Household Beauty Appliances Market by Products (Haircare, Facial Care, and Body Care), Distribution channels (Supermarket/Hypermarket, Convenience Stores, and Online), And Regions (Asia Pacific, North America, Latin America, Europe, and Middle East & Africa) - Global Industry Analysis, Growth, Share, Trends, Size, And Forecast 2021 – 2028

The global household beauty appliances market was valued at USD 6 billion in 2018 and is anticipated to expand further at a CAGR of 5% from 2021 to 2028. The growth of the market is attributed to increasing demand for easy-to-use and low-priced grooming and beauty gadgets.
 

Market players are launching smart and advanced products to offer a hassle-free experience to their customers. They are investing in R&D to develop effective products. Therefore, the introduction of new products and innovative technologies is anticipated to drive the market in the coming years. Recently, in January 2019, L’Oreal S.A. introduced the first wearable microfluidic device. This invention tracks the pH level of the skin and offers facial cleansing references on smartphones. Also, American Acne Foundation launched the innovative vacuum pore cleaner to clean the unwanted waste and dead skin from the hidden pores of the skin. Such new innovations from the key market players have positively increased the product demand, thus fueling the market.

Furthermore, growing number of working women in emerging countries, such as India, China, and Bangladesh, is increasing the use of such products, thus expanding the household beauty appliances market. In 2018, according to the international trade administration, the total yearly spending on beauty care and beauty devices in Australia was around USD 4 billion.

Market Trends, Drivers, Restraints, and Opportunities:

• Growing awareness about household beauty appliances in emerging economies of Asia Pacific is predicted to fuel the market for these devices throughout the forecast period.
• Increasing consciousness about personal grooming and aesthetic appeal is estimated to expand the product demand in future.
• Technological advancements in household beauty appliances and development of an extensive and exclusive variety of options to treat skin problems is expected to increase the market growth.
• Lack of knowledge about the usage of beauty products and beauty devices may hamper the global household beauty appliances market.
• Rising trend of selling household beauty appliances through online modes of distribution, particularly on company-owned websites and e-commerce websites like Walmart, eBay, Amazon, and several other regional e-commerce sites is likely to present various business opportunities for manufacturers and distributors during the forecast period.

Scope of the Report:

The report on the global household beauty appliances market includes an assessment of the market, trends, segments, and regional markets. Overview and dynamics have also been involved in this report.

Market Segment Insights:

Based on products, the market is segmented into haircare, facial care, and body care. The haircare segment dominated the global market in 2018 and is predicted to expand further at a CAGR of 5% from 2021 to 2028. Haircare products include rollers, hair dryers, straighteners, and others. Technological revolutions in the products are boosting the segment growth. Furthermore, development of multi-functional appliances for hair treatment, including appliances with roller, hairbrush, and straightener, is expected to attract a large number of customers. The facial care segment is likely to grow rapidly. Facial care products include electric scrubber, pore cleaner, detanner, and others. Increasing cases of skin infections, owing to continuous contact of harmful UV radiation and pollution are propelling the demand for these products. Additionally, rising awareness about the advantages of facial care beauty appliances is estimated to boost the segment.
 

On the basis of distribution channels, the market is classified as supermarket/hypermarket, convenience stores, and online. The supermarkets/hypermarkets segment dominated the market in 2018 and is likely to maintain its major share during the forecast period. The physical demonstration of the products in these stores is fueling the segment growth. Additionally, accessibility of a wide range of products of various brands at discounted prices is anticipated to propel the segment. The structured retail sector is boosting the segment by offering visibility and space for the current and new brands. The online channel is anticipated to witness a CAGR of 6% from 2021 to 2028 on account of the increasing number of online beauty retailers. Some of the prominent online distributors in the market are Amazon.com, flipkart.com, and nykaa.com.

In terms of regions, the global household beauty appliances market is categorized into Asia Pacific, North America, Latin America, Europe, and Middle East & Africa. The market in North America dominated the global market in 2018. A major factor propelling the regional market includes product launches. Recently, Clarisonic introduced Mia Prima and Mia Smart, sonic cleansing appliances in the US. The products contain innovative characteristics, including waterproof handle, Bluetooth connectivity for smartphones, and soft model along with LED indicators. The market in Asia Pacific is projected to grow rapidly at a CAGR of 6% from 2021 to 2028. Emerging countries such as India, China, and Bangladesh are accepting western culture and lifestyles, which is a major factor boosting the market growth in APAC. Furthermore, the regional market embraces potential growth opportunities for new sectors, including portable beauty products and innovative smart wears for beauty care. Additionally, growing disposable income and awareness about such products are predicted to fuel the demand in the coming years.