Segments - Interactive Patient Engagement Solutions Market by Type (Out-patient and In-patient), Product (Interactive Bedside Terminals, Tablets, and In-room Television), End-user (Clinics, Hospitals, and Others), and Region (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) – Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2023 – 2031
The global interactive patient engagement solutions market size was valued at USD 169.3 million in 2022 and is likely to reach USD 795.25 million by 2031, expanding at a CAGR of 19.3% during 2022 – 2031. The growth of the market is attributed to the growing demand for advanced patient healthcare solutions across the medical sector.
Increasing adoption of digital health technologies to improve healthcare experiences is leading to the high utilization of interactive patient engagement solutions, which further boosts the market growth. These solutions connect patients with the benefits of digital health tools in a cohesive and interactive manner. Moreover, the surge in m-health app adoption is expected to propel the demand for interactive patient engagement solutions in the coming years.
According to the report published by the National Library of Medicine on December 22, 2021, mobile health applications are becoming increasingly popular among smartphone users across the globe. As of 2019, over 2.5 billion people owned smartphones globally, with more than 50% of them had mobile health applications installed on their devices by 2017.
Interactive patient engagement solutions are digital tools and platforms designed to actively involve patients in their healthcare. These solutions encompass a variety of technologies, such as mobile apps, online portals, and interactive devices. They allow patients to actively participate in managing their health and well-being. Moreover, the primary goal of these solutions is to enhance the overall patient experience by fostering communication and facilitating a collaborative approach between healthcare providers and patients.
The COVID-19 pandemic boosted the market. During the pandemic, the increased focus on remote and virtual healthcare accelerated the adoption of these solutions. Healthcare providers shifted towards these solutions to maintain communication with patients and deliver remote care, due to the restrictions on in-person visits to minimize contact during the pandemic. Moreover, this surge in the demand fueled the development of advanced and user-friendly solutions further propelling the market.
Emergence of artificial intelligence (AI) is expected to propel the market during the forecast period. AI technologies, including machine learning and natural language processing, are enhancing the capabilities of patient engagement tools. These innovations enable personalized and context-aware interactions between patients and healthcare systems. Additionally, AI-driven chatbots timely response to patient queries and facilitate immediate communication.
Rising preference for telehealth is expected to drive the interactive patient engagement solutions market during the forecast period. Many people are shifting towards telehealth services to access healthcare remotely through virtual consultations and digital platforms. This shift in preference is creating the demand for interactive patient engagement solutions to enhance the telehealth experience. Furthermore, the increasing utilization of these types of solutions in the adult population boosts the market.
As per the report published by the Centers for Disease Control and Prevention in October 2022, in 2021, 37% of the adult population in the US used telemedicine services within the past year. Additionally, the use of telemedicine increased with age and was common among women with 42.0%,than men with 31.7%.
Integration issues with existing healthcare systems are expected to hinder the market in the coming years. Many healthcare facilities already have established electronic health record (her) systems and other technologies in place. Integrating new interactive solutions seamlessly into these existing systems is challenging and requires significant resources as well astime. Moreover, high expenses related to ongoing maintenance, updates, and potential training for healthcare staff limit its widespread adoption and hampers the market.
Continuous advancement in digital personalized healthcare solutions for patients is expected to create immense opportunities for the players competing in the market during the forecast period. Developers are capitalizing of these solutions for personalized and adaptive tools, enhancing the overall patient experience. Additionally, the increasing prevalence of wearable medical devices and remote monitoring technologies further boosts the demand for interactive patient care technologies.
The report on the market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.
Attributes |
Details |
Report Title |
Interactive Patient Engagement Solutions Market- Global Industry Analysis, Growth, Share, Size, Trends, and Forecast |
Base Year |
2022 |
Historic Data |
2016–2021 |
Forecast Period |
2023–2031 |
Segmentation |
Type (Out-patient and In-patient), Product (Interactive Bedside Terminals, Tablets, and In-room Television), and End-user (Clinics, Hospitals, and Others) |
Regional Scope |
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa |
Report Coverage |
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast |
Key Players Covered in the Report |
Aceso Interactive Inc; Advantech Co., Ltd; Barco; BEWATEC ConnectedCare GmbH; Buddy Healthcare Ltd Oy; ClinicAll ICO; Connexall, GlobeStar Systems Inc; Epic Systems Corporation; evideon.com; GetWellNetwork, Inc; Healthcare Information and Management Systems Society, Inc; HealthHub Patient Engagement Solutions; MEDIX-CARE GmbH; Sentrics; and SONIFI |
Based on type, the interactive patient engagement solutions market is divided into out-patient and in-patient. The in-patient segment is anticipated to register robust growth during the forecast period, owing to the nature of healthcare delivery within hospital settings. In-patient care refers to the treatment and monitoring of individuals admitted to hospitals.
