementation of digital signage technology and advanced operative productivity. Some retail industry companies are accepting the technology to make brand awareness and improved capability. Furthermore, the technology advances consumer football in the retail stores.

Brazil is anticipated to constitute a key market share

Based on geography, the Latin America digital signage is categorized as Argentina, Brazil, Mexico, and Rest of Latin America. Brazil is expected to constitute a key share of the market during the forecast period. Brazil is one of the maximum revenue producing countries in Latin America owing to rapid urbanization. In March 2019, According to The State of innovation in Latin America, Brazil is now home to others of Latin America's supreme inventive organizations.

Latin America Digital Signage Market

Segments

Segments Covered in the Report

The Latin America digital signage market is segmented on the basis of:

Types

  • Hardware
    • LCD/LED Display
    • OLED Display
    • Media Players
    • Projector/Projection Screens
    • Others
  • Software
  • Services

End-users

  • Corporates
  • Government
  • Hospitality
  • Retail
  • Transportation
  • Others

Geography

  • Argentina
  • Brazil
  • Mexico
  • Rest of Latin America

Key Players

  • Panasonic Corporation
  • SAMSUNG Electronics Co. Ltd.
  • 3M Corporation
  • LG Display Co. Ltd.
  • Sony Corporation

Competitive Landscape

The key players competing in the Latin America digital signage are Panasonic Corporation, SAMSUNG Electronics Co. Ltd.; 3M Corporation; LG Display Co. Ltd.; and Sony Corporation.

In October 2020, Telelogos a software supplier company of media, digital signage, and linked devices, extended its existence in Latin America by initialing an office in Mexico City.

Latin America Digital Signage Market

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Digital Signage Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Digital Signage Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Digital Signage Market - Supply Chain
  4.5. Global Digital Signage Market Forecast
     4.5.1. Digital Signage Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Digital Signage Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Digital Signage Market Absolute $ Opportunity
5. Global Digital Signage Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. Digital Signage Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global Digital Signage Demand Share Forecast, 2019-2026
6. North America Digital Signage Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America Digital Signage Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America Digital Signage Demand Share Forecast, 2019-2026
7. Latin America Digital Signage Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America Digital Signage Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America Digital Signage Demand Share Forecast, 2019-2026
8. Europe Digital Signage Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe Digital Signage Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe Digital Signage Demand Share Forecast, 2019-2026
9. Asia Pacific Digital Signage Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific Digital Signage Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific Digital Signage Demand Share Forecast, 2019-2026
10. Middle East & Africa Digital Signage Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa Digital Signage Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa Digital Signage Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global Digital Signage Market: Market Share Analysis
  11.2. Digital Signage Distributors and Customers
  11.3. Digital Signage Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)

Segments Covered in the Report

The Latin America digital signage market is segmented on the basis of:

Types

  • Hardware
    • LCD/LED Display
    • OLED Display
    • Media Players
    • Projector/Projection Screens
    • Others
  • Software
  • Services

End-users

  • Corporates
  • Government
  • Hospitality
  • Retail
  • Transportation
  • Others

Geography

  • Argentina
  • Brazil
  • Mexico
  • Rest of Latin America

Key Players

  • Panasonic Corporation
  • SAMSUNG Electronics Co. Ltd.
  • 3M Corporation
  • LG Display Co. Ltd.
  • Sony Corporation

The key players competing in the Latin America digital signage are Panasonic Corporation, SAMSUNG Electronics Co. Ltd.; 3M Corporation; LG Display Co. Ltd.; and Sony Corporation.

In October 2020, Telelogos a software supplier company of media, digital signage, and linked devices, extended its existence in Latin America by initialing an office in Mexico City.

Latin America Digital Signage Market

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