In-app Advertising Market

In-app Advertising Market by Types (Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads), Platforms (Android, iOS, and Others), Applications (Messaging, Entertainment, Gaming, Online Shopping, Payment & Ticketing, and Others), and Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast 2021 – 2028

  • Report ID: ICT-SE-599
  • Author: Growth Market Reports
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  • No. Of Pages: 190
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The global in-app advertising market size is projected to reach USD 90.72 billion in 2020 and expanding at a substantial CAGR during the forecast period, 2021 – 2028. The growth of the market is attributed to the higher click-through rate and rising usage of mobile applications.
 

In-app Advertising Market Key Takeaways


Mobile advertising is one of the most preferred means for marketers to promote their main brands and products. Several promotion methods such as banner advertisements, interstitials, and video advertisements are used by business organization through the mobile advertisement. To ensure high return-on-investment (ROI) on the products and services, advertisers also uses several advanced app solution such as private marketplaces in-app (PMPs) that also allows the protection from fraudulent practices.

In-app advertising is a key method for promotion or advertising of goods and services using application for mobile devices and is widely used by business organizations as compared to mobile web advertisement. Using the app, marketers are able to connect the targeted audience easily with help of information about users’ location, age, interest, product choice, and consumption patterns. One of the major factors for growing popularity of in-app advertisements is due to increasing spending from marketers in advertising solutions to reach to far-reaching audience. Moreover, rapid development of mobile application from several developers plays an important role in the market expansion. These developers get paid for allowing brands or products to be promoted using their applications.

To encourage views and capture attention of customers, these applications offer more engaging, dynamic, and effective medium for advertisers. In a study of 2018 based on eMarketer data, mobile applications constituted around 25% of customers’ total media time, out of which 90% of the time was spent on applications. For many advertisement agencies and companies, in-app advertising represents a dynamic marketing channel that allows enterprises to customize ads to increase demand of their products and meet the needs of customers’ demand.

Market Trends, Drivers, Restraints, and Opportunities

  • Growing penetration of smartphones and rising usage of smartphone applications such as WhatsApp, Facebook, Instagram, and other social media platforms are major drivers for the in-app advertising market.
  • Rising trend of online gaming and popularity of e-commerce websites are other key factors propelling the market growth.
  • Frequently uses of messaging applications over other smart phone applications that results in producing significant effect of messaging applications on the in-app advertising market. This is expected to boost the market in the coming years.
  • Rapid development of applications in several stores such as iOS store, Google Play store, and others are expected to drive the market expansion.
  • Technicality issues and complex in testing software for iOS and android based application system are some of the major restraints that can hamper the growth of the in-app advertising market.

Scope of the Report

The report on the global in-app advertising market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been included in the report.

Attributes

Details

Report Title

In-App Advertising Market - Global Industry Analysis, Growth, Share, Size, Trends, and Forecast

Base Year

2020

Historic Data

2018–2019

Forecast Period

2021–2028

Segmentation

Types (Banner Ads, Interstitial Ads, Rich Media Ads, Video Ads, and Native Ads), Platforms (Android, iOS, and Others), and Applications (Messaging, Entertainment, Gaming, Online Shopping, Payment & Ticketing, and Others)

Regional Scope

Asia Pacific, North America, Latin America, Europe, and Middle East & Africa

Report Coverage

Company Share, Market Analysis and Size, Competitive Landscape, Growth Factors, and Trends, and Revenue Forecast

Key Players Covered in the Report

Tapjoy, Inc., Google AdMob, BYYD Inc., Flurry, Inc., Tune, Inc., Amobee, Inc., InMobi, Glispa GmbH, One by AOL, and Chartboost

 

Global In-App Advertising Market Segment Insights

Interstitial ads segment is expected to grow at a rapid pace
Based on types, the global in-app advertising market is divided into banner ads, interstitial ads, rich media ads, video ads, and native ads. In 2019, the banner ads segment dominated the market since the ads is one of the most common types that include animated or static media or images placed in high-visibility areas. To promote brand and pull visitors on advertiser’s website cost-effectively are main objectives of banner advertisements. On the other hand, the interstitial ads segment is projected to grow at a fast pace during the forecast period. Interstitial ads are full-screen ads including videos, image or text that appear on screen in transitions in a mobile application. With breaks or pauses in the content, the ads become less disturbing and gives more immersive experience. Moreover, using the in-app advertising, marketers are able to reach those users who are difficult to connect using conventional advertising channels.

