The Brazil kitchen appliances market size is projected to expand at a significant CAGR during the forecast period, 2021-2028. The growth of the market is attributed to growing interest of consumers in energy and water efficiency of kitchen appliances.
Kitchen appliances are commonly used in household for their daily cooking requirements. Gas or electricity is commonly used to operate kitchen appliances. These appliances are majorly used for cooking, storage, and cleaning functions. Cooking fuel, renewable energy, and solar energy also play an important role for the operation of kitchen appliances. Stove and refrigerator are mostly used devices in the kitchen. These appliances also include comprise blenders, food processors, and coffee makers. They are less expensive and used for specific cooking purposes.
During the COVID-19 pandemic, the kitchen appliances industry was negatively impacted as consumers disposable income reduced due to the incidence of unemployment or business losses. However, the relaxation in the restrictions and recovery of the economy stimulated the market growth.
The report on the Brazil kitchen appliances market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Brazil Kitchen Appliances Market - Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2020 |
Historic Data |
2018–2019 |
Forecast Period |
2021–2028 |
Segmentation |
Product Types (Food Preparation, Small Cooking, Large Kitchen, and Others) and Distribution Channels (Online and Offline) |
Country |
Brazil |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Britania Eletrodomesticos; Mabe; Tetakawi; Mondial Eletrodomesticos; and Cadence Industria & Comercio |
On the basis of product types, the market is divided into food preparation, small cooking, large kitchen, and others The food preparation segment is expected to hold a key share of the market in the coming years. These products reduce the number of harmful bacteria in food that can cause diseases. For instance, drying and pickling dehydrates the food product and alters the pH that prevents the growth of harmful microorganisms. However, the large kitchen segment is anticipated to expand at a rapid pace during the forecast period.
Based on distribution channels, the market is segregated into online and offline. The online channel segment is expected to hold a key share of the market in the coming years owing to rising online shopping trends among the population across the globe. On the other hand, the offline segment is anticipated to expand at a rapid pace during the forecast period. Consumers highly prefer to purchase electronic gadgets from the specialty stores as they can effectively understand products features from the sales assistant personnel. Moreover, the high trust of consumers on retail store than online store is spurring the segment growth.
The Brazil kitchen appliances market has been segmented on the basis of
Key players competing in the Brazil kitchen appliances market includes Britania Eletrodomesticos; Mabe; Tetakawi; Mondial Eletrodomesticos; and Cadence Industria & Comercio.
Some of these players are engaging in business strategies such as mergers, acquisitions, partnerships, collaborations, capacity expansion, and product launches to enhance their market share. Moreover, they’re focusing on partnerships with retail malls to leverage their market position.
In March 2021, Samsung launched an AI integrated smart refrigerator, which have features such as kitchen entertainment system, grocery list, and video calling.
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