India Consumer Electronics Market

India Consumer Electronics Market by Products (Washing Machines, Televisions, Set-top Boxes, Refrigerators, Mobile Phones, Digital Cameras, and Air Conditioners), and Regions (North, West, East, and South) - Global Industry Analysis, Trends, Growth, Share, Size, And Forecast 2021 – 2028

  • Report ID: CG-447
  • Author: Growth Market Reports
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  • No. Of Pages: 145
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The global India consumer electronics market size is anticipated to expand at a high CAGR during the forecast period, 2021-2028. The growth of the market is attributed to rising disposable income and increasing technological advancements in the emerging economies.

The consumer electronics are the electronic equipment designed for day-to-day usage, especially in private homes. They comprise devices used for communications, recreation, and entertainment purpose.

India Consumer Electronics Market Key Takeaways

The consumer electronics industry in India is rapidly developing with rising global trend of continuously inspiring excitement and capturing the images of users in memories form with new devices and technologies. For the past few years, consumers of India especially the middle-class segment is showing a drastic change in their buying preferences and lifestyle with a robust inclination towards consumer electronics goods, which in turn, has propelled the consumer electronics market in India.

The Indian consumer electronics sector has witnessed several investments in the form of mergers & acquisitions, partnerships, and collaborations. Industry players are set to raise investments in production, distribution, and R&D activities during the forecast period. Increasing number of organized retail stores such as E Zone, Reliance Digital, and Tata Croma has boosted the growth of the market.

India’s union budget that was published in fiscal year 2017, stated that the government has not included certain components and parts, subparts for the manufacturing of set-top boxes for TV and Internet and broadband modems. The implementation of artificial intelligence (AI) is anticipated to create lucrative opportunities in India. India is expected to develop as a potential future manufacturing hub for Asia Pacific, provided by the government shows suitable support and focus on the electronics industry.

Market Trends, Drivers, Restraints, and Opportunities:

  • Growing disposable income, declining prices of consumer electronic devices, and introduction innovative devices are expected to fuel the market growth.
  • Increasing penetration of connected devices is propelling the demand for advanced consumer electronics in the market.
  • Rising demand for washing machines, flat refrigerators, and TVs, is expected to spur the market growth during the forecast period.
  • Huge cost of manufacturing due to energy inefficiency and high excess duties cost can hinder the market growth
  • Indian manufacturers are facing challenges such as inverted duty structure owing to free trade agreements, which can reduce the ease of doing business rank and further create challenges for the market in India.
  • Rapid growth of the manufacturing industry owing to the government initiatives and foreign direct investments is speculated to stimulate the market growth.

Scope of the Report

The report on the global India consumer electronics market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been involved in this report.

Attributes

Details

Report Title

India Consumer Electronics Market - Global Industry Analysis, Trends, Growth, Share, Size, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Products (Washing Machines, Televisions, Set-top Boxes, Refrigerators, Mobile Phones, Digital Cameras, and Air Conditioners)

Regional Scope

North, East, West, and South

Report Coverage

Company Share, Market Analysis and Size, Growth Factors, Competitive Landscape, and Trends, and Revenue Forecast

Key Players Covered in the Report

Panasonic, Hitachi, Bharat Electronics, Videocon, Hewlett Packard, and Toshiba, Dell.


Global India Consumer Electronics Market Segment Insights

Television segment is estimated to record a high market share
Based on products, the market is segmented into washing machines, televisions, set-top boxes, refrigerators, mobile phones, digital cameras, and air conditioners. The televisions segment is estimated to record a high market share owing to growing disposable income, which has raised standard of living in the country. The promotion and advertisement activities carried out by major industry players such as Panasonic and Samsung have propelled the segment growth. Increasing penetration of digital cable networks is positively influencing the growth of the segment.

The demand for refrigerators has been increased owing to the rapid urbanization combined with increasing number of the innovative refrigerators available in the market. Multi-brand retail stores are offering financial schemes to increase the sales of the refrigerators. This, in turn, is anticipated to spur the refrigerators segment.