Android segment is projected to exhibit a robust CAGR
On the basis of platforms, the in-app advertising market is segmented into Android, iOS, and others. The Android segment represented a major market share in 2019 and expected to exhibit a robust CAGR during the forecast period. Rising use of tablets and smartphones are key driving factors for the segment expansion. Market share of platforms such as Java, Windows, and BlackBerry are projected to register a slower growth rate because of lower penetration of supported devices.

Growing constant update of new applications in stores especially in Google Play store is expected to drive the segment growth due to rising number of smart phone applications downloads. Another major factor that is responsible to boost the market is increasing demand for cost efficient and simple advertisements by online businesses. With ad-blocking technology on iOS applications, it is a challenging process to access and advertise through iOS platform.
 

In-app Advertising Market By Platforms

Online shopping segment is expected to be a fast-growing

On the basis of applications, the market is divided into messaging, entertainment, gaming, online shopping, payment & ticketing, and others. In 2019 the market was dominated by the messaging segment. With comparing to other smartphone applications, messaging applications are widely used on a regular basis resulting into a rapid growth of the segment. In addition to this, rising adoption of smartphones and freely available mobile messaging applications are projected to propel the segment growth. Moreover, wide adoption of mobile messaging applications in regions such as Asia Pacific and Latin America are anticipated to push the segment growth.

On the other hand, the online shopping segment is expected to be a fast-growing segment during the forecast period due to increasing consumers’ inclination towards online shopping over visiting offline stores. Companies present in E- commerce business using video ads on website, which helps the growth of the segment.

North America to account for a key share
In terms of regions, the in-app advertisement market is classified as Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The presence of large number of well-established and key global retailers especially in the US present key driving factors for the market growth in North America. Moreover, availability of high-speed wireless internet connectivity, high adoption of smartphones, and high disposable income of consumers are other major factors responsible for the regional market growth. On the other hand, the market in Asia Pacific is projected to be among the fastest-growing region over the forecast period. Increasing smartphone penetration, expansion of global businesses, rapid urbanization, growing preference for online shopping, and developing internet infrastructure are major drivers that fuel the market expansion in the region.
 

