Kombucha Market Size, Share, Growth & Industry Trends [2031]

Segments - Global Kombucha Market by Products (Organic and Inorganic), Types (Original and Flavored [Herbs & Spices, Fruits, Flowers, and Others]), Distribution Channels (Supermarkets, Health Stores, Online Stores, and Others), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa), Forecasts, 2023-2031

Author : Anuradha B. More

Fact-checked by : Vaibhav Chandola

Editor : Shruti Bhat

Report Description

The global kombucha market was valued at USD 3.05 Billion in 2022 and is likely to reach USD 11.24 Billion by 2031, expanding at a CAGR of 15.6% during 2023 – 2031. The health benefits of kombucha or tea mushroom, has made it a widely consumed fermented drink. A sugared tea is fermented with symbiotic culture of bacteria and yeast (SCOBY), using it for the fermentation process.

In SCOBY, lactic acid bacteria grow in a symbiotic relationship with yeast and acetic acid. It has an enhanced probiotic content due to its acetic acid content, making it even more beneficial for consumers. A floating cellulose network is synthesized by Acetobacter xylinum present in the kombucha pellicle. Its function is to encourage bacterial-yeast interactions.

Drinking kombucha can help to improve digestion and boost the immune system. Dietary kombucha increases digestion, lowers cholesterol levels, and helps control blood pressure. As well as being rich in vitamin B, it aids in the metabolism and promotes energy through cell proliferation, as well as improves growth of skin, hair, and nails.

Kombucha Market Trends, Drivers, Restraints, and Opportunities

Increasing awareness about inherent nutritional benefits of kombucha products is expected to bolster the kombucha market during the forecast period.
Growing efficacy of kombucha in the treatment of arthritis, cancer, and other degenerative diseases in body detox, rebuilding connective tissues, increasing metabolism, and controlling headache can prompt the growth of the market.
The availability of advanced bottling technology and the demand for automated labeling methods can further curb the production time and manual labor, thus positively influencing the market growth.
Lack of robust manufacturing infrastructure and expertise can restrain the rise of the market in the foreseeable future.
Content of alcohol in the drink can interfere people going medications, restraining the market growth.
Rising preference among consumers due to its fizzy taste and unique flavor is anticipated to create lucrative opportunities during the forecast period.

Scope of Kombucha Market Report

The report on Kombucha Market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Attributes	Details
Report Title	Global Kombucha Market - Industry Analysis, Size, Share, Growth, Trends And Forecast
Base Year	2022
Historic Data	2016 & 2021
Forecast Period	2023–2031
Segmentation	Products (Organic and Inorganic), Types (Original and Flavored [Herbs & Spices, Fruits, Flowers, and Others]), Distribution Channels (Supermarkets, Health Stores, Online Stores, and Others)
Regional Scope	Asia Pacific, North America, Europe, Latin America, and Middle East & Africa
Report Coverage	Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast
Key Players Covered in the Report	KeVita (PepsiCo), GT’s Living Foods, Buchi, Revive Brands, The Humm, Kosmic, Wonder Drink, Cell-Nique Corporation, The Hain Celestial Group, Inc., Woodies’ CBD Kombucha and LIVE Soda, LLC.

Kombucha Market Segment Insights

Organic segment is projected to hold significant market share

In the terms of products, the market can be bifurcated into Organic and Inorganic. The organic segment is projected to hold a significant market share owing to rising health concerns among consumers and increasing awareness of the ill effects about conventional drinks. On the other hand, the inorganic segment is anticipated to grow at a moderate rate during the forecast period.

Original segment is anticipated to account for a substantial share

Based on types, the Kombucha Market can be bifurcated into original and flavored. The flavored segment is further sub-segmented into herbs & spices, fruits, flowers and others. The original segment is anticipated to expand at a CAGR of 19% during the forecast period. This growth is ascertained to consumers prioritizing the consumption of kombucha in its original flavor due to its historical and cultural significance.

