Segments - Asia Pacific Kombucha Market by Fermentation (Bacteria, Yeast, Mould, and Others), by Types (Natural and Flavored [Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers, and Others]), by Distribution Channels (Supermarkets & Hypermarkets, Convenience Stores, Health Stores, and Online Retail), and by Countries (Japan, India, China, South Korea, Australia, Singapore, and Others) - Asia Pacific Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The Asia Pacific Kombucha market was valued at USD 191.02 Million in 2022 and is projected to reach USD 1584.50 Million by 2031, expanding at a CAGR of 26.5% during the forecast period, between 2023 and 2031. Increasing preference of consumers for functional drinks over carbonated drinks and rising awareness among consumers regarding the nutritional benefits of kombucha are expected to drive the market in Asia Pacific. Changing lifestyles of millennials and the rising adoption of healthy food and drinks into their diet are anticipated to fuel the kombucha market in the region.
Kombucha is a fermented sweet black tea drink with effervescence. It is usually consumed for its health benefits. The beverage is sometimes referred to as kombucha tea to distinguish it from bacteria and yeast. Sometimes, flavors are added to enhance the taste of the beverage and increase its popularity. Kombucha is prepared by the fermentation of tea and sugar using a symbiotic culture of bacteria and yeast (SCOBY),. The content of the microbes in a SCOBY varies. Kombucha offers various health benefits to consumers; however, sometimes it has caused adverse health effects. Kombucha is usually not recommended for therapeutic purposes.
High prevalence of chronic diseases, increasing health awareness among consumers, and changing lifestyles of people are some factors that are driving the kombucha market.
Increasing number of fitness-conscious consumers in Asia Pacific is expected to boost the market.
Growing preference of individuals towards non-alcoholic beverages and healthy alternatives is projected to fuel the market.
Stringent government regulations on the manufacture and distribution of kombucha is anticipated to hinder the growth of the market.
Availability of little evidence that supports the nutritional benefits of kombucha hampers the market in Asia Pacific.
Increasing shift of people towards a healthy diet is creating opportunities for the market players.
The report on Asia Pacific kombucha market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Kombucha Market - Asia Pacific Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016-2021 |
Forecast Period |
2023-2031 |
Segmentation |
Fermentation (Bacteria, Yeast, Mould, and Others), Types (Natural and Flavored [Herbs & Spices, Citrus, Berries, Apple, Coconut & Mangoes, Flowers, and Others]), Distribution Channels (Supermarkets & Hypermarkets, Convenience Stores, Health Stores, and Online Retail) |
Country Scope |
Countries (Japan, India, China, South Korea, Australia, Singapore, and Others) |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Drink Reeds, Inc., The Hain Celestial Group, Revive Drinks, Kosmic Kombucha, Buchi, GT’s Living Foods, Humm Kombucha LLC, Makana Beverages, Inc., Nessalla, Brew Dr. Kombucha, Live Soda, and Wonder Drink |
Based on fermentation, the Asia Pacific kombucha market is segmented into bacteria, yeast, mould, and others. The yeast segment accounted for a key share of the market in 2021 and is expected to dominate the market during the forecast period. Yeast fermentation gains an edge over other types of fermentation, due to its low cost and ease in handling. The bacteria segment is anticipated to grow at a rapid pace, due to the increasing adoption and applications of bacteria.
On the basis of types, the Asia Pacific kombucha market is classified as natural and flavored (herbs & spices, citrus, berries, apple, coconut & mangoes, flowers, and others). The flavored segment held a major share of the market in 2021 and is projected to dominate the kombucha market, due to the rising interest of consumers towards new and innovative beverages. Consumers are trying new flavors and different products to adopt kombucha into their diet. Changing consumer preferences towards probiotic beverages is expected to fuel the kombucha market.
In terms of distribution channels, the Asia Pacific kombucha market is segmented into supermarkets & hypermarkets, convenience stores, health stores, and online retail. Rising popularity of healthy beverages among consumers and its easy availability in stores are boosting the supermarkets & hypermarkets segment. Supermarkets & hypermarkets provide consumers a wide variety of probiotic and functional drinks. They offer attractive discounts, have product-specific aisles in stores, and various combinations of products to grab the attention of consumers. The health stores segment is expected to register significant growth during the forecast period, as health stores are rising in popularity.
Based on countries, the Asia Pacific kombucha market is segmented into Japan, India, China, South Korea, Australia, Singapore, and other countries. China is the leading market in Asia Pacific in terms of revenue, due to the presence of key market players and rising awareness about the health benefits of kombucha among consumers in the country. The kombucha market in Japan is anticipated to grow at a rapid pace during the forecast period, owing to surging disposable income, rising government support, and growing adoption of kombucha among consumers in the country. Kombucha is gaining popularity in India, due to its nutritional properties and rising awareness about kombucha among fitness enthusiasts.
The Asia Pacific kombucha market has been segmented on the basis of
Key players in the Asia Pacific kombucha market are Drink Reeds, Inc., The Hain Celestial Group, Revive Drinks, Kosmic Kombucha, Buchi, GT’s Living Foods, Humm Kombucha LLC, Makana Beverages, Inc., Nessalla, Brew Dr. Kombucha, Live Soda, and Wonder Drink. These players are adopting the strategy of product launches in the market to increase their market share.