India Online Grocery Market

India Online Grocery Market by Products (Staples & Cooking Essentials and Breakfast & Dairy), Payment Methods (Online and Cash), and Regions (South India, North India, East India, and West India)-Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021–2028

  • Report ID: ICT-SE-452
  • Author: Growth Market Reports
  • Rating: 4.8
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  • No. Of Pages: 135
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The global India online grocery market is projected to expand at a CAGR of 36% during the forecast period, 2020-2027. The growth of the market is attributed to -the changing lifestyle of consumers, rapid urbanization, and growing consumer inclination toward online shopping.

Online grocery stores are e-commerce stores that are based on mobile and web applications. These stores are used to purchase food and other household products. Consumers place order online and schedule home deliveries from the local store or third-party sellers. Online grocery stores offer convenience and access to a wide range of products. Additionally, the users can place prepaid orders and schedule the time of delivery as per their convenience.

India Online Grocery Market Key Takeaways

Rising disposable income has increased inclination toward online shopping platforms. These platforms are more convenient for grocery shopping as compared to walking down to the neighborhood vendors. Additionally, rising usage of smartphones and low data cost has contributed to the growing consumer preference towards online shopping.

Growing preference toward online shopping is owing to the emergence of COVID-19 outbreak across the globe. Various government restrictions to control the spread of the virus has led to increasing consumer awareness regarding convenient and safe shopping, thereby boosting the online grocery market.

Market Drivers, Restraints, Trends, and Opportunities

  • Growing digital literacy and upsurge in Internet penetration are some of the key factors driving the market growth. Additionally, government initiatives to promote digital economy framework is expected to boost the market growth.
  • Consumers living in metropolitan cities such as Bangalore, Chennai, Mumbai, and Delhi are more inclined toward online shopping owing to the availability of high-speed internet and logistical simplicity. Thus, factors are expected to boost the market growth during the forecast period.
  • Rapid urbanization and growth of the e-commerce industry is driving the market growth.
  • Various service providers are adopting innovative business models such as express and slotted or on-demand delivery models, thereby positively impacting the market growth.
  • Attractive discounts offered by these service portals are boosting the market growth.

Scope of the Report

The report on the India online grocery market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

India Online Grocery Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Product Types (Staples & Cooking Essentials and Breakfast & Dairy) and Payment Methods (Online and Cash)

Regional Scope

South India, North India, East India and West India

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Amazon India Pvt. Ltd., Godrej Nature's Basket Ltd., Grofers India Pvt. Ltd., Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Reliance Retail Ltd. (Reliance Fresh), Spencer's Retail, Supermarket Grocery Supplies Pvt. Ltd. (BigBasket) and UrDoorstep eRetail Pvt. Ltd.


India Online Grocery Market Segment Insights

Staple & cooking essential segment anticipated to account a significant market share.
On the basis of product types, the market is segmented into staples & cooking essentials and breakfast & dairy. The staple and cooking essential segment is anticipated to account for a market share of more than 25% owing to the consistent demand for flour, pulses, rise, lentils, food grains, and refined oil. The emergence of COVID-19, has encouraged consumers to stock up the essentials over the fear of lockdown regulation due to surging infection cases.

The breakfast & dairy segment is projected to expand at a CAGR of around 30% during the forecast period. Rising demand for consumer products such as milk, curd, and yogurt is expected to drive the segment growth. These products have a short life span as compared to other products and are daily essentials in the households of India. Moreover, these products cannot be stocked and have to be consumed within a particular time, which increases it frequency of order over the time.

India Online Grocery Market By Product Types

Online segment expected to account a considerable market share.
Based on payment methods, the market is bifurcated into online and cash. The online segment is expected to account for a market share of more than 57% during the forecast period. Growing consumer preference for online payments is driving the segment growth. Additionally, in the wake of COVID-19 pandemic, consumers are avoiding physical contact to a greater extent, which is boosting the adoption of online payment. Growing consumer awareness regarding social distancing practices to prevent the spread of infection is encouraging consumers is further propelling the segment growth.

