Market Outlook:
The instant camera and portable printer market was valued at USD 1,595.6 Million in 2019. The demand for instant cameras and portable printers is expected to expand due to the growing trend of photography across the globe.
An instant camera is a camera that uses self-developing film to develop a chemically produced print. This film helps users to view photographs seconds after they are taken and contains all of the chemicals used to process the film after it has been shot. When users take the shot, a tiny pod of these chemicals’ bursts, or specialized rollers replicate the image and apply similar forming on the paper using these chemicals.
Instant camera was first discovered by Edwin Land who was an American scientist. In the year, in 1948 he introduced his first commercial instant camera; the model 95 Land Camera. Samuel Shlafrock designed the first instant camera in 1923, which combined a camera and a portable wet darkroom into a single compartment.
Portable printers are devices which allow users to print from anywhere using Wi-Fi and a battery, without using electrical socket or USB cable. Portable printers came to the market shortly after inkjet printers became prominent in the early 2000s. They were developed so that printing was made possible even while travelling. These printers are generally capable of printing photos those are 4" x 6" in size. They are not intended to replace traditional inkjets due to this restriction.
Market Dynamics
Instant cameras and portable printers market have gained popularity as a result of the increasing need for instant copy of the picture clicked and enhanced camera experience. The widespread use of smartphones and high-speed data networks has resulted in increase in the use of portable printers. The growing adoption of instant cameras and portable printers by teenagers is anticipated to revolutionize this market. In addition, the tourism along with an increase in photo shoots in different regions around the world is expected to fuel demand for instant cameras.
Portable printers are extensively used owing to their ability to print using input from compatible mobile devices or cloud platforms through air print, Google cloud, or specific apps or wired USB networking. Portable printers have long battery life, allowing people to use them without having to charge them often. The paper used in portable printers is recyclable, which makes it environment friendly. Portable Printers do not always use traditional ink to print. Most of these printers use advanced technology to transform heated crystals into colors.
The growth of instant camera market is attributed to their ability of clicking photos and printing them instantly. These cameras have up to 10-megapixel sensors for superior image quality. Outstanding internal memory of these cameras along with extendable memory of 32gm using micro-SD cards is expected to fuel the market. These cameras come in a variety of colors, which attract many consumers. Moreover, instant digital cameras with an autofocus feature is expected to propel the market.
Social networking sites has had a significant impact on the photography domain, and digital images enable users to share photos all over the world. Users, on the other hand, do not often tend to store all of their photos in the cloud, and often prefer to store images in physical forms which is expected to boost the market.
Manufacturers have begun to introduce hybrid versions of instant cameras that combine the characteristics of both film and digital cameras in response to increased competition. They come with digital filters that deliver high-quality images and improve low-light photography. They still have improved autofocus and close-up capabilities. Because of their advanced features and advantages,
Increasing adoption of smartphones and tablets and use of point & shoot cameras and mirrorless cameras as substitutes to instant cameras are expected to hinder the market growth in the coming years. However, rising investments in product development by manufacturers of various countries are expected to create lucrative opportunities in the market.
Segmental Outlook
By Product
Based on the products, the global portable printer market is divided into instant film cameras, instant digital cameras, and portable printers. The portable printers are further bifurcated into compact photo printers and pocket photo printer. Portable printers hold significant market share, followed by instant film cameras and instant digital cameras. Portable printers have long battery life, allowing people to use them without having to charge them often. These printers save space; thereby enhancing convenience which is expected to augment the market.
The market for pocket photo printers is anticipated to expand at a high growth rate, owing to its easy transportability. Furthermore, user-friendly interface of pocket photo printers is expected to increased their demand.
By Age-group
In terms of age group, the market is divided between kids, teenagers, and adults. The teenagers segment dominates the market, owing to increasing popularity of photography among teenagers. Teenager’s segment is then followed by the adults with second largest market share. Increasing trend of photography among teenagers due to high use social media has fueled the demand for instant cameras and portable printers. Portable printers make it easy for adults to print documents anytime and anywhere, including business trips. The high-key mode provides dramatic effects to images, thus making instant cameras popular among kids.
Region Wise Outlook
On the basis of regions, the market is segregated into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America and Europe dominates the global instant camera and portable printer market, owing to technological advancements in the region. The instant cameras and the portable printer market in these regions are expected to generate large revenue due to high demand for modern and stylish cameras. Europe accounts for key share of the instant camera and portable printer market owing to high demand for the replacement of existing digital camera by owners. The market in region is projected to expand due to enormous potential for product penetration in the coming years. Europe is anticipated to hold a significant share of the instant camera and portable printer market owing to the increasing number of investments in the electronics industry
The market in Asia Pacific is expected to grow rapidly, owing to rising disposable income of consumers and abundance of resources. Growing popularity of photography is one of the key factors driving the demand for instant cameras in Asia Pacific. The market in Asia Pacific is anticipated to grow due to rising consumer base in China and India.
The market in Latin America and the Middle East & Africa is expected to grow at a moderate pace as compared to other regions due to existing economic turmoil in these regions. The sluggish growth of the instant camera and portable printer market is attributed to the moderate degree of unemployment in Latin America and the Middle East & Africa. Increase in focus on the electronics industry is expected to propel the market in Latin America and the Middle East & Africa.
Key Benefits for Industry Participants & Stakeholders
- In-depth Analysis of Global Instant Camera and Portable Printer Market.
- Historical and Current Market Size in Terms of Value and Volume
- Potential & Niche Segments and Regions Exhibiting Promising Growth Covered
- Industry Drivers, Restraints and Opportunities Covered in the Study
- Recent Industry Trends and Developments
- Competitive Landscape & Strategies of Key Players
- Neutral Perspective on Global Instant Camera And Portable Printer Market Performance
Segments
Key Segments Covered
By Product
- Instant Film Camera
- Instant Digital Camera
- Portable Printer
By Age Group
By Regions
- North America
- Latin America
- Europe
- Middle East & Africa
- Asia Pacific
Key Market Players Profiled in the Report
- Polaroid
- HiTi Digital, Inc.
- LifePrint Products, Inc.
- FUJIFILM Holdings Corporation
- Canon Inc.
- Eastman Kodak Company
- HP Inc.
- Lomography
- Leica Camera AG
- MiNT Camera
Competitive Landscape
Key players in the market include Polaroid, HiTi Digital, Inc., LifePrint Products, Inc., FUJIFILM Holdings Corporation, Canon Inc., Eastman Kodak Company, HP Inc., Lomography, Leica Camera AG, and MiNT Camera.
These players are considered as key manufacturers in this market based on different varieties of product availability, regional presence, better supply chain management system, and the increasing demand for the products. The players are adopting key strategies such as product development, geographical expansion, mergers and acquisition and many other strategies to increase their demand for instant cameras and portable printers.
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