Italy Hair Care Market

Italy Hair Care Market by Types (Styling Products, Hair Oil, Hair Colorant, Shampoo, Conditioner, and Others), Distribution Channels (Online Stores, Hypermarket & Supermarket, Specialty Store, Convenience Store, and Others), and Country - Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: CG-1312
  • Author: Growth Market Reports
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  • No. Of Pages: 187
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The Italy hair care market size is projected to register a substantial CAGR during the forecast period, 2021–2028. The growth of the market is attributed to growing demand for more naturally derived ingredients and innovation hair care products as well as wide and easy availability of different types of hair care products in retail stores. Moreover, increasing expansion of products portfolio is a leading factor for the market growth.

Italy Hair Care Market summary

Hair care refers to a range of hygienic and cosmetic care products used or applied to the hair in order to keep it healthy, clean, and fashionable. Hair on the scalp, facial hair, and hair on other regions of the body are all usually taken care of by using various treatments and products. It is a broad term that mainly encompasses of grooming and cosmetic products for hair growth and different types of hair care products are widely used due to difference in the individual's choice and hair's physical traits. Shampoo, hair color, conditioner, hair style products, and hair oil are some key items available for grooming hair or its proper maintenance. Several other processes are involved for numerous treatments of hair including cutting, plucking, waxing, and dyeing, among others, in order to maintain its health.

Additionally, hair gel, hair serum, hair mask, and hair color are the commonly adopted hare care items among the teenagers groups. With the introduction of different products to be used for hair style, hair regeneration, and hair colorant during the last decade, the hair care market is growing significantly. Hair styling, hair growth, and luxury hair care products are in high demand among teenagers due to rising prevalence of hair damage particularly among the group who are between the ages of 20 to 30, but elderly people are more interested in scalp care, coloring, and hair growth treatments. Hair care treatments that cure hair loss are likely to see lucrative growth in the near future, thanks to improvements in chemicals and technology.

Market Trends, Drivers, Restraints, and Opportunities

  • Rising disposable income of consumers and rising awareness of hair-related concerns are anticipated to propel the market growth during the forecast period.
  • Rising demand for the products concerning aesthetic values of individual and wide adoption of cosmetic hair treatment among the young adults are key factor fueling the market expansion in the coming years.
  • Expanding availability of several products in supermarkets and hypermarkets as well as growing acceptance of e-commerce as a convenient way for buying products are driving the market growth.
  • High production and marketing costs as well as rising concerns to shift to organic products are key challenges that can hamper the market growth.
  • Product innovation and wide investment on naturally-ingredient cosmetic products are expected to create lucrative opportunities for the market players.

Scope of the Report

The report on the Italy hair care market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

Italy Hair Care Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Types (Styling Products, Hair Oil, Hair Colorant, Shampoo, Conditioner, and Others) and Distribution Channels (Online Stores, Hypermarket & Supermarket, Specialty Store, Convenience Store, and Others)

Geographical Scope

Italy

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Oriflame Cosmetics AG; Unilever; Shiseido Company, Limited; Procter & Gamble; and L'Oreal SA.

 

Market Segment Insights

Shampoo segment is projected to hold a major market share

On the basis of types, the Italy hair care market is divided into styling products, hair oil, hair colorant, shampoo, conditioner, and others. The shampoo segment is expected to represent a key share of the market during the forecast period primarily due to product innovation presented by a number of market players. People are regularly considering shampooing as one of the best ways to maintain their hair and periodic hair washing is also recommended by doctors to preserve freshness and avoid hair disorders. At the same time, many young people are dealing with hair loss, dandruff, and other scalp concerns; so, using shampoos is a common method to address these issues. Rising awareness regarding hair and scalp health has impacted to boost the demand for shampoo at a significant rate, which is expected to drive the segment growth. According to the Italian National Institute of Statistics, the volume of shampoo imported into Italy from the international market rose dramatically between 2013 and 2016, reaching 49,633 tons in 2016, a significant rise over the previous year.

Italy Hair Care Market types

Hypermarket and supermarket segment is expected to grow at a rapid pace

On the basis of distribution channels, the market is divided into online stores, hypermarket & supermarket, specialty store, convenience store, and others. The hypermarket and supermarket segment is expected to represent a key share of the market during the forecast period. The segment growth can be attributed to the large variety of items available under one roof, there is no need to visit several stores and it offers save time for shopping and efforts. Large supermarkets are expanding their cosmetics lines to cover a larger selection of goods in response to growing consumer demand. The growing appeal and looking for a safe way to try out a variety of cosmetic items in hypermarkets are due to easy accessibility of the stores and guarantee of original products.

