Jeans Market Size, Share, Trends & Growth Opportunity [2031]

Report Description

Jeans Market Outlook 2031

The global jeans market size was valued at USD 74.7 Billion in 2022 and is projected to reach a value of USD 135.3 Billion by 2031 growing at a CAGR of 6.9% between 2023-2031. The market growth is attributed to the growing adoption of a variety of apparel made from denim and social media influence on young generation about new clothing trends.

Jeans are low-body apparels, made from a high-quality fabric. These are used by men, women, and children globally due to their comfort, style statement, and popularity.

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Jeans are trousers made from denim materials and are easily washable that do not require daily washing as they hardly get dirty easily. Denim is a fundamental component of the casual wardrobe and has become a staple textile in the global apparel market.

The report finds out that the COVID-19 pandemic negatively impacted the global market. At the time of the pandemic, several businesses were closed down as lockdowns were imposed on different parts of the world.

The outbreak resulted in disruption in the market as supply chains were affected further thus, clothing manufacturers and retailers also face losses at the time of the pandemic.

Moreover, the raw material supply also went down, according to World Trade Organization (WTO), export revenues decreased by 34% in the group of 10 cotton-producing Least Developed Countries (LDCs) in 2020.

Jeans Market Dynamics

Major Drivers

Growing adoption of jeans as regular wear and a rise in urbanization is expected to drive the market. Jeans have become daily wear for users nowadays as it is made from denim which is a durable and long-lasting fabric.

Jeans were basically designed to wear as work attire but with the growing urbanization, jeans have further become a fashion clothing for men, women and chlidern.

The easy-to-maintain and comfort that users get after wearing jeans further boost the market. Jeans provide comfort while maintaining style thus, a majority of the young generation nowadays prefers to wear jeans as official or casual wear.

The stretchable jeans further provide comfort as they are made with a mixture of cotton and synthetic material which makes them easier to maintain for the users.

Existing Restraints 

Growing adoption of loose-fitting clothes is expected to restrain the jeans market. The users consider loose-fitting clothes as effortless and comfortable thus people are considering such outfits nowadays.

Moreover, women from Middle Eastern countries face issues including wearing jeans thus such barriers resulted in revenue fall down and restrain the market.

Emerging Opportunities

The growing use of social media platforms for marketing strategies is likely to create lucrative opportunities for the market players. Social media helps to uplift clothing brands as it is an efficient way to attract the young generation.

Nowadays, young small clothing brands are focusing on selling their products on social media platforms for advertisement and reach purposes to gain customers. Social media platforms help companies to attract the Gen Z generation to sell fancy jeans. This in turn help companies to grow rapidly and to generate more revenue.

Scope of Jeans Market Report

The report includes an assessment of the jeans market share, size, trends, segments, and regional markets. Overview and dynamics have been included in the report.

Jeans Market Segment Insights

Category Segment Analysis

Based on category, the global jeans market is bifurcated into premium and mass-produced. The premium segment held a substantial market share in 2020 and is expected to register a lucrative growth rate during the forecast period owing to the high disposable income and standard of living of the prospective consumers.

Additionally, increasing brand consciousness and fashion trends influence the younger generation to buy expensive, premium jeans.

The mass segment, however, is projected to account for a large share of the market as these jeans are produced at large and are widely available for a larger portion of consumers. These jeans also offer comfort and a style statement, at a more reasonable price.

Fitting Type Segment Analysis

On the basis of fitting type, the market is classified as regular fit, slim fit, skinny fit, relaxed fit, and others. The regular fit segment accounted for a large share of the market during the forecast period. Regular fit jeans come with a large leg opening and mid-rise that fits straight.

These jeans are fit for those who are neither too skinny nor too heavy. Regular fit jeans give relaxation and a casual look. Thus, the growing demand for regular fit jeans especially for men is expected to fuel the segment growth.

• For instance, on 6 December 2022 Playboy launched its first denim collection debut 18-piece for men and women. The collection provides features like Playboy brand codes including the rabbit head logo. The women’s collection has features including low-rise skater, high-rise wide-leg, and flare jeans, while the men’s collection includes skinny, straight-leg, and dad jeans styles.

Sales Channel Segment Analysis

Based on sales channel, the global jeans market is bifurcated into offline stores and e-commerce. The offline stores segment is further bifurcated into Supermarket/Hypermarket and Brand Outlets. 

The offline stores segment is projected to grow significantly during the forecast period due to the wide availability of various products and good customer service.

Consumers prefer to shop for jeans through the offline mode to experience customer services and for the touch-and-feel factor. Furthermore, users always find convenience more than anything else as in supermarkets.

In supermarkets, users can try to wear clothes, and no need to wait for an item to arrive thus, more importance is given to them. According to research, offline sales of jeans are projected to reach USD 70 Bn by 2030.

The online segment has grown significantly and is anticipated to hold a key market share in the coming years owing to massive discount offers for various products.

The global e-commerce market value is projected to reach USD 821 Bn in 2023 and is expected to reach USD 1.2 trillion by 2027. The ease of shopping in the comfort of one’s home and cashless payment is further expected to boost the segment.

Moreover, with technological advancements, there are more facilities available while shopping from e-commerce platforms. These platforms provide seasonal sales and discounts on their clothing items and provide a free shipping feature which is also an attractive way to catch customers. Thereby, all these factors are spurring the segment growth.             

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End-user Segment Analysis

Based on end-user, the market is segmented into men, women, and children. The men segment accounted for a large share of the market in 2019 due to the high demand for trendy and fashionable jeans by men. According to research, the market value of men’s denim wear is projected to reach USD 43 Bn by the end of 2023.

The availability of impressive designs for men’s apparel and the versatility of those jeans proves to be key drivers of the segment growth. Men usually prefer to wear regular-fit jeans as they are comfortable and not too heavy or skinny. Moreover, the variety of designs that the companies are offering such as slim fit, tapered leg, and straight leg are the factors for the segment growth.

The women segment, however, is forecasted to witness robust growth in the coming years due to high per capita income and an increase in the number of women working population.

The market value of women’s denim wear is projected to reach USD 62 Bn by the end of 2023. Adoption of innovative ideas for female apparel such as patched jeans or ripped jeans has dynamically changed the segment expansion. Additionally, the comfort and freedom to wear jeans for women are expected to fuel the segment.

Regional Analysis

In terms of region, the jeans market share is classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa. North America constituted a large share of the market in 2020 and is expected to dominate the market in the coming years due to the widespread cultural significance of jeans in the region and extensive social media marketing conducted by key market players.

Moreover, the increase in the standard of living and per capita income of a large population in both Canada and the US is expected to drive the market in the region.

The market in Asia Pacific is projected to expand at a significant CAGR during the forecast period due to the rise in population and dynamic fashion trends which results in high demand for jeans. Growing population is adopting a Western lifestyle which is boosting the market in the region. In India, the hub of the jeans market is Ahmedabad having more than 800+ firms for denim.

China is further leading the export of denim globally. Thus growing demand for denim products is boosting the market in the region.

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