Global Jeans Market
Segments - by Categories (Premium and Mass Produced), End-users (Men, Women, and Children), Sales Channels (Offline Stores and E-commerce), and Regions (Asia Pacific, North America, Europe, Latin America, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The Global Jeans Market was valued at USD 74.7 Billion in 2022 and is projected to reach a value of USD 135.3 Billion by 2031 growing at a CAGR of 6.9% between 2023 and 2031. Jeans are low body apparels, made from a high-quality fabric. These are used by men, women, and children globally due to their comfort, style statement, and popularity. Jeans are trousers made from denim materials and are easily washable that do not require daily washing as they hardly get dirty easily.
Denim is a fundamental component of the casual wardrobe and has become a staple textile in the global apparel market. However, the COVID-19 pandemic has negatively impacted this market as it resulted in untimely and irregular functioning of supply chain of the apparel sector. This acts as a key restraint of the market expansion.
Jeans Market Trends, Drivers, Restraints, and Opportunities:
- Availability of jeans in several patterns and types such as wide leg jeans, slim fits, skinny fits, bell bottoms, and bootcut jeans are driving the market growth.
- Increasing disposable income of a vast number of consumes and availability of reasonable prices jeans are key factors boosting the market growth.
- High cost of branded jeans due to high production costs acts as a major restraining factor. This is expected to restrict the market growth in the coming years.
- Rising development of innovative designs to meet dynamic fashion trends and growing consumer preferences for denim products are expected to offer lucrative opportunities for the market.
- Social media influencers and heavy marketing strategies also play a key role in the market as the younger generation prefer to buy high-end, branded jeans.
Scope of Jeans Market Report
The report on the global jeans market includes an assessment of the market, size, share, trends, segments, and regional markets. Overview and dynamics have been included in the report.
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Attributes |
Details |
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Report Title |
Jeans Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
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Base Year |
2022 |
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Historic Data |
2016 - 2021 |
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Forecast Period |
2023 - 2031 |
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Segmentation |
Categories (Premium and Mass Produced), End-users (Men, Women, and Children), Sales Channels (Offline Stores and E-commerce) |
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Regional Scope |
Asia Pacific, North America, Europe, Latin America, and Middle East & Africa |
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Report Coverage |
Market scope, analysis, share, competitive analysis, growth facts, restraints, opportunities, and revenue forecast |
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Key Players Covered |
are Levi Strauss & Co.; VF Corp.; The Gap, Inc.; H&M Hennes & Mauritz AB; Kering S.A.; Pepe Jeans S.L.; PVH Corp.; Bestseller A/S; and U.S. Polo Assn. |
Jeans Market Segment Insights
Premium segment held substantial market share in 2020
Based on categories, the global jeans market is bifurcated into premium and mass produced.
The premium segment held substantial market share in 2020 and is expected to register a lucrative growth rate during the forecast period owing to high disposable income and standard of living of the prospective consumers. Additionally, the increasing brand consciousness and fashion trends influence the younger generation to buy expensive and premium jeans.
The mass segment, however, is projected to account for large share of the market as these jeans are produced at large and are widely available for a larger portion of consumers. These jeans also offer comfort and a style statement, at a more reasonable price.
High demand for trendy fashionable jeans drives the men segment
Based on end-users, the market is segmented into men, women, and children.
The men segment accounted for a large share in the market in 2019 due to high demand for trendy and fashionable jeans by men. Moreover, availability of impressive design for men’s apparels and versatility of those jeans prove to be key drivers of the segment growth.
The women segment, however, is forecasted to witness robust growth in the coming years due to high per capita income and increase in the number of women working population. Adoption of innovative ideas for female’s apparels such as patched jeans or ripped jeans have dynamically changed the segment expansion.
Offline stores segment to grow significantly during the forecast period
Based on distribution channels, the global jeans market is bifurcated into offline stores and e-commerce.
The offline stores segment is projected to grow significantly during the forecast period as wide availability of variety of products and good customer service at the stores. Consumers prefer to shop for jeans through the offline mode to experience the customer services and for the touch-and-feel factor.