It involves a complex and continuous interaction between patients and healthcare providers to enhance communication and overall engagement. Moreover, these solutions are designed to facilitate real-time interaction between patients and healthcare teams, ensuring that patients are well-informed about their treatment plans. These all factors contribute to the growing demand for in-patient interactive patient engagement solutions.
On the basis of product, the market is classified as interactive bedside terminals, tablets, in-room television. The tablets segment is expected to hold a major market revenue share during the forecast period, due to its versatile and user-friendly nature in facilitating patient engagement.
Tablets serve as effective devices for delivering interactive healthcare content, educational materials, and communication tools making them a preferred choice for enhancing the patient experience. Moreover, the growing trend of telehealth services to get virtual consultations and remote monitoring further boosts the segment.
According to the reports published on March 14, 2023, states that 52% of the US adults are using telemedicine through live video call for their healthcare needs.
The bedside terminal segment is expected to expand at a significant CAGR during the forecast period, as these terminals are designed to enhance the patient experience within a hospital setting. They offer functionalities such as access to medical records, communication with healthcare providers, educational materials, and entertainment options.
Terminals act as centralized hubs for patients to actively participate in their care, make informed decisions, and stay engaged throughout their hospital stay. Moreover, they reduce the need for physical paperwork and enhance the overall workflow, which further propels their demand.
In terms of end-user, the interactive patient engagement solutions market is fragmented into clinics, hospitals, and others. The hospital segment is expected to hold a key market share during the projected period, due to its increasing patient pool towards hospitals seeking medical treatment.
Interactive patient engagement solutions facilitate streamlined communication between patients and multi disciplinary healthcare teams. Moreover, the increasing popularity of patient-centric care necessitates hospital settings to utilize these engagement tools for overall smooth workflows, which further contributes to fueling the market.
In terms of region, the global interactive patient engagement solutions market is segmented into Asia Pacific, North America, Latin America, Europe, and the Middle East & Africa. North America is expected to dominate the market in the coming years,due to its well-established healthcare systems, modern medical facilities, and technological integration in healthcare delivery.
This robust infrastructure provides a strong environment for the adoption of interactive patient engagement solutions and further boosts the market in this region. The market in Asia Pacific is anticipated to expand at a rapid pace in the coming years, due to the increasing investments in healthcare across emerging countries.
Healthcare providers in the region are exploring and adopting interactive solutions to enhance patient experiences, improve health outcomes, and streamline healthcare delivery. Additionally, government initiatives and policies that encourage the adoption of digital health technologies further contribute to fueling the market in this region.
As per the report published by the Ministry of Health and Family Welfare on April 25, 2023, the Indian government has increased its expenditure on overall healthcare from 29% in 2014-15 to 41.4% in 2019-20. Moreover, the per capita government spending on healthcare has doubled in recent years
The global interactive patient engagement solutions market has been segmented on the basis of
Key players competing in the global interactive patient engagement solutions market are Aceso Interactive Inc; Advantech Co., Ltd; Barco; BEWATEC Connected Care GmbH; Buddy Healthcare Ltd Oy; ClinicAll ICO; Connexall, GlobeStar Systems Inc; Epic Systems Corporation; evideon.com; GetWellNetwork, Inc; Healthcare Information and Management Systems Society, Inc; HealthHub Patient Engagement Solutions; MEDIX-CARE GmbH; Sentrics; and SONIFI.
These companies are thrusting their market share by adopting various strategies such as partnerships, mergers, acquisitions, and implementing advanced AI technologies in the manufacturing process.
In November 2022, MEDIX-CARE GmbH, a digital healthcare solutions provider, announced that it has won tenders to develop web-based systems for Hospital Future Act-compliant patient portals. These portals help healthcare professionals and patients to attain their strategic goals by providing access to interactive patient care systems.