1. Executive Summary
2. Assumptions and Acronyms Used
3. Research Methodology
4. In-app Advertising Market Overview
  4.1. Introduction
     4.1.1. Market Taxonomy
     4.1.2. Market Definition
  4.2. Macro-Economic Factors
     4.2.1. Industry Outlook
  4.3. In-app Advertising Market Dynamics
     4.3.1. Market Drivers
     4.3.2. Market Restraints
     4.3.3. Opportunity
     4.3.4. Market Trends
  4.4. In-app Advertising Market - Supply Chain
  4.5. Global In-app Advertising Market Forecast
     4.5.1. In-app Advertising Market Size (US$ Mn) and Y-o-Y Growth
     4.5.2. In-app Advertising Market Size (000’ Units) and Y-o-Y Growth
     4.5.3. In-app Advertising Market Absolute $ Opportunity
5. Global In-app Advertising Market Analysis and Forecast by Types
  5.1. Market Trends
  5.2. Introduction
     5.2.1. Basis Point Share (BPS) Analysis by Types
     5.2.2. Y-o-Y Growth Projections by Types
  5.3. In-app Advertising Market Size and Volume Forecast by Types
     5.3.1. Banner Ads
     5.3.2. Interstitial Ads
     5.3.3. Rich Media Ads
     5.3.4. Video Ads
     5.3.5. Native Ads
  5.4. Absolute $ Opportunity Assessment by Types
  5.5. Market Attractiveness/Growth Potential Analysis by Types
6. Global In-app Advertising Market Analysis and Forecast by Applications
  6.1. Market Trends
  6.2. Introduction
     6.2.1. Basis Point Share (BPS) Analysis by Applications
     6.2.2. Y-o-Y Growth Projections by Applications
  6.3. In-app Advertising Market Size and Volume Forecast by Applications
     6.3.1. Messaging
     6.3.2. Entertainment
     6.3.3. Gaming
     6.3.4. Online Shopping
     6.3.5. Payment & Ticketing
     6.3.6. Others
  6.4. Absolute $ Opportunity Assessment by Applications
  6.5. Market Attractiveness/Growth Potential Analysis by Applications
7. Global In-app Advertising Market Analysis and Forecast by Region
  7.1. Market Trends
  7.2. Introduction
     7.2.1. Basis Point Share (BPS) Analysis by Region
     7.2.2. Y-o-Y Growth Projections by Region
  7.3. In-app Advertising Market Size and Volume Forecast by Region
     7.3.1. North America
     7.3.2. Latin America
     7.3.3. Europe
     7.3.4. Asia Pacific
     7.3.5. Middle East and Africa (MEA)
  7.4. Absolute $ Opportunity Assessment by Region
  7.5. Market Attractiveness/Growth Potential Analysis by Region
  7.6. Global In-app Advertising Demand Share Forecast, 2019-2026
8. North America In-app Advertising Market Analysis and Forecast
  8.1. Introduction
     8.1.1. Basis Point Share (BPS) Analysis by Country
     8.1.2. Y-o-Y Growth Projections by Country
  8.2. North America In-app Advertising Market Size and Volume Forecast by Country
     8.2.1. U.S.
     8.2.2. Canada
  8.3. Absolute $ Opportunity Assessment by Country
  8.4. North America In-app Advertising Market Size and Volume Forecast by Types
     8.4.1. Banner Ads
     8.4.2. Interstitial Ads
     8.4.3. Rich Media Ads
     8.4.4. Video Ads
     8.4.5. Native Ads
  8.5. Basis Point Share (BPS) Analysis by Types
  8.6. Y-o-Y Growth Projections by Types
  8.7. North America In-app Advertising Market Size and Volume Forecast by Applications
     8.7.1. Messaging
     8.7.2. Entertainment
     8.7.3. Gaming
     8.7.4. Online Shopping
     8.7.5. Payment & Ticketing
     8.7.6. Others
  8.8. Basis Point Share (BPS) Analysis by Applications
  8.9. Y-o-Y Growth Projections by Applications
  8.10. Market Attractiveness/Growth Potential Analysis
     8.10.1. By Country
     8.10.2. By Product Type
     8.10.3. By Application
  8.11. North America In-app Advertising Demand Share Forecast, 2019-2026
9. Latin America In-app Advertising Market Analysis and Forecast
  9.1. Introduction
     9.1.1. Basis Point Share (BPS) Analysis by Country
     9.1.2. Y-o-Y Growth Projections by Country
     9.1.3. Latin America Average Pricing Analysis
  9.2. Latin America In-app Advertising Market Size and Volume Forecast by Country
      9.2.1. Brazil
      9.2.2. Mexico
      9.2.3. Rest of Latin America
   9.3. Absolute $ Opportunity Assessment by Country
  9.4. Latin America In-app Advertising Market Size and Volume Forecast by Types
     9.4.1. Banner Ads
     9.4.2. Interstitial Ads
     9.4.3. Rich Media Ads
     9.4.4. Video Ads
     9.4.5. Native Ads
  9.5. Basis Point Share (BPS) Analysis by Types
  9.6. Y-o-Y Growth Projections by Types
  9.7. Latin America In-app Advertising Market Size and Volume Forecast by Applications
     9.7.1. Messaging
     9.7.2. Entertainment
     9.7.3. Gaming
     9.7.4. Online Shopping
     9.7.5. Payment & Ticketing
     9.7.6. Others
  9.8. Basis Point Share (BPS) Analysis by Applications
  9.9. Y-o-Y Growth Projections by Applications
  9.10. Market Attractiveness/Growth Potential Analysis
     9.10.1. By Country
     9.10.2. By Product Type