Italy Hair Care Market distribution channel

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. Italy Hair Care Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. Italy Hair Care Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. Italy Hair Care Market - Supply Chain
  4.5. Global Italy Hair Care Market Forecast
     4.5.1. Italy Hair Care Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. Italy Hair Care Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. Italy Hair Care Market Absolute $ Opportunity
5. Global Italy Hair Care Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. Italy Hair Care Market Size and Volume Forecast by Types
     5.3.1. Shampoo
     5.3.2. Conditioner
     5.3.3. Styling Products
     5.3.4. Hair Oil
     5.3.5. Hair Colorant
     5.3.6. Others
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global Italy Hair Care Market Analysis and Forecast by Region
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Region
     6.2.2. Y-o-Y Growth Projections by Region
  6.3. Italy Hair Care Market Size and Volume Forecast by Region
     6.3.1. North America
     6.3.2. Latin America
     6.3.3. Europe
     6.3.4. Asia Pacific
     6.3.5. Middle East and Africa (MEA)
  6.4. Absolute $ Opportunity Assessment by Region
  6.5. Market Attractiveness/Growth Potential Analysis by Region
  6.6. Global Italy Hair Care Demand Share Forecast, 2019-2026
7. North America Italy Hair Care Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
  7.2. North America Italy Hair Care Market Size and Volume Forecast by Country
     7.2.1. U.S.
     7.2.2. Canada
  7.3. Absolute $ Opportunity Assessment by Country
  7.4. North America Italy Hair Care Market Size and Volume Forecast by Types
     7.4.1. Shampoo
     7.4.2. Conditioner
     7.4.3. Styling Products
     7.4.4. Hair Oil
     7.4.5. Hair Colorant
     7.4.6. Others
  7.5. Basis Point Share (BPS) Analysis by Types
  7.6. Y-o-Y Growth Projections by Types
  7.7. Market Attractiveness/Growth Potential Analysis
     7.7.1. By Country
     7.7.2. By Product Type
     7.7.3. By Application
  7.8. North America Italy Hair Care Demand Share Forecast, 2019-2026
8. Latin America Italy Hair Care Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Latin America Average Pricing Analysis
  8.2. Latin America Italy Hair Care Market Size and Volume Forecast by Country
      8.2.1. Brazil
      8.2.2. Mexico
      8.2.3. Rest of Latin America
   8.3. Absolute $ Opportunity Assessment by Country
  8.4. Latin America Italy Hair Care Market Size and Volume Forecast by Types
     8.4.1. Shampoo
     8.4.2. Conditioner
     8.4.3. Styling Products
     8.4.4. Hair Oil
     8.4.5. Hair Colorant
     8.4.6. Others
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. Market Attractiveness/Growth Potential Analysis
     8.7.1. By Country
     8.7.2. By Product Type
     8.7.3. By Application
  8.8. Latin America Italy Hair Care Demand Share Forecast, 2019-2026
9. Europe Italy Hair Care Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Europe Average Pricing Analysis
  9.2. Europe Italy Hair Care Market Size and Volume Forecast by Country
     9.2.1. Germany
     9.2.2. France
     9.2.3. Italy
     9.2.4. U.K.
     9.2.5. Spain
     9.2.6. Russia
     9.2.7. Rest of Europe
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Europe Italy Hair Care Market Size and Volume Forecast by Types
     9.4.1. Shampoo
     9.4.2. Conditioner
     9.4.3. Styling Products
     9.4.4. Hair Oil
     9.4.5. Hair Colorant
     9.4.6. Others
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Market Attractiveness/Growth Potential Analysis
     9.7.1. By Country
     9.7.2. By Product Type
     9.7.3. By Application
  9.8. Europe Italy Hair Care Demand Share Forecast, 2019-2026
10. Asia Pacific Italy Hair Care Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Asia Pacific Average Pricing Analysis
  10.2. Asia Pacific Italy Hair Care Market Size and Volume Forecast by Country
     10.2.1. China
     10.2.2. Japan
     10.2.3. South Korea
     10.2.4. India
     10.2.5. Australia
     10.2.6. Rest of Asia Pacific (APAC)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Asia Pacific Italy Hair Care Market Size and Volume Forecast by Types
     10.4.1. Shampoo
     10.4.2. Conditioner
     10.4.3. Styling Products
     10.4.4. Hair Oil
     10.4.5. Hair Colorant
     10.4.6. Others
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Market Attractiveness/Growth Potential Analysis
     10.7.1. By Country
     10.7.2. By Product Type
     10.7.3. By Application
  10.8. Asia Pacific Italy Hair Care Demand Share Forecast, 2019-2026
11. Middle East & Africa Italy Hair Care Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Middle East & Africa Average Pricing Analysis
  11.2. Middle East & Africa Italy Hair Care Market Size and Volume Forecast by Country
     11.2.1. Saudi Arabia
     11.2.2. South Africa
     11.2.3. UAE
     11.2.4. Rest of Middle East & Africa (MEA)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Middle East & Africa Italy Hair Care Market Size and Volume Forecast by Types
     11.4.1. Shampoo
     11.4.2. Conditioner
     11.4.3. Styling Products
     11.4.4. Hair Oil
     11.4.5. Hair Colorant
     11.4.6. Others
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Market Attractiveness/Growth Potential Analysis
     11.7.1. By Country
     11.7.2. By Product Type
     11.7.3. By Application
  11.8. Middle East & Africa Italy Hair Care Demand Share Forecast, 2019-2026
12. Competition Landscape
  12.1. Global Italy Hair Care Market: Market Share Analysis
  12.2. Italy Hair Care Distributors and Customers
  12.3. Italy Hair Care Market: Competitive Dashboard
  12.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     12.4.1. Oriflame Cosmetics AG
     12.4.2. Unilever
     12.4.3. Shiseido Company, Limited
     12.4.4. Procter & Gamble
     12.4.5. L'Oreal SA

Segments Covered in the Report
The Italy hair care market has been segmented on the basis of

Types

  • Shampoo
  • Conditioner
  • Styling Products
  • Hair Oil
  • Hair Colorant
  • Others

Distribution Channels

  • Hypermarket/Supermarket
  • Specialty Store
  • Convenience Store
  • Online Stores
  • Others

Key Players

  • Oriflame Cosmetics AG
  • Unilever
  • Shiseido Company, Limited
  • Procter & Gamble
  • L'Oreal SA

Key players competing in the Italy hair care market include Oriflame Cosmetics AG, Unilever, Shiseido Company, Limited, Procter & Gamble, and L'Oreal SA. These companies have been keenly engaged in investing more in product development, research and development, and brand creation. End-user behavior is heavily influenced by brand identification, since people perceive strong brands to be linked with good quality. Companies are utilizing digital and social media marketing to inform consumers about new product releases. In addition, regional and local firms with specialty brands compete fiercely with market incumbents.

Italy Hair Care Market keyplayers

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