Infant Nutrition Market Size, Industry Share & Trends | 2032

Report Description

Infant Nutrition Market Outlook 2032

The global infant nutrition market size was USD 50.8 Billion in 2023 and is projected to reach USD 121.7 Billion by 2032, expanding at a CAGR of 10.2% during 2024–2032. The market growth is attributed to the ­­ growing demand for ready-to-use infant formulas and packaged baby foods.

Increasing awareness of infant health and nutrition results in a high demand for nutritional products for babies, thus boosting the market. Parents are becoming educated about the critical role of proper nutrition in early childhood development. This trend supports the adoption of high-quality infant nutrition products. Furthermore, the increasing global infant population is leading to a higher demand for infant nutrition products.

• According to the reports published by the Centers for Disease Control and Prevention on June 8, 2023, states that 3664292 births in the U.S., resulting in a rate of 11 births per 1,000 population.

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Impact of Artificial Intelligence (AI) in Infant Nutrition Market

The use of artificial intelligence is likely to boost the infant nutrition market. AI enhances supply chain efficiency by predicting demand patterns, optimizing inventory levels, and reducing waste. Additionally, integrating AI helps companies stay competitive, innovate continuously, and meet the evolving needs of health-conscious parents.

Infant Nutrition Market Dynamics

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Major Drivers

High prevalence of malnutrition in various parts of the world is likely to drive the market. Malnutrition, particularly in developing countries necessitates effective nutritional interventions to ensure healthy growth and development in infants. Organizations such as UNICEF and WHO are actively promoting the use of fortified baby infant formulas and supplements to combat malnutrition. Moreover, the growing children's death rate due to malnutrition further boosts the demand for nutritionally balanced and fortified infant foods.

• According to the report published by the WHO on March 1, 2024, almost half of deaths among children under 5 years of age are attributed to undernutrition.

Existing Restraints

High costs of premium products are anticipated to hinder the market during the forecast period. Many high-quality infant nutrition products, particularly organic and specialty formulas, come with a higher price tag that limits accessibility for a broader consumer base. Moreover, the cultural preferences of traditional infant feeding practices further hamper the acceptance and adoption of commercially prepared infant nutrition products.

Emerging Opportunities

­Increasing technological advancements in infant nutrition are anticipated to create immense opportunities for the players competing in the market. Manufacturers are adopting advanced processing techniques, such as microencapsulation and bioengineering to improve the bioavailability of essential nutrients in these products. Furthermore, advancements in packaging technology are enhancing product safety and shelf-life to make them accessible to a broader consumer base. These all factors contribute to boosting the market in the coming years.

Scope of the Infant Nutrition Market Report

The market report includes an assessment of the market trends, segments, and regional markets. Overview and dynamics are included in the report.

Regional Outlook

In terms of region, the global infant nutrition market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. North America held a major market share in 2023, due to its widespread acceptance and usage.

High number of working married couples in this region necessitates the utilization of convenient and reliable nutrition options. For instance, according to a report published by the Bureau of Labor Statistics, nearly 97.4% of families with children and married parents have at least one working parent. Out of these families, 65% have both parents employed.  Additionally, enhanced awareness of infant health and the availability of specialized formulas for different dietary needs further boost the market in this region.

The market in Asia Pacific is projected to grow at a significant pace in the years to come, owing to the increasing awareness of infant health. Government initiatives to reduce infant mortality rates and improve child health further create the demand for premium and specialized nutrition products. Moreover, the increasing accessibility and affordability of basic infant nutrition products in this region further fuels the market.

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Infant Nutrition Market Segment Insights

Product Type Segment Analysis

Based on product type, the infant nutrition market is divided into baby food, infant milk formula, follow-on milk, and others. The baby food segment is expected to expand at a significant growth rate in the coming years, due to the growing consumer demand for diverse and convenient nutrition options for infants transitioning to solid foods.

Parents increasingly prioritize ready-to-eat, nutritionally balanced baby foods due to their busy lifestyles. Furthermore, the ongoing trend towards organic and natural ingredients in baby food further propels their demand during the forecast period.

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Form Segment Analysis

On the basis of form, the global market is segregated into liquid and solid. The solid segment held largest market share in 2023, due to the growing demand for baby foods and snacks. Innovations in solid product formulations, including organic and fortified baby cereals, puffs, and teething biscuits attract health-conscious parents. Furthermore, the easy availability of solid infant nutrition products through e-commerce and specialty stores further boosts the segment.

The liquid segment is anticipated to grow at a substantial CAGR during the forecast period, owing to their convenience and ease of use. Ready-to-feed liquid formulas provide a hassle-free feeding option for busy parents while eliminating the need for mixing or preparation. Additionally, the high accuracy in nutrient composition and the sterility of liquid formulas contribute to their growing demand in the coming years.

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Sales Channel Segment Analysis

Based on sales channel, the infant nutrition market is segmented into pharmacy/medical stores, hypermarkets/supermarkets, specialty stores, online channel, and others. The online channels segment is projected to register a robust growth rate during the assessment years, due to the increasing adoption of e-commerce.

Parents are increasingly turning to online platforms for purchasing infant nutrition products with home delivery options, and the ability to compare prices and read reviews. Moreover, the expansion of e-commerce infrastructure and the rise in smartphone usage further fuels the segment.