GCC Indoor Location-based Services Market

GCC Indoor Location-based Services Market Outlook 2031

The global GCC indoor location-based services market size was USD XX Million in 2022 and is likely to reach USD XX Million by 2031, expanding at a CAGR of XX % during the forecast period, 2023–2031. The growth of the market is attributed to increased smartphone penetration in the GCC.

An indoor location-based system is a network of devices that used to identify persons or objects in situations when GPS and other satellite technologies are insufficiently precise or fail completely. A significant number of parks, skyscrapers, and state-of-the-art malls and universities is present in the GCC region and therefore has a well-developed security infrastructure.

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Moreover, tourists from all over the world visit nations such as Dubai and Saudi Arabia on a regular basis for business and pleasure. As a result, it encourages the use of location-based services at airports, lounges, ATMs, and shopping malls to provide travelers with convenience. Owing to technological advancements, industry providers can now employ analytics and business intelligence to improve location accuracy and hence increase tracking efficiency.

Several industries including transportation & logistics, manufacturing, and tourism & hospitality have all been severely impacted by the COVID-19 pandemic. The services associated with the retail, education, and government sectors are totally disturbed due to prolonged emergency lockdown and movement restriction due to the surge of COVID cases worldwide. However, some end-users including healthcare & life sciences, energy, and utilities are heavily utilizing LBS and RTLS platforms and services to ensure effective flow of their business operations during the pandemic.

GCC Indoor Location-based Services Market Trends, Drivers, Restraints, and Opportunities

• Growing expansion of malls, hotels, and ATMs across the region and extensive use of 3D platforms for security checking across multiple sectors are likely to boost demand for the market.
• Deployment of location-based services in retail applications for promotional purposes is anticipated to drive the market expansion.
• Growing adoption of smart phones, social media, and easy access to GPS technology are key drivers expected to propel the market growth during the forecast period.
• The most difficult task for service providers in this market is to offer accurate and timely data. Issues concerning to inaccurate result of screening method is a key challenge that can hinder the market growth.
• Leading vendors have been motivated by technological improvements to incorporate business intelligence and analytics in order to improve accuracy and efficiency, which is expected to create lucrative opportunities for the market expansion during the forecast period.

Scope of GCC Indoor Location-based Services Market Report

The report on the GCC indoor location-based services market includes an assessment of the market, trends, segments, and country markets. Overview and dynamics have also been included in the report.

GCC Indoor Location-based Services Market Segment Insights

Applications Segment Analysis

On the basis of applications, the GCC indoor location-based services market is segregated into proximity, tracking, monitoring, navigation, and others. The tracking segment is projected to expand at a considerable CAGR during the forecast period owing to wide adoption of the services for tracking valuable products.

Moreover, rapid expansion of the region's infrastructure presents another key driver of the segment. On the other hand, the proximity segment is anticipated to account for a major market share during the forecast period as the use of location-based services for geo-targeting, which informs customers about the product's location.

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Technology Segment Analysis

In terms of technology, the market is divided into satellite, microwave, & infrared sensing; Wi-Fi/WLAN, UWB, BT/BLE, beacons, & A-GPS; observed time difference of arrival & enhanced observed time difference of arrival; radio frequency identification & near field communication, and context aware technology.

The Wi-Fi/WLAN, UWB, BT/BLE, beacons, & A-GPS segment is expected to hold significant share of the market due to the region's rising adoption of the Internet broadband and Wi-Fi services. However, the radio frequency identification & near field communication segment is projected to account for a large market share as the growing use of smartphones with inbuilt RFID and QR code scanners to provide payment services to clients.

Product Segment Analysis

Based on products, the GCC indoor location-based services market is fragmented into precision geo-targeting, proximity beacons, secure transactions & redemptions, enterprise services, location & alerts, location-based advertising services, maps, analytics & insights, automotive services, campaign management, and consumer services.

The location-based advertising services segment is expected to expand at a significant growth rate during the projected period. The services are primarily used to keep clients informed about special deals and perks on a variety of products. Moreover, the proximity beacons segment is expected to be a fast-growing segment during the forecast period since they are inexpensive and simple to install.

End-Users Segment Analysis 

On the basis of end-users, the market is divided into government, healthcare, hospitality, retail, transportation & logistics, aerospace & defense, BFSI, IT & telecommunication, energy & power, and others. The government segment is anticipated to dominate the market during the projected timeline.

In the GCC region, the government sector widely employs indoor LBS on a big scale for security purposes and to deliver information about public services via mobile applications. The retail segment, on the other hand, is expected to grow rapidly as the entry of global companies into the GCC region has opened up new opportunities for the promotion of products and services that enable widespread use of LBS.

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Geography Analysis

In terms of geography, the GCC indoor location-based services market is classified as Saudi Arabia, the UAE, Bahrain, Kuwait, Oman, and Qatar. Saudi Arabia is expected to constitute a key share of the market during the projected period owing to the country's high GDP and the government's strong commitment to digitalization. However, the UAE is anticipated to expand at a rapid pace during the forecast period due to well-known tourist sites in cities such as Dubai, where large-scale retail enterprises are based for their operations.

Segments

The GCC indoor location-based services market has been segmented on the basis of

Applications

• Proximity
• Tracking
• Monitoring
• Navigation
• Others

Technology

• Satellite, Microwave, & Infrared Sensing
• Wi-Fi/WLAN, UWB, BT/BLE, Beacons, & A-GPS
• Observed Time Difference of Arrival & Enhanced Observed Time Difference of Arrival
• Radio Frequency Identification & Near Field Communication
• Context Aware Technology

Products

• Precision Geo-targeting
• Proximity Beacons
• Secure Transactions & Redemptions
• Enterprise Services
• Location & Alerts
• Location-based Advertising Services
• Maps
• Analytics & Insights
• Automotive Services
• Campaign Management
• Consumer Services

End-users

• Government
• Healthcare
• Hospitality
• Retail
• Transportation & Logistics
• Aerospace & Defense
• BFSI
• IT & Telecommunication
• Energy & Power
• Others

Geography

• Saudi Arabia
• The UAE
• Bahrain
• Kuwait
• Oman
• Qatar

Key Players

• Microsoft Corp.
• Navizon Inc.
• Qualcomm Technologies Inc.
• Ruckus Wireless, Inc.
• Shopkick, Inc.
• Sprooki Pte Ltd.
• YOOSE Pte. Ltd.
• Apple Inc.
• Cisco Systems Inc.
• GloPos, Google Inc.
• HERE
• Inside
• IndoorAtlas Ltd.
• Micello, Inc.

Competitive Landscape

Key players competing in the GCC indoor location-based services market are Microsoft Corp.; Navizon Inc.; Qualcomm Technologies Inc.; Ruckus Wireless, Inc.; Shopkick, Inc.; Sprooki Pte Ltd.; YOOSE Pte. Ltd.; Apple Inc.; Cisco Systems Inc.; GloPos, Google Inc.; HERE; inside; IndoorAtlas Ltd.; and Micello, Inc.

The demand for connected devices such as mobile phones, tablets, and wearable gadgets is high in this region; therefore, OEM manufacturers provide a lucrative opportunity for industry expansion. Some of the key players are constantly working towards developing better solutions, which can be deployed across various platforms and devices to stay alive in the fiercely competitive market. To maintain market share, various large corporations co are concentrating on new product development, whilst small businesses are focusing on small-scale solutions such as software and updates.