In 2020, the set-top boxes segment accounted for a large market share during the forecast period. The set-top boxes are used in connection with television sets. It is used to translate the signal received from satellites to digital content. Increasing deployment of set-top boxes owing to their and government policies is boosting the segment growth. The set-top boxes provide inherent advantages such as providing high quality pictures, capacity to show a large number of channels, option of digital video recording, and ability to display video on-demand. The Government of India has issued regulations that intend to digitize the cable network across the country. Such initiatives and increasing sales of television sets in the country has propelled the growth of the set-top boxes segment.

India Consumer Electronics Market By Products

North expected to dominate
In terms of regions, the India consumer electronics market is categorized as North, West, East, and South. North is the dominating region for consumer electronics in India, owing to the massive production of consumer electronics in this region, followed by West, East, and South. In North India, Delhi and Uttarakhand are the major hubs for the manufacturing of consumer electronics. Meanwhile, in West India, Maharashtra and Gujrat are the manufacturing host units for the companies including Videocon, BEL, and LG. Whereas, in East India, West Bengal is the main manufacturing host unit for the companies such as Philips and Videocon. Moreover, in South India, Tamil Nadu and Andhra Pradesh are the main hubs for manufacturing consumer electronics in India.

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. India Consumer Electronics Market Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. India Consumer Electronics Market Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. India Consumer Electronics Market Market - Supply Chain
  4.5. Global India Consumer Electronics Market Market Forecast
     4.5.1. India Consumer Electronics Market Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. India Consumer Electronics Market Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. India Consumer Electronics Market Market Absolute $ Opportunity
5. Global India Consumer Electronics Market Market Analysis and Forecast by Region
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Region
     5.2.2. Y-o-Y Growth Projections by Region
  5.3. India Consumer Electronics Market Market Size and Volume Forecast by Region
     5.3.1. North America
     5.3.2. Latin America
     5.3.3. Europe
     5.3.4. Asia Pacific
     5.3.5. Middle East and Africa (MEA)
  5.4. Absolute $ Opportunity Assessment by Region
  5.5. Market Attractiveness/Growth Potential Analysis by Region
  5.6. Global India Consumer Electronics Market Demand Share Forecast, 2019-2026
6. North America India Consumer Electronics Market Market Analysis and Forecast
  6.1. Introduction
     6.1.1. Basis Point Share (BPS) Analysis by Country
     6.1.2. Y-o-Y Growth Projections by Country
  6.2. North America India Consumer Electronics Market Market Size and Volume Forecast by Country
     6.2.1. U.S.
     6.2.2. Canada
  6.3. Absolute $ Opportunity Assessment by Country
  6.4. Market Attractiveness/Growth Potential Analysis
     6.4.1. By Country
     6.4.2. By Product Type
     6.4.3. By Application
  6.5. North America India Consumer Electronics Market Demand Share Forecast, 2019-2026
7. Latin America India Consumer Electronics Market Market Analysis and Forecast
  7.1. Introduction
     7.1.1. Basis Point Share (BPS) Analysis by Country
     7.1.2. Y-o-Y Growth Projections by Country
     7.1.3. Latin America Average Pricing Analysis
  7.2. Latin America India Consumer Electronics Market Market Size and Volume Forecast by Country
      7.2.1. Brazil
      7.2.2. Mexico
      7.2.3. Rest of Latin America
   7.3. Absolute $ Opportunity Assessment by Country
  7.4. Market Attractiveness/Growth Potential Analysis
     7.4.1. By Country
     7.4.2. By Product Type
     7.4.3. By Application
  7.5. Latin America India Consumer Electronics Market Demand Share Forecast, 2019-2026
8. Europe India Consumer Electronics Market Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
     8.1.3. Europe Average Pricing Analysis
  8.2. Europe India Consumer Electronics Market Market Size and Volume Forecast by Country
     8.2.1. Germany
     8.2.2. France
     8.2.3. Italy
     8.2.4. U.K.
     8.2.5. Spain
     8.2.6. Russia
     8.2.7. Rest of Europe
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. Market Attractiveness/Growth Potential Analysis
     8.4.1. By Country
     8.4.2. By Product Type
     8.4.3. By Application
  8.5. Europe India Consumer Electronics Market Demand Share Forecast, 2019-2026
9. Asia Pacific India Consumer Electronics Market Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Asia Pacific Average Pricing Analysis
  9.2. Asia Pacific India Consumer Electronics Market Market Size and Volume Forecast by Country
     9.2.1. China
     9.2.2. Japan
     9.2.3. South Korea
     9.2.4. India
     9.2.5. Australia
     9.2.6. Rest of Asia Pacific (APAC)
  9.3. Absolute $ Opportunity Assessment by Country
  9.4. Market Attractiveness/Growth Potential Analysis
     9.4.1. By Country
     9.4.2. By Product Type
     9.4.3. By Application
  9.5. Asia Pacific India Consumer Electronics Market Demand Share Forecast, 2019-2026
10. Middle East & Africa India Consumer Electronics Market Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Middle East & Africa Average Pricing Analysis
  10.2. Middle East & Africa India Consumer Electronics Market Market Size and Volume Forecast by Country
     10.2.1. Saudi Arabia
     10.2.2. South Africa
     10.2.3. UAE
     10.2.4. Rest of Middle East & Africa (MEA)
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Market Attractiveness/Growth Potential Analysis
     10.4.1. By Country
     10.4.2. By Product Type
     10.4.3. By Application
  10.5. Middle East & Africa India Consumer Electronics Market Demand Share Forecast, 2019-2026
11. Competition Landscape
  11.1. Global India Consumer Electronics Market Market: Market Share Analysis
  11.2. India Consumer Electronics Market Distributors and Customers
  11.3. India Consumer Electronics Market Market: Competitive Dashboard
  11.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     11.4.1. Panasonic
     11.4.2. Hitachi
     11.4.3. Bharat Electronics
     11.4.4. Videocon
     11.4.5. Hewlett Packard
     11.4.6. Toshiba
     11.4.7. Dell
Segments Covered in the Report
The global India consumer electronics market has been segmented based on