     9.10.3. By Application
  9.11. Latin America In-app Advertising Demand Share Forecast, 2019-2026
10. Europe In-app Advertising Market Analysis and Forecast
  10.1. Introduction
     10.1.1. Basis Point Share (BPS) Analysis by Country
     10.1.2. Y-o-Y Growth Projections by Country
     10.1.3. Europe Average Pricing Analysis
  10.2. Europe In-app Advertising Market Size and Volume Forecast by Country
     10.2.1. Germany
     10.2.2. France
     10.2.3. Italy
     10.2.4. U.K.
     10.2.5. Spain
     10.2.6. Russia
     10.2.7. Rest of Europe
  10.3. Absolute $ Opportunity Assessment by Country
  10.4. Europe In-app Advertising Market Size and Volume Forecast by Types
     10.4.1. Banner Ads
     10.4.2. Interstitial Ads
     10.4.3. Rich Media Ads
     10.4.4. Video Ads
     10.4.5. Native Ads
  10.5. Basis Point Share (BPS) Analysis by Types
  10.6. Y-o-Y Growth Projections by Types
  10.7. Europe In-app Advertising Market Size and Volume Forecast by Applications
     10.7.1. Messaging
     10.7.2. Entertainment
     10.7.3. Gaming
     10.7.4. Online Shopping
     10.7.5. Payment & Ticketing
     10.7.6. Others
  10.8. Basis Point Share (BPS) Analysis by Applications
  10.9. Y-o-Y Growth Projections by Applications
  10.10. Market Attractiveness/Growth Potential Analysis
     10.10.1. By Country
     10.10.2. By Product Type
     10.10.3. By Application
  10.11. Europe In-app Advertising Demand Share Forecast, 2019-2026
11. Asia Pacific In-app Advertising Market Analysis and Forecast
  11.1. Introduction
     11.1.1. Basis Point Share (BPS) Analysis by Country
     11.1.2. Y-o-Y Growth Projections by Country
     11.1.3. Asia Pacific Average Pricing Analysis
  11.2. Asia Pacific In-app Advertising Market Size and Volume Forecast by Country
     11.2.1. China
     11.2.2. Japan
     11.2.3. South Korea
     11.2.4. India
     11.2.5. Australia
     11.2.6. Rest of Asia Pacific (APAC)
  11.3. Absolute $ Opportunity Assessment by Country
  11.4. Asia Pacific In-app Advertising Market Size and Volume Forecast by Types
     11.4.1. Banner Ads
     11.4.2. Interstitial Ads
     11.4.3. Rich Media Ads
     11.4.4. Video Ads
     11.4.5. Native Ads
  11.5. Basis Point Share (BPS) Analysis by Types
  11.6. Y-o-Y Growth Projections by Types
  11.7. Asia Pacific In-app Advertising Market Size and Volume Forecast by Applications
     11.7.1. Messaging
     11.7.2. Entertainment
     11.7.3. Gaming
     11.7.4. Online Shopping
     11.7.5. Payment & Ticketing
     11.7.6. Others
  11.8. Basis Point Share (BPS) Analysis by Applications
  11.9. Y-o-Y Growth Projections by Applications
  11.10. Market Attractiveness/Growth Potential Analysis
     11.10.1. By Country
     11.10.2. By Product Type
     11.10.3. By Application
  11.11. Asia Pacific In-app Advertising Demand Share Forecast, 2019-2026
12. Middle East & Africa In-app Advertising Market Analysis and Forecast
  12.1. Introduction
     12.1.1. Basis Point Share (BPS) Analysis by Country
     12.1.2. Y-o-Y Growth Projections by Country
     12.1.3. Middle East & Africa Average Pricing Analysis
  12.2. Middle East & Africa In-app Advertising Market Size and Volume Forecast by Country
     12.2.1. Saudi Arabia
     12.2.2. South Africa
     12.2.3. UAE
     12.2.4. Rest of Middle East & Africa (MEA)
  12.3. Absolute $ Opportunity Assessment by Country
  12.4. Middle East & Africa In-app Advertising Market Size and Volume Forecast by Types
     12.4.1. Banner Ads
     12.4.2. Interstitial Ads
     12.4.3. Rich Media Ads
     12.4.4. Video Ads
     12.4.5. Native Ads
  12.5. Basis Point Share (BPS) Analysis by Types
  12.6. Y-o-Y Growth Projections by Types
  12.7. Middle East & Africa In-app Advertising Market Size and Volume Forecast by Applications
     12.7.1. Messaging
     12.7.2. Entertainment
     12.7.3. Gaming
     12.7.4. Online Shopping
     12.7.5. Payment & Ticketing
     12.7.6. Others
  12.8. Basis Point Share (BPS) Analysis by Applications
  12.9. Y-o-Y Growth Projections by Applications
  12.10. Market Attractiveness/Growth Potential Analysis
     12.10.1. By Country
     12.10.2. By Product Type
     12.10.3. By Application
  12.11. Middle East & Africa In-app Advertising Demand Share Forecast, 2019-2026
13. Competition Landscape
  13.1. Global In-app Advertising Market: Market Share Analysis
  13.2. In-app Advertising Distributors and Customers
  13.3. In-app Advertising Market: Competitive Dashboard
  13.4. Company Profiles (Details: Overview, Financials, Developments, Strategy)
     13.4.1. Tapjoy, Inc.
     13.4.2. Google AdMob
     13.4.3. BYYD Inc.
     13.4.4. Flurry, Inc.
     13.4.5. Tune, Inc.
     13.4.6. Amobee, Inc.
     13.4.7. InMobi
     13.4.8. Glispa GmbH
     13.4.9. One by AOL
     13.4.10. Chartboost

