The global interactive kiosk market size was valued at USD 26.54 billion in 2020 and is anticipated to reach a value of USD 45.15 billion in 2028, expanding at a CAGR of 6.5% over the forecast period, 2021-2028. The growth of the interactive kiosk market is attributed to the increasing payment development coupled with the rising usage of high-security technology for security controls.
An interactive kiosk is a kind of computer terminal or stall that is used for featuring characterized software and hardware in order to provide an approach to applications and information for education, commerce, communication, or entertainment. Interactive kiosks prevent long queues in public places as a result of which it is used in places having inquiry counters such as banks, railway stations, malls, and airport check-in counters. These are also used in government offices and hospitals as they help in the reduction of paperwork related to the collection of visitor data. It also enhances the experiences of the visitors. The maximum capabilities of this technology are extracted by the manufacturers and are anticipated to implement them into the products as the essential features. Few of these capabilities are already in the developing process where they are integrated with artificial intelligence technology. The delivery cost associated with products also reduces with the integration of self-service interactive kiosks. All the aforementioned factors result in the objective shift of interactive kiosks from customer service providence to customer engagement.
The COVID-19 pandemic had adverse an impact on various industries and shattered the global economy. However, the pandemic had a positive impact on the interactive kiosk market due to its increased adoption across the globe in order to avoid human interaction resulting to stop the further spread of the infection. Self-checkout kiosks helped in maintaining social distance as per the regulatory guidelines of the pandemic. Due to the COVID-19 pandemic, various advanced technologies have also been launched in the market by the vendors providing advantages to the customers. Some of the recent solutions include mobile testing kiosks, swab sample collection kiosks for COVID-19 test, equipment dispensing kiosks for personal protection, and temperature sensor kiosks.
Market Trends, Drivers, Restraints, and Opportunities
- Rising interest of customers and the increasing acceptance of interactive kiosks are anticipated to fuel the market over the forecast period.
- Increasing demand for user-friendly and convenient environment for shopping is expected to boost the market growth in the coming years.
- Growing adoption of cloud technology and development of artificial intelligence-based interactive kiosks are anticipated to drive the market expansion.
- Lack of privacy of customer’s personal data and the rising phishing attack threats are key challenges that can restrain the market growth.
- Increasing spending on research & development and rising investments in interactive kiosk technology by various private organizations are projected to present lucrative opportunities for the market growth.
Scope of the Report
The report on the global interactive kiosk market includes an assessment of the market, trends, and segments. Overview and dynamics have also been included in the report.
Interactive Kiosk Market– Global Industry Analysis, Growth, Share, Size, Trends, And Forecast
Components (Software, Hardware [Printer, Display, and Others], and Services [Managed Services and Integration & Deployment]), Types (Self-service Kiosks, Automated Teller Machines, Vending Kiosks, and Retail Self-checkout Kiosks), and End-users (Food & Beverages, BFSI, Healthcare, Retail, Travel & Tourism, Government, and Others)
Asia Pacific, North America, Latin America, Europe, and Middle East & Africa
Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast
Key Players Covered in the Report
Embross Group; SlabbKiosks; Source Technologies; Advanced Kiosks; IER SAS; Diebold Nixdorf AG; Meridian; Advantech Co.; NEXCOM International Co.; REDYREF; KIOSK Information Systems; NCR Corp.; and ZEBRA Technologies Corp.
Market Segment Insights
Hardware segment is expected to dominate the market
On the basis of components, the interactive kiosk market is segmented into software, hardware, and services. The hardware segment is further segmented into printer, display, and others and the services segment is bifurcated into managed services and integration & deployment. The hardware segment dominated the market in terms of revenue in 2020 and is expected to continue its dominance over the forecast period owing to increasing usage of tablets and smart phones among the customers. Hardware components are integrated with the software platforms for the enhancement of interactive kiosks. Using this method various functionalities of interactive kiosks can be accessed by the customers using tablets or smart phones.
Automated Teller Machines segment is anticipated to hold the major market share
Based on types, the market is divided into self-service kiosks, automated teller machines, vending kiosks, and retail self-checkout kiosks. The automated teller machines segment led the market in 2020 and is anticipated to hold the major share of the market owing to increasing spending on information and communication technology (ICT) along with growing initiatives for digital transformation.
Self-checkout kiosks are majorly used in the retail industry in order to improve employee efficiency and customer engagement by reducing operational costs. And the vending kiosks are used to dispense medicines and food & beverages products by accepting payment tokens or payments.
BFSI and Retail segment are estimated to hold a large market share
On the basis of end-user, the interactive kiosk market is categorized as food & beverages, BFSI, healthcare, retail, travel & tourism, government, and others. The BFSI segment led the market in 2020 in terms of revenue share owing to the growing demand of self-service technology in the segment. The BFSI and Retail segment are estimated to hold a large market share over the forecast period owing to the availability of a wide range of self-directed solutions enhancing the experience of the customers.
Asia Pacific market is anticipated to grow at a significant rate
In terms of regions, the market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa.
North America held a key share of the market in 2020 attributed to the presence of mature markets and the availability of well-established self-service kiosk systems. North America is expected to remain in this position in the coming years owing to the aforementioned driver. The manufacturers in this region are now focusing to implement innovative solutions in order to satisfy customer’s demands. On the other hand, the market in Asia Pacific is anticipated to grow at a significant rate due to the increasing standard of living, and expansion of various sectors that include healthcare, BFSI, tourism, and retail.
Segments Covered in the Report
The global interactive kiosk market has been segmented on the basis of
- Managed Services
- Integration & Deployment
- Self-service Kiosks
- Automated Teller Machines
- Vending Kiosks
- Retail Self-checkout Kiosks
- Food & Beverages
- Travel & Tourism
- Asia Pacific
- North America
- Latin America
- Middle East & Africa
- Embross Group
- Source Technologies
- Advanced Kiosks
- IER SAS
- Diebold Nixdorf AG
- Advantech Co.
- NEXCOM International Co.
- KIOSK Information Systems
- NCR Corp.
- ZEBRA Technologies Corp.
Key players competing in the global interactive kiosk market are Embross Group; SlabbKiosks; Source Technologies; Advanced Kiosks; IER SAS; Diebold Nixdorf AG; Meridian; Advantech Co.; NEXCOM International Co.; REDYREF; KIOSK Information Systems; NCR Corp.; and ZEBRA Technologies Corp. Many of these players have adopted business strategies such as launching new products, introducing new technology, partnerships, acquisitions, alliances, and mergers in order to increase their operation expansion, consumer base, and market position globally.