Supermarkets segment to account a major market share

On the basis of distribution channels, the market has been segregated into supermarkets, health stores, online stores and others. The supermarkets segment to account for a major market share in 2020 due to easy accessibility. Consumers are more prone to know about new products through on-shelf retail marketing, attractive packaging, and marketing events held at major supermarkets for consumer awareness by companies.

North America is expected to dominate the market

In terms of regions, the Kombucha Market is classified as Asia Pacific, North America, Europe, Latin America, and Middle East & Africa. North America accounted for over 35% market share in terms of valuation in 2020.

The North America kombucha market is projected to register a CAGR of 22% during the forecast period. Factors such as increasing health consciousness among people, prevailing health disorders, increasing disposable income, and changing lifestyle of individuals are driving the growth of the market in the region. Moreover, increasing consumption of alcoholic beverages has boosted the kombucha market as it can be classified as an alcoholic drink.

Segments

By Products

Organic
Inorganic

By Types

Original
Flavored
- Herbs & Spices
- Fruits
- Flowers
- Others

By Distribution Channels

Supermarkets
Health Stores
Online Stores
Others

By Regions

Asia Pacific
North America
Latin America
Europe
Middle East & Africa

By Key Players

KeVita (PepsiCo)
GT’s Living Foods
Buchi
Revive Brands
The Humm
Kosmic
Wonder Drink
Cell-Nique Corporation
The Hain Celestial Group, Inc.
Woodies’ CBD Kombucha
LIVE Soda, LLC

Competitive Landscape

Key players in the Kombucha Market are KeVita (PepsiCo), GT’s Living Foods, Buchi, Revive Brands, The Humm, Kosmic, Wonder Drink, Cell-Nique Corporation, The Hain Celestial Group, Inc., Woodies’ CBD Kombucha and LIVE Soda, LLC. These players engage in mergers & acquisitions, collaborations, agreements, and partnerships to strengthen their geographical presence.

Kombucha Market Key Players

Table Of Content

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Kombucha Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Kombucha Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Kombucha Market - Supply Chain
  4.5. Global Kombucha Market Forecast
     4.5.1. Kombucha Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Kombucha Market Size (000â€™ Units) and Y-o-Y Growth
     4.5.3. Kombucha Market Absolute $ Opportunity
5. Global Kombucha Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Kombucha Market Size and Volume Forecast by Types
     5.3.1. Original
     5.3.2. Flavored
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Kombucha Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Kombucha Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Kombucha Demand Share Forecast, 2019-2026
7. North America Kombucha Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Kombucha Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Kombucha Market Size and Volume Forecast by Types
     7.4.1. Original
     7.4.2. Flavored
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Kombucha Demand Share Forecast, 2019-2026
8. Latin America Kombucha Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Kombucha Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Kombucha Market Size and Volume Forecast by Types
     8.4.1. Original
     8.4.2. Flavored
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Kombucha Demand Share Forecast, 2019-2026
9. Europe Kombucha Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Kombucha Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Kombucha Market Size and Volume Forecast by Types
     9.4.1. Original
     9.4.2. Flavored
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Kombucha Demand Share Forecast, 2019-2026
10. Asia Pacific Kombucha Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Kombucha Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Kombucha Market Size and Volume Forecast by Types
     10.4.1. Original
     10.4.2. Flavored
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Kombucha Demand Share Forecast, 2019-2026
11. Middle East & Africa Kombucha Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Kombucha Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Kombucha Market Size and Volume Forecast by Types
     11.4.1. Original
     11.4.2. Flavored
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Kombucha Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Kombucha Market: Market Share Analysis
  12.2. Kombucha Distributors and Customers
  12.3. Kombucha Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. KeVita (PepsiCo)
     12.4.2. GT’s Living Foods
     12.4.3. Buchi
     12.4.4. Revive Brands
     12.4.5. The Humm
     12.4.6. Kosmic
     12.4.7. Wonder Drink
     12.4.8. Cell-Nique Corporation<