Segments Covered in the Report
The global in-app advertising market has been segmented on the basis of

Types

  • Banner Ads
  • Interstitial Ads
  • Rich Media Ads
  • Video Ads
  • Native Ads

Platforms

  • Android
  • iOS
  • Others

Applications

  • Messaging
  • Entertainment
  • Gaming
  • Online Shopping
  • Payment & Ticketing
  • Others

Regions

  • Asia Pacific
  • North America
  • Latin America
  • Europe
  • Middle East & Africa

Key Players

  • Tapjoy, Inc.
  • Google AdMob
  • BYYD Inc.
  • Flurry, Inc.
  • Tune, Inc.
  • Amobee, Inc.
  • InMobi
  • Glispa GmbH
  • One by AOL
  • Chartboost

Some of the key players competing in the global in- app advertising market include Tapjoy, Inc., Google AdMob, BYYD Inc., Flurry, Inc., Tune, Inc., Amobee, Inc., InMobi, Glispa GmbH, One by AOL, and Chartboost. These companies focuses on development and customization of integrated advertising solutions to enrich advertisement campaigns.

These key players are focusing on providing creative and interactive advertisement models for expanding portfolio, geographical presence, and customer base. With growing interest in the in-app technology, advertisers use several mobile marketing platforms to obtain design models and target customers effectively by optimizing advertisement campaigns. Real-time data is used by advertisers to improve impact of ad campaigns.
 

In-app Advertising Market By Key Players

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