The cash segment is projected to expand at a healthy growth rate owing to the adoption of cash-on-delivery methods that allow e-commerce merchants to reach unbanked customers. Cash payment reduces the issues of payment losses. Large number of consumers in rural and sub-urban areas opt for cash on-delivery method owing to the security and confidentiality issues with online payments.

South India anticipated to account a large market share.
In terms of regions, the market is classified as South India, North India, East India and West India. The market in South India is anticipated to account for a market share of more than 30% in terms of revenue. The presence of leading players such as BigBasket, Grofers India Pvt. Ltd., and Amazon India Pvt. Ltd. in this region is fueling the regional market growth.

The market in West India is expected to expand at a rapid pace owing to growing adoption of online grocery platforms by the tech-savvy population. Large number of working professionals present in the cities of West India such as Pune and Mumbai are preferring online grocery shopping owing to their busy schedules and the convenience offered by online shopping.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. India Online Grocery Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. India Online Grocery Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. India Online Grocery Market - Supply Chain
  4.5. Global India Online Grocery Market Forecast
     4.5.1. India Online Grocery Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. India Online Grocery Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. India Online Grocery Market Absolute $ Opportunity
5. Global India Online Grocery Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. India Online Grocery Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global India Online Grocery Demand Share Forecast, 2019-2026
6. North America India Online Grocery Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America India Online Grocery Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America India Online Grocery Demand Share Forecast, 2019-2026
7. Latin America India Online Grocery Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America India Online Grocery Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America India Online Grocery Demand Share Forecast, 2019-2026
8. Europe India Online Grocery Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe India Online Grocery Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe India Online Grocery Demand Share Forecast, 2019-2026
9. Asia Pacific India Online Grocery Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific India Online Grocery Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific India Online Grocery Demand Share Forecast, 2019-2026
10. Middle East & Africa India Online Grocery Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa India Online Grocery Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa India Online Grocery Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global India Online Grocery Market: Market Share Analysis
  11.2. India Online Grocery Distributors and Customers
  11.3. India Online Grocery Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Amazon India Pvt. Ltd.   
     11.4.2. Godrej Nature's Basket Ltd.
     11.4.3. Grofers India Pvt. Ltd.
     11.4.4. Paytm E-Commerce Pvt. Ltd. (Paytm Mall)
     11.4.5. Reliance Retail Ltd. (Reliance Fresh)  
     11.4.6. Spencer's Retail
     11.4.7. Supermarket Grocery Supplies Pvt. Ltd. (BigBasket) 
     11.4.8. UrDoorstep eRetail Pvt. Ltd.
Segment Covered in the Report
The India online grocery market has been segmented on the basis of

Products
  • Staples & Cooking Essentials
  • Breakfast & Dairy
Payment Methods
  • Online
  • Cash
Regions
  • South India
  • North India
  • East India
  • West India
Key Players
  • Amazon India Pvt. Ltd.   
  • Godrej Nature's Basket Ltd.
  • Grofers India Pvt. Ltd.
  • Paytm E-Commerce Pvt. Ltd. (Paytm Mall)
  • Reliance Retail Ltd. (Reliance Fresh)  
  • Spencer's Retail
  • Supermarket Grocery Supplies Pvt. Ltd. (BigBasket) 
  • UrDoorstep eRetail Pvt. Ltd.

Some of the leading players in the India online grocery market are Amazon India Pvt. Ltd., Godrej Nature's Basket Ltd., Grofers India Pvt. Ltd., Paytm E-Commerce Pvt. Ltd. (Paytm Mall), Reliance Retail Ltd. (Reliance Fresh), Spencer's Retail, Supermarket Grocery Supplies Pvt. Ltd. (BigBasket), and UrDoorstep eRetail Pvt. Ltd.

Companies are focusing on improving their market presence by adopting various market strategies such as partnerships, mergers, and acquisitions. These strategies allow the manufacturers to improve their product offering and expand their market share.

India Online Grocery Market By Key Players 

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