However, due to the spread of COVID-19 pandemic, the online segment has grown significantly and is anticipated to hold a key market share in the coming years owing to massive discount offers of various products. The ease of shopping at the comfort of one’s home and cashless payment is further expected to boost the segment growth.
North America to dominate the global market
In terms of regions, the market is classified as North America, Europe, Asia Pacific, Latin America, and Middle East & Africa.
North America constituted a large share of the market in 2020 and is expected to dominate the market in the coming years due to widespread cultural significance of jeans in the region and extensive social media marketing conducted by key market players. Moreover, increase in standard of living and per capita income of a large number of population in both Canada and the US are driving the regional market growth.
However, the market in Asia Pacific is projected to expand at a significant CAGR during the forecast period due to rise in population and dynamic fashion trends which results in high demand for jeans.
Segments
By Categories
- Premium
- Mass Produced
By End-users
- Men
- Women
- Children
By Sales Channels
- Offline Stores
- E-commerce
By Regions
- North America
- Europe
- Latin America
- Asia Pacific
- Middle East & Africa
Key Players
- Levi Strauss & Co.
- VF Corp.
- The Gap, Inc.
- H&M Hennes & Mauritz AB
- Kering S.A.
- Pepe Jeans S.L.
- PVH Corp.
- Bestseller A/S
- U.S. Polo Assn
Competitive Landscape
Key players competing in the global jeans market are Levi Strauss & Co.; VF Corp.; The Gap, Inc.; H&M Hennes & Mauritz AB; Kering S.A.; Pepe Jeans S.L.; PVH Corp.; Bestseller A/S; and U.S. Polo Assn.
These players are actively engaged in several business development strategies including collaborations, agreements, mergers & acquisitions, production capacity expansion, new product launches, and partnerships to strengthen their geographical presence and increase their market share.
1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Jeans Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Jeans Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Jeans Market - Supply Chain
4.5. Global Jeans Market Forecast
4.5.1. Jeans Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Jeans Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Jeans Market Absolute $ Opportunity
5. Global Jeans Market Analysis and Forecast by End Users
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by End Users
5.2.2. Y-o-Y Growth Projections by End Users
5.3. Jeans Market Size and Volume Forecast by End Users
5.3.1. Men
5.3.2. Women
5.3.3. Children
5.4. Absolute $ Opportunity Assessment by End Users
5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Jeans Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Jeans Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Jeans Demand Share Forecast, 2019-2026
7. North America Jeans Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Jeans Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Jeans Market Size and Volume Forecast by End Users
7.4.1. Men
7.4.2. Women
7.4.3. Children
7.5. Basis Point Share (BPS) Analysis by End Users
7.6. Y-o-Y Growth Projections by End Users
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Jeans Demand Share Forecast, 2019-2026
8. Latin America Jeans Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Jeans Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Jeans Market Size and Volume Forecast by End Users
8.4.1. Men
8.4.2. Women
8.4.3. Children
8.5. Basis Point Share (BPS) Analysis by End Users
8.6. Y-o-Y Growth Projections by End Users
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Jeans Demand Share Forecast, 2019-2026
9. Europe Jeans Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Jeans Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Jeans Market Size and Volume Forecast by End Users
9.4.1. Men
9.4.2. Women
9.4.3. Children
9.5. Basis Point Share (BPS) Analysis by End Users
9.6. Y-o-Y Growth Projections by End Users
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Jeans Demand Share Forecast, 2019-2026
10. Asia Pacific Jeans Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Jeans Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Jeans Market Size and Volume Forecast by End Users
10.4.1. Men
10.4.2. Women
10.4.3. Children
10.5. Basis Point Share (BPS) Analysis by End Users
10.6. Y-o-Y Growth Projections by End Users
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Jeans Demand Share Forecast, 2019-2026
11. Middle East & Africa Jeans Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Jeans Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Jeans Market Size and Volume Forecast by End Users
11.4.1. Men
11.4.2. Women
11.4.3. Children
11.5. Basis Point Share (BPS) Analysis by End Users
11.6. Y-o-Y Growth Projections by End Users
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Jeans Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Jeans Market: Market Share Analysis
