Integrative Health or Complementary and Alternative Medicine Market

Report Description

The Middle East integrative health or complementary and alternative medicine market size was USD 9.41 Billion in 2022 and is likely to reach USD 56.34 Billion by 2031, expanding at a CAGR of 22% during 2023–2031. The growth of the market is attributed to the growing use of integrative medicine in the treatment of chronic illnesses, such as respiratory disease and oncology disorders.

The concept of botanical treatment or herbal medicine is intensely rooted in traditional Arabic medicine, where complementary and alternative medicine (CAM) intervention plays an important role in local medical culture. Furthermore, the use of complementary and alternative medicine (CAM) is regarded as a safe and non-invasive approach, which has led to an increase in the use of such services.

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The Middle East has suffered significant social and economic consequences as a result of the coronavirus pandemic; however, the key factor assisting Middle East-based countries in the effective management of COVID-19 is the relatively large youth population. Additionally, an increase in self-prescribed use of alternative therapies and complementary medicine across the Middle East during the lockdown period aided the market growth.

Body healing interventions, such as yoga, reflexology, and acupuncture are projected to preferred by population in in the coming years. Several nations in the Middle East actively promote the growth of the wellness tourism industry on their official tourism websites, which helps to increase the use of complementary and alternative medicine (CAM) services.

Middle East Integrative Health or Complementary and Alternative Medicine Market Trends, Drivers, Restraints, and Opportunities

• Increasing use of integrative medicines in the treatment of chronic ailments, such as oncology disorders and respiratory diseases is expected to boost the market growth during the forecast period.

• Lack of well-documented data on the efficacy of CAM therapeutic interventions can hamper the market growth.

• Absence of robust support from doctors, physicians, and professionals for incorporating CAM into conventional treatment options, and a scarcity of CAM training programs can impede the growth of the market.

• Rising wellness tourism is expected to positively influence the market growth in the projected timeline.

Scope of Middle East Integrative Health or Complementary and Alternative Medicine Market Report

The report on the Middle East integrative health or complementary and alternative medicine market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Middle East Integrative Health or Complementary and Alternative Medicine Market Segment Insights

Body healing segment is projected to account for a key market share

Based on intervention, the market is divided into traditional alternative medicine & botanicals, mind healing, body healing, external energy, and sensory healing. The traditional alternative medicine & botanicals segment is further classified as naturopathic medicine, traditional Chinese medicine, and traditional Arabic medicine. The mind healing segment is sub-segmented into hypnotherapy, neurolinguistic programming, and transcendental meditation. The body healing segment is categorized as acupuncture, chiropractic, kinesiology, reflexology, and yoga. The external energy segment is fragmented into electromagnetic therapy, reiki, and chakra healing. Moreover, the sensory healing segment is divided into aromatherapy and sound healing.

The body healing segment is anticipated to expand at a rapid pace during the forecast period owing to rising number of specialty clinics offering body healing CAM services. In 2019, the traditional alternative medicine & botanicals intervention segment accounted for over 30% market share. Regional communities have a long history of adopting various spiritual approaches as well as herbal medicines for the treatment of a wide range of disorders, which has boosted the segment’s growth.

Practitioners prefer to use spiritual techniques as well as herbal remedies based on Unani Medicine principles. The medical and scientific communities are increasingly recognising body healing approaches. Acupuncture, reflexology, kinesiology, yoga, and chiropractic therapies are some of these therapies.

E-distribution segment is anticipated to expand at a substantial CAGR

On the basis of distribution channels, the Middle East integrative health or complementary and alternative medicine & botanicals market is bifurcated into direct distribution, and e-distribution. The direct distribution segment is expected to account for a significant market due to the rising use of complementary and alternative medicine (CAM) items on the basis of self-prescription. However, the e-distribution segment is anticipated to expand at a rapid pace during the forecast period due to increasing demand for complementary and alternative medicines through online channels. In 2019, direct distribution channels emerged as the dominant segment, accounting for more than 63% of total revenue share.

Furthermore, the wellness tourism industry in the Gulf countries is mainly influenced by secondary wellness travelers, who visit the Gulf countries in search of extensive fitness and spa facilities in resorts and city hotels. Additionally, countries in the region are working to expand their offerings to meet the requirements of primary wellness travelers. This has significantly increased the segment's revenue. Several countries, including Jordan, Egypt, and Palestine imposed curfews and lockdowns owing to the COVID-19 pandemic, resulting in the closure of fitness and wellness centers, which increased product demand through online platforms.

Infertility segment is expected to grow at a robust rate

In terms of applications, the market is segmented into stress, anxiety, & depression, cardiovascular diseases, obesity, diabetes, infertility, and others. The diabetes segment is expected to represent a major market share during the forecast period owing to the increasing cases of infertility, which poses demographic challenges for any region or country's health planning. Diabetes has emerged as a critical health issue throughout the region, and accurate population mapping is required to design policies and a framework to ensure effective diabetes management.

CAM botanical/herbal intervention is the most widely used intervention among Saudi Arabia's diabetic population, particularly in Taif. However, it is critical to ensure that CAM is used safely and that the government makes appropriate efforts to integrate CAM modalities with conventional diabetic therapies. The most widely used complementary and alternative medicine (CAM) products are ginger, cinnamon, fenugreek, black seeds, and garlic. Obesity segment to hold a considerable market share owing to the rising prevalence of obesity in the Middle East, which reportedly ranges from 5% to 14% among adolescents, children, and males and 3% to 18% among females.

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GCC countries is anticipated to dominate the market

On the basis of geography, the middle east integrative health or complementary and alternative medicine & botanicals market is categorized as GCC Countries, South Africa, and Rest of Middle East. The UAE is anticipated to expand at an impressive CAGR during the forecast period. The country’s market growth is attributed to significant elevations in the adoption of CAM services.

Saudi Arabia accounted for 27% of the total revenue. The widespread use of traditional alternative medicine and botanicals, as well as increasing awareness of body healing techniques, have to Saudi Arabia's dominance in the regional market. Acupuncture, bloodletting, honey-based products, cauterization, medical massage, and traditional bone setting are among the most preferred complementary and alternative medicine (CAM) therapies in the country. 

The UAE has seen a significant increase in the incidence of type 2 diabetes mellitus, which has compelled professionals to integrate complementary and alternative medicine (CAM) services to ensure immediate and effective management of diabetes and related conditions, contributing to the growth of the market in the country.