Products
  • Washing Machines
  • Televisions
  • Set-top Boxes
  • Refrigerators
  • Mobile Phones
  • Digital Cameras
  • Air Conditioners
Regions
  • North
  • East
  • West
  • South
Key Players
  • Panasonic
  • Hitachi
  • Bharat Electronics
  • Videocon
  • Hewlett Packard
  • Toshiba
  • Dell

Some major players competing in the global India consumer electronics include Panasonic, Hitachi, Bharat Electronics, Videocon, Hewlett Packard, and Toshiba, Dell.

The landscape of original equipment manufacturers (OEMs) or original design manufactures (ODMs) and local component suppliers in the Indian consumer electronics market is not developed yet. Though, developing market players of this industry have established a significant local manufacturing base and in-house box-building assemblies and perform their manufacturing actions through a mix of local production and assembly.

India is currently serving as a strong foundation to contract manufacturers and OEM companies. These companies are employing several procedures at their facilities that include end-to-end contract manufacturing, in-house box assembly, sheet metal assembly, plastic injection molding, and PCB building assembly.

For instance, in December 2020, Panasonic, one of the major consumer electronics manufacturing company in India has launched the latest edition of its flagship LUMIX G series – LUMIX G100 in India. The arrival of LUMIX G100 in India is a step forward in meeting the specific requirements of the increasing community of video creator and offering them best in class technology.

In February 2021, Hitachi Air Conditioning India Limited, one of the leading air conditioning manufacturers in India, has introduced its latest range of state-of-the-art and energy-efficient air conditioning solutions for homes and businesses. With the launch of its innovative range of environmentally friendly and energy-efficient air conditioning solutions, the brand is aiming to set new standards in Indian air conditioning sector and to become the India’s top HVAC brand.

India Consumer Electronics Market By Key Players 

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