12.2. Jeans Distributors and Customers
12.3. Jeans Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Levi Strauss & Co.
12.4.2. VF Corp.
12.4.3. The Gap, Inc.
12.4.4. H&M Hennes & Mauritz AB
12.4.5. Kering S.A.
12.4.6. Pepe Jeans S.L.
12.4.7. PVH Corp.
12.4.8. Bestseller A/S
2. Assumptions and Acronyms Used
3. Research Methodology
4. Jeans Market Overview
4.1. Introduction
4.1.1. Market Taxonomy
4.1.2. Market Definition
4.2. Macro-Economic Factors
4.2.1. Industry Outlook
4.3. Jeans Market Dynamics
4.3.1. Market Drivers
4.3.2. Market Restraints
4.3.3. Opportunity
4.3.4. Market Trends
4.4. Jeans Market - Supply Chain
4.5. Global Jeans Market Forecast
4.5.1. Jeans Market Size (US$ Mn) and Y-o-Y Growth
4.5.2. Jeans Market Size (000’ Units) and Y-o-Y Growth
4.5.3. Jeans Market Absolute $ Opportunity
5. Global Jeans Market Analysis and Forecast by End Users
5.1. Market Trends
5.2. Introduction
5.2.1. Basis Point Share (BPS) Analysis by End Users
5.2.2. Y-o-Y Growth Projections by End Users
5.3. Jeans Market Size and Volume Forecast by End Users
5.3.1. Men
5.3.2. Women
5.3.3. Children
5.4. Absolute $ Opportunity Assessment by End Users
5.5. Market Attractiveness/Growth Potential Analysis by End Users
6. Global Jeans Market Analysis and Forecast by Region
6.1. Market Trends
6.2. Introduction
6.2.1. Basis Point Share (BPS) Analysis by Region
6.2.2. Y-o-Y Growth Projections by Region
6.3. Jeans Market Size and Volume Forecast by Region
6.3.1. North America
6.3.2. Latin America
6.3.3. Europe
6.3.4. Asia Pacific
6.3.5. Middle East and Africa (MEA)
6.4. Absolute $ Opportunity Assessment by Region
6.5. Market Attractiveness/Growth Potential Analysis by Region
6.6. Global Jeans Demand Share Forecast, 2019-2026
7. North America Jeans Market Analysis and Forecast
7.1. Introduction
7.1.1. Basis Point Share (BPS) Analysis by Country
7.1.2. Y-o-Y Growth Projections by Country
7.2. North America Jeans Market Size and Volume Forecast by Country
7.2.1. U.S.
7.2.2. Canada
7.3. Absolute $ Opportunity Assessment by Country
7.4. North America Jeans Market Size and Volume Forecast by End Users
7.4.1. Men
7.4.2. Women
7.4.3. Children
7.5. Basis Point Share (BPS) Analysis by End Users
7.6. Y-o-Y Growth Projections by End Users
7.7. Market Attractiveness/Growth Potential Analysis
7.7.1. By Country
7.7.2. By Product Type
7.7.3. By Application
7.8. North America Jeans Demand Share Forecast, 2019-2026
8. Latin America Jeans Market Analysis and Forecast
8.1. Introduction
8.1.1. Basis Point Share (BPS) Analysis by Country
8.1.2. Y-o-Y Growth Projections by Country
8.1.3. Latin America Average Pricing Analysis
8.2. Latin America Jeans Market Size and Volume Forecast by Country
8.2.1. Brazil
8.2.2. Mexico
8.2.3. Rest of Latin America
8.3. Absolute $ Opportunity Assessment by Country
8.4. Latin America Jeans Market Size and Volume Forecast by End Users
8.4.1. Men
8.4.2. Women
8.4.3. Children
8.5. Basis Point Share (BPS) Analysis by End Users
8.6. Y-o-Y Growth Projections by End Users
8.7. Market Attractiveness/Growth Potential Analysis
8.7.1. By Country
8.7.2. By Product Type
8.7.3. By Application
8.8. Latin America Jeans Demand Share Forecast, 2019-2026
9. Europe Jeans Market Analysis and Forecast
9.1. Introduction
9.1.1. Basis Point Share (BPS) Analysis by Country
9.1.2. Y-o-Y Growth Projections by Country
9.1.3. Europe Average Pricing Analysis
9.2. Europe Jeans Market Size and Volume Forecast by Country
9.2.1. Germany
9.2.2. France
9.2.3. Italy
9.2.4. U.K.
9.2.5. Spain
9.2.6. Russia
9.2.7. Rest of Europe
9.3. Absolute $ Opportunity Assessment by Country
9.4. Europe Jeans Market Size and Volume Forecast by End Users
9.4.1. Men
9.4.2. Women
9.4.3. Children
9.5. Basis Point Share (BPS) Analysis by End Users
9.6. Y-o-Y Growth Projections by End Users
9.7. Market Attractiveness/Growth Potential Analysis
9.7.1. By Country
9.7.2. By Product Type
9.7.3. By Application
9.8. Europe Jeans Demand Share Forecast, 2019-2026
10. Asia Pacific Jeans Market Analysis and Forecast
10.1. Introduction
10.1.1. Basis Point Share (BPS) Analysis by Country
10.1.2. Y-o-Y Growth Projections by Country
10.1.3. Asia Pacific Average Pricing Analysis
10.2. Asia Pacific Jeans Market Size and Volume Forecast by Country
10.2.1. China
10.2.2. Japan
10.2.3. South Korea
10.2.4. India
10.2.5. Australia
10.2.6. Rest of Asia Pacific (APAC)
10.3. Absolute $ Opportunity Assessment by Country
10.4. Asia Pacific Jeans Market Size and Volume Forecast by End Users
10.4.1. Men
10.4.2. Women
10.4.3. Children
10.5. Basis Point Share (BPS) Analysis by End Users
10.6. Y-o-Y Growth Projections by End Users
10.7. Market Attractiveness/Growth Potential Analysis
10.7.1. By Country
10.7.2. By Product Type
10.7.3. By Application
10.8. Asia Pacific Jeans Demand Share Forecast, 2019-2026
11. Middle East & Africa Jeans Market Analysis and Forecast
11.1. Introduction
11.1.1. Basis Point Share (BPS) Analysis by Country
11.1.2. Y-o-Y Growth Projections by Country
11.1.3. Middle East & Africa Average Pricing Analysis
11.2. Middle East & Africa Jeans Market Size and Volume Forecast by Country
11.2.1. Saudi Arabia
11.2.2. South Africa
11.2.3. UAE
11.2.4. Rest of Middle East & Africa (MEA)
11.3. Absolute $ Opportunity Assessment by Country
11.4. Middle East & Africa Jeans Market Size and Volume Forecast by End Users
11.4.1. Men
11.4.2. Women
11.4.3. Children
11.5. Basis Point Share (BPS) Analysis by End Users
11.6. Y-o-Y Growth Projections by End Users
11.7. Market Attractiveness/Growth Potential Analysis
11.7.1. By Country
11.7.2. By Product Type
11.7.3. By Application
11.8. Middle East & Africa Jeans Demand Share Forecast, 2019-2026
12. Competition Landscape
12.1. Global Jeans Market: Market Share Analysis
12.2. Jeans Distributors and Customers
12.3. Jeans Market: Competitive Dashboard
12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
12.4.1. Levi Strauss & Co.
12.4.2. VF Corp.
12.4.3. The Gap, Inc.
12.4.4. H&M Hennes & Mauritz AB
12.4.5. Kering S.A.
12.4.6. Pepe Jeans S.L.
12.4.7. PVH Corp.
12.4.8. Bestseller A/S
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